Assignment 08 SO245 Social Impact of Technology Directions:Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Refer to the "Assignment Format" page for specific format requirements. Instructions In your course, turn to Lesson 8. Skim through it to refresh your memory. Next, carefully study and review the section titled “Approaches to Measuring Technological Progress.” Next, relying solely on the material in your course, use your own words in order to write a short comparison and contrast essay that defines and explains three distinct perspectives on the evolution of technology. As you write, imagine you are talking to a friend who has no knowledge of this topic. In short, write the way you speak, using a conversational tone. Also, try to alternate short sentences and longer sentences to make your writing more readable. Before, during, or after you’ve completed your essay, be sure to create a title and cite yourself as the author. For example: A Comparison of Three Perspectives on the Evolution of Technology Heather Jones Your essay should have 5 paragraphs. Paragraph 1 is your lead paragraph. It will contain an overview of what you have to say in comparing and contrasting the perspectives of Gerhard Lenski, Leslie White, and Alvin Toffler with respect to the evolution of technology. Paragraphs 2, 3, and 4, are your body paragraphs. In your essay, paragraph 2 should describe the perspective of Gerhard Lenski. In paragraph 3, you’ll write about the perspective of Leslie White. In paragraph 4, you’ll describe and discuss the perspective of Alvin Toffler. Paragraph 5 is your summary and conclusion paragraph. Here, you will compare the three perspectives to show how they are, or may be, similar. You’ll contrast the three perspectives to describe how they are different. You will end this process – and your essay – by expressing your view as to which theorist or theorists offer the most useful insights into the evolution of technology. Mechanics Your document’s margins should be 1 inch, top, bottom, left, and right. That’s the default option if you use MS Word. All your copy should be flush left. For purposes of evaluating your essay, skip a line between each paragraph. Make sure you use a standard indent for the first sentence of each of your paragraphs. Pressing the tab key one time is a simple way to do that. It’s permissible to use direct quotes from the lesson. But don’t overdo it. One to three such quotes should be your limit. In any case, be sure to bracket a direct quote with quotation marks. For example: According to Marlowe, “White and Lenski are on the same page.” Begin by writing a first draft. Then, remembering that writing is rewriting, try and try again to make your prose readable. After you think you’ve composed a final draft, go over your essay again to locate and correct grammar and spelling errors. Grading Rubric Please ...

1. Assignment 08
SO245 Social Impact of Technology
Directions:Unless otherwise stated, answer in complete
sentences, and be sure to use correct English spelling and
grammar. Sources must be cited in APA format. Refer to the
"Assignment Format" page for specific format requirements.
Instructions
In your course, turn to Lesson 8. Skim through it to refresh your
memory. Next, carefully study and review the section titled
“Approaches to Measuring Technological Progress.” Next,
relying solely on the material in your course, use your own
words in order to write a short comparison and contrast essay
that defines and explains three distinct perspectives on the
evolution of technology. As you write, imagine you are talking
to a friend who has no knowledge of this topic. In short, write
the way you speak, using a conversational tone. Also, try to
alternate short sentences and longer sentences to make your
writing more readable.
Before, during, or after you’ve completed your essay, be sure to
create a title and cite yourself as the author. For example:
A Comparison of Three Perspectives on the Evolution of
Technology
Heather Jones
Your essay should have 5 paragraphs. Paragraph 1 is your lead
paragraph. It will contain an overview of what you have to say
in comparing and contrasting the perspectives of Gerhard
Lenski, Leslie White, and Alvin Toffler with respect to the
evolution of technology.
Paragraphs 2, 3, and 4, are your body paragraphs. In your essay,
paragraph 2 should describe the perspective of Gerhard Lenski.

