1. Platinum Sponsor
How to Optimize Licensing for
Windows Server and SQL for
Virtual Environments
Steve Warbrick
UK Sales Manager
ITAM Review Microsoft Seminar, London 17th September 2015
2. Platinum Sponsor
Agenda
Scope - Focus on Microsoft – servers & SQL
What to think about?
Aim – how to save money – Optimise licensing
Examples
Please be kind!
ITAM Review Microsoft Seminar, London 17th September 2015
3. Platinum Sponsor
Why the need for focus
Servers are increasingly key!
Audits – caught in the datacentre
SAM – Desktop more simple – evolve to servers
Servers more complex – need automation
Changes more frequent – spreadsheets don’t work
Money – costs are higher
80% of software spend is in the datacentre
Complex environment
Self management
Changing metrics
ITAM Review Microsoft Seminar, London 17th September 2015
5. Platinum Sponsor
A comprehensive Approach
Server and Client centered
ITAM Review Microsoft Seminar, London 17th September 2015
Software License Optimization (SLO)
+
Advanced License Optimization (ALO)
=
An updated approach, focused on
Data Center, Server and Clients
10. Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
Modelling
Licenses
License Management
Understand all rules for licensing Windows servers and SQL
Understand all versions and metrics
Backwardly compatible including rules engines
Proof for vendor – Microsoft how it is calculated
11. Platinum Sponsor
7 Key Factors
Inventory
Good Quality and quantity needed essential
Track software and hardware metrics
Identify different versions – accurately identify exact SQL edition &
version
Bundles / included extras – readers, sql express
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingInventory
12. Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingVirtualization
Virtualization
Assignment to virtual machines to clusters and physical hosts
Technical features – High availability and scheduling
Hyper V or VSphere – can they use SA – license mobility under SA
13. Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingClusters
Clustering
Can double costs if licensing via CPU (Server) or Core (SQL)
14. Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingPartioning
Partioning
Hardware and software partioning
Limiting access to reduce compliance
15. Platinum Sponsor
Keep in Mind the Big Picture
Optimization is a Process
ITAM Review Microsoft Seminar, London 17th September 2015
16. Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
ModellingModelling
Modelling
Change license versions or editions to improve efficiency
Model alternatives with reasoning
Track new vendors rules automatically – no manual process
17. Platinum Sponsor
Limitation of Only Using SLO!
A Basic Example for SQL
Consumer A Has:
Installed: MS SQL Server 2008 R2
License Inventory: 20 Enterprise and 40
Datacenter Editions
Your Server Topology:
ITAM Review Microsoft Seminar, London 17th September 2015
vS1 vS2
Server
4 CPUs
SQL 2008 RE SQL 2008 RE
STD 2008 STD 2008
vS8
SQL 2008 RE
STD 2008
…
Remember:
SLO assigns first match!
Datacenter Edition
Entitles unlimited vServers
Per Processor
$55,500
4 x $55,500
$222,000.00
18. Platinum Sponsor
How Much Does ALO
Save You?
ALO Gives You:
Best match from existing inventory (no costs)
Most cost-effective licensing option for new
purchases
ITAM Review Microsoft Seminar, London 17th September 2015
Standard Edition Enterprise Edition Datacenter Edition
Entitles 1 vServer Entitles 4 vServers Entitles unlimited vServers
Per Processor Per Processor Per Processor
$6,500 $45,000 $55,500
8 x $6,500 4 x $45,000 4 x $55,500
$52,000.00 $180,000.00 $222,000.00
19. Platinum Sponsor
-600000 -450000 -300000 -150000 0 150000 300000 450000 600000
What ALO Gives You Now…
Immediate Financial Wins
Optimizing demand for lower risk
and better compliance:
ITAM Review Microsoft Seminar, London 17th September 2015
$555,000
$156,000
$195,000
$399,000
SLO
ALO
Reduced Over-spend
Amount of Under-licensing Amount of Over-spend
$195,000
Reduced Under-licensing
20. Platinum Sponsor
ALO is a Win-Win
Lower Risk and Lower Costs
ITAM Review Microsoft Seminar, London 17th September 2015
21. Platinum Sponsor
7 Key Factors
ITAM Review Microsoft Seminar, London 17th September 2015
Schematic
Licenses
Inventory
Virtualization
Clusters
Partioning
Modelling