Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Presentation by Ruth Meinzen-Dick at “Commons Tenure for a Common Future” Discussion Forum on the first day of the Global Landscapes Forum 2015, in Paris, France alongside COP21. For more information go to: www.landscapes.org.
PROGRAMA DE CAPACITACION PARA LA INCORPORACION DE MATERIALES AVANZADOS EN LA INDUSTRIA MANUFACTURERA DE NUEVO LEON
El Programa de Capacitación para la Incorporación de Materiales Avanzados en la Industria Manufacturera de N.L. no tiene costo debido a que esta financiado por el Gobierno Estatal y Federal.
El Cupo esta limitado a 50 empresas (periodo de inscripción del 15 al 25 de Junio). Puede asistir sólo a los módulos de su interés.
El único Requisito de Admisión consiste en llenar en forma correcta y completa los formularios de Inscripción y de Clasificación Económica (para documentar el impacto del Programa).
Solicite sus formatos de Registro al correo electrónico: registro@mnc-9.org
Solicite también sus formatos de Registro al teléfono: (81)1492-0445
DIRIGIDO A empresas manufactureras establecidas en Nuevo León con interés inmediato en (a) incorporar materiales avanzados para mejorar procesos y productos, (b) reducir costos y/o (c) desarrollar nuevos productos de alto valor agregado.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Presentation by Ruth Meinzen-Dick at “Commons Tenure for a Common Future” Discussion Forum on the first day of the Global Landscapes Forum 2015, in Paris, France alongside COP21. For more information go to: www.landscapes.org.
PROGRAMA DE CAPACITACION PARA LA INCORPORACION DE MATERIALES AVANZADOS EN LA INDUSTRIA MANUFACTURERA DE NUEVO LEON
El Programa de Capacitación para la Incorporación de Materiales Avanzados en la Industria Manufacturera de N.L. no tiene costo debido a que esta financiado por el Gobierno Estatal y Federal.
El Cupo esta limitado a 50 empresas (periodo de inscripción del 15 al 25 de Junio). Puede asistir sólo a los módulos de su interés.
El único Requisito de Admisión consiste en llenar en forma correcta y completa los formularios de Inscripción y de Clasificación Económica (para documentar el impacto del Programa).
Solicite sus formatos de Registro al correo electrónico: registro@mnc-9.org
Solicite también sus formatos de Registro al teléfono: (81)1492-0445
DIRIGIDO A empresas manufactureras establecidas en Nuevo León con interés inmediato en (a) incorporar materiales avanzados para mejorar procesos y productos, (b) reducir costos y/o (c) desarrollar nuevos productos de alto valor agregado.
Completing your CHG project by Mary-Louise Weight (CHG Coordinator, NLA). Presented at the 2015 Community Heritage Grants (CHG) Preservation and Collection Management Training Workshops.
Marketing crafter- desarollo de negocios industrialesXavier Hurtado
En Marketing Crafter estamos en una misión para ayudar a proveedores y consultores de las industrias aeroespacial, automotriz y energética (petrolera y energías renovables) a conectarse con clientes o socios de negocios en Estados Unidos y México a través de nuestro Programas de Desarrollo de Negocios implementación de planes de acción para atraer clientes potenciales a un costo muy competitivo con resultados muy superiores a los de ferias comerciales o publicidad industrial = una tarifa plana de US$60 por día o modelos de pago-por-desempeño!
Pequeña investigación sobre tres productos informáticos de última tecnología. Se hace una pequeña descripción del producto y un pequeño estudio de sus costes en el mercado.
For the vast majority of history the progress of our species and civilisation was limited by a very few artisans - the workers of metal, wood, leather and cloth along with famers and distribution networks. Specifically, the number of skilled blacksmiths determined the rate of sword, knife, lance and armour production, and ultimately the size of empires.
The turning point came in the eaten 1700s when the Royal Navy was expanding to explore and colonies the planer. Nails were the problem with more than 20k required per ship! So this was the first item to be mad automatically, followed by wooden blocks for the rigging. The water mills constructed to power the production therefore mark the start of Industry 1.0 and the growth of the British Empire.
The spread of automation through Industry 2, 3 and 4 accelerated and empowered us to do more and more using less and less people, power and materials. Without it we could not support the population of the planet or the lifestyle we enjoy. Remarkably, at no time during this process have we seen mass unemployment, and consistently, more and more jobs have been created. In brief, better production capabilities have seen the creation of better tools, which in turn has led to better productivity and better quality.
