This document discusses how incorporating information technology into a business can improve customer service in 14 ways: 1) Improved communication 2) Better inventory management 3) Easier data management 4) Enhanced customer relationship management 5) Increased speed 6) Greater efficiency 7) Ability to multi-task 8) Cost efficiencies 9) Expanded networking 10) Faster product development 11) Improved marketing 12) Increased equality between large and small businesses 13) Better stakeholder integration 14) Facilitated globalization. Information technology allows businesses to communicate, manage information and customers, and conduct operations more quickly, efficiently and cost effectively, leading to enhanced customer service.