What is the scope of marketing?

•

9 likes•2,555 views

Marketing involves identifying and meeting human and social needs. It can be applied to goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. The scope of marketing is broad and aims to build favorable images and exchange value across many domains.

What is the Scope of
Marketing?
These slides are based on Chapter 1 of ‘Marketing
Management’ by Kotler Keller

Marketing is about
Identifying & Meeting
Human & Social Needs

What Is Marketed?

Goods

Services Bankers
Doctors
Airlines
Hotels

Events
Company Anniversaries
World Cup
Olympics

Experiences
Walt Disney World’s Magic Kingdom
A week at a baseball camp with retired baseball greats
A four-day rock and roll fantasy camp

Persons
Artists
Musicians
Financiers

Places

Properties
Intangible rights of ownership to
either Real Property (Real Estate) or
Financial Property (Stocks and Bonds)

Organisations
Organizations work to
build a strong,
favourable, and unique
image in the minds of
their target publics

Information

Ideas

R E F E R E N C E S
http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-Value-In-Advertising-World.jpg
http://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpg
http://www.xpuo.com/img/9566252473_762b840fbf.jpg
http://www.i-tecindia.com/images/services.jpg
http://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e3964d76/1420266478889/lights_eve
nts_1366x768_68503.jpg?format=1500w
http://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-Become-a-Blues-Musician-Step-1.jpg
http://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpg
http://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpg
http://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg

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What is the scope of marketing?

1. What is the Scope of Marketing? These slides are based on Chapter 1 of ‘Marketing Management’ by Kotler Keller

2.

3. Marketing is about Identifying & Meeting Human & Social Needs

4. What Is Marketed?

6. Services Bankers Doctors Airlines Hotels

7. Events Company Anniversaries World Cup Olympics

8. Experiences Walt Disney World’s Magic Kingdom A week at a baseball camp with retired baseball greats A four-day rock and roll fantasy camp

9. Persons Artists Musicians Financiers

11. Properties Intangible rights of ownership to either Real Property (Real Estate) or Financial Property (Stocks and Bonds)

12. Organisations Organizations work to build a strong, favourable, and unique image in the minds of their target publics

13. Information

15. R E F E R E N C E S http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-Value-In-Advertising-World.jpg http://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpg http://www.xpuo.com/img/9566252473_762b840fbf.jpg http://www.i-tecindia.com/images/services.jpg http://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e3964d76/1420266478889/lights_eve nts_1366x768_68503.jpg?format=1500w http://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-Become-a-Blues-Musician-Step-1.jpg http://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpg http://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpg http://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg