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CERTI FI CATE

This is to certify that Mr. YOGESH RAJENDRA BAFNA
has

completed

his

SUPPORT SYSTEM

dissertation

entitled

CUSTOMER

in partial fulfillment of his M.B.A

curriculum for the year 2005-2006, under guidance and
supervision.

Such

material

as

has

been

obtained

from

sources has been duly acknowledged.

Mr. Sharad Joshi
DIRECTOR
Department of Management Sciences
Vishwakarma Institute Of
Management
Kondwa
Pune 411048

Mr. VIVEK.KESKAR
GUIDE
Vishwakarma Institute Of
Management
Kondwa
Pune 411048
ACKNOWLEDGEMENT

It

is

with

heart-felt

gratitude

and

immense

respect

that

I

acknowledge the most valuable guidance and time encouragement
given

by

my

guide

Mr.Chandrashekar

kulkarni,

Mr.Pramod

Kaushikkar, my co-guide Mr. Manish kulkarni and my institute
guide Mr. Vivek Keskar, throughout the course of my dissertation. I
am thankful to them for the efforts they have taken in making this
project a success.

I am thankful to AUTOMOTIVE STAMPINGS AND ASSEMBLIES
LIMITED for giving me the opportunity to work in esteemed
organization. I would like to express my sincere thanks towards the
Head

of

the

Department

Marketing

Mr.

Indrajit

Bhattacharya

for his support throughout the course.

I express my sincere thanks to Mr. Atul Shelke Mr. Gourav Patak
and Mr. Sudhir Malode, my friends and co-workers for their help
during the course of this work. I would like to thank all my friends
and co-workers in the company and department for their tremendous
support and encouragement throughout my dissertation.

I also wish to record my gratitude towards my family for their
tremendous understanding, continuous support and encouragement
without which I would never have completed my dissertation.

Mr. Yogesh.Rajendra.Bafna
Definition of Quality

Quality is difficult to define, it's an abstract term, and it requires continuous and dynamic
adaptation of products and services to fulfill or exceed the requirements or expectations
of all parties in the organization and the community as a whole.
'Quality means conformance to requirements' (Philip Crosby, 'Quality Is Free'). It does
not matter whether or not the requirements are articulated or specified; if a product does
not fully satisfy, it lacks quality in some respect. ('Quality is binary -- you've either got it,
or you haven't' -- ibid. Note that both these quotes are 'top-of-the-head' and therefore
approximate.)
The starting-point for a 'quality product', therefore, is precise determination of the
requirements of its users. This may not be possible in practice, but should still be
attempted as best possible.
Note that the 'quality' of a product is the sum of multiple separate Quality Attributes.
Quality relates to the characteristics by which customers or stakeholders judge an
organization, product or service. Assessment of quality involves use of information
gathered from interested parties to identify differences between users' expectations and
experiences.

QUALITY POLICY

At the process level, the company is fully dedicated to total integration of Tata Business
Excellence Model practices (modeled on the Malcolm Baldrige National Quality Award)
in all its day-to-day operations.
BVQi stands for Bureau Vertas Quality institution
STRENGTH & SIZE OF MANUFACTURING CAPABILITY

Automotive Stampings and Assemblies Ltd. have extensive manufacturing
capability to meet the present and future demands of a large segment of the automotive
industry. The company has three large-sized manufacturing plants in Western India with
a total capability to supply nearly 30,000 tones of components and assemblies a year.
With a range of presses - hydraulic and mechanical, single acting and double action - and
other required equipment of international standard, the plants have complete capabilities
for making complex sheet metal components of different sizes.
Press

Press working may be defined as chip less manufacturing process by which various
components are made from sheet metal. This process is also termed as cold stamping.
The machine is used for a press working is called s press.
Press operations are as follows which are usually carried out-BLANKING,
PUNCHING, NOTCHING, TRIMMING, DRAWING, BENDING, and SHAVING.

600 ton single action
Press - (Bhosari) press

Chakan Press Shop

1500 ton Double action
(Chakan)

1000 ton Hydraulic
press (Chakan)

1000 ton Double action
press (Bhosari)

Halol Press
Shop

630 ton single action
press (Chakan)

WELDINGS
Welding is defined as a localized coalescence of metal, where in coalesance is
obtained by heating to suitable temperature with or without the application of
pressure and with or without the use of filler metal. The filler metal has a melting
point approx. same as base metal
The welding process is used to metallurgical join together two metal pieces, to
produce essentially a single piece of metal. The process results in what is known as
Permanent Joint
A good welded joint is as strong as the parent metals the product known as
Weldment
Fuel tank welding
(Bhosari)

Seam welding for fuel
tanks (Bhosari)

Welding Facility for oil
sump (Bhosari)

Spot welding
(Bhosari)

Seam welding for oil
Sumps

Spot Welding facility
(Chakan)

Welding facility for
Indigo Cross member

Welding facility for
Indigo Cross member

TESTING
Leak testing Facility
(Bhosari)

Qualifying gauges for components

CMM (Quality Assurance)

OTHER FACILITIES
Powder coating facility
(Bhosari)

CAD Facility
(Chakan)

PLANT LOCATION

Shearing Facility
(Bhosari)

CAD Center
(Bhosari)

Trailing arm Machining
Center

CNC Pipe Bending
machine for Volvo
Exhaust systems
(Chakan)

Tool Room
(Bhosari)

Die loading unloading
Facility
LOCATION: BHOSARI

LOCATION: CHAKAN

LOCATION: HALOL
Automotive Stampings and Assemblies Ltd. supplies a large range of components and
assemblies to different sectors of the automobile industry in widely varying specifications
Our current offerings (more products are on the anvil) are:

Product Categories

Skin parts of cars

Side panel
(Palio)

Rear door panel
(Palio)

Panel front
head lamp
Tata Mobile

Bonnet outer part
(Palio)

Front door panel
(Palio)

Face side for
Truck/Bus

Front Mudguard
(Palio)

Cabin inner panel
Body in White Components

Main internal
body in white
Parts

Rear Quarter Glass
(Safari)

Body in white
parts

Panel Dash
(Safari)

Door inner
(Tata Mobile)

Door Inner panel
(Tata Mobile)

Tie member front
(Tata Mobile)

Bonnet inner
(Palio)
Panel Inner rear door
(Tata Mobile)

Panel B Pillar
(Indica)

UNDER BODY MEMBERS

Assembly Front floor
(Indica Indigo)

Longitudinal rear
(Indica)

Cross member
(Indigo)

Longitudinal Rear
(Indigo)

Radiator Support top
(Indigo)
Fuel Tanks

Top shell for Fuel Tank
(Indigo)

Shell for Kinetic GF
125 Fuel Tank

Brace for Kinetic GF
125 Fuel Tank

Chassis and Suspension parts

Suspension Tower
Rear - (Indica)

Trailing Arm

Suspension Tower
Rear - (Indigo)

Top shell for
Indica Fuel
Tank
Wheel Housing

Assembly Fender
(Mahindra & Mahindra)

Oil Sumps

Panel Wheel
Housing - (Safari)

