alcohol Segmentation
•Download as PPTX, PDF•
1 like•8,131 views
This document discusses market segmentation strategies for different target markets. It identifies segments for high class females ages 25-40, young males ages 20-25 who enjoy prestige, high income males and females over 30 seeking fun and taste, middle/upper class males and females ages 20-30 focused on appearance and fun, ordinary males over 25 less concerned with image, and males and females over 20 who enjoy drinking socially. The professor thanks for the information on segmenting these various target demographics.
Report
Share
Report
Share
Recommended
Factors Affecting Buyer Behaviour With Regards To Perfume
The perfume market in India has grown substantially over the past decade and is influenced by various cultural, social, personal and situational factors. Culturally, religion and changing social norms have impacted demand. Socially, reference groups like family and friends, as well as factors like age, gender and income influence purchasing decisions. Personal characteristics such as lifestyle, personality and motives also shape behavior. Situational triggers include availability, location and mood. The buying process typically involves an initiator who influences consideration, followed by an influencer, a decider who chooses the product, and a buyer who makes the purchase.
TITAN RAGA EVOLVING WATCH BRAND FOR THE CHANGING CONSUMER.pdf
Titan Raga is a watch brand targeting women in India. In 2010, Titan was evaluating how to evolve the Raga brand to better meet the needs of changing Indian consumers. Research showed Raga was seen as an occasional gift rather than an everyday accessory. Younger women wanted trendier, more functional watches. Competition from global brands also increased. Titan considered repositioning Raga to target elite working women, make designs more modern, and change its celebrity ambassador from Rani Mukherjee. By 2022, Raga rebranded to focus on empowering women and celebrating their individuality through taglines like "Proud to be Me".
Taste and preferences for biscuits
This document summarizes a case study analysis of the Indian biscuit industry. It outlines the key players in the organized sector, with Britannia Industries Ltd having the largest market share at 31% and Parle Products Pvt. Ltd second at 13%. The document discusses factors like taste and preferences, income, and price of substitutes that influence consumer demand. It also analyzes the concepts of a buyer's market, economics of scope, and market segmentation in relation to the biscuit industry in India.
Intro to Branding & Brand management - Elkottab
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Brand Perception & the 10 Brand Trigger-Points
The document discusses managing brand perceptions through understanding the 10 trigger points of perception. It states that the 10 trigger points are based on archetypes in the collective psyche and can be used to modify brand choices and behaviors. Specifically, the trigger points are identity, feeling, thought, attraction, energy, growth, structure, freedom, spirit, and renewal. Two case studies are presented that highlight applications of aligning a brand's positioning with these trigger points.
Integrated marketing communication plan- New Product
The document presents an integrated marketing communications plan for Reivax, a new entrant in the men's fairness cream market in India. It summarizes the market size and share of existing players. The plan targets men aged 15-40 years from urban and rural areas. The objectives are to acquire 10% market share over 3 years. The communication strategy uses above and below the line advertising on TV, radio, newspapers, and outdoors. Promotional activities include product bundling, shows in malls, and SMS campaigns. The key is to change consumer perception and position Reivax as a quality product at a lower price than competitors.
Marketing plan Sunsilk
This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
K&n's Food
K&N's is Pakistan's leading poultry brand with a 70% market share. It conducted market research finding customers want healthy and affordable lunch options. It is considering two new offers: 1) delivering freshly made meals to workplaces or 2) expanding into frozen foods. K&N's has strong brand recognition but is currently only available in urban areas. Its strengths include quality, nutrition, and distribution but it is expensive and lacks rural presence. It is considering opportunities like ready-to-eat foods, door-to-door delivery, and entering new markets while managing threats like rising costs and competition.
Recommended
Factors Affecting Buyer Behaviour With Regards To Perfume
The perfume market in India has grown substantially over the past decade and is influenced by various cultural, social, personal and situational factors. Culturally, religion and changing social norms have impacted demand. Socially, reference groups like family and friends, as well as factors like age, gender and income influence purchasing decisions. Personal characteristics such as lifestyle, personality and motives also shape behavior. Situational triggers include availability, location and mood. The buying process typically involves an initiator who influences consideration, followed by an influencer, a decider who chooses the product, and a buyer who makes the purchase.
TITAN RAGA EVOLVING WATCH BRAND FOR THE CHANGING CONSUMER.pdf
Titan Raga is a watch brand targeting women in India. In 2010, Titan was evaluating how to evolve the Raga brand to better meet the needs of changing Indian consumers. Research showed Raga was seen as an occasional gift rather than an everyday accessory. Younger women wanted trendier, more functional watches. Competition from global brands also increased. Titan considered repositioning Raga to target elite working women, make designs more modern, and change its celebrity ambassador from Rani Mukherjee. By 2022, Raga rebranded to focus on empowering women and celebrating their individuality through taglines like "Proud to be Me".
