This document introduces an association consulting business that supports business alliance activities between companies. The principal consultant has experience in business development and legal compliance at large pharmaceutical companies. Consulting services include building business schemes for alliances, financial analysis and contract valuation, preparing legal documents like NDAs and term sheets, developing negotiation strategies, and joining negotiations. The consulting process supports all stages from planning through contract execution. Trends show alliances shifting from capital-based models like M&A to non-capital models like licensing and joint research. Example cases presented are a pharmaceutical licensing alliance and joint R&D alliance between a research institute and pharmaceutical company. In summary, the association offers full-service support for clients' business alliance processes and negotiations.