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ASEAN 
Association of Southeast Asian Nations 
International Business
Prepared By 
Manu Melwin Joy 
Assistant Professor 
Ilahia School of Management Studies 
Kerala, India. 
Phone – 9744551114 
Mail – manu_melwinjoy@yahoo.com 
Kindly restrict the use of slides for personal purpose. 
Please seek permission to reproduce the same in public forms and presentations.
Introduction 
• The Association of 
Southeast Asian Nations, or 
ASEAN, was established on 
8 August 1967 in Bangkok, 
Thailand, with the signing 
of the ASEAN 
Declaration (Bangkok 
Declaration) by the 
Founding Fathers of 
ASEAN, namely Indonesia, 
Malaysia, Philippines, 
Singapore and Thailand.
Introduction
AIMS AND PURPOSES 
• To accelerate the economic growth, social 
progress and cultural development in the 
region through joint endeavours in the spirit 
of equality and partnership in order to 
strengthen the foundation for a prosperous 
and peaceful community of Southeast Asian 
Nations. 
• To promote regional peace and stability 
through abiding respect for justice and the 
rule of law in the relationship among 
countries of the region and adherence to the 
principles of the United Nations Charter. 
• To promote active collaboration and mutual 
assistance on matters of common interest in 
the economic, social, cultural, technical, 
scientific and administrative fields. 
• To provide assistance to each other in the 
form of training and research facilities in the 
educational, professional, technical and 
administrative spheres.
AIMS AND PURPOSES 
• To collaborate more effectively for the 
greater utilisation of their agriculture 
and industries, the expansion of their 
trade, including the study of the 
problems of international commodity 
trade, the improvement of their 
transportation and communications 
facilities and the raising of the living 
standards of their peoples; 
• To promote Southeast Asian studies. 
• To maintain close and beneficial 
cooperation with existing international 
and regional organisations with similar 
aims and purposes, and explore all 
avenues for even closer cooperation 
among themselves.
FUNDAMENTAL PRINCIPLES 
• Mutual respect for the independence, 
sovereignty, equality, territorial 
integrity, and national identity of all 
nations. 
• The right of every State to lead its 
national existence free from external 
interference, subversion or coercion. 
• Non-interference in the internal affairs 
of one another 
• Settlement of differences or disputes by 
peaceful manner. 
• Renunciation of the threat or use of 
force. 
• Effective cooperation among 
themselves.
Association of Southeast Asian Nations - ASEAN - International Business - Manu Melwin Joy

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Association of Southeast Asian Nations - ASEAN - International Business - Manu Melwin Joy

  • 1. ASEAN Association of Southeast Asian Nations International Business
  • 2. Prepared By Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. Introduction • The Association of Southeast Asian Nations, or ASEAN, was established on 8 August 1967 in Bangkok, Thailand, with the signing of the ASEAN Declaration (Bangkok Declaration) by the Founding Fathers of ASEAN, namely Indonesia, Malaysia, Philippines, Singapore and Thailand.
  • 5.
  • 6. AIMS AND PURPOSES • To accelerate the economic growth, social progress and cultural development in the region through joint endeavours in the spirit of equality and partnership in order to strengthen the foundation for a prosperous and peaceful community of Southeast Asian Nations. • To promote regional peace and stability through abiding respect for justice and the rule of law in the relationship among countries of the region and adherence to the principles of the United Nations Charter. • To promote active collaboration and mutual assistance on matters of common interest in the economic, social, cultural, technical, scientific and administrative fields. • To provide assistance to each other in the form of training and research facilities in the educational, professional, technical and administrative spheres.
  • 7. AIMS AND PURPOSES • To collaborate more effectively for the greater utilisation of their agriculture and industries, the expansion of their trade, including the study of the problems of international commodity trade, the improvement of their transportation and communications facilities and the raising of the living standards of their peoples; • To promote Southeast Asian studies. • To maintain close and beneficial cooperation with existing international and regional organisations with similar aims and purposes, and explore all avenues for even closer cooperation among themselves.
  • 8. FUNDAMENTAL PRINCIPLES • Mutual respect for the independence, sovereignty, equality, territorial integrity, and national identity of all nations. • The right of every State to lead its national existence free from external interference, subversion or coercion. • Non-interference in the internal affairs of one another • Settlement of differences or disputes by peaceful manner. • Renunciation of the threat or use of force. • Effective cooperation among themselves.