Taste and preferences for biscuits
This document summarizes a case study analysis of the Indian biscuit industry. It outlines the key players in the organized sector, with Britannia Industries Ltd having the largest market share at 31% and Parle Products Pvt. Ltd second at 13%. The document discusses factors like taste and preferences, income, and price of substitutes that influence consumer demand. It also analyzes the concepts of a buyer's market, economics of scope, and market segmentation in relation to the biscuit industry in India.
Intro to Branding & Brand management - Elkottab
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Brand Perception & the 10 Brand Trigger-Points
The document discusses managing brand perceptions through understanding the 10 trigger points of perception. It states that the 10 trigger points are based on archetypes in the collective psyche and can be used to modify brand choices and behaviors. Specifically, the trigger points are identity, feeling, thought, attraction, energy, growth, structure, freedom, spirit, and renewal. Two case studies are presented that highlight applications of aligning a brand's positioning with these trigger points.
Integrated marketing communication plan- New Product
The document presents an integrated marketing communications plan for Reivax, a new entrant in the men's fairness cream market in India. It summarizes the market size and share of existing players. The plan targets men aged 15-40 years from urban and rural areas. The objectives are to acquire 10% market share over 3 years. The communication strategy uses above and below the line advertising on TV, radio, newspapers, and outdoors. Promotional activities include product bundling, shows in malls, and SMS campaigns. The key is to change consumer perception and position Reivax as a quality product at a lower price than competitors.
Marketing plan Sunsilk
This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
K&n's Food
K&N's is Pakistan's leading poultry brand with a 70% market share. It conducted market research finding customers want healthy and affordable lunch options. It is considering two new offers: 1) delivering freshly made meals to workplaces or 2) expanding into frozen foods. K&N's has strong brand recognition but is currently only available in urban areas. Its strengths include quality, nutrition, and distribution but it is expensive and lacks rural presence. It is considering opportunities like ready-to-eat foods, door-to-door delivery, and entering new markets while managing threats like rising costs and competition.
Deepak r gorad brand positioning of lakme
This document proposes an innovative approach to increase the brand value of Lakme products by launching Lakme Next salons. Lakme Next salons would target lower-income customers through affordable services. The strategy involves initially operating company-owned outlets and later expanding through franchises to increase reach. Market research shows potential for growth in beauty and wellness segments in India. Lakme's brand image could be leveraged by offering trendy services and expanding to tier 2/3 cities through a phased approach combining owned and franchised salons.
Report: Supply Chain of Nestle Milk Pack
The document provides an overview of supply chain management and the dairy supply chain in Pakistan. It discusses the objectives and benefits of effective supply chain management. It then summarizes the dairy supply chain in Pakistan, including challenges around seasonality, adulteration, and small farmers being exploited by middlemen. It introduces Nestle Pakistan Ltd as the largest milk collector in Pakistan and discusses Nestle's supply chain vision, mission, and organizational structure focused on decentralized operations and continuous improvement.
STP & Marketing Mix of 50/50 Biscuit CBL
The presentation discusses CBL, a Pakistani biscuit company. It introduces CBL's vision to become Pakistan's preferred biscuit company and its mission to ensure every second biscuit consumed is made by CBL. It then outlines CBL's product portfolio, with its 50 50 biscuit being a unique product that offers a blend of sweet and salty. The presentation covers CBL's segmentation, targeting, positioning and marketing mix strategies for the 50 50 biscuit, and concludes that the product is nearing a declining stage with recommendations to increase promotion and focus on children to boost sales.
Brand hierarchy
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Marketing Plan Knorr
This document provides a segmentation, targeting, and positioning strategy for packaged food products in India. It includes insights from market reports and consumer surveys. Three product lines are proposed under the Knorr brand: Knorr Exotica to offer authentic Indian cuisine recipes; Knorr Mom's Food for easy daily meals; and Knorr Ezee for on-the-go instant foods. The strategies target different consumer groups and leverage Knorr's brand equity through innovative packaging, flavors, and distribution channels including kiosks for sampling. Challenges around preferences for fresh food and competition are addressed.
Unilever marketing openflame
This document discusses marketing functions in the fast-moving consumer goods (FMCG) environment and brand building. It covers several key points:
1) The FMCG market is highly competitive and marketing plays an important role in category leadership, greater profitability, and higher investment and growth.
2) Developing a marketing strategy involves defining the market, segmentation, brand vision, category drivers, business goals, brand roles, strategic actions, detailed strategies and capabilities, targets and measures, and risks.
3) A case study on Unilever's 6P's model is presented which includes the six brand marketing levers of product, place, price, promotion, people, and physical evidence.
Supply chain management of cadbury
The way from the raw materials to customer's customer.
Cadbury is the topmost international food chain in the world that Kary food ltd
Glossier Customer Needs and Persona
An example customer needs analysis and customer persona created for the direct-to-consumer beauty company Glossier.
Marico sales competition-IIM-Lucknow
The document provides profiles for 3 individuals - Aman Sehgal, Aniket Bandhekar and Pramila Bharti. It includes their names, contact details and brief descriptions of their educational qualifications and work experience. Aman Sehgal is described as a usual marketing suspect who has won several competitions. Aniket Bandhekar believes in learning through live projects and case studies. Pramila Bharti has expertise in HR management and marketing.
Dove Deep moisture Bodywash STP, Marketing Mix & Market Research
Dove Deep Moisture Body Wash targets women ages 18+ who are beauty conscious, corporate professionals, and have dry skin. It positions itself as providing superior moisture to other brands through its NutriumMoisture technology. The marketing mix for Dove Body Wash includes an affordable price of $5.49 for 22 oz, availability in stores in the US, Canada, Mexico, and other countries as well as online retailers in India. Promotion occurs through social media, magazines, and visual media. Primary market research includes surveys, interviews, and focus groups with its target audience.
COM 588: THEO Chocolate Marketing Integration Plan
This document contains a marketing proposal for Theo Chocolate to increase their brand awareness during the holiday season. It includes a SWOT analysis, noting strengths like high quality products but weaknesses like low winter sales. Opportunities include social media and partnerships. Threats include similar brands. The proposal recommends increasing emotional connection through storytelling on social channels. It outlines advertising on Google and YouTube to support awareness. Target audiences of Kathy and Anna Beth are introduced. A "Holiday Traditions" campaign is proposed, along with timelines, budgets, and key performance indicators to track success.
Sales forecasting by brands academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Sales Forecasting At Colgate Palmolive Pakistan Limited
Introduction
Colgate Palmolive Pakistan Limited is operated as a franchise of Colgate Palmolive Co. (US-based) by Lakson group companies.
Its located at Lakson square building no. 2 office near zainab market karachi.
It has been a major player in the health care sector through its valuable and innovative solutions particularly in the oral care, personal care, surface care and fabric care.
Company offerings are quite successful in generating brand loyalty and demand for the products, as it has been able to generate the increase in the net revenue and gross profit by 22.7% and 8.6% respectively.
Target increase in market share was clearly achieved in the YR2011 by attaining an increase of 1.42% in the net profit. Rs. 14,150 million was the annual net sales of YR11 with gross profit of Rs.4,161 million.
Focus of Our Report
Our report focuses mainly on the “Sales Forecasting”.
Our analysis and findings are focused to Colgate GRF (great regular flavor) brand’s forecasting techniques and issues related to the scope of Sales manager.
We have interviewed
National, Regional & Area managers of Karachi,
and some merchandisers in order attain trade insights and market norms regarding forecasting practices.
Estimation of Industry sales
Colgate GRF & its Competitors
Top of mind brand in this category is Colgate GRF as being market leader with 59% share
Whereas Medicam & Pepsodant are the direct competitor for Colgate GRF having 20% & 3% respectively
The 18% share is with other competitors like forhans etc.
Colgate GRF is a supreme profit generating factor and therefore termed as “Cash Cow” for CP Pakistan.
Market potential
Colgate tooth paste with all its brands like Herbal, Misvaak, Maxfresh, etc. that contains nearly 55% of the market share as of whole toothpaste category in YR2011.
Sales in volume were not shared.
Rs. 4161m(Sales of YR11) /0.55 (Colgates share in YR11)= Rs.7565m (Category sales in YR11)
20% of expected increase so expected total category sales would be Rs.7565 X 1.20 = Rs.9078m
Rs.9078m is the market potential.
Sales potential
Colgate aims to grab 58% to 60% of the market share by the end of June YR13.
For this some new brands are in pipeline of brand extension plan. The launch of Colgate Sensitive is part of launch and share boosting plan.
Sales potential is Rs.5266m to Rs.5447m
Annual Forecast table for Colgate GRF
YR12 expected sales of 150gms tube are 15% due to 2-3 brush pack schemes.
Stock keeping unit information
Colgate GRF is available in 130 different stock keeping units (SKUs) which are
50grams for Rs.40
75grams for Rs.58
100grams for Rs.72
150grams for Rs.100
200grams for Rs.125
Distributor margin is 5.5%
Retail Margin is 7%
Distribution & Channel Management, Promotion Decisions OF ITC Limited
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
Malabar Gold and Diamonds - Case Study - Marketing Strategies
Malabar Gold and Diamond and their marketing strategies for the Indian and Middle East market.