The process has been evident in everything hardware, and much of entertainment ,design, and software, with services perhaps the last bastion of human based delivery and support. However; the on-line world and rise of AI are now changing the balance across retail, banking, insurance, accountancy, and services in general.
Completing your CHG project by Mary-Louise Weight (CHG Coordinator, NLA). Presented at the 2015 Community Heritage Grants (CHG) Preservation and Collection Management Training Workshops.
Marketing crafter- desarollo de negocios industrialesXavier Hurtado
En Marketing Crafter estamos en una misión para ayudar a proveedores y consultores de las industrias aeroespacial, automotriz y energética (petrolera y energías renovables) a conectarse con clientes o socios de negocios en Estados Unidos y México a través de nuestro Programas de Desarrollo de Negocios implementación de planes de acción para atraer clientes potenciales a un costo muy competitivo con resultados muy superiores a los de ferias comerciales o publicidad industrial = una tarifa plana de US$60 por día o modelos de pago-por-desempeño!
Pequeña investigación sobre tres productos informáticos de última tecnología. Se hace una pequeña descripción del producto y un pequeño estudio de sus costes en el mercado.
For the vast majority of history the progress of our species and civilisation was limited by a very few artisans - the workers of metal, wood, leather and cloth along with famers and distribution networks. Specifically, the number of skilled blacksmiths determined the rate of sword, knife, lance and armour production, and ultimately the size of empires.
The turning point came in the eaten 1700s when the Royal Navy was expanding to explore and colonies the planer. Nails were the problem with more than 20k required per ship! So this was the first item to be mad automatically, followed by wooden blocks for the rigging. The water mills constructed to power the production therefore mark the start of Industry 1.0 and the growth of the British Empire.
The spread of automation through Industry 2, 3 and 4 accelerated and empowered us to do more and more using less and less people, power and materials. Without it we could not support the population of the planet or the lifestyle we enjoy. Remarkably, at no time during this process have we seen mass unemployment, and consistently, more and more jobs have been created. In brief, better production capabilities have seen the creation of better tools, which in turn has led to better productivity and better quality.
The process has been evident in everything hardware, and much of entertainment ,design, and software, with services perhaps the last bastion of human based delivery and support. However; the on-line world and rise of AI are now changing the balance across retail, banking, insurance, accountancy, and services in general.
Using Social Media to Improve Patient CareAndy Broomhead
A presentation on the different aspects of social media and how people with diabetes can use it to improve their own outcomes. Covers what social media is, why people may choose to use it, and how it can improve care.
Originally given during a workshop at the Association of Children's Diabetes Clinicians conference at University of Warwick 29th Jan 2016)
But today, theyre n o t e n o u g h . D o y o u f i n d .docxhumphrieskalyn
"But today, they're n o t e n o u g h . "
D o y o u f i n d that statement sobering? A n d If timely, h a r d w o r k isn't enough, w h a t is?
W e ' l l b e g i n t h i s b o o k b y discussing the key skills t h a t Jennifer (and you) n e e d a n d
e x p l a i n w h y t h i s course is t h e single best course i n a l l o f the business s c h o o l f o r
teaching y o u those key skills.
You m a y find that last statement s u r p r i s i n g . I f y o u are like most students, y o u have
n o clear idea o f w h a t y o u r M I S class w i l l be about. I f someone were to ask y o u , " W h a t
do y o u study i n t h a t class?" y o u m i g h t respond that the class has s o m e t h i n g to do w i t h
c o m p u t e r s a n d m a y b e c o m p u t e r p r o g r a m m i n g . B e y o n d t h a t , y o u m i g h t b e
h a r d - p r e s s e d t o say m o r e . You m i g h t a d d , " W e l l , i t has s o m e t h i n g to d o w i t h
c o m p u t e r s i n business," or maybe, "We are g o i n g to learn to solve business p r o b l e m s
w i t h c o m p u t e r s u s i n g spreadsheets and other p r o g r a m s . " So, h o w c o u l d this course be
the m o s t i m p o r t a n t one i n the business school?
We b e g i n w i t h t h a t q u e s t i o n . A f t e r y o u u n d e r s t a n d h o w i m p o r t a n t this class w i l l
be t o y o u r career, we vwll discuss f u n d a m e n t a l concepts. W e ' l l w r a p u p w i t h some
practice o n one of the key skills y o u need to learn.
Why Is Introduction to MIS the Most
Important Class in the Business School?
I n t r o d u c t i o n t o M I S is the m o s t i m p o r t a n t class i n t h e b usi n ess s c h o o l . T h a t
statement was n o t t r u e i n 2005, and i t m a y n o t be t r u e i n 2020. But i t is t r u e i n 2012.