2. In paragraph 3, you’ll write about the perspective of Leslie
White.
In paragraph 4, you’ll describe and discuss the perspective of
Alvin Toffler.
Paragraph 5 is your summary and conclusion paragraph. Here,
you will compare the three perspectives to show how they are,
or may be, similar. You’ll contrast the three perspectives to
describe how they are different. You will end this process – and
your essay – by expressing your view as to which theorist or
theorists offer the most useful insights into the evolution of
technology.
Mechanics
Your document’s margins should be 1 inch, top, bottom, left,
and right. That’s the default option if you use MS Word.
All your copy should be flush left.
For purposes of evaluating your essay, skip a line between each
paragraph.
Make sure you use a standard indent for the first sentence of
each of your paragraphs. Pressing the tab key one time is a
simple way to do that.
It’s permissible to use direct quotes from the lesson. But don’t
overdo it. One to three such quotes should be your limit. In any
case, be sure to bracket a direct quote with quotation marks. For
example: According to Marlowe, “White and Lenski are on the
same page.”
Begin by writing a first draft. Then, remembering that writing is
rewriting, try and try again to make your prose readable. After
you think you’ve composed a final draft, go over your essay
again to locate and correct grammar and spelling errors.

3. Grading Rubric
Please refer to the rubric on the following page for the grading
criteria for this assignment.
CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable
10 points 8 points 5 points 2 points
Student provides a clear,
logical overview of the
comparison and contrast of
the perspectives of Gerhard
Lenski, Leslie White, and
Alvin Toffler.
Student provides a mostly
clear, logical overview of the
comparison and contrast of
the perspectives of Gerhard
Lenski, Leslie White, and
Alvin Toffler.
Student provides a weak or
unclear overview of the
comparison and contrast of
the perspectives of Gerhard
Lenski, Leslie White, and
Alvin Toffler.
Student provides a poor
overview of the comparison
and contrast of the
perspectives of Gerhard
Lenski, Leslie White, and
Alvin Toffler.
20 points 15 points 10 points 5 points
Student provides a clear,
logical description of the
perspective of Gerhard
Lenski.

4. Student provides a mostly
clear, logical description of
the perspective of Gerhard
Lenski.
Student provides a weak or
unclear description of the
perspective of Gerhard
Lenski.
Student provides a poor
description of the
perspective of Gerhard
Lenski.
20 points 15 points 10 points 5 points
Student provides a clear,
logical description of the
perspective of Leslie White.
Student provides a mostly
clear, logical description of
the perspective of Leslie
White.
Student provides a weak or
unclear description of the
perspective of Leslie White.
Student provides a poor
description of the
perspective of Leslie White.
20 points 15 points 10 points 5 points
Student provides a clear,
logical description of the
perspective of Alvin Toffler.
Student provides a mostly
clear, logical description of
the perspective of Alvin
Toffler.
Student provides a weak or
unclear description of the

5. perspective of Alvin Toffler.
Student provides a poor
description of the
perspective of Alvin Toffler.
10 points 8 points 5 points 2 points
Student provides a clear,
logical comparison and
contrast of the three (3)
perspectives including
his/her view as to which
theorists or theorist offers
the most useful insights into
the evolution of technology.
Student provides a mostly
clear, logical comparison and
contrast of the three (3)
perspectives including
his/her view as to which
theorists or theorist offers
the most useful insights into
the evolution of technology.
Student provides a weak or
unclear comparison and
contrast of the three (3)
perspectives including
his/her view as to which
theorists or theorist offers
the most useful insights into
the evolution of technology.
Student provides a poor
comparison and contrast of
the three (3) perspectives
including his/her view as to
which theorists or theorist
offers the most useful
insights into the evolution of

6. technology.
10 points8 points5 points2 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
Student makes more than 4
errors in grammar or spelling
that distract the reader from
the content.
10 points 8 points 5 points 2 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
The paper is written in
proper format with only 3-5
errors. Most sources used for
quotes and facts are credible
and cited correctly.
The paper is not written in
proper format. Many sources
used for quotes and facts are

7. less than credible (suspect)
and/or are not cited
correctly.
Paragraph 4 - The
Perspective of Alvin
Toffler (20 Points)
Paragraph 5 -
Conclusion (10 Points)
Lead Paragraph -
Overview of Three
Perspectives with
Respect to the
Evolution of
Technology (10 Points)
Paragraph 2 - The
Perspective of
Gerhard Lenski
(20 Points)
Paragraph 3 - The
Perspective of Leslie
White (20 Points)
Format (10 Points)
Mechanics (10 Points)
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as
a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program
culminates in the capstone
project, which forms the primary focus of MBA6900, the final
course you will take in the program.