A CASE STUDY ON MARKETING STRATEGIES OF A CONSUMER DURABLE COMPANY.
English Biscuit Manufacturers Peek Freans Marketing Report
The document discusses English Biscuit Manufacturers (EBM), a leading biscuit manufacturer in Pakistan. It provides background on EBM, including its vision, mission, policies and product lines. The document also analyzes EBM's market targeting of its Sooper brand using concepts like the Boston Consulting Group matrix, Ansoff matrix and a PEST analysis.
Marico
Marico is an Indian consumer goods company founded in 1857 and headquartered in Mumbai, India. It produces coconut, edible, and hair oils as well as other personal care products.
The company has a presence in over 25 countries and recorded annual revenue of Rs. 40 billion in 2011-2012. Its portfolio includes popular brands like Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive, and others.
Marico aims to improve people's quality of life through branded beauty and wellness products and services. It focuses on innovation, sustainability, and maximizing value for all stakeholders including consumers, employees, farmers
Assignment 1 Dove Target Audience
Dove creates personal care products and campaigns to promote positive body image for women. They target women ages 18-35 who want effective, affordable products without harsh chemicals. Through their Real Beauty campaigns, Dove aims to show women that they are naturally beautiful and should feel confident without needing to change their appearance. They position themselves as a premium but accessible brand that values customers' well-being over exaggerated marketing claims.
Bcg matrix of cadbury
The document discusses the BCG matrix, which was developed in the 1970s by Bruce Henderson of the Boston Consulting Group to help organizations differentiate between profitable and unprofitable ventures. The BCG matrix analyzes businesses across four categories: stars, cash cows, question marks, and dogs. It also provides details about the Boston Consulting Group and Cadbury, a confectionary company, including their locations and popular product lines.
Marico industries limited
Marico Industries Limited had a successful fiscal year 2005, with turnover crossing Rs. 1000 crore and profit up 19%. Domestic brands like Parachute coconut oil and hair care products grew in volume. New products also performed well. The focus on high margin products increased their portfolio to 71% of total turnover. Internationally, business grew 29% and Kaya skin clinics expanded to 34 clinics. While continuing investment, Kaya is expected to contribute strong future growth. Marico achieved profitable growth through focus on consumers and innovation.
Fragrance Brand Identity
I believe the success of a perfume comes from marketing. You will find here my analysis about what I think makes a fragrance brand appealing.
Segmentation & target marketing
The document discusses market segmentation, targeting, and positioning strategies. It outlines several key points:
1) Market segmentation involves dividing the market into subgroups based on variables like geography, demographics, psychographics, and behavior. This allows companies to better target specific customer groups.
2) Common segmentation variables include geographic location, demographics like age and income, psychographic factors like lifestyle and personality, and behavioral factors like usage patterns and brand loyalty.
3) Effective segmentation defines groups that are measurable, accessible, substantial, differentiable, and actionable for companies to design tailored marketing programs. This allows companies to more precisely target customer segments.
Bacardi Case Study
The document summarizes the alcohol drinks market in Thailand. It analyzes the industry structure, key competitors, Bacardi's market share and product profile. It then outlines Bacardi's segmentation, targeting, positioning and marketing strategies to increase market share over the next 3 years, including expanding distribution channels, new flavors, and an integrated marketing communications plan. Key performance indicators are identified to monitor progress.
More Related Content
What's hot
Deepak r gorad brand positioning of lakme
This document proposes an innovative approach to increase the brand value of Lakme products by launching Lakme Next salons. Lakme Next salons would target lower-income customers through affordable services. The strategy involves initially operating company-owned outlets and later expanding through franchises to increase reach. Market research shows potential for growth in beauty and wellness segments in India. Lakme's brand image could be leveraged by offering trendy services and expanding to tier 2/3 cities through a phased approach combining owned and franchised salons.
Report: Supply Chain of Nestle Milk Pack
The document provides an overview of supply chain management and the dairy supply chain in Pakistan. It discusses the objectives and benefits of effective supply chain management. It then summarizes the dairy supply chain in Pakistan, including challenges around seasonality, adulteration, and small farmers being exploited by middlemen. It introduces Nestle Pakistan Ltd as the largest milk collector in Pakistan and discusses Nestle's supply chain vision, mission, and organizational structure focused on decentralized operations and continuous improvement.