Wheel Arch
(Sumo)
Other Products

Cover tail lamp
Mahindra & Mahindra
Tractor

Support consol
for L&T John
Deer Tractor

Reinforcement
Parts

Clutch Cover
HCVs
OBJECTIVE

Sound, strategic business practices are the foundation of effective organization. These
business practices include first-class customer service, internal and external customer
dialog, effective administrative processes and use of technology to solve business issues.
To continue to be effective, and retain the best talent available by hiring the best Brains
form the market and setting them on fire. Customer Support is a PLUG and PLAY
Concept
The main Objective of Customer Support is as follows.
Boost morale, motivation and teamwork.
Never say No concept.
Know your Product well.
Strong Technical skills
Good Relationship management is a must.
Understanding & analyzing the customer problems.
Let the customer know about your commitment to customer
Raise company wide awareness of the importance of customer
Rigorous follow-ups with the customer are a must along with
The target dates to solve the problem and corrective actions.
CONCLUSION

Corrective action process should be such that it should be completely
eliminate the problem.
The existing method applied for resolving customer complaints needs to be
reviewed for effectiveness or needs to change the existing method.
Wherever possible skill based operation needs to be removed by
atomization.
The more efforts to be taken for building quality components at first stroke
No proper action observed for mistake proofing.
Since 60% of ASAL production is done by contractual men (workers) hence
the consistency in 100% quality of the components is not assured as most of
these workers are either not trained or not skilled, hence it is suggested that
there must be a proper benchmark or a standard slab for these workers
where entry level should be minimum Diploma Holders and the person
carrying out his work should be technically sound.
The company s principal products are Body in white parts and assemblies, skin panels
(like doors, fenders, bonnet), Engine oil pans, fuel tanks, clutch covers etc. The company
has one of the best stamping and fabrication facilities in Western India. The facilities
include:
Single Action (120T 800T)

PRESSES

Double Action (1000T 1500T)

Hydraulic (1000T)

Seam Welding

Projection Welding

Fabrication
Tig Welding

Mig Welding
All Presses are of Larger Bed size & have a stamping capacity up to 30 kg gross weight
per component.
ASAL has 4 associate units having presses ranging from 50T to 250T. This facility is
utilized for lesser weight components.
The company has three manufacturing units
BHOSARI

Pune (Incorporated in 1995) Total Area 8000 Sq. m
Built up area 5000 Sq. m

HALOL

Baroda (Incorporated in 1995) Total Area 34000 Sq. m
Built up area 5000 Sq. m

CHAKAN

Pune (Incorporated in 1997) Total Area 125000 Sq. m
Built up area 15000 Sq.m

Tool Designing capabilities through TACO. Latest software used for designing and
manufacturing are CATIA, IDEAS, PRO-E, UNIGRAPHICS, DELCAM.
Tool Manufacturing facilities provided by Telco India, M/s S u n gwoo Met a l
Cor p or a t ion , Kor ea a n d M/ s Ch en g Fen g Toolin g In d u s t r ia l Co,
Taiwan.
Tool manufacturing already commenced for General Motors India for their new
SUV project Panther at Telco Tool Room.
One of the only component suppliers in India manufacturing Skin Panels.
Currently using imported steels like Terne coated steel, Al coated steel and Electro
galvanized steel. Indigenous steel to international standard equivalence is also used.
The various Grades used are Extra Deep Drawn (EDD) Cold rolled steel, High
Tensile Hot Rolled steel, hot dip galvanized Steel.
Self-Certified supplier to OEMs. Usage of quality tools like Kaizen, 6-sigma,
FMEA, SQC/SPC
Tier-I supplier of following assemblies to Vehicle Manufacturers.
E.G: BIW Assemblies
Trailing Arm Assembly (Wish Bone)
Fuel Tanks
S.S Surge Tanks
Fender Assemblies
Structural parts & Cross members for Chassis Acquisition of ISO 14001 by
December 2003.
TATA Business Excellence Model (TBEM) (based on Malcom Baldrige
Principles) under implementation
METHODOLOGY

Customer Support Methodology
Form project team for customer support with periodical joint progress review.
Pay special attention to pre-production engineering support.
Provide effective real time WIP/EDAS to enhance operation/engineering
communication.
Strict confidentiality control.

DATA ANALYSIS

There are various forms for data analysis to study the system and to keep a track of all the
records. Some of the system followed by ASAL is as follows.

1.

Seven Improvements Steps.

2.

100% Customer Database for each and every component.

3.

Monthly quality problems at customer end.

4.

Customer Feed Back form.

5.

Parts per Million Report (PPM)

6.

Corrective and prevention actions plan for problematic components.
7.

Monthly Review & CMC meetings.

8.

Internal system Audit database.

9.

Rejection reports data.

10.

Scrap report data.

11.

Inventory and overhead data

12.

Suggestion Scheme & Value Engineering database.
OBJECTIVE

Sound, strategic business practices are the foundation of effective organization. These
business practices include first-class customer service, internal and external customer
dialog, effective administrative processes and use of technology to solve business issues.
To continue to be effective, and retain the best talent available by hiring the best Brains
form the market and setting them on fire. Customer Support is a PLUG and PLAY
Concept
The main Objective of Customer Support is as follows.
Boost morale, motivation and teamwork.
Never say No concept.
Know your Product well.
Strong Technical skills
Good Relationship management is a must.
Understanding & analyzing the customer problems.
Let the customer know about your commitment to customer
Raise company wide awareness of the importance of customer
Rigorous follow-ups with the customer are a must along with
The target dates to solve the problem and corrective actions.
CONCLUSION

Corrective action process should be such that it should be completely
eliminate the problem.
The existing method applied for resolving customer complaints needs to be
reviewed for effectiveness or needs to change the existing method.
Wherever possible skill based operation needs to be removed by
atomization.
The more efforts to be taken for building quality components at first stroke
No proper action observed for mistake proofing.
Since 60% of ASAL production is done by contractual men (workers) hence
the consistency in 100% quality of the components is not assured as most of
these workers are either not trained or not skilled, hence it is suggested that
there must be a proper benchmark or a standard slab for these workers
where entry level should be minimum Diploma Holders and the person
carrying out his work should be technically sound.
The company s principal products are Body in white parts and assemblies, skin panels
(like doors, fenders, bonnet), Engine oil pans, fuel tanks, clutch covers etc. The company
has one of the best stamping and fabrication facilities in Western India. The facilities
include:
Single Action (120T 800T)

PRESSES

Double Action (1000T 1500T)

Hydraulic (1000T)

Seam Welding

Projection Welding

Fabrication
Tig Welding

Mig Welding
All Presses are of Larger Bed size & have a stamping capacity up to 30 kg gross weight
per component.
ASAL has 4 associate units having presses ranging from 50T to 250T. This facility is
utilized for lesser weight components.
The company has three manufacturing units
BHOSARI

