Assignment Details: This assignment has 4 parts. 1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management? 2. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect. 3. Detail how you will use customer relationship management to ensure loyalty to your product and the brand. 4. What role does technology play in supporting your customer relationship management plan? Deliverable Length: 400 words (minimum) Exceptional (5) Excellent (4) Good (3) Poor (2) Unacceptable (1) Expression, style, and structure Exceptional introduction that grabs interest of reader and provides a well established, clear, and concise statement of purpose. Exceptionally clear, logical, mature, and thorough development of thesis with excellent transitions between and within sections. Conclusion provides an exceptional summary of the topic with concluding ideas that impact the reader and introduces no new information. The style and voice are not only appropriate to the given audience and purpose, but also show originality and creativity. Excellent introduction that is interesting and states the research topic. Thesis is clear and an arguable statement of position. The paper is written in a clear and logical order that supports thesis with excellent transitions between and within sections. The conclusion provides an excellent summary of the topic with clear concluding ideas and introduces no new information. The style and voice are appropriate for the audience and the purpose of the paper. Good introduction that is interesting and states the purpose of the research topic. The thesis is for the most part clear and provides an arguable statement of position. The paper is written in a clear and logical order that supports thesis with good transitions between and within sections. The conclusion provides a good summary of topic with clear concluding ideas while introducing no new information. The overall style and voice are appropriate for the audience and the purpose of the paper. Basic introduction that states the topic but lacks interest. Thesis is somewhat clear and arguable. Somewhat clear and logical development with basic transitions between and within sections. Conclusion provides a basic summary of topic with some final concluding ideas. The conclusion introduces new information and/or is lacking clarity. .