STP & Marketing Mix of 50/50 Biscuit CBL
The presentation discusses CBL, a Pakistani biscuit company. It introduces CBL's vision to become Pakistan's preferred biscuit company and its mission to ensure every second biscuit consumed is made by CBL. It then outlines CBL's product portfolio, with its 50 50 biscuit being a unique product that offers a blend of sweet and salty. The presentation covers CBL's segmentation, targeting, positioning and marketing mix strategies for the 50 50 biscuit, and concludes that the product is nearing a declining stage with recommendations to increase promotion and focus on children to boost sales.
Brand hierarchy
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Marketing Plan Knorr
This document provides a segmentation, targeting, and positioning strategy for packaged food products in India. It includes insights from market reports and consumer surveys. Three product lines are proposed under the Knorr brand: Knorr Exotica to offer authentic Indian cuisine recipes; Knorr Mom's Food for easy daily meals; and Knorr Ezee for on-the-go instant foods. The strategies target different consumer groups and leverage Knorr's brand equity through innovative packaging, flavors, and distribution channels including kiosks for sampling. Challenges around preferences for fresh food and competition are addressed.
Unilever marketing openflame
This document discusses marketing functions in the fast-moving consumer goods (FMCG) environment and brand building. It covers several key points:
1) The FMCG market is highly competitive and marketing plays an important role in category leadership, greater profitability, and higher investment and growth.
2) Developing a marketing strategy involves defining the market, segmentation, brand vision, category drivers, business goals, brand roles, strategic actions, detailed strategies and capabilities, targets and measures, and risks.
3) A case study on Unilever's 6P's model is presented which includes the six brand marketing levers of product, place, price, promotion, people, and physical evidence.
Supply chain management of cadbury
The way from the raw materials to customer's customer.
Cadbury is the topmost international food chain in the world that Kary food ltd
Glossier Customer Needs and Persona
An example customer needs analysis and customer persona created for the direct-to-consumer beauty company Glossier.
Marico sales competition-IIM-Lucknow
The document provides profiles for 3 individuals - Aman Sehgal, Aniket Bandhekar and Pramila Bharti. It includes their names, contact details and brief descriptions of their educational qualifications and work experience. Aman Sehgal is described as a usual marketing suspect who has won several competitions. Aniket Bandhekar believes in learning through live projects and case studies. Pramila Bharti has expertise in HR management and marketing.
Dove Deep moisture Bodywash STP, Marketing Mix & Market Research
Dove Deep Moisture Body Wash targets women ages 18+ who are beauty conscious, corporate professionals, and have dry skin. It positions itself as providing superior moisture to other brands through its NutriumMoisture technology. The marketing mix for Dove Body Wash includes an affordable price of $5.49 for 22 oz, availability in stores in the US, Canada, Mexico, and other countries as well as online retailers in India. Promotion occurs through social media, magazines, and visual media. Primary market research includes surveys, interviews, and focus groups with its target audience.
COM 588: THEO Chocolate Marketing Integration Plan
This document contains a marketing proposal for Theo Chocolate to increase their brand awareness during the holiday season. It includes a SWOT analysis, noting strengths like high quality products but weaknesses like low winter sales. Opportunities include social media and partnerships. Threats include similar brands. The proposal recommends increasing emotional connection through storytelling on social channels. It outlines advertising on Google and YouTube to support awareness. Target audiences of Kathy and Anna Beth are introduced. A "Holiday Traditions" campaign is proposed, along with timelines, budgets, and key performance indicators to track success.
Sales forecasting by brands academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Sales Forecasting At Colgate Palmolive Pakistan Limited
Introduction
Colgate Palmolive Pakistan Limited is operated as a franchise of Colgate Palmolive Co. (US-based) by Lakson group companies.
Its located at Lakson square building no. 2 office near zainab market karachi.
It has been a major player in the health care sector through its valuable and innovative solutions particularly in the oral care, personal care, surface care and fabric care.
Company offerings are quite successful in generating brand loyalty and demand for the products, as it has been able to generate the increase in the net revenue and gross profit by 22.7% and 8.6% respectively.
Target increase in market share was clearly achieved in the YR2011 by attaining an increase of 1.42% in the net profit. Rs. 14,150 million was the annual net sales of YR11 with gross profit of Rs.4,161 million.
Focus of Our Report
Our report focuses mainly on the “Sales Forecasting”.
Our analysis and findings are focused to Colgate GRF (great regular flavor) brand’s forecasting techniques and issues related to the scope of Sales manager.
We have interviewed
National, Regional & Area managers of Karachi,
and some merchandisers in order attain trade insights and market norms regarding forecasting practices.
Estimation of Industry sales
Colgate GRF & its Competitors
Top of mind brand in this category is Colgate GRF as being market leader with 59% share
Whereas Medicam & Pepsodant are the direct competitor for Colgate GRF having 20% & 3% respectively
The 18% share is with other competitors like forhans etc.