Pune (Incorporated in 1995) Total Area 8000 Sq. m
Built up area 5000 Sq. m

HALOL

Baroda (Incorporated in 1995) Total Area 34000 Sq. m
Built up area 5000 Sq. m

CHAKAN

Pune (Incorporated in 1997) Total Area 125000 Sq. m
Built up area 15000 Sq.m

Tool Designing capabilities through TACO. Latest software used for designing and
manufacturing are CATIA, IDEAS, PRO-E, UNIGRAPHICS, DELCAM.
Tool Manufacturing facilities provided by Telco India, M/s S u n gwoo Met a l
Cor p or a t ion , Kor ea a n d M/ s Ch en g Fen g Toolin g In d u s t r ia l Co,
Taiwan.
Tool manufacturing already commenced for General Motors India for their new
SUV project Panther at Telco Tool Room.
One of the only component suppliers in India manufacturing Skin Panels.
Currently using imported steels like Terne coated steel, Al coated steel and Electro
galvanized steel. Indigenous steel to international standard equivalence is also used.
The various Grades used are Extra Deep Drawn (EDD) Cold rolled steel, High
Tensile Hot Rolled steel, hot dip galvanized Steel.
Self-Certified supplier to OEMs. Usage of quality tools like Kaizen, 6-sigma,
FMEA, SQC/SPC
Tier-I supplier of following assemblies to Vehicle Manufacturers.
E.G: BIW Assemblies
Trailing Arm Assembly (Wish Bone)
Fuel Tanks
S.S Surge Tanks
Fender Assemblies
Structural parts & Cross members for Chassis Acquisition of ISO 14001 by
December 2003.
TATA Business Excellence Model (TBEM) (based on Malcom Baldrige
Principles) under implementation
METHODOLOGY

Customer Support Methodology
Form project team for customer support with periodical joint progress review.
Pay special attention to pre-production engineering support.
Provide effective real time WIP/EDAS to enhance operation/engineering
communication.
Strict confidentiality control.

DATA ANALYSIS

There are various forms for data analysis to study the system and to keep a track of all the
records. Some of the system followed by ASAL is as follows.

13.

Seven Improvements Steps.

14.

100% Customer Database for each and every component.

15.

Monthly quality problems at customer end.

16.

Customer Feed Back form.

17.

Parts per Million Report (PPM)

18.

Corrective and prevention actions plan for problematic components.
19.

Monthly Review & CMC meetings.

20.

Internal system Audit database.

21.

Rejection reports data.

22.

Scrap report data.

23.

Inventory and overhead data

24.

Suggestion Scheme & Value Engineering database.
TATA AUTOCOMP SYSTEMS LTD

Automotive Stampings and Assemblies Limited (ASAL) provides a complete range of
sheet metal components and welded assemblies to leading automotive companies through
its three large manufacturing facilities in India.
THE ASAL EDGE

Wide range of presses - from 20 ton to 1500 ton machines in single action, double
action and hydraulic versions
State-of-the-art welding facilities for a variety of applications
Manufacturing facilities located close to customers
Products

The company provides complete solutions in sheet metal components and welded
assemblies. Its products include:
Body-in-white parts like A pillars, B pillars, floors, suspension towers, cross
members, inner doors, inner bonnets and all reinforcements
Skin panels like outer doors, body sides, outer bonnets, fenders and bumpers
Complete assembly of fuel tanks
Oil sumps
Cabin parts for three wheelers
TATA AUTOCOMP SYSTEMS LTD
CUSTOMERS

ASAL serves a wide range of market segments in the automotive industry, including
passenger vehicles, utility vehicles, commercial vehicles, two wheelers and tractors. It
also offers products for the after-markets.
Its customers include:
Fiat
Ford
General Motors
John Deere
L&T John Deere
Mahindra and Mahindra
Piaggio India
Tata Motors
Trelleborg
Volvo
TATA AUTOCOMP SYSTEMS LTD
Promoters

Tata AutoComp Systems Limited

Established by the Tata Group, which has several decades of experience in the
automotive industry, the TACO group of companies offers a range of products and
services in the field of auto components to automotive vehicle manufacturers all over the
world.
TACO has three major businesses - manufacturing, engineering and supply chain
management. The group comprises the holding company, Tata AutoComp Systems
Limited (TACO), its joint ventures with global auto component leaders and two
subsidiaries
in
the
plastics
and
stampings
product
areas.
The TACO group, with its 13 manufacturing plants, three engineering centers and three
export-oriented units, is rapidly expanding its business with vehicle manufacturers and
tier-II suppliers to the automotive industry. Its current original equipment customers
include DaimlerChrysler, Fiat, Ford, General Motors, Honda, Hyundai, Mahindra and
Mahindra, Piaggio, Tata Motors, Toyota, and Volvo.
TATA AUTOCOMP SYSTEMS LTD
Manufacturing capabilities

To offer complete solutions to its customers, ASAL uses a flexible manufacturing system
to plan, develop and manufacture a large number of components in a very short time and
has the capacity to handle variable volumes. It uses initiatives such as Kaizen, Pokayoke
and
5S
to
ensure
product
quality
and
consistency.
A wide range of presses - from 20 ton to 1500 ton machines in single action, double
action and hydraulic versions - supplied by renowned international manufacturers like
Schuler, Erfurt, Rovetta, Hitachi and HMT give ASAL a distinct advantage.
The weld shops, with contemporary equipment and highly versatile machines, form the
heart of the company's fabrication operations. They use an array of modern welding
technologies like stationary spot welding, MIG / TIG welding, arc welding, seamless
welding and SPM. The company uses robotic welding for critical assemblies and plans to
add
more
robots
in
the
immediate
future.
ASAL has three TS16949 certified plants in India, two in Pune and one in Halol.
TATA AUTOCOMP SYSTEMS LTD
Chief Executive Officer

Vilas Divadkar
Education:

BE

(mechanical)

and

a

diploma

in

business

management.

Vilas Divadkar has over 30 years of industrial and business management experience in
various fields. Prior to joining TACO, Mr. Divadkar was associated with Electrolux
Kelvinator Limited as Executive Vice President. His work experience includes a diversity
of assignments at Philips India
including an assignment with Philips in the
Netherlands
and the position of Managing Director at Johnson Controls India Private
Limited. He started his career with Tata Motors, Pune, where he worked in the
maintenance and industrial engineering departments.
TATA AUTOCOMP SYSTEMS LTD

TATA GROUP
SERVING INDIA FOR 126 YEARS

The Tata Group is India's best-known industrial group with a turnover of US$ 17.1
billion (equivalent to 2.9 per cent of India's GDP). Known for its adherence to business
ethics, it is India's most respected private business group. With more than 220,000
employees across 91 major companies, it is also India's largest employer in the private
sector. The Tata Group operates businesses in seven key industry sectors.
Founded by Jamsetji Tata in the 1860s, the Tata Group's early years were inspired
by the spirit of nationalism. The Tata Group pioneered several firsts in Indian industry
including India's first private sector steel mill, first private sector power utility, first
luxury hotel chain and first international airline.
In more recent times, the Tata Group's pioneering spirit continues to be showcased by
companies like Tata Consultancy Services (TCS), Asia's largest software and services
company, and Tata Motors, the first car maker in a developing country to design and
produce a car from the ground up.
The business operations of the Tata Group currently encompass seven business sectors
engineering, materials, energy, chemicals, consumer products, services, and
communications and information systems. The scale of the Tata Group's operations is
increasingly turning global. Tata Tea was the first Indian MNC in the global tea industry;
Tata Steel is one of the world's lowest cost producers of steel; Tata Chemicals is one of
the Asia's largest manufacturers of soda ash; Titan is one of the world's top six
manufacturer-
TATA AUTOCOMP SYSTEMS LTD