8. The capstone project is intended to provide you the opportunity
to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a
comprehensive project.
• Integrating and demonstrating skills and techniques you have
learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a
formal presentation.
• Completing your MBA program with an experience that
reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work
associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these
requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an
organization.
• Development of a case study of all or a selected part of an
organization.
• Development of an intervention, such as a workshop or
training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue

9. within an organization, provided
that the issue is broad-based enough to demonstrate program-
level outcomes.
You may propose other structures for the capstone project so
long as you are able to identify how
the proposed project satisfies the requirement of demonstrating
the program-level outcomes. When
choosing your topic, keep in mind that your capstone project
must result in recommendations, next
steps, or some other type of actionable, evidence-based
takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement
of the MBA program outcomes.
The following table is taken from the proficient column of the
final capstone grading rubric. It
outlines the expectations for demonstrating each program
outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.

10. 2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
3. Think critically and analytically to
provide evidence-based solutions to
business challenges and
opportunities.
Develops logical, well-supported, solutions
based on relevant, sound, logical, and credible
evidence (data, insights, analyses, best
practices) to solve business challenges and
opportunities.
4. Apply innovative, strategic, and
sustainable approaches to business
practice and planning.
Applies innovative, strategic, and sustainable
(long-term) approaches to business practice
and planning.

11. 5. Lead and collaborate in virtual,
global,and culturally diverse
environments.
Applies leadership and collaboration principles
and strategies for virtual, global, and culturally
diverse environments.
6. Integrate principles of ethics and
integrity into business decisions. Integrates principles of ethics
and integrity into business decisions by assessing ethical
implications and resolving ethical conflicts and
dilemmas.
7. Communicate clearly and effectively in
a business environment. Communicates clearly and effectively
in a business environment by applying professional
speaking, effective presentation, and
persuasion skills to create a clear and
compelling case for business solutions.
When proposing a capstone project in MBA6028, you will be
required to identify how the proposed
project addresses the demonstration of program outcomes 1, 2,
5, and 6. Outcomes 3, 4, and 7 are
demonstrated by the quality of the final deliverable.
The project will be completed individually, not in teams. In
addition, the capstone project must meet
these criteria:
• The organization must be real, not fictitious. This may be an
organization to which you have

12. direct access for data gathering or one for which you will gather
data via published sources.
In either case, it must be an organization for which you can
gather the data needed to
complete the project. If need be, you may be allowed to use a
disguised name for the
organization in the project report, but you must disclose to the
instructor what actual
organization is being used as the setting for the project.
• The scope of effort required should be such that, once planned
in MBA6028, the project can
be completed in a single, six-week iteration of MBA6900;
extensions will be granted only in
unusual situations.
MBA6028 Capstone Planning Requirements and Timeline
Since the six-week duration of a single MBA course may not
provide enough time for both planning
and delivering the capstone project, planning for the project
begins in MBA6028 – Business
Integration Skills. Typically, this course is taken in the period
immediately before the capstone
course. During MBA6028, you will complete a proposal for the
project that you will deliver in
MBA6900. Specific milestones for this proposal in include:
• Unit 1 – You will post a discussion with a preliminary
summary of and rationale for what you
are considering as a project, for feedback from colleagues and
your instructor.
MBA Capstone Project Guidelines

13. • Unit 3 – You will submit a draft proposal for the project to
your instructor for feedback.
(Appendix A below contains a template to prepare the proposal
and Appendix B illustrates
an example of a completed draft.)
• Unit 5 – You will submit the final proposal in Unit 5 to the
instructor for grading. (Appendix C
below contains an outline you may adapt to prepare your
proposal.)
Note: Successful completion of an acceptable proposal will
facilitate a smooth transition into your
capstone course and help you make timely progress toward the
completion of your degree. Be sure
to contact your instructor with any questions or challenges you
have about completing your
proposal.
MBA6900 Capstone Deliverables
Once you have successfully completed MBA6028, you will
move on to your final course, MBA6900.
In MBA6900, you will complete the following:
Unit 1 Capstone Project Summary – You will develop a brief
summary of your capstone project to
help your instructor become familiar with your capstone project
and provide appropriate guidance.
This project summary will specify the topic and scope of your
project, including a rough outline of
your final capstone project and a project plan that briefly
outlines what you plan to do each week to
ensure timely completion of your capstone.
Units 2, 4, and 5 Progress Reports – In each unit, you will

