4. MakeMyTrip – Quick Overview
India’s leading Online Travel Agency (OTA)
Started in 2000, India business launched in 2005
Most Visited Online Travel Website in India
Highest hotel bookings of any domestic Indian OTA
1 in 8 of all domestic air passengers booked through MakeMyTrip
High Rates of Direct & Repeat Traffic
5+ million mobile apps downloaded
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8. What are top counter productive things in corporate world?
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9. Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the
left more.
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