TATA GROUP
SERVING INDIA FOR 126 YEARS

a brand in the watch segment and Tata Motors is amongst the top six commercial vehicle
manufacturers in the world.
The Tata Group is increasingly focusing on new technology areas, and has the largest
footprint in the information technology and communication sector in India. Besides being
the largest software services provider in the country, it is also one of the leading private
sector telecom service providers and is also India's largest international long distance and
Internet services provider.
The Tata brand is recognized in India as the largest homegrown brand and the most
respected brand. The Tata Group's stable of brands also includes many national and some
internationally renowned product and service brands, including Tata Indica, Tata Indigo,
Indigo Marina, Tata Safari, Tata Indicom, Taj Group of Hotels (luxury, business and
leisure), indiOne, Tata Tea, Tetley, Tata Salt, Tata Steelium, Tata Shaktee, Tata Tiscon,
Tata Bearings, Titan, Tanishq, Voltas and Westside.
The Tata Group has always believed in returning wealth to the society in which it
operates. Thus, nearly two-thirds of the equity of Tata Sons, the Tata Group promoter
company, is held by philanthropic trusts, which have created a host of national
institutions in science and technology, medical research, social studies and the
performing arts. The Trusts also provide endowments, grants and programme aid to
TATA AUTOCOMP SYSTEMS LTD

TATA GROUP
SERVING INDIA FOR 126 YEARS

NGOs in the areas of education, healthcare and social upliftment, and financial assistance
to deserving individuals.
By combining ethical values with business acumen, globalization with national interests
and core businesses with emerging ones, the Tata Group aims to be the largest and most
respected global brand from India whilst fulfilling its long standing commitment to
improving the quality of life of its stakeholders.
AUTOMOTIVE STAMPINGS AND
ASSEMBLIES LTD
(A SUBSIDIARY OF TATA AUTOCOMP SYSTEMS LIMITED)
Today Automotive Stampings and Assemblies Ltd. is the preferred supplier to a host of big
names in the Indian automobile industry, including:

Tata Motors Ltd.
Biggest customer of ASAL, since last 5 years. ASAL supplies Body in White parts,
Assemblies, Fuel Tanks and Oil Sumps to Tata Motors.

Fiat India Pvt
Ltd.
ASAL is one of the few Indian companies to supply Skin Components to Fiat. ASAL also
supplies Body in White components to Fiat.

Mahindra & Mahindra
Tractor Division
ASAL supplies Assembly Fenders for Mahindra & Mahindra domestic as well as export tractors.

L & T John Deere
Pvt Ltd
.

ASAL supplies Assembly Fenders and consoles for L & T John Deere domestic and export tractors.
Piaggio Vehicles Pvt
Ltd
.

ASAL manufactures Body in White parts and skin panels for PIAGGIO 3 wheelers.

General Motors India
Ltd.
ASAL produces Body in White components and assemblies for General Motors India Ltd.
ASAL supplies Exhaust systems to Volvo India Pvt Ltd.
Supplies clutch covers for commercial vehicles to Gujarat Setco Ltd.
Supplies sheet metal components for locomotive to Indian Railways.
Supplies sheet metals as well as various machine components to Ministry of Defence India.
ASAL exports steering yoke assembly to John Deere USA.
ASAL Exports engine mounting brackets to Trelleborg Germany.
About The Company

We are t h e people who know the art & science of manufacturing sheet metal
components and assemblies
ASAL (Automotive Stampings and Assemblies Ltd.) India is an experienced and large
manufacturer of a range of sheet metal components and assemblies for the country's
automotive industry.
Started in 1990, the company became a joint venture involving the Tata Group's Tata
AutoComp (TACO) Systems Limited in 1997. Since 2000 ASAL is entirely managed by
TACO, with over 80% equity participation.
Over the years ASAL has built up an extensive manufacturing base, in-depth knowledge
of market needs and trends and a vast range of offerings.
That is, ASAL knows both the art and science of meeting the needs of the automotive
industry, including multinational manufacturers.
Today ASAL is the preferred supplier to a host of big names, including...
Tata Motors
Fiat
Mahindra & Mahindra
L & T John Deere
Piaggio Greaves
Volvo India Pvt Ltd
Kinetic Engineering Ltd.
Kalyani Breaks India Ltd.
Gujarat Setco Ltd.
Indian Railways.
Ministry of Defence - India.
Taco group Companies

Visit http://www.tacogroup.com/ to see our venture with TACO GROUP.

Tata Johnson Controls Automotive Ltd,
Tata Toyo Radiator Ltd
Tata Ficosa Automotive System Ltd
Tata Autoplastic Systems Ltd
Tata Yezaki Automotive Ltd
TC Springs Ltd
ACSI
JBM Sangwoo Ltd
Tata Utaka Autocomp Ltd
Knorr Bremse Ltd
BHOSARI PUNE

Regd. Office:
G - 71/2, M.I.D.C. Bhosari,
Pune 411 026 (India)
Tel. : +91-20-27121677 / 27121500 / 4101205 / 27110870
Fax.: +91-20-27123147
E-mail : mailto:marketing@autostampings.com
URL : http://www.autostampings.com
CHAKAN

Gat No. 427,
Juna Chakan, Medankarwadi,
Pune 410 501 (India)
Tel. : +91-2135-261181/261150/261100/261179/261180
Fax. : +91-2135-261151

Halol

Survey No. 173,
Village Khakharia, Taluka Savali,
District Vadodara, Halol 389 350,
Gujarat (India)
Tel : +91-2676-222637 / +91-2667-288042
Fax .: +91-2676-222637
Shareholders' Information

The ASAL web site seeks to provide updated financial information about the Company to
its existing and potential investors.
Mr. Shailendra Dindore, Secretary
Ph: +91 020 27121677
Email: shailendra@autostampings.com

Details of Stock Exchange listing

The Company's shares are listed at the National Stock Exchange and The Stock
Exchange, Mumbai

Stock Code: Physical

ASAL on the National Stock Exchange 520119 on the Mumbai Stock Exchange

Demat ISIN number for NSDL and CDSL INE900C01027
Registrars and Transfer agents

MCS Limited
1st Floor, 116-118 Akshay complex
Off Dhole Patil road, Near Ganesh Mandir,
Pune 411 001
Tel : +91 020 26129597
Fax : +91 020 26129597
Contact Person: Mr. P.N. Ranade
THE VISION & OUTLOOK OF A PROGRESSIVE COMPANY

Our Vision

To be the most preferred source and complete service provider to our customers for Sheet
Metal Components, assemblies, modules, and aggregates.

