The Evolution of Digital Marketing

1. The Evolution
of
Digital Marketing
Using technology and the impact on our lives

2. Access
to the
Internet

4. Digital devices used by audiences
Smartphones
• Mobile devices are the most used digital devices in the world
• About 8 in 10 Australians own a smartphone (79.6%)
• Aussies average 2 and a half hours a day on their smartphones

6. How customers search for information?

8. What consumers buy online
6 top selling online products
•Fashion items
•Trips and tourism
•Tech products
•Secondhand products
•Books and music
•Educational courses

9. Fashion items

10. TRIPS & TOURISM

11. Tech
Products

12. Secondhand Products

13. B
o
o
k
s
&
M
u
s
i
c

14. Educational Courses

15. Online video consumption (e.g. changes in
the amount of video content consumed)
• https://www.nexttv.com/news/cisco-video-consume-79-internet-
traffic-2020-405454

16. Consumer trends (e.g. how consumers' use of
technology has changed over the past 3-5 years,
reflecting on the areas above)
• Whilst the latest iphone will set you back $1500, networks such as
telstra have made it much eaiser for ppl to gain access to these
extraodrinary devices with their affordable plans.

17. Summary (e.g. provide a concise overview of the
key points and emphasise the impact of
technology on consumers' lives)

18. Reference List
• https://whatasleep.com.au/blog/smartphone-statistics-australia/
• https://en.wikipedia.org/wiki/Internet_access
• https://www.statista.com/chart/16467/internet-usage-worldwide/