The document discusses research into developing a miniature humanoid robot called Always2gether that can be worn on a person's shoulder. The robot is intended to help users feel less alone by allowing friends to remotely control its movements and interactions through motion capture. Sources provided discuss issues like loneliness in modern society and how a wearable robot operated by others could provide companionship. The document outlines naming, branding, and initial social media marketing research for the proposed product.

1. Miniature Humanoid Friend Tali Mahon
FA102a, Research and Brand
Development

2. Miniature Humanoid Friend Tali Mahon
Assignment One, Research
“A Miniature Humanoid Robot Lives on Your
Shoulder and Wants to Be Your Friend”
http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally

3. Miniature Humanoid Friend Tali Mahon
Assignment One, Research
Most people in contemporary society are
uncomfortable about being alone because
of the stigma society has put upon it.
http://www.psychologytoday.com/blog/the-legacy-distorted-love/201109/why-am-i-so-afraid-being-alone
http://freelancefolder.com/working-from-home-tips-to-avoid-loneliness/

4. Miniature Humanoid Friend Tali Mahon
Assignment One, Research
A wearable perched miniature humanoid that
can be operated by your friends from
anywhere, so you are never alone.
http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally
http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally

5. Miniature Humanoid Friend Tali Mahon
Assignment One, Research
The MH-2 mimics your friends actions while
he or she is standing in a motion capture
environment.
http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally
http://www.tischasia.nyu.edu.sg/object/organicmotion.html

6. Miniature Humanoid Friend Tali Mahon
Assignment One, Description of Future Product or Service
Miniature Humanoid Friend

7. Miniature Humanoid Friend Tali Mahon
Assignment Two, Naming Process
• Miniature • Mini Friendoid
• Humanoid • PresenceWear
• Friend • BFF
• Long distance • Always2gether
• Wearable – “never alone”
– togetherness
The name relays the product and service in a positive light,
making the consumer feel the comfort of a friend’s presence
even when they are far away.

8. Miniature Humanoid Friend Tali Mahon
Assignment Two, Brand Character Diagram
Character/Persona Tone
• Friendly • Personal
• Comfort • Clinical
• Playmate • Socializing
• Companionship • Artificial
Always2gether
Language Purpose
• Long distance • Entertain
• Togetherness • Enable
• Avatar • Interaction
• Realistic • Company

9. Miniature Humanoid Friend Tali Mahon
Assignment Three, Word from Diagram
Entertain
(verb)
to hold the attention of with
something amusing or diverting

10. Miniature Humanoid Friend Tali Mahon
Assignment Three, Logotype Research
• http://www.school-crossing.com/wp-content/uploads/2012/11/playmobillogo.png
• http://blog.domaintools.com/wp-content/uploads/2012/07/android-logo.gif
• http://sciencefiction.com/wp-content/uploads/2011/07/Syfy-Logo1.jpg

11. Miniature Humanoid Friend Tali Mahon
Assignment Three, Finished Logotype
always2gether

12. Miniature Humanoid Friend Tali Mahon
Assignment Four, Social Media Branding, Research
• Monster Products
» https://www.facebook.com/CoolProducts/info
• Eos Products
» https://www.facebook.com/eos
• Cool Products & Ideas
» https://www.facebook.com/CoolProducts/info

13. Miniature Humanoid Friend Tali Mahon
Assignment Four, Social Media Branding, Creating Community
• Wrote in various groups on Facebook
• Messaged friends to take a look
• Texted family and home friends to spread
beyond Hofstra community

14. Miniature Humanoid Friend Tali Mahon
Assignment Four, Social Media Branding, Facebook Pages

15. Miniature Humanoid Friend Tali Mahon
AssignmentFour, Social Media Branding, Facebook Pages

16. Miniature Humanoid Friend Tali Mahon
Assignment Four, Social Media Branding, Facebook Pages