Colgate GRF is a supreme profit generating factor and therefore termed as “Cash Cow” for CP Pakistan.
Market potential
Colgate tooth paste with all its brands like Herbal, Misvaak, Maxfresh, etc. that contains nearly 55% of the market share as of whole toothpaste category in YR2011.
Sales in volume were not shared.
Rs. 4161m(Sales of YR11) /0.55 (Colgates share in YR11)= Rs.7565m (Category sales in YR11)
20% of expected increase so expected total category sales would be Rs.7565 X 1.20 = Rs.9078m
Rs.9078m is the market potential.
Sales potential
Colgate aims to grab 58% to 60% of the market share by the end of June YR13.
For this some new brands are in pipeline of brand extension plan. The launch of Colgate Sensitive is part of launch and share boosting plan.
Sales potential is Rs.5266m to Rs.5447m
Annual Forecast table for Colgate GRF
YR12 expected sales of 150gms tube are 15% due to 2-3 brush pack schemes.
Stock keeping unit information
Colgate GRF is available in 130 different stock keeping units (SKUs) which are
50grams for Rs.40
75grams for Rs.58
100grams for Rs.72
150grams for Rs.100
200grams for Rs.125
Distributor margin is 5.5%
Retail Margin is 7%
Distribution & Channel Management, Promotion Decisions OF ITC Limited
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
Malabar Gold and Diamonds - Case Study - Marketing Strategies
Malabar Gold and Diamond and their marketing strategies for the Indian and Middle East market.
A CASE STUDY ON MARKETING STRATEGIES OF A CONSUMER DURABLE COMPANY.
English Biscuit Manufacturers Peek Freans Marketing Report
The document discusses English Biscuit Manufacturers (EBM), a leading biscuit manufacturer in Pakistan. It provides background on EBM, including its vision, mission, policies and product lines. The document also analyzes EBM's market targeting of its Sooper brand using concepts like the Boston Consulting Group matrix, Ansoff matrix and a PEST analysis.
Marico
Marico is an Indian consumer goods company founded in 1857 and headquartered in Mumbai, India. It produces coconut, edible, and hair oils as well as other personal care products.
The company has a presence in over 25 countries and recorded annual revenue of Rs. 40 billion in 2011-2012. Its portfolio includes popular brands like Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive, and others.
Marico aims to improve people's quality of life through branded beauty and wellness products and services. It focuses on innovation, sustainability, and maximizing value for all stakeholders including consumers, employees, farmers
Assignment 1 Dove Target Audience
Dove creates personal care products and campaigns to promote positive body image for women. They target women ages 18-35 who want effective, affordable products without harsh chemicals. Through their Real Beauty campaigns, Dove aims to show women that they are naturally beautiful and should feel confident without needing to change their appearance. They position themselves as a premium but accessible brand that values customers' well-being over exaggerated marketing claims.
Bcg matrix of cadbury
The document discusses the BCG matrix, which was developed in the 1970s by Bruce Henderson of the Boston Consulting Group to help organizations differentiate between profitable and unprofitable ventures. The BCG matrix analyzes businesses across four categories: stars, cash cows, question marks, and dogs. It also provides details about the Boston Consulting Group and Cadbury, a confectionary company, including their locations and popular product lines.
Marico industries limited
Marico Industries Limited had a successful fiscal year 2005, with turnover crossing Rs. 1000 crore and profit up 19%. Domestic brands like Parachute coconut oil and hair care products grew in volume. New products also performed well. The focus on high margin products increased their portfolio to 71% of total turnover. Internationally, business grew 29% and Kaya skin clinics expanded to 34 clinics. While continuing investment, Kaya is expected to contribute strong future growth. Marico achieved profitable growth through focus on consumers and innovation.
Fragrance Brand Identity
I believe the success of a perfume comes from marketing. You will find here my analysis about what I think makes a fragrance brand appealing.
What's hot (20)
Dove Deep moisture Bodywash STP, Marketing Mix & Market Research
Dove Deep moisture Bodywash STP, Marketing Mix & Market Research
COM 588: THEO Chocolate Marketing Integration Plan
COM 588: THEO Chocolate Marketing Integration Plan
Distribution & Channel Management, Promotion Decisions OF ITC Limited
Distribution & Channel Management, Promotion Decisions OF ITC Limited
Malabar Gold and Diamonds - Case Study - Marketing Strategies
Malabar Gold and Diamonds - Case Study - Marketing Strategies
English Biscuit Manufacturers Peek Freans Marketing Report
English Biscuit Manufacturers Peek Freans Marketing Report
Viewers also liked
Segmentation & target marketing
The document discusses market segmentation, targeting, and positioning strategies. It outlines several key points:
1) Market segmentation involves dividing the market into subgroups based on variables like geography, demographics, psychographics, and behavior. This allows companies to better target specific customer groups.
