The document discusses attracting young people to the librarianship profession and addresses the barriers and potential solutions. It notes a staffing crisis as older librarians retire. New professionals identify barriers as invisibility of the profession, negative stereotypes, qualifications required, poor career advice, and lack of opportunities. To attract young people, they recommend increasing awareness through promotion on social media and addressing stereotypes that librarians only work with books by emphasizing the technology skills required. Changing public attitudes is ultimately needed to attract young people to the profession.