Assignment Handout Programme Name: Higher Diploma in Travel, Tourism & Events Management Module Name: Culture, Festivals, and Special Events Management Assignment Learning Objectives: 1. Describe the key principles and concept of the strategic planning function of events planning. 1. Develop and manage events from initial idea to evaluation and identify requirements and select the right tools, people and resources to meet demand. 1. Effectively plan, schedule, budget and manage the event process. 1. Develop a strategy to market an event using integrated marketing approach 1. Analyse apply risks management strategies to mitigate and avoid potential problems with events. Assignment Introduction: Event planning has become an important consideration for any entity wishing to promote its business. Promotional events are now necessary for any organization's marketing plan. Carefully planned events allow organizations a closer, more personal means of interacting with current or potential customers or supporters. The success or failure of a business can be determined, in large part, by the events it sponsors. Event planning can be defined as the coordination of all aspects of an event, including budgeting and program development. Designing and producing an event is analogous to a live stage production. Once the event begins, there is no turning back. There is no guarantee of a successful outcome; however, event organizers can plan, prepare, and be prepared for the unanticipated (Allen, 2000, KE Holley,2001). Instructions: Student may choose any ONE of the following events for your assignment: 1. Birthday party 2. Fashion Show 3. Wedding lunch 4. Alumni Re-union dinner 5. Sports Events 6. Community Event You are the owner and manager of Dragon Events Pte Ltd. You have been approached by one of your clients to come up with an event proposal to be held in Singapore in November 2021. You are to draft a proposal to your client and ensure that it covers the following: 1. Introduction 1.1 The vision and mission of your organisation – See Lesson 2 1.2 The objective of the event, concept and description – See Lesson 2 1.2.1 Objectives of the Event 1.2.2 Concept 1.2.3 The unique selling point (USP) of the event – Lesson 3 1. Budget for the event · Detail projection of revenue and expenses · Funding of event (e.g. funded, self-funded or sponsorship) seetemplate attachment 1 – Lesson 5 1. Marketing and promotional plan – Lesson 6 · Social media platform, tickets, posters, etc. 1. Division of tasks and individual responsibilities (before and during the event day) – Structure – Lesson 2 1. Floor plan and event layout plan- see template attachment 3 – Lesson 8 1. Menu and Beverage Planning (if any) 1. Activities and Games (if any) 1. Resource Planning – no of staff, equipment/speakers, structure (tent, stage) 1. Action Plan · Timeline and deliverables (Gantt chart) – see template .

1. Assignment Handout
Programme Name: Higher Diploma in Travel, Tourism &
Events Management
Module Name: Culture, Festivals, and Special Events
Management
Assignment Learning Objectives:
1. Describe the key principles and concept of the strategic
planning function of
events planning.
1. Develop and manage events from initial idea to evaluation
and identify
requirements and select the right tools, people and
resources to meet demand.
1. Effectively plan, schedule, budget and manage the event
process.
1. Develop a strategy to market an event using integrated
marketing approach
1. Analyse apply risks management strategies to mitigate and
avoid potential
problems with events.
Assignment Introduction:
Event planning has become an important consideration for any
entity wishing to promote its business. Promotional events are
now necessary for any organization's marketing plan. Carefully
planned events allow organizations a closer, more personal
means of interacting with current or potential customers or
supporters.
The success or failure of a business can be determined, in large
part, by the events it sponsors.
Event planning can be defined as the coordination of all aspects

2. of an event, including budgeting and program development.
Designing and producing an event is analogous to a live stage
production.
Once the event begins, there is no turning back. There is no
guarantee of a successful outcome; however, event organizers
can plan, prepare, and be prepared for the unanticipated (Allen,
2000, KE Holley,2001).
Instructions:
Student may choose any ONE of the following events for your
assignment:
1. Birthday party
2. Fashion Show
3. Wedding lunch
4. Alumni Re-union dinner
5. Sports Events
6. Community Event
You are the owner and manager of Dragon Events Pte Ltd. You
have been approached by one of your clients to come up with an
event proposal to be held in Singapore in November 2021.
You are to draft a proposal to your client and ensure that it
covers the following:
1. Introduction
1.1 The vision and mission of your organisation – See Lesson 2
1.2 The objective of the event, concept and description – See
Lesson 2
1.2.1 Objectives of the Event
1.2.2 Concept
1.2.3 The unique selling point (USP) of the event –
Lesson 3
1. Budget for the event
· Detail projection of revenue and expenses