Why?
The u l t i m a t e reason hes i n a p r i n c i p l e k n o w n as Moore's L a w . I n 1965, G o r d o n
M o o r e , c o f o u n d e r o f I n t e l C o r p o r a t i o n , stated t h a t because o f t e c h n o l o g y i m p r o v e -
m e n t s i n electronic c h i p design a n d m a n u f a c t u r i n g , "The n u m b e r o f transistors per
square i n c h o n an integrated c h i p doubles every 18 m o n t h s . " His statement has b e e n
c o m m o n l y m i s u n d e r s t o o d t o be, "The speed of a c o m p u t e r doubles every 18 m o n t h s , "
w h i c h is incorrect, b u t captures the sense of his p r i n c i p l e .
Because of Moore's Law, the ratio of price to p e r f o r m a n c e of c o m p u t e r s has fal l en
f r o m s o m e t h i n g like $4,000 for a standard c o m p u t i n g device to s o m e t h i n g a r o u n d a
p e n n y for that same c o m p u t i n g device.^ See Figure 1-1.
As a f u t u r e business professional, however, you needn't care how fast a computer
y o u r c o m p a n y can b u y f o r $100. That's n o t the p o i n t . Here's the p o i n t :
B e c a u s e of Moore's L a w , the c ...
Organizations are loathe to accept that a rewrite is the only solution for modernizing a legacy application. After much analysis, discussions, deliberations, the decision is to demonolith the monolith!
Conceptually simple but often not feasible, the architecture, design, and implementation decisions makes it all but impossible to refactor-in-place and arrive at your destination.
A guide for adolescents who are undertaking Internet-based research, to help them decide which websites are worth saving (whether to their browser's favourites or within a social bookmarking utility).
Mobile Analytics for Advertising_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
Artificial Intelligence. The Good, The Bad and the Intelligent.Lava Consult BVBA
Automation, logarithms, data driven learning and positronic consciousness… AI is going to disrupt our world.
The only failsafe between absolute Skynet like disaster and Augmented Humanity is a thin layer cool, guts, ethics and common sense. Will we augment our clients, our industry, and yes… the world? Or will we break our tools again?
Slide deck presented at AI4Business Summit with Danny Devriendt and Miel Van Opstal.
A detailed view on fermentation marketing. Are you a yeast marketer, or a sugar marketer, and 49 more things marketing could learn from Louis Pasteur.
PS. For immediate application, please bring your own vial.
Transcript of J. Rosenberg's keynote speech at CMC (Claremont McKenna College). Although dating from 2010, still valid to this day. Except maybe rule #13, which I personally would encourage in some cases...
Credits of course go entirely to Jonathan Rosenberg.
Based on grandma's words of advice, a guidance for small business owners to start experimenting with Social Media.
8 simple rules you need to bear in mind.
Met de komst van Facebook Graph komt een nieuwe generatie zoekmogelijkheden. Best om nu al even stil te staaan bij de bestaande privacy regeling. Who knows what's next...
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
7 #socialmedia challenges for 2014
1. VI EW O N 2 0 14
7
LAVA consult
Social Business Partner
#SOCIALMEDIA
!
CHALL E NG E S , TR E N DS , PR E DIC T IO N S,
O R WH AT E V E R YO U C AL L T H E M.
T HI N G S T HAT S H OU LD BE O N TO P OF YO UR M I N D I F
YOU ’ R E RU NN ING A B US IN ESS, A N D YO U’R E PLA NN I NG
ON K E E P I NG I T T HAT WAY I N 20 14 .
3. CHAL L EN GES
SPOILER ALERT
Content
Shift
Mobile
Champions
Visual
Location
Metrics
LAVA consult
Social Business Partner
3
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
4. THE BIG SHIFT
Watch your back. They’re coming.
Generation Y is all about being connected,
being in sync.
flickr.com/photos/unique-uae/6279217586
5. GEN ER AT IO N Z
characteristics
Maturists
pre 1945
Baby Boomers
1945 - 1960
Generation X
1961 - 1980
Generation Y
1981 - 1995
Generation Z
born after 1995
workforce %
3%
33%
35%
29%
*in transit*
aspiration
home
job
work-life balance
freedom & flexibility
security & stability
tech savvyness
disconnected
early adaptors
digital immigrants
digital natives
technoholics
career attitude
jobs last a lifetime
organisational
portfolio
digital entrepreneurs
career multitaskers
signature product
car
television
personal computer
smartphone & tablet
google glass, 3D printing
communication media
formal letters
telephone
email and text
text or social media
mobile device
communication
preference
face to face
face to face
text or email
online and mobile
facetime
LAVA consult
Social Business Partner
5
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
6. GEN ER AT IO N Z
CONNECTED KIDZ
Are yo u st i l l t h i n k i n g a b ou t bl o ck in g twitter an d
fa ce bo ok a t wor k ? If s o, you m i g ht b e i n fo r q u i t e a
su rp ri se .