Our Mission

To provide complete Sheet Metal solutions to cater to the fast changing needs of our
customers through continually upgrading our capability and technology to reach global
benchmarks.
Our Values

Simplicity
Frugality
Integrity
Respect
Harmony
STUDY
ON
CUSTOMER SUPPORT SYSTEM
A DISSERTATION SUBMITTED FOR DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
TO THE
VISHWAKARMA INSTITUTE OF MANAGEMENT
OF PUNE
BY
YOGESH RAJENDRA BAFNA
UNDER THE GUIDANCE OF

Mr. INDRAJIT.BHATTACHARYA
Head of Department
Department of MARKETING
AUTOMOTIVE STAMPINGS AND ASSEMBLIES
BHOSARI
Pune- 411026

Mr. CHANDRASHEKAR.M.KULKARNI
Mr.MANISH.KULKARNI
Incharge
Department of MARKETING
AUTOMOTIVE STAMPINGS AND ASSEMBLIES
BHOSARI
Pune- 411026
AUTOMOTIVE STAMPINGS AND ASSEMBLIES LIMITED
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Assemblies ltd. marketing

  • 1. CERTI FI CATE This is to certify that Mr. YOGESH RAJENDRA BAFNA has completed his SUPPORT SYSTEM dissertation entitled CUSTOMER in partial fulfillment of his M.B.A curriculum for the year 2005-2006, under guidance and supervision. Such material as has been obtained from sources has been duly acknowledged. Mr. Sharad Joshi DIRECTOR Department of Management Sciences Vishwakarma Institute Of Management Kondwa Pune 411048 Mr. VIVEK.KESKAR GUIDE Vishwakarma Institute Of Management Kondwa Pune 411048
  • 2. ACKNOWLEDGEMENT It is with heart-felt gratitude and immense respect that I acknowledge the most valuable guidance and time encouragement given by my guide Mr.Chandrashekar kulkarni, Mr.Pramod Kaushikkar, my co-guide Mr. Manish kulkarni and my institute guide Mr. Vivek Keskar, throughout the course of my dissertation. I am thankful to them for the efforts they have taken in making this project a success. I am thankful to AUTOMOTIVE STAMPINGS AND ASSEMBLIES LIMITED for giving me the opportunity to work in esteemed organization. I would like to express my sincere thanks towards the Head of the Department Marketing Mr. Indrajit Bhattacharya for his support throughout the course. I express my sincere thanks to Mr. Atul Shelke Mr. Gourav Patak and Mr. Sudhir Malode, my friends and co-workers for their help during the course of this work. I would like to thank all my friends and co-workers in the company and department for their tremendous support and encouragement throughout my dissertation. I also wish to record my gratitude towards my family for their tremendous understanding, continuous support and encouragement without which I would never have completed my dissertation. Mr. Yogesh.Rajendra.Bafna
  • 3. Definition of Quality Quality is difficult to define, it's an abstract term, and it requires continuous and dynamic adaptation of products and services to fulfill or exceed the requirements or expectations of all parties in the organization and the community as a whole. 'Quality means conformance to requirements' (Philip Crosby, 'Quality Is Free'). It does not matter whether or not the requirements are articulated or specified; if a product does not fully satisfy, it lacks quality in some respect. ('Quality is binary -- you've either got it, or you haven't' -- ibid. Note that both these quotes are 'top-of-the-head' and therefore approximate.) The starting-point for a 'quality product', therefore, is precise determination of the requirements of its users. This may not be possible in practice, but should still be attempted as best possible. Note that the 'quality' of a product is the sum of multiple separate Quality Attributes. Quality relates to the characteristics by which customers or stakeholders judge an organization, product or service. Assessment of quality involves use of information gathered from interested parties to identify differences between users' expectations and experiences. QUALITY POLICY At the process level, the company is fully dedicated to total integration of Tata Business Excellence Model practices (modeled on the Malcolm Baldrige National Quality Award) in all its day-to-day operations. BVQi stands for Bureau Vertas Quality institution
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  • 10. STRENGTH & SIZE OF MANUFACTURING CAPABILITY Automotive Stampings and Assemblies Ltd. have extensive manufacturing capability to meet the present and future demands of a large segment of the automotive industry. The company has three large-sized manufacturing plants in Western India with a total capability to supply nearly 30,000 tones of components and assemblies a year. With a range of presses - hydraulic and mechanical, single acting and double action - and other required equipment of international standard, the plants have complete capabilities for making complex sheet metal components of different sizes.
  • 11. Press Press working may be defined as chip less manufacturing process by which various components are made from sheet metal. This process is also termed as cold stamping. The machine is used for a press working is called s press. Press operations are as follows which are usually carried out-BLANKING, PUNCHING, NOTCHING, TRIMMING, DRAWING, BENDING, and SHAVING. 600 ton single action Press - (Bhosari) press Chakan Press Shop 1500 ton Double action (Chakan) 1000 ton Hydraulic press (Chakan) 1000 ton Double action press (Bhosari) Halol Press Shop 630 ton single action press (Chakan) WELDINGS Welding is defined as a localized coalescence of metal, where in coalesance is obtained by heating to suitable temperature with or without the application of pressure and with or without the use of filler metal. The filler metal has a melting point approx. same as base metal The welding process is used to metallurgical join together two metal pieces, to produce essentially a single piece of metal. The process results in what is known as Permanent Joint A good welded joint is as strong as the parent metals the product known as Weldment
  • 12. Fuel tank welding (Bhosari) Seam welding for fuel tanks (Bhosari) Welding Facility for oil sump (Bhosari) Spot welding (Bhosari) Seam welding for oil Sumps Spot Welding facility (Chakan) Welding facility for Indigo Cross member Welding facility for Indigo Cross member TESTING
  • 13. Leak testing Facility (Bhosari) Qualifying gauges for components CMM (Quality Assurance) OTHER FACILITIES
  • 14. Powder coating facility (Bhosari) CAD Facility (Chakan) PLANT LOCATION Shearing Facility (Bhosari) CAD Center (Bhosari) Trailing arm Machining Center CNC Pipe Bending machine for Volvo Exhaust systems (Chakan) Tool Room (Bhosari) Die loading unloading Facility
  • 16. Automotive Stampings and Assemblies Ltd. supplies a large range of components and assemblies to different sectors of the automobile industry in widely varying specifications Our current offerings (more products are on the anvil) are: Product Categories Skin parts of cars Side panel (Palio) Rear door panel (Palio) Panel front head lamp Tata Mobile Bonnet outer part (Palio) Front door panel (Palio) Face side for Truck/Bus Front Mudguard (Palio) Cabin inner panel
  • 17. Body in White Components Main internal body in white Parts Rear Quarter Glass (Safari) Body in white parts Panel Dash (Safari) Door inner (Tata Mobile) Door Inner panel (Tata Mobile) Tie member front (Tata Mobile) Bonnet inner (Palio)
  • 18. Panel Inner rear door (Tata Mobile) Panel B Pillar (Indica) UNDER BODY MEMBERS Assembly Front floor (Indica Indigo) Longitudinal rear (Indica) Cross member (Indigo) Longitudinal Rear (Indigo) Radiator Support top (Indigo)
  • 19. Fuel Tanks Top shell for Fuel Tank (Indigo) Shell for Kinetic GF 125 Fuel Tank Brace for Kinetic GF 125 Fuel Tank Chassis and Suspension parts Suspension Tower Rear - (Indica) Trailing Arm Suspension Tower Rear - (Indigo) Top shell for Indica Fuel Tank