3. · Funding of event (e.g. funded, self-funded or sponsorship)
seetemplate attachment 1 – Lesson 5
1. Marketing and promotional plan – Lesson 6
· Social media platform, tickets, posters, etc.
1. Division of tasks and individual responsibilities (before and
during the event day) – Structure – Lesson 2
1. Floor plan and event layout plan- see template attachment 3 –
Lesson 8
1. Menu and Beverage Planning (if any)
1. Activities and Games (if any)
1. Resource Planning – no of staff, equipment/speakers,
structure (tent, stage)
1. Action Plan
· Timeline and deliverables (Gantt chart) – see template
attachment 2 – Lesson 5
· Detailed event program including detailed running sheet for
the event, see template attachment 4
1. Conclusion (your learning outcomes)
The report must contain the following sections and details:
1. This is an individually assignment,
2. You are to choose one of the event theme given, with the
approval of your lecturer.
3. You are required to write a report of 3000 words, +/- 10%.
4. It must be supported by academic literature reviews on the
subject matter for all points.
5. The report must follow the correct format:
· Please type 1.5 line spacing
· 2 lines spacing between each paragraph
· Use Times Roman, 12 point font
· All pages of your assignment must be numbered appropriately
and justified

4. · Title the headers and/or sub headers (if applicable) and
provide relevant tables and figures (if necessary).
6. Please use the ‘spelling and grammar’ function in Microsoft
Word to ensure there are no spelling or grammar errors.
7. You must use in – text citations and end-text reference list
based on Harvard style of referencing format. Please note that
some marks may be deducted for incorrect referencing. Sources
from the Google and Wikipedia are excluded.
8. All sources must be acknowledged in a “list of references”
employing the Harvard system. This must be included at the end
of report. When something is taken from source, it must be
referenced.
9. Individual are to submit your assignment through the Safe
Assign link through Blackboard, the last submission being the
final Safe Assign originality report.
Page 2/
Assessment Methods
This assignment contributes 80% to your overall assessment.
Please refer to your module descriptor for more details on
presentation and report assessment rubrics.
Due Date 29 May 2020
GY7711
FIELD DATA CAPTURE
Coursework Assessment CW1 and CW2

5. CW1 Essay (40%)
“Critically evaluate the strengths and weaknesses of [ONE
survey technology - specify which here]
as a source of primary data for GIS”
Your essay should include observations and examples drawn
from the academic literature illustrating
the use and application of the chosen technology. Please note
that I do NOT want a survey of ALL
survey technologies: select one of: Total Station, Structure from
Motion. Terrestrial (ground based)
laser scanning, Airborne laser scanning. There are some
references and materials supplied on the
GY7711 backboard page as well as from the introductory
lecture.
2000 words maximum (not including references – which I want
to see - or appendices). Deadline
May 28 2020.
CW2 Data Processing of Survey Data (60%)
This component of the module will involve some data
processing and requires no more access to
software other than Rstudio. If you do have access to ArcGIS
then you can use this. Other alternatives

6. (such as QGIS or similar) can also be used.
Because we were unable to collect data during the survey, you
will make use of some of the
data/photos collected during a previous year’s field class, and
kindly contributed by previous students.
1. Total Station Survey Data
In the module intro lecture (see GY7711 blackboard site) we
introduced the total station. However,
the ‘show and tell’ session for this was cancelled. So, to
review some of the fundamentals of this
piece of equipment, you might like to look at some on-line
Bing/YouTube video resources for
operation for very similar devices. There are many of these on
YouTube, often of very variable quality,
but a good overview on setting up a very similar piece of
equipment (for a Nikon case, but we have a
Leica) is provided by:
https://youtu.be/cMJ7AfcdJSA
This does not cover gathering data via a prism mounted on a
pole. More detailed information (albeit
in an Archaeological context) can be found at (though don’t
worry about the traversing component):
https://youtu.be/B6vZHqz_Gs4

7. The survey task for the total station during the field week would
have been focused on the surveying
of two mounds (ca. 10-20m in length) which are located on the
south side of Victoria Park near the
pond. You will find that a sketch map of the locations is
available here (survey > Total Station >
Victoria Park Mounds).
A set of high accuracy benchmarks (survey > Total Station >
survey station locations) were employed
to fix the location of the total station, and to then allow the
total station to be used to take
measurements of elevation points across the two mounds This is
known as the process of resection or
surveying by resection, and is one of the ways we can use a
total station for surveying. The general
https://youtu.be/cMJ7AfcdJSA
https://youtu.be/B6vZHqz_Gs4
approach would be to plan a route (perhaps as a series of
transect slices) across each mound to be
surveyed in order to collect a sufficient number of points to
represent the features.
In the GY7711 blackboard total station folder you will find a
folder (oldphotos) comprising some

