Hispanics in Austin<br />An overview of the emerging Hispanic population <br />presented by Brisa Communications, LLC<br /...
Facts About Hispanics in the Greater Austin Area<br /><ul><li>The Hispanic population in the DMA jumped by 62 percent betw...
Much of the increase is attributed to children and young adults up to 34 years old. Over the same period, the total popula...
Austin is home to more than 112,000 Latino children under age 10 – and they represent 43 percent of all children in that a...
Hispanics account for 35 percent of all kids and teenagers up to age 17; 33 percent of young adults 18 to 24; and nearly 4...
Projected Texas Population by Area, 2010<br />
Facts About Hispanics in the Greater Austin Area<br /><ul><li>NEW NUMBERS – During the past 5 years the Greater Austin are...
Nearly 30,000 Hispanic-owned businesses in the area (State of Texas Comptroller, May 2010)
Most Hispanics in Austin earn between $35,000 and $75,000 per year</li></li></ul><li>Facts About Hispanics in the Greater ...
Hispanic students represent over  60 percent of the Austin ISD student population
Nearly 30  percent of AISD students are Limited English Proficiency students</li></li></ul><li>Source: Nielsen Media Resea...
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Demographic Profile of Hispanics in Austin, TX
Upcoming SlideShare
Loading in …5
×

Demographic Profile of Hispanics in Austin, TX

2,440 views

Published on

Attached is a demographic profile of the growing Hispanic population in Austin, TX as prepared by Brisa Communications/Paul Saldana

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,440
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Demographic Profile of Hispanics in Austin, TX

  1. 1. Hispanics in Austin<br />An overview of the emerging Hispanic population <br />presented by Brisa Communications, LLC<br />2010 Data <br />
  2. 2. Facts About Hispanics in the Greater Austin Area<br /><ul><li>The Hispanic population in the DMA jumped by 62 percent between 2000 and 2009
  3. 3. Much of the increase is attributed to children and young adults up to 34 years old. Over the same period, the total population in the Austin DMA grew by 35 percent.
  4. 4. Austin is home to more than 112,000 Latino children under age 10 – and they represent 43 percent of all children in that age demographic in the market.
  5. 5. Hispanics account for 35 percent of all kids and teenagers up to age 17; 33 percent of young adults 18 to 24; and nearly 40 percent of those age 25 to 34 – prime years for having families. </li></ul>Source: 2009 Geoscape International, American Marketscape DataStream<br />
  6. 6. Projected Texas Population by Area, 2010<br />
  7. 7. Facts About Hispanics in the Greater Austin Area<br /><ul><li>NEW NUMBERS – During the past 5 years the Greater Austin area Hispanic purchasing power has grown by 54% to $9.4 Billion (Austin Ad Fed, Hispanic Marketing Council, November 2009)
  8. 8. Nearly 30,000 Hispanic-owned businesses in the area (State of Texas Comptroller, May 2010)
  9. 9. Most Hispanics in Austin earn between $35,000 and $75,000 per year</li></li></ul><li>Facts About Hispanics in the Greater Austin Area<br /><ul><li>Austin's Hispanic population has been influenced by "secondary migration" - Latinos moving to the market seeking a city that is safer and less expensive compared to many other major metro areas.
  10. 10. Hispanic students represent over 60 percent of the Austin ISD student population
  11. 11. Nearly 30 percent of AISD students are Limited English Proficiency students</li></li></ul><li>Source: Nielsen Media Research - NSI, Jan, 2010 *Ranked by Hispanic TV Households<br />***A DMA (Designated Market Area) is a geographical region set up by the A.C. Nielsen Company<br />

×