Th e next ge ne ra t i on comi n g to wo r k wil l h ave u s ed
sm ar t d ev i ces s i n ce k i n derg ar ten (!) .
Th ey w i ll b e u s i n g b et t er an d fas ter tech n o l o g y at
hom e t h e n you ’ l l b e a b l e t o p rov ide at an enter p r is e
leve l.
flickr.com/photos/nong_tukie/5476911025
LAVA consult
Social Business Partner
6
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
7. GEN ER AT IO N Z
CONNECTED KIDZ
By t he tim e com p a ni es real is e w h a t t h e n ex t h ot
cha n ne l w i l l b e, t h i s ‘g eneratio n z’ wil l al ready h ave
left fo r t h e n ex t on e.
Is yo u r co m p a ny envi ron ment ready to h o s t th es e
new wor ke r s? B eca u s e t hes e ‘g en eratio n z ’ emp l oyees
are ba la n c i ng wor k a n d li fe in ways u n s een befo re…
flickr.com/photos/nong_tukie/5476911025
LAVA consult
Social Business Partner
7
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
9. CO N TEX T
CONTENT IS KING, CONTEXT IS QUEEN.
LAVA consult
Social Business Partner
9
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
10. CO N TEX T
CONTENT IS KING, CONTEXT IS QUEEN.
LAVA consult
Social Business Partner
9
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
11. CO N TEX T
CONTENT IS KING, CONTEXT IS QUEEN.
Ad m it it. We’re a l l l ook i ng fo r o u r n ex t O re o mo me nt .
Eve r y m a r ket e er wa nts t o d el i ve r a g re a t me s s a g e , a t
exac t l y t he per fect m om ent. B u t , t r u t h b e t o l d , t h o s e
mo m e nt s a re ra re.
Th at do e sn’ t m ea n you sh o ul dn’t p ay attentio n to
de ta i l. Wh e n you r cont ent match es th e co ntex t it’s
de li ve re d i n , you ’re h i t t i n g th e sweet s p ot.
Le t’s ca ll i t ‘d un k i n g your co ntent ’ fro m n ow o n .
twitter.com/Oreo/status/298246571718483968
LAVA consult
Social Business Partner
10
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
12. MOBILE
Will be the primary device.
People grab their smartphones
to find, to read, to buy.
flickr.com/photos/fx61/9243754644/sizes/o
13. N EW P O PES
REMEMBER THIS ONE?
LAVA consult
Social Business Partner
12
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
14. N EW P O PES
REMEMBER THIS ONE?
LAVA consult
Social Business Partner
12
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
15. MO B IL E
IT WILL ONLY GET BETTER
Do n’ t t hi n k . W h a t ’s t h e fi rs t th in g yo u to u ch in th e
mo r n in g?
Yep.
An d i t’s ge t t i n g b et t er.
2 014 wi ll b e t h e yea r of u lt ra-mo bil e. Wearabl e
t e ch no lo gy. S m a r t cl ot h i n g. Smar t watch es . S mar t
hous e s.
Bi gg e st c h a l l e n g e of a l l ? Make al l th o s e s mar t s tu ff
t a lk t o e a c h ot h er…
2 014 wi ll n ee d a u n i versa l ‘s mar t s tan dard’.
revolv.com
LAVA consult
Social Business Partner
13
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
16. MO B IL E
BUT FIRST IT GETS WORSE.
Th e re fo re , i n t h e m ea n t i me, s tar t th in k in g fro m a
mo b i le p e r s p ec t i ve.
If you d o n’ t f i t t h e s m a l l screen , yo u mis s h al f th e
cha n ce s o f b e i n g s een a t a ll …
An d no , d o n’ t t h i n k a b out mak in g an oth er ap p fo r
anot h e r d evi ce. In s t ea d of ap p s , reth in k yo u r webs ite
grou nd - u p, m ob i l e f i r s t .
Go re sp o ns i ve.
LAVA consult
Social Business Partner
14
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
17. LOCATION IS KEY
And I’m not just talking about where you are.
