Foundations of digital marketing

1. Digital Marketing
What’s it all about?
By

2. About Digital Marketing Training Lab
 An exclusive training center on digital marketing in Islamabad
(www.dmtlpk.com )
 A part of ESOLPK Interactive ( www.esolpk-online.com ), a digital
marketing agency since 2007
 Offering verity of professional certifications in Digital Marketing core areas
 Trained professionals from Zong, Ufone, Serena Hotel and many career
seekers in the past

3. Husbi Ahmed
Chief Trainer at Digital Marketing Training Lab
15 years of industry experience in IT, FMCG and
education
MS in Integrated Marketing from NYU ( New York
University, USA)
@HusbiA
About Me

4. Agenda
Principles of Digital Marketing
Which channels are you playing on?
Best practices of Digital Marketing
Digital Marketing Examples in Pakistan
Q&A

5. Future is Digital..?

6. Key takeaways
#1: Your audience is online -> you should
be too
#2: Pick your channels & make them
work together

7. Poll &
A Live Example

8. Why should we be online?

9. Pakistanis are online!
Of Pakistanis use the Internet
Sources: https://www.internetworldstats.com/asia/pk.htm
http://alphapro.pk/pakistan-social-media-stats-2018/
Of them use social networking
Top sites are Facebook,
Twitter, YouTube, Instagram
Of social media users are
on Mobile
All of these numbers are on a steady upwards trend!

10. Digital Marketing Facts in Pakistan?
Total advertisement budget
as per 2018
Is digital advertising budget
Expected to grow by 47% in
2018
Increase in digital ads
budgets by top FMCG
companies like Unilever and
Nestle
Source: magna study, http://www.madvertising.pk/magna-apac-advertising-will-grow-7