2. ATTENTION
Concentration of the mind on a single
object or thought especially one selected
from a complex, with a view to limiting
or clarifying the range of stimuli.
3. Definition
According to the Ross "Attention is the process
of getting an object or thought clearly before
mind”.
4. Factors Affecting attention
b)Factors in the target
1. Change
• We are always more likely to notice a changing stimuli than
the unchanging one.
• For example wearing same colour of shirt everyday may
show attention wearing different colour shirt any of the day.
5. Factors influencing attention
2. Size
• Large size of an object or bigger one will draw attention easily
than small object .
• For example a large building draws our attention than small
one
6. Factors influencing attention
3. Novelty
• Anything that is new will draw attention than the usual one.
4.Movement of object
• Any object or things getting movement may draw our
attention than the stayed one.
7. Factors influencing attention
5.Repition of Stimuli
• When th same object/things will repeat over and over it will
draw our attention.
• For example crying, ringing the bell etc
8. Perception
Perception can be defined as whatever is experienced by
a person through various sensory organs(eye-vision,
ears-sound, tongue-taste , nose-smell , skin-touch) of
the body.
The way in which something is regarded, understood or
interpreted.
10. Factors affecting perception
b)Factors in the target
• Novelty
• Movement or motion e.g. moving toy
• Intensity e.g. loud sound, bright light
• Size e.g. either big or small, very short or tall.
• Proximity(Closer stimuli)
• Contrast
• Repetition
