The document provides information about an upcoming Startup Weekend event to be held from February 10-12, 2012 in Astana, Kazakhstan, including details about the location, schedule, participants, mentors, judges, and facilitator, as well as tips for pitching ideas and presenting startups over the course of the 54 hour event.

1. February 10 – 12, 2012
Duman Hotel
Astana, Kazakhstan

2. Housekeeping
• Web address:
astana.startupweekend.org/
• Twitter Hashtag: #ASW2012KZ
• Twitter address: @AstanaStartup
• Facebookgroup:
http://www.facebook.com/astinnovatio
ns
• Wi Fi: ASW2012KZ

3. What is Startup Weekend?

4. Our global Sponsors

5. Our global Sponsors

7. Who we are #ASW2012KZ
• 52% of the registered participants are above
30 years old.
• 62% of the registered participants have no
entrepreneurial experience?
• 52% of the registered participants have ideas
in mind, 12% on paper, 8% initial have
business plan, 15% have teams to initiate their
projects.

8. Our Mentors
• Peter Sunde (Finland)
• Kuat Esenov (Kazakhstan)
• Janarbek Matai (Kazakhstan)
• Nicholas Savin (Ukraine)
• Maja Adriaensen (Norway)
• Nurzhas Makishev (Kazakhstan)
• Gaurav Agarwal (India)
• Max Ischenko (Ukraine)
• Erik Holthe Eriksen (Norway)
• Catherine Shiang (The US)
• Akmaral Omarova (Kazakhstan)

9. Our Judges
• Nyussupov Sayat (Astana Innovations)
• Kanat Shakenov (CRDF)
• Nurken Khalykbergen (Tele2)
• Ivan Ryzhkov (SAP)
• Peter Sunde (Finland)
• Kuat Esenov (Kazakhstan)
• Maja Adriaensen (Norway)
• Kanat Iskakov (Kazakhstan)

10. Schedule
Sunday:
9:30. Teams continue to work on prototypes
Friday:: of their products
18:00 Registration of participants
13:00 Lunch
19:00 Opening
19:20 Ignite Talks 15:00 Start preparing the final presentation
20.10 60 seconds Idea Pitch 16:00 Presentations by co-organizers
21.30 Vote for the best idea Pitch 16:40 Final presentation
22.00 The formation of teams with the 18:30 Dinner, judicial decisions and awards
same interests and projects 19:00 Summing up and closing of the event!
23.00 Start planning for tomorrow
Saturday:
09.00 The teams develop criteria for their prototypes and begin to develop further its product
concepts.
10.00 Mentors arrive to support the teams: questions, doubts, testing ideas, discussion of alternatives
13.00 Lunch
15.00 The development of business plans: assessment of the market, the cost of service or
product, purchasing power, competition
18.00 Dinner
22.00 Testing of products, work on the creation of basic prototypes. Teams gather together and share
their thoughts about the products

11. Question?
Read out FAQ at
http://astana.startupweekend.org/
2012/01/31/faq/

12. Official SW Facilitator
Maja Adriaensen
Bio: Maja graduated with with a Msc in Economics and
Business and Administration from NHH in 2009, with a major
in Finance. She has been studying Finance at McGill
University in Canada, and Entrepreneurship at Berkeley
University, California. She is now project manager for Startup
Weekend Norway, responsible for establishing the concept in
Norway, while she work on organizing Startup Weekend in
Prishtina, and a matchmaking between IT-companies in
Kosovo and companies in Norway. She is on the board of
Norwegian Entrepreneur Forum and Gründerskolen
Alumni, and has recently initiated another startup
initiative, Startup Norway.

13. how to
rock
a startup in
54 hours and
beyond.
the CURRICULUM
(listen at your own risk)

20. sundayPresentations
Focus on MVP - what you’ve accomplished
(leave the frills for Q&A)
No numbers without justification
(i.e. hockey stick growth curve)
Save demos locally - wireless WILL crash
(or preload all pages in different tabs)
TECH CHECK & DRY RUN WITH TIMER!
(set cues to stay on track)
Only 1-2 speakers
(saves time)

22. Read for Idea Pitch?
Step 1: Sign up at the Board with Aizhan
Step 2: Make your sign with your name and #brand
Step 3: Present (in Kazakh, English, Russian)
Step 4: Listen to others
Step 5: Vote with your “money”
Step 6: We pick the winner and get the prize -
NETBOOK