The New Business of Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
 AgendaNew Business DevelopmentArthur G. Levin; President – AGL Associates7 Habits of Highly Effective Insurance ProgramsUri Gutfreund; Law Firm Insurance Guru - Singer Nelson CharlmersManaged Services: “Onsite Outsourcing in the Law Firm”John Imperiale; Sr. Vice President – GLC Business ServicesAlternative Fee ArrangementsRick Puzo; Partner – J.H. Cohn LLPKeys to Effective Accounts Receivable ManagementMartin Hali; President – Receivable Outsource Management
The New Business of Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
NEW BUSINESS DEVELOPMENT A Cooperative Firm-wide NecessityPresented by:Arthur G. LevinPresidentAGL ASSOCIATES
BUSINESS DEVELOPMENT AND CLIENT RELATIONS The vast majorityof all business coming in to law firms comes in as a result of Partner personal contact.Some partners have a natural ability to interact with others in such a way as they attract business, all others need some degree of training and/or assistance.
As a firm leader you have the responsibility to provide at least basic business development training to all lawyers.  Every lawyer must know:How to conduct themselves at a first meeting with a potential clientHow to give others a reason to direct referral sources and potential business.BUSINESS DEVELOPMENT AND CLIENT RELATIONS
How to “ask for business” by telling the other person what’s in it for themHow to convey their expertise to others.How to use the right words to convey the firm’s business development message.How to properly encourage friends and family to help him/her develop business.BUSINESS DEVELOPMENT AND CLIENT RELATIONS
As a firm leader, you must assure that:Marketing efforts are well organized and understood by the entire firmThe firm compensation system encourages and does not discourage business developmentLawyers are not penalized for legitimate time spent in developing worthwhile businessBUSINESS DEVELOPMENT AND CLIENT RELATIONS
BUSINESS DEVELOPMENT AND CLIENT RELATIONSBusiness development results are monitored for effectiveness based on gross fees received reduced by actual overhead cost.If you do individual partner Marketing Plans, that they are realistic and monitored for results and not just a waste your time.Lawyers are rewarded for active client retention and fee growth.EVERY LAWYER IN THE FIRM HAS A ROLE IN FIRM BUSINESS DEVELOPMENT.
BUSINESS DEVELOPMENT AND CLIENT RELATIONSAdditional things you can do:Target specific clients and establish a realistic strategic acquisition plan.Develop a comprehensive lawyer connection questionnaire.Establish an understanding among all partners of what every other partner does and establish a formal, continuous method for internal cross selling.  
BUSINESS DEVELOPMENT AND CLIENT RELATIONSFirm’s leadership must address the following in today’s highly competitive law firm environment:Encourage cross selling with other professionals.Reduce partner internal competition and create a firm atmosphere where lawyers think of clients as “clients of the firm”. Foster innovation and create fun.
BUSINESS DEVELOPMENT AND CLIENT RELATIONS Utilize billing innovation to meet a client’s needs with strict firm control.Strongly encourage client growth and succession by making it part of the firm culture.Fire non-productive clients based on ROI.Understand internal and client generational differences.Maintain strong alumni relations.Visit clients regularly.
BUSINESS DEVELOPMENT AND CLIENT RELATIONS Use client surveys or independent client interviews.Praise all business development success publicly.Develop realistic firm differentiators and make sure every lawyer knows how to present them.Utilize modern tracking technology.Create a strategic firm wide marketing plan.Stay away from lawyers when you market.  Go to where potential clients are.
BUSINESS DEVELOPMENT AND CLIENT RELATIONS Use a case management plan and a budget when you initiate every significant matter.Eliminate “Stealth Marketing” where lawyers hide behind the firm’s general business development program.
BUSINESS DEVELOPMENT AND CLIENT RELATIONS A few things to think about:Do you truly understand all aspects of your client’s business?Do you take the time and effort to truly evaluate the service you provide to assure that it is holistic and serves the client’s needs not just his requests?Do you and your firm colleagues sit down and discuss how the firm may better serve your clients?
The New Business of Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
7 Habits of Highly Effective Insurance Programs Catch the mistakes before they catch youPresented By:Uri GutfreundLaw Firm Insurance Guru Singer Nelson Charlmers
Insurance - Who Cares?You Do – How’s 1m – 2m in New Business
Competitive Advantage/ Disadvantage
Won’t put you out of business – Avoid Errors
Return on investment
Increase profits to partnership of $100k - $200k
Professional Liability, Health, Office InsuranceWhich firm are you?No systems programs
Risking the firm
Wasting money
Leaving investment under utilized
Waste time
Process and Procedures
 Saving Money, increasing your profits
Maximizing insurance dollars to get the most bang for your buck
Stop the contributions7 Habits of Highly Effective InsuranceProcess and ProceduresTime InvestmentPartnersTechnologyMorale Enhancing BenefitsLearn the systemWork the system
Uri’s TOP 10½  Quick HitsStart Professional Liability process 90 days before renewalRule of 12 CompaniesDisability Insurance policies with your partnership agreementsValuable PapersEmployee Benefit LiabilityEngage your employees in the processEmployment Practices Liability InsuranceCheck your limitsInterview your brokerStop Contributing to insurance companies – they aren’t needy charities10.5  Post Retirement Health Insurance
Any Questions	Uri Gutfreund, RPLUSinger Nelson Charlmerswww.singernelson.comUri.gutfreund@singernelson.com212-826-9744
The New Business of Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
Managed Services: “On site Outsourcing in the Law Office”Presented By:John ImperialeSr. Vice PresidentGLC Business Services, Inc.