  • 20. Wheel Housing Assembly Fender (Mahindra & Mahindra) Oil Sumps Panel Wheel Housing - (Safari) Wheel Arch (Sumo)
  • 21. Other Products Cover tail lamp Mahindra & Mahindra Tractor Support consol for L&T John Deer Tractor Reinforcement Parts Clutch Cover HCVs
  • 22.
  • 23. OBJECTIVE Sound, strategic business practices are the foundation of effective organization. These business practices include first-class customer service, internal and external customer dialog, effective administrative processes and use of technology to solve business issues. To continue to be effective, and retain the best talent available by hiring the best Brains form the market and setting them on fire. Customer Support is a PLUG and PLAY Concept The main Objective of Customer Support is as follows. Boost morale, motivation and teamwork. Never say No concept. Know your Product well. Strong Technical skills Good Relationship management is a must. Understanding & analyzing the customer problems. Let the customer know about your commitment to customer Raise company wide awareness of the importance of customer Rigorous follow-ups with the customer are a must along with The target dates to solve the problem and corrective actions.
  • 24. CONCLUSION Corrective action process should be such that it should be completely eliminate the problem. The existing method applied for resolving customer complaints needs to be reviewed for effectiveness or needs to change the existing method. Wherever possible skill based operation needs to be removed by atomization. The more efforts to be taken for building quality components at first stroke No proper action observed for mistake proofing. Since 60% of ASAL production is done by contractual men (workers) hence the consistency in 100% quality of the components is not assured as most of these workers are either not trained or not skilled, hence it is suggested that there must be a proper benchmark or a standard slab for these workers where entry level should be minimum Diploma Holders and the person carrying out his work should be technically sound.
  • 25. The company s principal products are Body in white parts and assemblies, skin panels (like doors, fenders, bonnet), Engine oil pans, fuel tanks, clutch covers etc. The company has one of the best stamping and fabrication facilities in Western India. The facilities include: Single Action (120T 800T) PRESSES Double Action (1000T 1500T) Hydraulic (1000T) Seam Welding Projection Welding Fabrication Tig Welding Mig Welding
  • 26. All Presses are of Larger Bed size & have a stamping capacity up to 30 kg gross weight per component. ASAL has 4 associate units having presses ranging from 50T to 250T. This facility is utilized for lesser weight components. The company has three manufacturing units BHOSARI Pune (Incorporated in 1995) Total Area 8000 Sq. m Built up area 5000 Sq. m HALOL Baroda (Incorporated in 1995) Total Area 34000 Sq. m Built up area 5000 Sq. m CHAKAN Pune (Incorporated in 1997) Total Area 125000 Sq. m Built up area 15000 Sq.m Tool Designing capabilities through TACO. Latest software used for designing and manufacturing are CATIA, IDEAS, PRO-E, UNIGRAPHICS, DELCAM. Tool Manufacturing facilities provided by Telco India, M/s S u n gwoo Met a l Cor p or a t ion , Kor ea a n d M/ s Ch en g Fen g Toolin g In d u s t r ia l Co, Taiwan. Tool manufacturing already commenced for General Motors India for their new SUV project Panther at Telco Tool Room.
  • 27. One of the only component suppliers in India manufacturing Skin Panels. Currently using imported steels like Terne coated steel, Al coated steel and Electro galvanized steel. Indigenous steel to international standard equivalence is also used. The various Grades used are Extra Deep Drawn (EDD) Cold rolled steel, High Tensile Hot Rolled steel, hot dip galvanized Steel. Self-Certified supplier to OEMs. Usage of quality tools like Kaizen, 6-sigma, FMEA, SQC/SPC Tier-I supplier of following assemblies to Vehicle Manufacturers. E.G: BIW Assemblies Trailing Arm Assembly (Wish Bone) Fuel Tanks S.S Surge Tanks Fender Assemblies Structural parts & Cross members for Chassis Acquisition of ISO 14001 by December 2003. TATA Business Excellence Model (TBEM) (based on Malcom Baldrige Principles) under implementation
  • 28. METHODOLOGY Customer Support Methodology Form project team for customer support with periodical joint progress review. Pay special attention to pre-production engineering support. Provide effective real time WIP/EDAS to enhance operation/engineering communication. Strict confidentiality control. DATA ANALYSIS There are various forms for data analysis to study the system and to keep a track of all the records. Some of the system followed by ASAL is as follows. 1. Seven Improvements Steps. 2. 100% Customer Database for each and every component. 3. Monthly quality problems at customer end. 4. Customer Feed Back form. 5. Parts per Million Report (PPM) 6. Corrective and prevention actions plan for problematic components.
  • 29. 7. Monthly Review & CMC meetings. 8. Internal system Audit database. 9. Rejection reports data. 10. Scrap report data. 11. Inventory and overhead data 12. Suggestion Scheme & Value Engineering database.
  • 30. OBJECTIVE Sound, strategic business practices are the foundation of effective organization. These business practices include first-class customer service, internal and external customer dialog, effective administrative processes and use of technology to solve business issues. To continue to be effective, and retain the best talent available by hiring the best Brains form the market and setting them on fire. Customer Support is a PLUG and PLAY Concept The main Objective of Customer Support is as follows. Boost morale, motivation and teamwork. Never say No concept. Know your Product well. Strong Technical skills Good Relationship management is a must. Understanding & analyzing the customer problems. Let the customer know about your commitment to customer Raise company wide awareness of the importance of customer Rigorous follow-ups with the customer are a must along with The target dates to solve the problem and corrective actions.
  • 31. CONCLUSION Corrective action process should be such that it should be completely eliminate the problem. The existing method applied for resolving customer complaints needs to be reviewed for effectiveness or needs to change the existing method. Wherever possible skill based operation needs to be removed by atomization. The more efforts to be taken for building quality components at first stroke No proper action observed for mistake proofing. Since 60% of ASAL production is done by contractual men (workers) hence the consistency in 100% quality of the components is not assured as most of these workers are either not trained or not skilled, hence it is suggested that there must be a proper benchmark or a standard slab for these workers where entry level should be minimum Diploma Holders and the person carrying out his work should be technically sound.
  • 32. The company s principal products are Body in white parts and assemblies, skin panels (like doors, fenders, bonnet), Engine oil pans, fuel tanks, clutch covers etc. The company has one of the best stamping and fabrication facilities in Western India. The facilities include: Single Action (120T 800T) PRESSES Double Action (1000T 1500T) Hydraulic (1000T) Seam Welding Projection Welding Fabrication Tig Welding Mig Welding