14. prepare a brief report of the status of
your project, based on your plan. You may also submit parts of
your project for feedback.
Unit 3 Capstone Project Draft – You will submit a draft of your
capstone project for feedback on
your progress toward demonstrating your program outcomes,
based on the final Capstone Project
and Presentation Scoring Guide.
Unit 6 Capstone Project and Presentation – You will submit
your final Capstone Project and
Presentation. You will deliver two work products to complete
this project:
• Written Report – The final written project report will be a
formal document prepared for the
key stakeholders of your project. The structure and length of the
document will vary
according to the type of project being undertaken, but the report
is expected to be
substantial: approximately 20–40 pages in length.
• Oral Presentation – This formal oral presentation will be
supported by a PowerPoint
presentation including slides with notes. The oral presentation
will be recorded using Adobe
Connect, and uploaded to the MBA6900 courseroom for review
by your colleagues and a
formal review by the instructor. This presentation should be no
more than 15–20 minutes in
length and will serve to present all facets of the capstone
project.
Appendix D contains the scoring guide rubric with grading
criteria for your final capstone

15. deliverable. Be sure to review the criteria often throughout your
project to ensure you are fulfilling
the expectations for demonstrating your program outcomes.
MBA Capstone Project Guidelines
Appendix A – Proposal Rough Draft Template
Element
Description
Target Organization
Identify the organization that will be the setting
or focus of the project.
Brief Project Description
Describe the project in sufficient detail that the
instructor can get a good understanding of
what you propose to do.
Access and Data Availability

16. Describe what access you have to this
organization and your sources of data.
Program Outcomes
Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and across
core disciplines.
Describe how the proposed project will enable
you to demonstrate your achievement of this
outcome.
Integrate information across disciplines and
from differing perspectives.
Describe how the proposed project will enable
you to demonstrate your achievement of this
outcome.
Lead and collaborate in virtual, global, and
culturally diverse environments.
Describe how the proposed project will enable
you to demonstrate your achievement of this
outcome.

17. Integrate principles of ethics and integrity
into business decisions.
Describe how the proposed project will enable
you to demonstrate your achievement of this
outcome.
Estimate expected length.
Estimate the length, in double-spaced pages,
of the deliverable you expect to produce.
You may use the above table and merely replace the instructions
in the Description column
with your entries. Or, if you prefer, you may prepare a
document in an alternative format that
addresses all of the entries shown in the table.
MBA Capstone Project Guidelines
Appendix B – Sample Proposal Rough Draft

18. Element
Description
Target Organization
R. D. Tech, Inc.
Brief Project Description
The project will be a comprehensive case
study of this manufacturer of stainless steel
processing equipment for the food and dairy
industry.
Access and Data Availability
I am employed by R. D. Tech and have
permission to gather the required data. In the
actual case document, the company name will
be disguised.
Program Outcomes
Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and across

19. core disciplines.
The case study will cover all organizational
components and functions, including
marketing, operations, finance, and
administration. It will examine the company’s
upstream and downstream supply chain, and
the information and materials flows involved.
Integrate information across disciplines and
from differing perspectives.
The case will examine the interrelationships
among the different organizational functions in
light of the challenges the company is facing. It
will present the perspectives of major points of
view, including the Marketing, Finance, and
Operations teams, as well as senior
Management.
Lead and collaborate in virtual, global, and
culturally diverse environments.
The case will assess issues involved in the
company’s investigation of overseas market
prospects, including the establishment of
overseas branches.
Integrate principles of ethics and integrity
into business decisions.

20. The company is considering a change to its
full employment policy, as dairies in its local
two-state area consolidate and it considers
expansion abroad. The ethical issues of
changing the implied contract with employees
will be examined as part of the case.
Estimate expected length.
Approximately 35–45 pages, double-spaced.
MBA Capstone Project Guidelines
Appendix C – Proposal Content and Format
Introduction – In this section, identify the organization and
whether you have access to it directly.
Describe the exact nature of the project you propose to do and
why you want to do this particular
project.
• Target organization.
• Nature of the project.
• Rationale for the project.
Outcome Demonstration – Describe how this project will allow
you to demonstrate each MBA
program outcome. The four section titles below refer to the
outcomes that are listed in the