I’m talking where you are, when it suits you,
when you’re ready. Unintrusive.
estimote.com
18. LO CAT IO N
WHY 4SQ WON’T DO THE TRICK
Th e prob le m wi t h l oca t i on bas ed ap p s , is th e fact
t ha t t hey ’re … wel l … a p p s.
Tod a y, pe o pl e h a ve t o c he ck i n t o g et t o s p eci a l s ,
unl o cka b le s , p rom ot i on s .
2 014 wi ll b e t h e yea r of th e beaco n . S imp l y al l ow
your d ev i ce t o connect wit h bran ds match in g yo u r
p e rs o n al p re feren ces .
Th e cha lle n g e for b ra n d s wil l be to fin d th e r ig ht
ba la n ce b e t we en m a rket in g an d bu l l y in g …
LAVA consult
Social Business Partner
16
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
19. SOCIAL MONITORING
Is not an option.
Monitoring and social metrics will be a
necessity. A requirement.
flickr.com/photos/salesforce/8007331874/sizes/o/
20. MET R ICS
MONITORING REQUIRED.
I me a n, re a l l y. Di d you t h in k s o cial media s til l r u n s o n
gu t fe e li n gs?
You ca n’ t eve n b e g i n t o co u nt the numerous
da sh b o a rd s ex i s t i n g on l i n e an d s tan dal o n e.
Th ey a ll fo c us on t oo m any metr ics , an d to o l ittl e
i nsi ght s.
2 014 wi ll b e t h e yea r of st rateg y. Co mp an ies wil l
nee d t o f i n d a wa y t o i nter pret big data intel l ig entl y.
Ke e pi n g i t s i m p l e a n d s t u p id .
arandomjog.com/2011/08/keep-it-simple-stupid
LAVA consult
Social Business Partner
18
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
21. VISUAL
2014 will be remembered as the Instayear.
Content will be futile without compelling
graphics, stunning visuals, images that tell
stories.
flickr.com/photos/mohistory/6893338290/sizes/l/
22. S TO RYT EL LI NG
ONE PICTURE. THOUSAND WORDS.
So c i al u p d a t es , g oi n g vi ra l, tel l in g a s to r y, be
comp el li n g , cre a t i ve , i n n ovative, … it all requires the
sam e t h i ng .
Gre at , st u n ni n g vi s u a l s .
If you wa nt t o b e n ot i ced in 2 0 1 4 , yo u ’l l n eed to be
vi sua l. St a n d o u t .
A wo rd o f a d vi ce? Del et e t h os e s to ck p ictu res , an d
hire a pro . S o m eon e wh o ca n take p ictu res with o u t
us ing a sm a rt p h on e ; - )
flickr.com/photos/brunocorrea/3953360731
LAVA consult
Social Business Partner
20
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
23. EMPLOYEE ADVOCACY
Marketing isn’t your sole window to the world
anymore. Neither is sales. Every single employee
is an ambassador of your brand.
Which means you have to lead by education on
top of example.
marcos.kirsch.mx/wp-content/uploads/2011/09
24. AMBASSADOR S
CHERISH THE GOLDEN OLDIES.
Fo rge t so c ia l m ed ia . T h i n k s o ci a l b u s i n es s .
I t’s a pi t y s p en di n g to n s on g reat co py, v is u al s an d
v ira ls, i f h a l f o f you r s ta ff do es n’t k n ow h ow to u s e
Face b o o k .
D on’ t o n ly Le ad by Exa m pl e. Lead by Edu catio n . B oth
wou ld b e even b et te r…
M ake sure you sp en d en ou g h time to edu cate al l o f
yo ur s t a f f to g et t he b est ou t o f so cial media to o ls.
I rep e a t . Le a d by Edu cat io n .
flickr.com/photos/jodhpurs-breeches/5245428280
LAVA consult
Social Business Partner
22
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu
25. I N CO NCLU SION
2014 CHALLENGES
generation z
comes with
built-in
connectivity.
!
be prepared
LAVA consult
Social Business Partner
content is king,
but
context
is queen.
!
dunk your content
mobile will be the
primary device
people will use to
find, read and buy.
!
be responsive
location based
notifications based
on personal
preferences
!
unintrusive
23
social monitoring
& social metrics
is a requirement,
not an option…
!
big data, kiss edition
you’ll need stunning,
compelling visuals
to stand out from the
crowd.
!
visual storytelling
Phone: +32 (0) 497 41 43 79
every single employee
will need to act as an
ambassador
for your brand.
!
lead by education
E-Mail: info@lavaconsult.eu