  • 33. All Presses are of Larger Bed size & have a stamping capacity up to 30 kg gross weight per component. ASAL has 4 associate units having presses ranging from 50T to 250T. This facility is utilized for lesser weight components. The company has three manufacturing units BHOSARI Pune (Incorporated in 1995) Total Area 8000 Sq. m Built up area 5000 Sq. m HALOL Baroda (Incorporated in 1995) Total Area 34000 Sq. m Built up area 5000 Sq. m CHAKAN Pune (Incorporated in 1997) Total Area 125000 Sq. m Built up area 15000 Sq.m Tool Designing capabilities through TACO. Latest software used for designing and manufacturing are CATIA, IDEAS, PRO-E, UNIGRAPHICS, DELCAM. Tool Manufacturing facilities provided by Telco India, M/s S u n gwoo Met a l Cor p or a t ion , Kor ea a n d M/ s Ch en g Fen g Toolin g In d u s t r ia l Co, Taiwan. Tool manufacturing already commenced for General Motors India for their new SUV project Panther at Telco Tool Room.
  • 34. One of the only component suppliers in India manufacturing Skin Panels. Currently using imported steels like Terne coated steel, Al coated steel and Electro galvanized steel. Indigenous steel to international standard equivalence is also used. The various Grades used are Extra Deep Drawn (EDD) Cold rolled steel, High Tensile Hot Rolled steel, hot dip galvanized Steel. Self-Certified supplier to OEMs. Usage of quality tools like Kaizen, 6-sigma, FMEA, SQC/SPC Tier-I supplier of following assemblies to Vehicle Manufacturers. E.G: BIW Assemblies Trailing Arm Assembly (Wish Bone) Fuel Tanks S.S Surge Tanks Fender Assemblies Structural parts & Cross members for Chassis Acquisition of ISO 14001 by December 2003. TATA Business Excellence Model (TBEM) (based on Malcom Baldrige Principles) under implementation
  • 35. METHODOLOGY Customer Support Methodology Form project team for customer support with periodical joint progress review. Pay special attention to pre-production engineering support. Provide effective real time WIP/EDAS to enhance operation/engineering communication. Strict confidentiality control. DATA ANALYSIS There are various forms for data analysis to study the system and to keep a track of all the records. Some of the system followed by ASAL is as follows. 13. Seven Improvements Steps. 14. 100% Customer Database for each and every component. 15. Monthly quality problems at customer end. 16. Customer Feed Back form. 17. Parts per Million Report (PPM) 18. Corrective and prevention actions plan for problematic components.
  • 36. 19. Monthly Review & CMC meetings. 20. Internal system Audit database. 21. Rejection reports data. 22. Scrap report data. 23. Inventory and overhead data 24. Suggestion Scheme & Value Engineering database.
  • 37. TATA AUTOCOMP SYSTEMS LTD Automotive Stampings and Assemblies Limited (ASAL) provides a complete range of sheet metal components and welded assemblies to leading automotive companies through its three large manufacturing facilities in India. THE ASAL EDGE Wide range of presses - from 20 ton to 1500 ton machines in single action, double action and hydraulic versions State-of-the-art welding facilities for a variety of applications Manufacturing facilities located close to customers Products The company provides complete solutions in sheet metal components and welded assemblies. Its products include: Body-in-white parts like A pillars, B pillars, floors, suspension towers, cross members, inner doors, inner bonnets and all reinforcements Skin panels like outer doors, body sides, outer bonnets, fenders and bumpers Complete assembly of fuel tanks Oil sumps Cabin parts for three wheelers
  • 38. TATA AUTOCOMP SYSTEMS LTD CUSTOMERS ASAL serves a wide range of market segments in the automotive industry, including passenger vehicles, utility vehicles, commercial vehicles, two wheelers and tractors. It also offers products for the after-markets. Its customers include: Fiat Ford General Motors John Deere L&T John Deere Mahindra and Mahindra Piaggio India Tata Motors Trelleborg Volvo
  • 39. TATA AUTOCOMP SYSTEMS LTD Promoters Tata AutoComp Systems Limited Established by the Tata Group, which has several decades of experience in the automotive industry, the TACO group of companies offers a range of products and services in the field of auto components to automotive vehicle manufacturers all over the world. TACO has three major businesses - manufacturing, engineering and supply chain management. The group comprises the holding company, Tata AutoComp Systems Limited (TACO), its joint ventures with global auto component leaders and two subsidiaries in the plastics and stampings product areas. The TACO group, with its 13 manufacturing plants, three engineering centers and three export-oriented units, is rapidly expanding its business with vehicle manufacturers and tier-II suppliers to the automotive industry. Its current original equipment customers include DaimlerChrysler, Fiat, Ford, General Motors, Honda, Hyundai, Mahindra and Mahindra, Piaggio, Tata Motors, Toyota, and Volvo.
  • 40. TATA AUTOCOMP SYSTEMS LTD Manufacturing capabilities To offer complete solutions to its customers, ASAL uses a flexible manufacturing system to plan, develop and manufacture a large number of components in a very short time and has the capacity to handle variable volumes. It uses initiatives such as Kaizen, Pokayoke and 5S to ensure product quality and consistency. A wide range of presses - from 20 ton to 1500 ton machines in single action, double action and hydraulic versions - supplied by renowned international manufacturers like Schuler, Erfurt, Rovetta, Hitachi and HMT give ASAL a distinct advantage. The weld shops, with contemporary equipment and highly versatile machines, form the heart of the company's fabrication operations. They use an array of modern welding technologies like stationary spot welding, MIG / TIG welding, arc welding, seamless welding and SPM. The company uses robotic welding for critical assemblies and plans to add more robots in the immediate future. ASAL has three TS16949 certified plants in India, two in Pune and one in Halol.
  • 41. TATA AUTOCOMP SYSTEMS LTD Chief Executive Officer Vilas Divadkar Education: BE (mechanical) and a diploma in business management. Vilas Divadkar has over 30 years of industrial and business management experience in various fields. Prior to joining TACO, Mr. Divadkar was associated with Electrolux Kelvinator Limited as Executive Vice President. His work experience includes a diversity of assignments at Philips India including an assignment with Philips in the Netherlands and the position of Managing Director at Johnson Controls India Private Limited. He started his career with Tata Motors, Pune, where he worked in the maintenance and industrial engineering departments.
  • 42. TATA AUTOCOMP SYSTEMS LTD TATA GROUP SERVING INDIA FOR 126 YEARS The Tata Group is India's best-known industrial group with a turnover of US$ 17.1 billion (equivalent to 2.9 per cent of India's GDP). Known for its adherence to business ethics, it is India's most respected private business group. With more than 220,000 employees across 91 major companies, it is also India's largest employer in the private sector. The Tata Group operates businesses in seven key industry sectors. Founded by Jamsetji Tata in the 1860s, the Tata Group's early years were inspired by the spirit of nationalism. The Tata Group pioneered several firsts in Indian industry including India's first private sector steel mill, first private sector power utility, first luxury hotel chain and first international airline. In more recent times, the Tata Group's pioneering spirit continues to be showcased by companies like Tata Consultancy Services (TCS), Asia's largest software and services company, and Tata Motors, the first car maker in a developing country to design and produce a car from the ground up. The business operations of the Tata Group currently encompass seven business sectors engineering, materials, energy, chemicals, consumer products, services, and communications and information systems. The scale of the Tata Group's operations is increasingly turning global. Tata Tea was the first Indian MNC in the global tea industry; Tata Steel is one of the world's lowest cost producers of steel; Tata Chemicals is one of the Asia's largest manufacturers of soda ash; Titan is one of the world's top six manufacturer-