Evolution of Managed Services1980s –	Data Centers, software development and IT 	support1990s –	Office Service support for mailroom, copy 	center, faxing, reception, facilities etc2000s –	Simple records management and document filing.2010+ –	“Needs Based Solutions” - Integrated electronic 	records and document management, document 	imaging, Lit support, e-Discovery, offsite storage, 	staff  productivity and cost control. Accounting, 	A/R collections, equipment leasing and more.
Optimization of Core ActivitiesManaged Services provides back-office, on-site support for law firms.Services include: Staffing, management, work process
 Transition of existing firm employees
 Records/File management solutions
 Document imaging, Lit. support and e-Discovery
 Copying, mail, fax, and general office support
 Hardware, software & service
 Accounting, A/R and financing
 Single, integrated solution to the clients support requirementsOptimization of Core ActivitiesLaw firm focuses on:Practicing law
Improving client relationships
Gaining new clients
Profitable revenue growth
Improving productivity of billable staff
Producing quality work productWhy firms use Managed Services Improved capital utilization
Better leasing and purchasing options
   Economies of scale
   Faster collections of A/R
 Reduce and control cost
 Labor, Off-Site Storage, Equipment
 Firms focus on core activities
 Increase efficiency
Produce more work with fewer staff
 Improve quality, consistency & turn-aroundWhy Firms use Managed Services Free up internal management resources
Firm admin management transition from providers to customers
 Service providers are operational specialist
 Meet compliance requirements
 Share risk with service providers
 Improve service levels
Improve user satisfaction3M Benchmark Study Each employee spends 10.5 hrs per year looking for      lost dataCase Study: Cost of Non-ComplianceOur “Law Office” Firm has 50 attorneys and 20 Admin Staff at $20/hr.
 Attorneys bill at $400 per hour
 Each employee spends 10.5 hrs per year looking for lost data
 Annual cost of $216,000
 Monthly expense $18,000
 Very conservative estimate!Signs that you might need helpSupport staff not dedicated to core law office services.

Legal Resource Group Presentation

  • 1.
    The New Businessof Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
  • 2.
    AgendaNew BusinessDevelopmentArthur G. Levin; President – AGL Associates7 Habits of Highly Effective Insurance ProgramsUri Gutfreund; Law Firm Insurance Guru - Singer Nelson CharlmersManaged Services: “Onsite Outsourcing in the Law Firm”John Imperiale; Sr. Vice President – GLC Business ServicesAlternative Fee ArrangementsRick Puzo; Partner – J.H. Cohn LLPKeys to Effective Accounts Receivable ManagementMartin Hali; President – Receivable Outsource Management
  • 3.
    The New Businessof Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
  • 4.
    NEW BUSINESS DEVELOPMENTA Cooperative Firm-wide NecessityPresented by:Arthur G. LevinPresidentAGL ASSOCIATES
  • 5.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONS The vast majorityof all business coming in to law firms comes in as a result of Partner personal contact.Some partners have a natural ability to interact with others in such a way as they attract business, all others need some degree of training and/or assistance.
  • 6.
    As a firmleader you have the responsibility to provide at least basic business development training to all lawyers. Every lawyer must know:How to conduct themselves at a first meeting with a potential clientHow to give others a reason to direct referral sources and potential business.BUSINESS DEVELOPMENT AND CLIENT RELATIONS
  • 7.
    How to “askfor business” by telling the other person what’s in it for themHow to convey their expertise to others.How to use the right words to convey the firm’s business development message.How to properly encourage friends and family to help him/her develop business.BUSINESS DEVELOPMENT AND CLIENT RELATIONS
  • 8.
    As a firmleader, you must assure that:Marketing efforts are well organized and understood by the entire firmThe firm compensation system encourages and does not discourage business developmentLawyers are not penalized for legitimate time spent in developing worthwhile businessBUSINESS DEVELOPMENT AND CLIENT RELATIONS
  • 9.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONSBusiness development results are monitored for effectiveness based on gross fees received reduced by actual overhead cost.If you do individual partner Marketing Plans, that they are realistic and monitored for results and not just a waste your time.Lawyers are rewarded for active client retention and fee growth.EVERY LAWYER IN THE FIRM HAS A ROLE IN FIRM BUSINESS DEVELOPMENT.
  • 10.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONSAdditional things you can do:Target specific clients and establish a realistic strategic acquisition plan.Develop a comprehensive lawyer connection questionnaire.Establish an understanding among all partners of what every other partner does and establish a formal, continuous method for internal cross selling.  
  • 11.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONSFirm’s leadership must address the following in today’s highly competitive law firm environment:Encourage cross selling with other professionals.Reduce partner internal competition and create a firm atmosphere where lawyers think of clients as “clients of the firm”. Foster innovation and create fun.
