When we read something that peeks our interest or arouses our emotion, we’re more likely to enjoy it and pass it along. Find the right mix of emotional language for your audience and make sure you are hitting the right notes with your intended audience. Here are some tips on writing with emotion, using the Atomic Engager plugin.

1. How to Write With Emotion
Atomic Engager™

2. When we read something that
peeks our interest or arouses our
emotion, we’re more likely to enjoy
it and pass it along.
Find the right mix of emotional
language for your audience and
make sure you are hitting the right
notes with your intended
audience.
Write With Emotion

3. IMPACT
By using more exciting or engaging
language, your content will drive better
performance and make an impact on your
readers.
FORCE
Create emotionally influencing content to
drive readers to take action.
POLARITY
Evoke positive or negative emotions within
your content to increase the likelihood of
people sharing and engaging with your
content.
Emotion Measures Defined

4. Examples
IMPACT
Have a strong effect on someone or something.
Examples: Succeed, Adventure, Excite, Surprise, Fantastic
FORCE
Capacity to persuade or convince.
Examples: Dangerous, Outrage, Tragedy, Crime, Struggle
POLARITY
Positive or negative character (of words, phrases, or sentences)
Examples:
Positive – Celebrate, Free, Outstanding, Humor, Successful
Negative – Stress, Sick, Pain, Jealous, Anger

5. Original
By not producing content your readers
will read, it will be hard to keep your
position in your niche.
Impact & Force
Edited
By producing weaker content your
readers will hate, you can become
lost in your niche.
Impact & Force Tip

6. Original
By producing content your readers
will like, you can become a master of
your niche.
Impact & Polarity
Edited
By producing beautiful content your
readers will engage with, you can
become triumphant in your niche.
Impact & Polarity Tip

7. Original
By producing content your readers
will like, you can become a master of
your niche.
Force & Polarity
Edited
By producing unhappy content for
your readers, you may
become useless in your niche.
Force & Polarity Tip

8. Original
By producing content your readers will
like, you can become a master of your
niche.
Impact, Force & Polarity
Edited
By producing terrifying content your
readers will despise, you can become
a nightmare in your niche.
Impact, Force & Polarity Tip