Randy Ifra


Published on

Published in: News & Politics, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Randy Ifra

    1. 1. Building the bridge between print and digital Randy Covington Director, Ifra Newsplex at the University of South Carolina, USA
    2. 2. Newsrooms will be different Ifra Newsplex at the University of South Carolina, USA Newsplex Europe Darmstadt, Germany
    3. 3. <ul><li>Impresa </li></ul><ul><li>Financial Times </li></ul><ul><li>El Tiempo </li></ul><ul><li>Radio Free Europe </li></ul>Journalists preparing for the future
    4. 4. Roles training in convergent journalism <ul><li>Writing across formats </li></ul><ul><li>Blogging and </li></ul><ul><li>moblogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Slide shows </li></ul><ul><li>Video production </li></ul>
    5. 5. Newsplex Philosophy News organizations need to focus on stories, not production. News consumers no longer wait for us to inform them by appointment.
    6. 6. Total media usage is going up About 30% of all media time is spent exposed to more than one medium at a time. Middletown Media Studies 2 Ball State University
    7. 7. Fewer in U.S. using old media <ul><li>1994-2006 </li></ul><ul><li>Daily newspaper use down 18% </li></ul><ul><li>TV news viewership down 21% </li></ul><ul><li>Radio news listenership down 23% </li></ul><ul><li>News and Daily Life </li></ul><ul><li>Pew Research Center </li></ul>
    8. 8. Is the decline accelerating? <ul><li>In U.S., newspapers </li></ul><ul><li>down 4-5% per year </li></ul><ul><li>Losses in Europe </li></ul><ul><li>smaller, but </li></ul><ul><li>measurable </li></ul>
    9. 9. When will the slide end? If you extend the line, you find the last newspaper reader disappears around 2040--in April, if you want to be really precise about it.” Philip Meyer Knight Chair University of North Carolina
    10. 10. Magazines a mixed bag ABC Average Circulation
    11. 11. Magazines becoming more web savvy
    12. 12. New media trending up In the U.S., 78.6% are online 2006, University of Southern California More than 3/4ths have broadband at home 2006, Nielsen
    13. 13. Key point: Broadband users more likely to access news via the Internet (43% vs. 26% for dial up users). 2006, Pew Internet Project
    14. 14. What consumers want online <ul><li>16 news brands per week </li></ul><ul><li>“ Brand promiscuity” </li></ul><ul><li>TV and Internet “most useful” </li></ul><ul><li>An opportunity for magazines? </li></ul>
    15. 15. New media trending up <ul><li>Communications spending is the third fastest growing sector of the U.S. economy </li></ul><ul><li>Will surpass $1 trillion in 2008 </li></ul><ul><li>By 2011, online advertising will surpass newspaper advertising </li></ul><ul><li>Veronis Suhler Stevenson </li></ul><ul><li>Communications Industry Forecast </li></ul><ul><li>2007-2011 </li></ul>
    16. 16. It’s already happened in Norway!
    17. 17. New Media Order <ul><li>By 2009, average person will spend 10 hours per day with media. </li></ul><ul><li>Accelerating audience fragmentation. </li></ul><ul><li>Increasing technological innovation and emergence of new formats . </li></ul><ul><li>Veronis Suhler Stevenson </li></ul><ul><li>2005 Communications Industry Forecast </li></ul>
    18. 18. The Internet is the meeting point for convergence <ul><li>Blogs </li></ul><ul><li>Technorati tracks more than 100 million blogs </li></ul><ul><li>Increasing rapidly </li></ul><ul><li>Influential </li></ul>
    19. 19. Podcasting reinvigorates audio journalism <ul><li>100 million iPods </li></ul><ul><li>Now there is video </li></ul><ul><li>Increasing content choices </li></ul><ul><li>Growing audience </li></ul>
    20. 20. Multimedia Magazines and newspapers experiment with audio and video
    21. 21. We live in a multi-media world
    22. 22. We live in a multi-media world Star Car Shelby, N.C. USA
    23. 23. Of America’s Top 100 Newspapers… <ul><li>92% have video on their websites </li></ul><ul><li>95% have blogs </li></ul><ul><li>49% have Podcasts </li></ul><ul><li>33% allow comments </li></ul>The trends are clear July, 2007
    24. 24. We see the power of social networking
    25. 25. “ If you can’t beat ‘em, join ‘em.” <ul><li>Give every reporter a page with bio, links to work, reader comments, Q&A and a blog </li></ul><ul><li>Invite readers to create their own pages and become part of the conversation </li></ul><ul><li>Solicit user content and create user blogs. Establish groups by interest. Take advantage of reader expertise. </li></ul><ul><li>Steve Outing </li></ul><ul><li>Columnist and Blogger </li></ul>
    26. 28. Albourne Village
    27. 29. Robert Picard Harvard University &quot;News organizations that align themselves closely with their audience...and that allow their audiences to participate… will be able to create the value needed to sustain themselves and financially benefit...&quot; A View of the Future
    28. 30. “ Every citizen is a reporter” OhmyNews Seoul, South Korea
    29. 31. Citizen Content <ul><li>OhmyNews </li></ul><ul><li>50,000 citizen journalists </li></ul><ul><li>Staff of 70; </li></ul><ul><li>professional editing </li></ul><ul><li>Unusual revenue model </li></ul>Jean Min Director, International Division
    30. 33. YouTube plays 100 million videos daily
    31. 34. Second Life has 10 million residents
    32. 35. “ If you look out the window, you can see people are using media in different ways.” New tools, new formats, new ideas Ulrik Haagerup Denmark
    33. 36. Ifra recognizes Gazeta Wyborcza
    34. 37. Ifra recognizes Gazeta Wyborcza “ Readers are not journalists….But readers are experts in real-life issues that we, the editors, often miss. We would be stupid to not ask their help.” Gzegorz Piechota Special projects editor Gazeta Wyborcza, Poland
    35. 38. Camera phones & journalism <ul><li>986 million cell phones sold worldwide in 2006. </li></ul><ul><li>In developed countries, most were camera phones </li></ul>
    36. 39. Photoblogs are popular <ul><li>Flickr </li></ul><ul><li>Buzznet </li></ul><ul><li>Photobucket </li></ul>
    37. 40. Publications see opportunity
    38. 41. July 7, 2005 The day “everything changed.” News coverage BBC London
    39. 42. <ul><li>SMS </li></ul><ul><li>More than 158 billion messages sent in U.S. in 2006 </li></ul><ul><li>Up 95% from year before </li></ul><ul><li>A way to interact with readers </li></ul>
    40. 43. A case study from Australia The Gold Coast Bulletin
    41. 44. Communication need not be “ place specific” Dean Gould Associate Editor Gold Coast Bulletin
    42. 45. Changing times require changes in our newsrooms Daily Telegraph London
    43. 46. Three organizational models <ul><li>The Tampa Tribune </li></ul><ul><li>The Nordjyske Medier </li></ul><ul><li>Daily Telegraph </li></ul>
    44. 48. Nordjyske Medier Aalborg, Denmark
    45. 49. Superdesk: media editors Editorial managers as Media Conductors Multi-media content groups Matrix Organisation Complements to Nordjyske medier Hjørring osv. Aalborg Community Sports Life style Business ONLINE PRINT RADIO TV
    46. 51. Daily Telegraph, London
    47. 52. Daily Telegraph, London <ul><li>24-hour digital, multi media newsroom </li></ul><ul><li>67,000 square feet </li></ul><ul><li>460 journalists </li></ul><ul><li>Daily circulation 900,000 </li></ul>