  • 12.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONS Utilize billing innovation to meet a client’s needs with strict firm control.Strongly encourage client growth and succession by making it part of the firm culture.Fire non-productive clients based on ROI.Understand internal and client generational differences.Maintain strong alumni relations.Visit clients regularly.
  • 13.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONS Use client surveys or independent client interviews.Praise all business development success publicly.Develop realistic firm differentiators and make sure every lawyer knows how to present them.Utilize modern tracking technology.Create a strategic firm wide marketing plan.Stay away from lawyers when you market. Go to where potential clients are.
  • 14.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONS Use a case management plan and a budget when you initiate every significant matter.Eliminate “Stealth Marketing” where lawyers hide behind the firm’s general business development program.
  • 15.
    BUSINESS DEVELOPMENT ANDCLIENT RELATIONS A few things to think about:Do you truly understand all aspects of your client’s business?Do you take the time and effort to truly evaluate the service you provide to assure that it is holistic and serves the client’s needs not just his requests?Do you and your firm colleagues sit down and discuss how the firm may better serve your clients?
  • 16.
    The New Businessof Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
  • 17.
    7 Habits ofHighly Effective Insurance Programs Catch the mistakes before they catch youPresented By:Uri GutfreundLaw Firm Insurance Guru Singer Nelson Charlmers
  • 18.
    Insurance - WhoCares?You Do – How’s 1m – 2m in New Business
  • 19.
  • 20.
    Won’t put youout of business – Avoid Errors
  • 21.
  • 22.
    Increase profits topartnership of $100k - $200k
  • 23.
    Professional Liability, Health,Office InsuranceWhich firm are you?No systems programs
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
    Saving Money,increasing your profits
  • 30.
    Maximizing insurance dollarsto get the most bang for your buck
  • 31.
    Stop the contributions7Habits of Highly Effective InsuranceProcess and ProceduresTime InvestmentPartnersTechnologyMorale Enhancing BenefitsLearn the systemWork the system
  • 32.
    Uri’s TOP 10½ Quick HitsStart Professional Liability process 90 days before renewalRule of 12 CompaniesDisability Insurance policies with your partnership agreementsValuable PapersEmployee Benefit LiabilityEngage your employees in the processEmployment Practices Liability InsuranceCheck your limitsInterview your brokerStop Contributing to insurance companies – they aren’t needy charities10.5 Post Retirement Health Insurance
  • 33.
    Any Questions Uri Gutfreund,RPLUSinger Nelson Charlmerswww.singernelson.comUri.gutfreund@singernelson.com212-826-9744
  • 34.
    The New Businessof Law: Ideas and Solutions for Effective ManagementJanuary 26th, 2010
  • 35.
    Managed Services: “Onsite Outsourcing in the Law Office”Presented By:John ImperialeSr. Vice PresidentGLC Business Services, Inc.
  • 36.
    Evolution of ManagedServices1980s – Data Centers, software development and IT support1990s – Office Service support for mailroom, copy center, faxing, reception, facilities etc2000s – Simple records management and document filing.2010+ – “Needs Based Solutions” - Integrated electronic records and document management, document imaging, Lit support, e-Discovery, offsite storage, staff productivity and cost control. Accounting, A/R collections, equipment leasing and more.
  • 37.
    Optimization of CoreActivitiesManaged Services provides back-office, on-site support for law firms.Services include: Staffing, management, work process
  • 38.
    Transition ofexisting firm employees
  • 39.
  • 40.
    Document imaging,Lit. support and e-Discovery
  • 41.
    Copying, mail,fax, and general office support
  • 42.
  • 43.
    Accounting, A/Rand financing
  • 44.
    Single, integratedsolution to the clients support requirementsOptimization of Core ActivitiesLaw firm focuses on:Practicing law
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
    Producing quality workproductWhy firms use Managed Services Improved capital utilization
  • 50.
    Better leasing andpurchasing options
  • 51.
    Economies of scale
  • 52.
    Faster collections of A/R
  • 53.
    Reduce andcontrol cost
  • 54.
    Labor, Off-SiteStorage, Equipment
  • 55.
    Firms focuson core activities
  • 56.
  • 57.
    Produce more workwith fewer staff
  • 58.
    Improve quality,consistency & turn-aroundWhy Firms use Managed Services Free up internal management resources
  • 59.
    Firm admin managementtransition from providers to customers
  • 60.
    Service providersare operational specialist
  • 61.
    Meet compliancerequirements
  • 62.
    Share riskwith service providers
  • 63.
  • 64.
    Improve user satisfaction3MBenchmark Study Each employee spends 10.5 hrs per year looking for lost dataCase Study: Cost of Non-ComplianceOur “Law Office” Firm has 50 attorneys and 20 Admin Staff at $20/hr.
  • 65.
    Attorneys billat $400 per hour
  • 66.
    Each employeespends 10.5 hrs per year looking for lost data
  • 67.
    Annual costof $216,000
  • 68.
  • 69.
    Very conservativeestimate!Signs that you might need helpSupport staff not dedicated to core law office services.