  • 43. TATA AUTOCOMP SYSTEMS LTD TATA GROUP SERVING INDIA FOR 126 YEARS a brand in the watch segment and Tata Motors is amongst the top six commercial vehicle manufacturers in the world. The Tata Group is increasingly focusing on new technology areas, and has the largest footprint in the information technology and communication sector in India. Besides being the largest software services provider in the country, it is also one of the leading private sector telecom service providers and is also India's largest international long distance and Internet services provider. The Tata brand is recognized in India as the largest homegrown brand and the most respected brand. The Tata Group's stable of brands also includes many national and some internationally renowned product and service brands, including Tata Indica, Tata Indigo, Indigo Marina, Tata Safari, Tata Indicom, Taj Group of Hotels (luxury, business and leisure), indiOne, Tata Tea, Tetley, Tata Salt, Tata Steelium, Tata Shaktee, Tata Tiscon, Tata Bearings, Titan, Tanishq, Voltas and Westside. The Tata Group has always believed in returning wealth to the society in which it operates. Thus, nearly two-thirds of the equity of Tata Sons, the Tata Group promoter company, is held by philanthropic trusts, which have created a host of national institutions in science and technology, medical research, social studies and the performing arts. The Trusts also provide endowments, grants and programme aid to
  • 44. TATA AUTOCOMP SYSTEMS LTD TATA GROUP SERVING INDIA FOR 126 YEARS NGOs in the areas of education, healthcare and social upliftment, and financial assistance to deserving individuals. By combining ethical values with business acumen, globalization with national interests and core businesses with emerging ones, the Tata Group aims to be the largest and most respected global brand from India whilst fulfilling its long standing commitment to improving the quality of life of its stakeholders.
  • 45. AUTOMOTIVE STAMPINGS AND ASSEMBLIES LTD (A SUBSIDIARY OF TATA AUTOCOMP SYSTEMS LIMITED)
  • 46. Today Automotive Stampings and Assemblies Ltd. is the preferred supplier to a host of big names in the Indian automobile industry, including: Tata Motors Ltd. Biggest customer of ASAL, since last 5 years. ASAL supplies Body in White parts, Assemblies, Fuel Tanks and Oil Sumps to Tata Motors. Fiat India Pvt Ltd. ASAL is one of the few Indian companies to supply Skin Components to Fiat. ASAL also supplies Body in White components to Fiat. Mahindra & Mahindra Tractor Division ASAL supplies Assembly Fenders for Mahindra & Mahindra domestic as well as export tractors. L & T John Deere Pvt Ltd . ASAL supplies Assembly Fenders and consoles for L & T John Deere domestic and export tractors.
  • 47. Piaggio Vehicles Pvt Ltd . ASAL manufactures Body in White parts and skin panels for PIAGGIO 3 wheelers. General Motors India Ltd. ASAL produces Body in White components and assemblies for General Motors India Ltd. ASAL supplies Exhaust systems to Volvo India Pvt Ltd. Supplies clutch covers for commercial vehicles to Gujarat Setco Ltd. Supplies sheet metal components for locomotive to Indian Railways. Supplies sheet metals as well as various machine components to Ministry of Defence India. ASAL exports steering yoke assembly to John Deere USA. ASAL Exports engine mounting brackets to Trelleborg Germany.
  • 48. About The Company We are t h e people who know the art & science of manufacturing sheet metal components and assemblies ASAL (Automotive Stampings and Assemblies Ltd.) India is an experienced and large manufacturer of a range of sheet metal components and assemblies for the country's automotive industry. Started in 1990, the company became a joint venture involving the Tata Group's Tata AutoComp (TACO) Systems Limited in 1997. Since 2000 ASAL is entirely managed by TACO, with over 80% equity participation. Over the years ASAL has built up an extensive manufacturing base, in-depth knowledge of market needs and trends and a vast range of offerings. That is, ASAL knows both the art and science of meeting the needs of the automotive industry, including multinational manufacturers. Today ASAL is the preferred supplier to a host of big names, including... Tata Motors Fiat Mahindra & Mahindra L & T John Deere Piaggio Greaves Volvo India Pvt Ltd Kinetic Engineering Ltd. Kalyani Breaks India Ltd. Gujarat Setco Ltd. Indian Railways. Ministry of Defence - India.
  • 49. Taco group Companies Visit http://www.tacogroup.com/ to see our venture with TACO GROUP. Tata Johnson Controls Automotive Ltd, Tata Toyo Radiator Ltd Tata Ficosa Automotive System Ltd Tata Autoplastic Systems Ltd Tata Yezaki Automotive Ltd TC Springs Ltd ACSI JBM Sangwoo Ltd Tata Utaka Autocomp Ltd Knorr Bremse Ltd
  • 50. BHOSARI PUNE Regd. Office: G - 71/2, M.I.D.C. Bhosari, Pune 411 026 (India) Tel. : +91-20-27121677 / 27121500 / 4101205 / 27110870 Fax.: +91-20-27123147 E-mail : mailto:marketing@autostampings.com URL : http://www.autostampings.com CHAKAN Gat No. 427, Juna Chakan, Medankarwadi, Pune 410 501 (India) Tel. : +91-2135-261181/261150/261100/261179/261180 Fax. : +91-2135-261151 Halol Survey No. 173, Village Khakharia, Taluka Savali, District Vadodara, Halol 389 350, Gujarat (India) Tel : +91-2676-222637 / +91-2667-288042 Fax .: +91-2676-222637
  • 51. Shareholders' Information The ASAL web site seeks to provide updated financial information about the Company to its existing and potential investors. Mr. Shailendra Dindore, Secretary Ph: +91 020 27121677 Email: shailendra@autostampings.com Details of Stock Exchange listing The Company's shares are listed at the National Stock Exchange and The Stock Exchange, Mumbai Stock Code: Physical ASAL on the National Stock Exchange 520119 on the Mumbai Stock Exchange Demat ISIN number for NSDL and CDSL INE900C01027 Registrars and Transfer agents MCS Limited 1st Floor, 116-118 Akshay complex Off Dhole Patil road, Near Ganesh Mandir, Pune 411 001 Tel : +91 020 26129597 Fax : +91 020 26129597 Contact Person: Mr. P.N. Ranade
  • 52. THE VISION & OUTLOOK OF A PROGRESSIVE COMPANY Our Vision To be the most preferred source and complete service provider to our customers for Sheet Metal Components, assemblies, modules, and aggregates. Our Mission To provide complete Sheet Metal solutions to cater to the fast changing needs of our customers through continually upgrading our capability and technology to reach global benchmarks. Our Values Simplicity Frugality Integrity Respect Harmony
  • 53. STUDY ON CUSTOMER SUPPORT SYSTEM A DISSERTATION SUBMITTED FOR DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO THE VISHWAKARMA INSTITUTE OF MANAGEMENT OF PUNE BY YOGESH RAJENDRA BAFNA UNDER THE GUIDANCE OF Mr. INDRAJIT.BHATTACHARYA Head of Department Department of MARKETING AUTOMOTIVE STAMPINGS AND ASSEMBLIES BHOSARI Pune- 411026 Mr. CHANDRASHEKAR.M.KULKARNI Mr.MANISH.KULKARNI Incharge Department of MARKETING AUTOMOTIVE STAMPINGS AND ASSEMBLIES BHOSARI Pune- 411026 AUTOMOTIVE STAMPINGS AND ASSEMBLIES LIMITED
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