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Stephen MacKley UX Director at Beaconfire RED presented at re\VISION NYC in December 2016. He talked about the most compelling digital experiences leverage psychology and game theory to ensure that users come back again and again. This session will focus on identifying these principles and applying them to your organization’s omni-channel digital experiences. Examples will be drawn from such addictive sites and apps like Facebook, Buzzfeed, Pokemon Go, Tindr, Clash of Clans, and Snapchat.