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Platinum Sponsor
How to Optimize Licensing for
Windows Server and SQL for
Virtual Environments
Steve Warbrick
UK Sales Manager
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum Sponsor
Agenda
Scope - Focus on Microsoft – servers & SQL
What to think about?
Aim – how to save money – Optimise licensing
Examples
Please be kind!
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum Sponsor
Why the need for focus
Servers are increasingly key!
Audits – caught in the datacentre
SAM – Desktop more simple – evolve to servers
Servers more complex – need automation
Changes more frequent – spreadsheets don’t work
Money – costs are higher
80% of software spend is in the datacentre
Complex environment
Self management
Changing metrics
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum Sponsor
Tradition plus Additional
Focus
The Aspera Approach
Platinum Sponsor
A comprehensive Approach
Server and Client centered
ITAM Review Microsoft Seminar, London 17th September 2015
Software License Optimization (SLO)
+
Advanced License Optimization (ALO)
=
An updated approach, focused on
Data Center, Server and Clients
Platinum Sponsor
What are the Key
Considerations?
Aspera keeps them on Hand
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
Modelling
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Visual server estate
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
Modelling
Schematic
Platinum Sponsor
Visualize Your
Server Environment
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
Modelling
Licenses
License Management
Understand all rules for licensing Windows servers and SQL
Understand all versions and metrics
Backwardly compatible including rules engines
Proof for vendor – Microsoft how it is calculated
Platinum Sponsor
7 Key Factors
Inventory
Good Quality and quantity needed essential
Track software and hardware metrics
Identify different versions – accurately identify exact SQL edition &
version
Bundles / included extras – readers, sql express
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingInventory
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingVirtualization
Virtualization
Assignment to virtual machines to clusters and physical hosts
Technical features – High availability and scheduling
Hyper V or VSphere – can they use SA – license mobility under SA
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingClusters
Clustering
Can double costs if licensing via CPU (Server) or Core (SQL)
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingPartioning
Partioning
Hardware and software partioning
Limiting access to reduce compliance
Platinum Sponsor
Keep in Mind the Big Picture
Optimization is a Process
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingModelling
Modelling
Change license versions or editions to improve efficiency
Model alternatives with reasoning
Track new vendors rules automatically – no manual process
Platinum Sponsor
Limitation of Only Using SLO!
A Basic Example for SQL
Consumer A Has:
Installed: MS SQL Server 2008 R2
License Inventory: 20 Enterprise and 40
Datacenter Editions
Your Server Topology:
ITAM Review Microsoft Seminar, London 17th September 2015
vS1 vS2
Server
4 CPUs
SQL 2008 RE SQL 2008 RE
STD 2008 STD 2008
vS8
SQL 2008 RE
STD 2008
…
Remember:
SLO assigns first match!
Datacenter Edition
Entitles unlimited vServers
Per Processor
$55,500
4 x $55,500
$222,000.00
Platinum Sponsor
How Much Does ALO
Save You?
ALO Gives You:
Best match from existing inventory (no costs)
Most cost-effective licensing option for new
purchases
ITAM Review Microsoft Seminar, London 17th September 2015
Standard Edition Enterprise Edition Datacenter Edition
Entitles 1 vServer Entitles 4 vServers Entitles unlimited vServers
Per Processor Per Processor Per Processor
$6,500 $45,000 $55,500
8 x $6,500 4 x $45,000 4 x $55,500
$52,000.00 $180,000.00 $222,000.00
Platinum Sponsor
-600000 -450000 -300000 -150000 0 150000 300000 450000 600000
What ALO Gives You Now…
Immediate Financial Wins
Optimizing demand for lower risk
and better compliance:
ITAM Review Microsoft Seminar, London 17th September 2015
$555,000
$156,000
$195,000
$399,000
SLO
ALO
Reduced Over-spend
Amount of Under-licensing Amount of Over-spend
$195,000
Reduced Under-licensing
Platinum Sponsor
ALO is a Win-Win
Lower Risk and Lower Costs
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
Modelling
Platinum Sponsor
Any Questions?
ITAM Review Microsoft Seminar, London 17th September 2015
Platinum SponsorITAM Review Microsoft Seminar, London 17th September 2015
Steve Warbrick
Phone: +44 7793 3601 51
Email: warbrick@aspera.com

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Aspera microsoft licensing seminar september 2015

  • 1. Platinum Sponsor How to Optimize Licensing for Windows Server and SQL for Virtual Environments Steve Warbrick UK Sales Manager ITAM Review Microsoft Seminar, London 17th September 2015
  • 2. Platinum Sponsor Agenda Scope - Focus on Microsoft – servers & SQL What to think about? Aim – how to save money – Optimise licensing Examples Please be kind! ITAM Review Microsoft Seminar, London 17th September 2015
  • 3. Platinum Sponsor Why the need for focus Servers are increasingly key! Audits – caught in the datacentre SAM – Desktop more simple – evolve to servers Servers more complex – need automation Changes more frequent – spreadsheets don’t work Money – costs are higher 80% of software spend is in the datacentre Complex environment Self management Changing metrics ITAM Review Microsoft Seminar, London 17th September 2015
  • 4. Platinum Sponsor Tradition plus Additional Focus The Aspera Approach
  • 5. Platinum Sponsor A comprehensive Approach Server and Client centered ITAM Review Microsoft Seminar, London 17th September 2015 Software License Optimization (SLO) + Advanced License Optimization (ALO) = An updated approach, focused on Data Center, Server and Clients
  • 6. Platinum Sponsor What are the Key Considerations? Aspera keeps them on Hand
  • 7. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning Modelling
  • 8. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Visual server estate Schematic Licenses Inventory Virtualization Clusters Partioning Modelling Schematic
  • 9. Platinum Sponsor Visualize Your Server Environment ITAM Review Microsoft Seminar, London 17th September 2015
  • 10. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning Modelling Licenses License Management Understand all rules for licensing Windows servers and SQL Understand all versions and metrics Backwardly compatible including rules engines Proof for vendor – Microsoft how it is calculated
  • 11. Platinum Sponsor 7 Key Factors Inventory Good Quality and quantity needed essential Track software and hardware metrics Identify different versions – accurately identify exact SQL edition & version Bundles / included extras – readers, sql express ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning ModellingInventory
  • 12. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning ModellingVirtualization Virtualization Assignment to virtual machines to clusters and physical hosts Technical features – High availability and scheduling Hyper V or VSphere – can they use SA – license mobility under SA
  • 13. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning ModellingClusters Clustering Can double costs if licensing via CPU (Server) or Core (SQL)
  • 14. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning ModellingPartioning Partioning Hardware and software partioning Limiting access to reduce compliance
  • 15. Platinum Sponsor Keep in Mind the Big Picture Optimization is a Process ITAM Review Microsoft Seminar, London 17th September 2015
  • 16. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning ModellingModelling Modelling Change license versions or editions to improve efficiency Model alternatives with reasoning Track new vendors rules automatically – no manual process
  • 17. Platinum Sponsor Limitation of Only Using SLO! A Basic Example for SQL Consumer A Has: Installed: MS SQL Server 2008 R2 License Inventory: 20 Enterprise and 40 Datacenter Editions Your Server Topology: ITAM Review Microsoft Seminar, London 17th September 2015 vS1 vS2 Server 4 CPUs SQL 2008 RE SQL 2008 RE STD 2008 STD 2008 vS8 SQL 2008 RE STD 2008 … Remember: SLO assigns first match! Datacenter Edition Entitles unlimited vServers Per Processor $55,500 4 x $55,500 $222,000.00
  • 18. Platinum Sponsor How Much Does ALO Save You? ALO Gives You: Best match from existing inventory (no costs) Most cost-effective licensing option for new purchases ITAM Review Microsoft Seminar, London 17th September 2015 Standard Edition Enterprise Edition Datacenter Edition Entitles 1 vServer Entitles 4 vServers Entitles unlimited vServers Per Processor Per Processor Per Processor $6,500 $45,000 $55,500 8 x $6,500 4 x $45,000 4 x $55,500 $52,000.00 $180,000.00 $222,000.00
  • 19. Platinum Sponsor -600000 -450000 -300000 -150000 0 150000 300000 450000 600000 What ALO Gives You Now… Immediate Financial Wins Optimizing demand for lower risk and better compliance: ITAM Review Microsoft Seminar, London 17th September 2015 $555,000 $156,000 $195,000 $399,000 SLO ALO Reduced Over-spend Amount of Under-licensing Amount of Over-spend $195,000 Reduced Under-licensing
  • 20. Platinum Sponsor ALO is a Win-Win Lower Risk and Lower Costs ITAM Review Microsoft Seminar, London 17th September 2015
  • 21. Platinum Sponsor 7 Key Factors ITAM Review Microsoft Seminar, London 17th September 2015 Schematic Licenses Inventory Virtualization Clusters Partioning Modelling
  • 22. Platinum Sponsor Any Questions? ITAM Review Microsoft Seminar, London 17th September 2015
  • 23. Platinum SponsorITAM Review Microsoft Seminar, London 17th September 2015 Steve Warbrick Phone: +44 7793 3601 51 Email: warbrick@aspera.com