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LALITH EDIRISINGHE
A.W. WIJERATNE
JIN ZHIHONG
06/08/19 1
Preamble
Container imbalance represents 22% of the overall
cost structure of containers
Half the time of container lifetime is idle as they are
either being maintained, repaired or in storage
 The paper identifies 22 strategies to maximize
container utilization under five categories namely,
Pricing; Forecasting; Operations; Collaboration; and
Customer care
It evaluates 12 factors that potentially influence
container inventory management strategies of carriers
06/08/19 2
06/08/19 3
Striking a optimum balance between the customer
demand for carriage and supply of containers is the key
for optimizing the utilization of containers
The Approach
06/08/19 4
Six factors to consider in optimizing empty
container logistics
1. Trade imbalances
2. Type of equipment
3. Ratio between carrier own containers and leased
4. Optimal leasing arrangement category (if containers are
leased)
5. Availability of new containers for purchase
6. Optimal repositioning routes, special repositioning tariffs and
storage tariffs -Karmalic, et al.,(2012)
The “box to slot” ratio is 2-to-1 -Weinschenk, (2012)
External container sharing is a strategic option
-Song & Carter (2009)
Literature Review
06/08/19 5
An exploratory study - A process flow chart was
designed to identify critical
areas that needs vertical
investigations
An opinion survey- 105 shipping lines(those of
imbalance higher than 50
TEUs in 2013)
Questionnaires were used as
the method of collection of
data through online, mail,
and interviews
Methodology
Research Objectives
Primary Objective: Assess the strategies that lead
to optimization of utilization
of containers
Other Objectives:
Identify existing strategies (19) and propose new
strategies (03)
Define key categories (02) and identify factors
(12) that potentially influence above strategies
06/08/19 6
06/08/19 7
Conceptualization
Strategies to Optimize the Utilization of Containers
___ Existing - - - Proposed
Conceptualization cont…
Categories of
Strategies (05)
Strategies (22) Categories of factors that
influence the strategies (02)
Factors that influence the
strategies (12)
Pricing Swopping 2x20’ with
40’
Substitute 20’ with 40’
Freight drop for Import
Freight drop for Export
Freight increase -Import
Freight increase-Export
Empty Repo Surcharge
Marketing Customer attrition
Brand name
Sustainability
Forecast Forecast Dependence
Service Agreements
Penalizing agents
Forecast accuracy
Synchronized budget
Revenue Cancellation of bookings
Slot cost
Port Handing Cost
CFS Rent
CFS Handling Cost
Container ROI expectation
Wear &Tear
Utilization Maximization
Underutilization of Vessels
Operational Container hiring
Round voyage Repo.
Customer care Agile inventory
Lean inventory
Priority for Imports
Priority for Exports
Seasonal demands
Collaboration Alliance
Interchange
Free slot
Analysis
The Ordinal Logistic Regression and Linear
Regression were used
Assumption X =ƒ (Z)
Container Inventory Management Strategies used by
Shipping Lines =X
Factors that determines those strategies =Z
06/08/19 9
06/08/19 10
Results and Conclusions 1
06/08/19 11
Results and Conclusions 2
06/08/19 12
Results and Conclusions 3
06/08/19 13
Results and Conclusions 4
06/08/19 14
Results and Conclusions 5
06/08/19 15

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Assessment of Strategies that Lead to Optimization of Utilization of Maritime Containers in Sri Lanka

  • 2. Preamble Container imbalance represents 22% of the overall cost structure of containers Half the time of container lifetime is idle as they are either being maintained, repaired or in storage  The paper identifies 22 strategies to maximize container utilization under five categories namely, Pricing; Forecasting; Operations; Collaboration; and Customer care It evaluates 12 factors that potentially influence container inventory management strategies of carriers 06/08/19 2
  • 3. 06/08/19 3 Striking a optimum balance between the customer demand for carriage and supply of containers is the key for optimizing the utilization of containers The Approach
  • 4. 06/08/19 4 Six factors to consider in optimizing empty container logistics 1. Trade imbalances 2. Type of equipment 3. Ratio between carrier own containers and leased 4. Optimal leasing arrangement category (if containers are leased) 5. Availability of new containers for purchase 6. Optimal repositioning routes, special repositioning tariffs and storage tariffs -Karmalic, et al.,(2012) The “box to slot” ratio is 2-to-1 -Weinschenk, (2012) External container sharing is a strategic option -Song & Carter (2009) Literature Review
  • 5. 06/08/19 5 An exploratory study - A process flow chart was designed to identify critical areas that needs vertical investigations An opinion survey- 105 shipping lines(those of imbalance higher than 50 TEUs in 2013) Questionnaires were used as the method of collection of data through online, mail, and interviews Methodology
  • 6. Research Objectives Primary Objective: Assess the strategies that lead to optimization of utilization of containers Other Objectives: Identify existing strategies (19) and propose new strategies (03) Define key categories (02) and identify factors (12) that potentially influence above strategies 06/08/19 6
  • 7. 06/08/19 7 Conceptualization Strategies to Optimize the Utilization of Containers ___ Existing - - - Proposed
  • 8. Conceptualization cont… Categories of Strategies (05) Strategies (22) Categories of factors that influence the strategies (02) Factors that influence the strategies (12) Pricing Swopping 2x20’ with 40’ Substitute 20’ with 40’ Freight drop for Import Freight drop for Export Freight increase -Import Freight increase-Export Empty Repo Surcharge Marketing Customer attrition Brand name Sustainability Forecast Forecast Dependence Service Agreements Penalizing agents Forecast accuracy Synchronized budget Revenue Cancellation of bookings Slot cost Port Handing Cost CFS Rent CFS Handling Cost Container ROI expectation Wear &Tear Utilization Maximization Underutilization of Vessels Operational Container hiring Round voyage Repo. Customer care Agile inventory Lean inventory Priority for Imports Priority for Exports Seasonal demands Collaboration Alliance Interchange Free slot
  • 9. Analysis The Ordinal Logistic Regression and Linear Regression were used Assumption X =ƒ (Z) Container Inventory Management Strategies used by Shipping Lines =X Factors that determines those strategies =Z 06/08/19 9
  • 10. 06/08/19 10 Results and Conclusions 1
  • 11. 06/08/19 11 Results and Conclusions 2
  • 12. 06/08/19 12 Results and Conclusions 3
  • 13. 06/08/19 13 Results and Conclusions 4
  • 14. 06/08/19 14 Results and Conclusions 5