2) Common segmentation variables include geographic location, demographics like age and income, psychographic factors like lifestyle and personality, and behavioral factors like usage patterns and brand loyalty.
3) Effective segmentation defines groups that are measurable, accessible, substantial, differentiable, and actionable for companies to design tailored marketing programs. This allows companies to more precisely target customer segments.
Bacardi Case Study
The document summarizes the alcohol drinks market in Thailand. It analyzes the industry structure, key competitors, Bacardi's market share and product profile. It then outlines Bacardi's segmentation, targeting, positioning and marketing strategies to increase market share over the next 3 years, including expanding distribution channels, new flavors, and an integrated marketing communications plan. Key performance indicators are identified to monitor progress.
Presentation on Bacardi alcohol beverages
The presentation outlines Bacardi Breezer's target market and marketing strategy. It will target single males aged 18-25 who enjoy social activities. Research found most drink alcohol and prefer mixed drinks. The strategy is to position Breezer as more socially acceptable than beer or spirits by emphasizing its variety of flavors and taste. Advertising will focus on TV, magazines, and billboards at universities, featuring celebrity DJs to endorse the product and sponsor club events.
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning; Building the Right Relationships with the Right Customers
Pearson Pearson Overview
This document provides an overview of Pearson & Pearson, a full-service beverage company founded by Brian Pearson in 2009. The company offers turnkey solutions for clients in the alcohol industry, including product development, manufacturing, distribution, marketing, and compliance. Pearson has over 16 years of experience in the alcohol industry and helps clients connect their brands to a national network of over 1,800 wholesalers. The company utilizes Brian Pearson's expertise and relationships to provide its clients access to product development, distribution, and sales support.
Prediction market: come ottenere previsioni corrette per orientare le proprie...
Un nuovo e interessante modo di ottenere previsioni; l'intervento della startup 'Nserta a Creativity Day 2014
Bacardi presentation
Presented by Penny Mathebula, Khumo Seema, Sthembiso Mamba,Tshepo Tau Lubabalo Sethi.
The brief was to come up with a digital strategy for Bacardi's Untameable House Parties in relation to the South African market. To grow the brand awareness and emotional connections with the South African market leading to to the House Party.
Bacardi Breezer
An analysis of the global ad campaign for Bacardi Breezer - "Marketing across cultures" final project
Craft Distillery Market & Brand Packaging for Distilled Spirits
The craft distillery market is extremely competitive. We take a look at the state of the industry, where it's trending, and how that impacts your label and packaging decisions.
I prodotti-del-settore-beverage
Presentazione realizzata dagli alunni della classe 5E 2013/2014 dell'istituto superiore statale Mantegna di Brescia
Trade marketing for Bacardi
Anton Razumov provides a trade marketing presentation on the rum and premium spirits market in Russia. [1] Bacardi has a dominant 59% share of the Russian rum market but cocktails are consumed more at home than on trade. [2] Modern retail formats like hypermarkets and minimarkets are growing faster than other channels. [3] Bacardi's target consumers are social drinking females and males aged 18-30 with a monthly income over 10,000 rubles.
Absolut Marketing Plan
This document provides a marketing plan for Absolut Vodka. It begins with an introduction to Absolut and its objectives to increase brand preference and distributor promotional spending. It then analyzes the market, competitors, and Absolut's strengths and weaknesses. The plan segments the target market of 21-35 year olds and focuses on "Status Seekers". Marketing mix strategies are proposed, including refining Absolut's product to focus on premium taste, launching specialty flavors, and promoting through cultural events and influencers to appeal to trends. Implementation and conclusions are also discussed.
Bottle Box Columbia
business model, business model canvas, columbia, customer development, lean launchpad, lean startup, steve blank
brandshare: Edelman’s Consumer Marketing Study
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product, and shared history – and found a link between effective brand sharing and business value.
Learn more: http://edl.mn/18x1dmr
liquor industry
about liquor industry in India and other factors affecting like micro and macro factors and other external and internal factors affecting the scenario of the liquor industry.
Absolut Vodka - Marketing Strategy
Presentation about the history, development, two marketing campaigns and the world of Absolut Vodka (2011)
Marketing Strategy Of Toyota
This document provides an analysis of Toyota's marketing strategies and policies. It discusses Toyota's mission and vision, core competencies, SWOT analysis, segmentation, positioning, product differentiation, external environment, competitors, marketing mix, and value chain. The marketing mix section specifically examines Toyota's product portfolio, pricing strategies, and dealership-focused distribution channels. Overall, the document presents a comprehensive overview of Toyota's approach to marketing and competing in the automotive industry.
Feasibility Study (Veggie Bread)
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
Viewers also liked (20)
Prediction market: come ottenere previsioni corrette per orientare le proprie...
Prediction market: come ottenere previsioni corrette per orientare le proprie...
Craft Distillery Market & Brand Packaging for Distilled Spirits
Craft Distillery Market & Brand Packaging for Distilled Spirits
More from Mohamed Osman
7 Strategies for Selling in Tough Time
Go grab yourself a cup of coffee, give yourself a talking and plan what you’re going to do to make the rest of the year and 2016 a great time for you and for your business.
VRsola 3D Helmet
VR Sola 3D VR Helmet, which supports many smartphone models with Android and iOS system. Put your phone into this VR Headset, you can enjoy the super big screen effect 3D videos, no need to go to cinema, you can also play 3D games with it, which enables great immersion experience, The video or VR game you play must be side by side, cannot be normal 2D; Search VR or other related keyword on Google Play or APP store.
VR Sola 3D Helmet
VR Sola a 3D VR Helmet, you can enjoy the super big screen effect 3D videos, you can also play 3D games with it, which enables great immersion experience, it turns any smartphone with a screen size of 4 ~6 inches into your personal virtual reality device. All you need is for your smartphone, and the VR apps which are available through your phone’s app store.
Toshiba laptop
This document provides an economic analysis of Toshiba laptops in the Egyptian market. It summarizes Toshiba's mission, vision, and goals, and analyzes the laptop market in terms of segmentation, targeting, positioning, supply and demand analysis. It finds that the laptop market in Egypt is a monopolistic competition with differentiated products. Toshiba has a 20% market share and aims to be the leader in the African and Middle Eastern markets by 2014. The analysis examines various product lines and segments, including business-to-business, business-to-customer, and retail segments. It determines pricing approaches and finds that most segments are elastic. The document also addresses costs, market share, references,
Omar Affendi strategic marketing
Omar Effendi is an Egyptian retail company founded in 1856 that operates over 60 branches throughout Egypt. It began as a clothing store and expanded to cater to Egyptian and foreign customers. Over time, it adapted to meet the needs of the Egyptian public and became a primary brand for affordable quality goods. While it struggled with deterioration at times, Omar Effendi has weathered major changes in Egypt and remains an iconic brand in the country. Today, it offers a wide range of products across various departments to provide Egyptian families with all of their needs and a enjoyable shopping experience.
Juhayna strategic project
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
Toshiba marketing project
The document provides an overview of Toshiba's marketing strategy in Egypt. It outlines goals to become the top Arab and African company in laptops by 2014 and the African/Middle Eastern leader. Objectives include increasing market share, brand awareness, and effective communication. A SWOT analysis identifies strengths in innovation/technology and weaknesses in pricing/sales knowledge. The strategy focuses on the laptop market and segments consumers into retail, SME, and major accounts. Products, pricing, placement, and promotion approaches are defined, along with distribution channels, communication mix, and social responsibilities.
Maslow assignment
This document discusses Abraham Maslow's hierarchy of needs and how various advertisements appeal to different levels of the hierarchy. It analyzes an advertisement for the "Got Milk?" campaign featuring Rebecca Romijn that promotes milk by associating it with celebrities and nutrition. The ad satisfies physiological needs by promoting milk, safety needs by showing Romijn keeping her babies safe, love and belonging needs by depicting her showing her children love, and esteem needs through the use of a celebrity to make the product seem prestigious.
In10years
The document outlines goals for the next 10 years, beginning with remaining a faculty member with no other accomplishments by 2003. The second section lists educational goals of obtaining a bachelor's degree with certain courses and a marketing certificate, as well as an MBA. The final section outlines personal goals such as starting a private business, a new career, being in a loving marriage with a wife and daughter, and maintaining friendships.
More from Mohamed Osman (9)
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessRecently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
alcohol Segmentation
- 1. Segmentation Professor: Amr Kheir Eldin By Mohamed Osman
- 2. Target market: high class female 25 to 40 Segmentation: female – over 25independent - self confident - showy.
- 3. Target: high income young male 20 to 25. Segmentation: young male 20 to 25 who love tasty beer image and prestige oriented.
- 4. Target: High income malefemale over 30. Segmentation: premium male – female over 30 like to have fun, taste and refreshing.
- 5. Target: middle/upper class male-female 20 to 30. Segmentation: male female 20 to 30 important to them to look good optimistic like to have fun.
- 6. Target: male over 25 medium class. Segmentation: male over 25 ordinary less worried about how other see them.
- 7. Target: male and female over 20 Segmentation: male and female over 20 love to have fun and drink so much.
- 8. THANKS