8. photos taken by last year’s students of the survey site and the
equipment in use. The was using a Leica
total station TS-06. Some specific details of operation can also
be found on the Blackboard site.
Once the data have been collected by the total station, the usual
approach is to export the data
coordinate triplets (XYZ) to a text file. The following YouTube
video displays some very similar steps
for exporting these data in a simple XYZ text file (only
illustrative here), and in this case getting these
data into ArcMap (more useful):
https://youtu.be/EhCgk_32hDA
I have helped you by downloading and processing the raw XYZ
data points which are in the Blackboard
folder (olddata) in Excel file format derived from several
different student groups across the two
mounds from a past field course. These data are in an XYZ
format with a CRS that is British National
Grid.
The main processing task is to read-in these point data and
interpolate them to form continuous
surfaces, and perspective visualisations of both mounds. This is
relatively straightforward in ArcMap.

9. A document on Blackboard (Survey > Total Station > Data
Processing Guides) may be of help.
If you do not have access to ArcMap, then it is possible to get
the data into RStudio and
plotted/visualised accordingly. There are many examples of
how to do this on YouTube, and you might
like to look at what is available, e.g.,
https://www.youtube.com/watch?v=b-3KLVM7ank perhaps in
conjunction with some of the web links supplied as part of the
interpolation lecture for GY7707.
Different results are generated by different interpolation
processes, so you should explore different
methods of interpolation. This is relatively straightforward to
do with ArcMap, QGIS etc and similar
can be done with RStudio. Feel free to make use of whatever
processing route you can access/feel
happy with.
I am not interested in the (for example) exact R code you use
here. However (and this is important):
whatever you do, and in particular if you do make use of a
YouTube (or other) processing route or
series of steps obtained from elsewhere/on the internet to
transform XYZ data to an interpolated

10. surface, then please summarise what you did, and cite the
source(s) you used. I do not want to guess
either of these – in other words simply giving me the resulting
figures/diagrams will be insufficient.
2. Ordnance Survey and Laser Scan Data
Another document on Blackboard (Survey > Ordnance Survey >
Digital Data Access) indicates the
series of steps for obtaining Ordnance Survey Data downloaded
via Edina. In this case, I am only
interested in the topographic/terrain data (DEM) corresponding
to the area of Victoria Park. Had we
surveyed more widely then the other OS and OSM data would
have been useful A third set of data
available on blackboard is the laser scanned data derived from
airborne survey which has been
supplied courtesy of Airbus (note the copyright and credit
statement on Blackboard) and can be found
at (Survey > Total Station > Lidar data). All data can be read
into a variety of software that you might
have access to, to produce maps and visualisations in a similar
fashion to (1) above. Again, please tell
me how you produced these: figures/diagrams on their own will
not be sufficient.
3. The Writing/Evaluation Task

11. https://youtu.be/EhCgk_32hDA
https://www.youtube.com/watch?v=b-3KLVM7ank
(1) Write up the steps in normal scientific report style of the
processing of the above data sets, and
include appropriate illustrative graphics which indicate both the
initial points and any subsequent
interpolations/visualisations. You may use include illustrative
photos etc from the blackboard site, but
please cite the source(s). This is particularly important when
displaying maps etc of secondary data
(data collected from anther source) such as from Ordnance
Survey and Airbus.
(2) Compare and contrast the data products above. Discuss the
influence of different interpolation
methods on the construction of continuous surface plots.
(3) Both scale and accuracy are very different for each of these
three data sets: how do these issues
impact on the representation of the mounds with each data
set/source? What do you understand in
relation to data set ‘fitness for use’ in a GIS context, and can
you say anything about the ‘fitness for
use’ of each of the data sets/sources used here, which might
impact on GIS applications using that