21. Prospectus Template.
• Apply foundational knowledge.
• Integrate information.
• Lead and collaborate.
• Integrate principles.
Data Sources – Identify where you will get the data needed to
complete the project, whether via
direct access to the organization or via published sources. Be as
detailed as possible, since the
instructor must evaluate whether you have access to enough
data to make the project feasible.
Projected Timeline – Provide a timeline for the project, to be
completed no later than the end of
MBA6900. Tasks should include any preliminary activity
needed to get permissions (if needed),
data gathering, data analysis, report writing, presentation
preparation, and anything else that
would form a significant part of the work needed to complete
the project.
MBA Capstone Project Guidelines
Appendix D – Capstone Project and Presentation
Grading Criteria
Criterion Non-performance Basic Proficient Distinguished
Apply
foundational

22. knowledge and an
understanding of
business systems,
processes, and
technology within
and across core
disciplines.
References but
does not apply
fundamental,
practical
foundational
knowledge and
a functional
understanding
of business
systems,
processes, and
technology.
Applies fundamental,
practical foundational
knowledge and a
functional
understanding of a
limited set of
business systems,
processes, and
technology within but
not across core
disciplines.

23. Applies foundational
knowledge
(theories, models,
and practices) and
an understanding of
core business
systems, processes,
and technology
within and across
core disciplines.
Applies a balance
of theoretical and
practical
foundational
knowledge
(theories, models,
and practices) and
an in-depth
understanding of a
full range of
business systems,
processes, and
technology within
and across core
disciplines.
Recognizes and
justifies approach to
integrating
foundational
knowledge,
business systems,
processes, and
technology within
and across core
disciplines.

24. Integrate
information across
disciplines from
differing
perspectives.
Analyzes
information from a
singular discipline
or perspective or
poorly analyzes
information across
disciplines from few
differing primary
functional
perspectives.
Analyzes but does
not integrate limited
information (data,
insights, best
practices) across
disciplines from few
differing primary
functional
perspectives
individually but not
holistically.
Integrates most
relevant
supportive and
conflicting

25. information
(data, insights,
best practices)
across
disciplines from
differing primary
functional
perspectives
individually and
holistically.
Evaluates
supportive and
conflicting
information (data,
insights, best
practices)
integrating insights
across disciplines
from multiple,
diverse functional
and strategic
perspectives
individually and
holistically.
Develop logical,
well-supported,
evidence-based
solutions to
business
challenges and
opportunities.

26. Develops
unsupported
(emotional
testimonials,
anecdotes, lack of
evidence) solutions
and solutions that
are not logically
connected to
business challenges
and opportunities.
Develops
unsupported
(emotional
testimonials,
anecdotes, lack of
evidence) solutions
or solutions that are
not logically
connected to
business challenges
and opportunities.
Develops logical,
well-supported,
solutions based on
relevant, sound,
logical, and credible
evidence (data,
insights, analyses,
best practices) to
solve business
challenges and
opportunities.

27. Develops logical,
well-supported,
solutions based on
relevant, sound,
logical, and credible
evidence (data,
insights, analyses,
best practices) to
systematically solve
business challenges
and opportunities
relevant to all
applicable
stakeholders and
cross-functional
departments.
MBA Capstone Project Guidelines
Criterion Non-performance Basic Proficient Distinguished
Apply innovative,
strategic, and
sustainable
approaches to
business practice
and planning.
Does not apply
or poorly applies
elements of

28. innovative,
strategic, and
sustainable
approaches to
business practice
and planning.
Applies some
elements of
innovative,
strategic, and
sustainable
approaches to
business practice
and planning.
Applies
innovative,
strategic, and
sustainable
(long- term)
approaches to
business practice
and planning.
Integrates and
justifies innovative,
strategic, and
sustainable (long-
term) approaches
business practice
and planning that
appropriately
challenge the status
quo while
recognizing change

29. management
implications.
Assess leadership
and collaboration
opportunities in
virtual, global, and
culturally diverse
environments.
Does not
describe or
poorly
describes
leadership
or
collaboration
strategies.
Describes
leadership and
collaboration
principles and
strategies that may
or may not be
appropriate to
virtual, global, and
culturally diverse
environments.
Applies
leadership
and
collaboration

