ASSIGNMENT-2 1 ASSIGNMENT-2 6 Conestoga College LEADERSHIP AT BATNA CASE STUDY Name Institution Affiliation Course Professor’s Name Date of submission 6/15 LEADERSHIP AT BATNA CASE STUDY “Everyone has his or her limitations and skills”, Branson the CEO of Batna quotes. Batna is a web based company and invites customers and other companies to bring in ideas for new products. . The company was initially started to make iPod accessories but Branson being a man of weird charisma and vision does not want to be limited in his production line. At Batna product development cycle involves a lot of people unlike other companies where only a bunch of marketing professionals design new products. These made a lot of people praise him for being smart but he convinces himself that he is not a leader and demotes himself from being a leader. This is when he realizes that the company needs good management in order to venture more capital and to make sales. The paper seeks to explain the differences between leadership and management based on the behavioral theories. It will also explain the leadership strengths and weakness Branson have as well as the leadership style Branson is using. 1. 1/3 Leadership and management are both necessary for success. This is why you need to be familiar with the differences between the two. Successful organizations make the two distinctions clear in order to develop more opportunities in the business venture as well as guide those with leadership skills. Branson points out that, managers promote stability while leaders press for changes when he says he closely supervises people in the company but at least tries to make sure that every employee in his company is happy. This clearly shows he was a leader and a manager at the same time until when he demotes himself from being a leader. The aspect of being a leader is shown when he points it out that he tries to make every of his employee is happy or at least sort of happy while being a leader is clearly shown when he says that he closely supervises people in the company. Leaders provide directions, align people as well as motivation while managers plan, organize and makes coordination’s. More detail required in your answer in terms of answering the question “What is the difference between leadership and management?” On that note, we can conclude that Branson was both a leader and a manager. Branson is a leader 2. 2/5 Branson has several leadership styles as based on leadership theories. Leadership theories are classified based on the specific behaviors of a leader. For instance, there is the Great man theory Great Man is not a behaviorial theory. This is a behavioral theory that was formulated after studying those men who were born in leadership. There is also the trait theory, which focuses on those men who were born with inherited leadership traits. However, these leadership theories can be clearly identified by the leadership styles one e.