12. data? You might like to review the paper by Fisher and Tate
(2006) to get an idea on the causes and
consequences of error in models of topography.
2000 words maximum, including survey plans/images etc (not
including references or appendices)
submitted via Turnitin, in the usual way. Deadline June 1 2020.
Reference
Fisher, P.F. and Tate, N.J., 2006. Causes and consequences of
error in digital elevation models.
Progress in physical Geography, 30(4), pp.467-489.
Sheet1 EVENT BUDGETEvent
Title_____________________________ Date
_________________________________________Est. no of
Attendees_____________________ Location
_____________________________________Projected
Cost$ExpensesEstimated CostFIXED EXPENSESVENUERoom/
Hall Rental$Furniture Rental$Equipment Rentals(speakers,
mics, etc)$Decorations - flowers, hanging light,
$Signage$Others$PROGRAMMEPresenter/MC/Speaker$Enterta
inment$Others:$PROMOTIONPaid advertising$Web
development$Special giveaways$Sponsors/ GrantS (-
)SUBTOTAL (Fixed expenses) $ SUBTOTAL /DIVIDE BY NO
OF ATTENDDES $ + VARIABLE EXPENSESFOOD AND
REFRESHMENTS$Coffee breaks @ 30 $ Lunch @ $35 pp
$Dinner$Beverage @$ ACCOMMODATIONSingle
Room $Double Room$LABOUR COSTPart
timers$MISCELLANEOUSGiftsSUBTOTAL (Variable

13. Expenses) $GRAND TOTAL( Fixed + Variable
expenses)$TOTAL COST PER PERSON ( F+V / No of
persons)$
Sheet1 EVENT BUDGETEvent
Title_____________________________ Date
_________________________________________Est. no of
Attendees_____________________ Location
_____________________________________Projected
Cost$ExpensesEstimated CostFIXED EXPENSESVENUERoom/
Hall Rental$Furniture Rental$Equipment Rentals(speakers,
mics,
etc)$Decorations$Signage$OthersPROGRAMMEPresenter/MC/
Speaker$Entertainment$Others:$PROMOTIONPaid
advertising$Web development$Special giveawaysSponsors/
GrantS (- )SUBTOTAL $ + VARIABLE
EXPENSES$FOOD AND REFRESHMENTS$Coffee
breaksLunch$Dinner$Others$
ACCOMMODATIONLABOUR COSTPart
timers$MISCELLANEOUSSUBTOTAL $GRAND
TOTAL$DIVIDE NO. OF ATTENDEESTOTAL COST PER
PERSON$
Sheet1 Schedule of TASKSRESPONSIBILITYMay
'20JunJulyAugSeptOctNovDecJan
'21FebMarAprMayJunJulyAugSeptOctNovPlanning- idea, obj,
conceptGantt Chart
CFSE Assignment – Event Proposal
Sample Structure/ Outline
---------------------------------------------------------------------------
--------------------------------
COVER PAGE
---------------------------------------------------------------------------
---------------------------------

14. CONTENT
PAGE
---------------------------------------------------------------------------
--------------------------------
The Dragon Events Pte Ltd is pleased to enclose our proposal
for your …………….event
on………………………………………………………………………
………………….
I. Our vision and mission of our company is:
…………………………………………………………………………
…………………………………………………………………………
………………………………………
…………………………………………………………………………
………………….
---------------------------------------------------------------------------
-------------------------------
The objectives of the event are:
1.
2.
3.
4.
5.
The concept for your/the event
……………………………………………………………….
…………………………………………………………………………
……………………..
…………………………………………………………………………
……………………..
…………………………………………………………………………
……………………..
The unique selling point for this event is/are
………………………………………………..
II. The budget for the event is as attached in Figure 1 in the
Appendix. The total cost for dinner will be $ per person.

15. III. Marketing and promotional plan
IV. The Gantt chart attached in Figure 2 in the appendix
display the time line of the
planning and responsibilities.
V. The proposed Floor Plan is as attached in Figure 3 in the
Appendix
VI. The menu for food and beverage according to your request
are as follows:
VII. We proposed the following activities and games for the
evening as follows:
VIII. We are pleased to share with you the resource planning
for:
Manpower
…………………………………………………………………
…………………………………………………………………
Equipment
Structure
Transport
IX. The proposed Event Programme is as attached in Figure 4 in
the appendix.
As you can see the
event…………………………………………………………..
…………………………………………………………………………
…………..
…………………………………………………………………………
…………..
…………………………………………………………………………

16. ……………
We hope the proposal is agreeable by you and we are happy to
discuss further on any amendments that you may have. We look
forward to be able host your event.
References
2
Programme Agenda
Event:
Venue:
Date:
TIME
AGENDA
REMARKS

19. Sheet1EVENT FLOOR PLANBack AreaBack AreaBack
AreaEntrance/ExitEntrance/ExitFoyer