30. principles and
strategies for
virtual, global,
and culturally
diverse
environments.
Assesses leadership
and collaboration
principles, strategies,
and opportunities in
virtual, global, and
culturally diverse
environments and
integrates flexible
perspectives and
collaborative
approaches in
business.
Integrate principles
of ethics and
integrity into
business
decisions.
Does not assess
or poorly
assesses
principles of ethics
and integrity.
Assesses principles
of ethics and
integrity by

31. analyzing ethical
implications but may
overlook important
ethical
considerations.
Integrates principles
of ethics and
integrity into
business decisions
by assessing ethical
implications and
resolving ethical
conflicts and
dilemmas.
Integrates principles
of ethics and
integrity into
business decisions
by assessing ethical
implications,
resolving ethical
conflicts and
dilemmas, and
making right and
just decisions for the
organization and the
larger business
community.
Communicat
e clearly and
effectively in
a business

32. environment.
Does not
communicat
e
appropriately
in a
business
environment.
Communicates in
a business
environment with
heavy jargon and
inconsistent
application of
professional
speaking, effective
presentation, and
persuasion skills to
create an
unconvincing case
for business
solutions.
Communicates
clearly and
effectively in a
business
environment by
applying
professional
speaking, effective
presentation, and
persuasion skills to
create a clear and

33. compelling case for
business solutions.
Communicates
clearly and
effectively in a
business
environment by
adapting to specific
audiences’
knowledge/needs,
utilizing presentation
best practices, and
integrating
persuasion with
cross-functional
stakeholders to
create a clear and
compelling case for
business solutions.
Capstone Project ExamplesCapstone Project
RequirementsMBA6028 Capstone Planning Requirements and
TimelineMBA6900 Capstone DeliverablesAppendix A –
Proposal Rough Draft TemplateAppendix C – Proposal Content
and FormatAppendix D – Capstone Project and Presentation
Grading Criteria
RUNNING HEAD: HARLEY DAVIDSON Page 1
HARLEY DAVIDSON Page 2

34. [u03a2] Unit 3 Assignment 2: Preliminary Capstone Proposal –
Harley Davidson
MBA6028
Business Integration Skills
Element
Description
Target Organization
Harley Davidson
Brief Project Description
The project will be a conclusive study of a company that deals
in the manufacturing of motorcycles in the automobile industry.
Comment by Steve Callender: It will be necessary to
identify some business challenge or issue as the context of your
research and your specific, implementable recommendation(s).
Access and Data Availability
I am a motorcycle enthusiast and I have a vast knowledge on
motorcycles from wide reading and internet websites, you tube
videos and a number of automobile and motorcycle magazines.
Comment by Steve Callender: I’m not sure what
motorcycle magazines would tell you about HD’s business, so I
hope you’ll widen the net a little.

35. Program Outcomes
Apply foundational knowledge and an understanding of business
systems, processes, and technology within and across core
disciplines.
The case study will entail all vital aspects in a typical
organization as well as functions, financials, human resource,
administration and marketing. It will also analyze the firm’s
processes flow involved. Comment by Steve Callender: I’m not
sure exactly what you mean, or how you’d find out what their
business or manufacturing process flows are.
As above, you’ll need to identify an issue and research that
more specifically.
Integrate information across disciplines and from differing
perspectives
The case will apply innovative, strategic, and sustainable
approaches to business practice and planning. It will also
examine the interrelationships among the different
organizational functions in light of the challenges the company
is facing. It will present the perspectives of major points of
view.
Lead and collaborate in virtual, global, and culturally diverse
environments.
The case will assess issues involved in the company’s
investigation of overseas market prospects, including the
establishment of overseas branches Comment by Steve
Callender: So will this be the issue?
Integrate principles of ethics and integrity into business
decisions.
The company will consider an integrity strategy is characterized
by a conception of ethics as a driving force of an enterprise.
Ethical values shape the search for opportunities, the design of
organizational systems, and the decision-making process used
by individuals and groups. They provide a common frame of
reference and serve as a unifying force across different

36. functions, lines of business, and employee groups. Comment by
Steve Callender: This is all true and good, as far as I can tell,
but it doesn’t really describe how you will research and write
about ethics and integrity. You will need to do some research
directly into the ethics surrounding your issue at HD.
Estimate expected length.
Approximately 35-40 pages, double spaced