1. Adrienne Shoom
202 Albany Avenue
Toronto Ontario M5R 3C6
tel 416.532.2113 cell 416.473.5446
email ashoom@rogers.com www adrienneshoomstyle.com
OBJECTIVE
To contribute and collaborate to brand competitive advantage through fashion and image strategy and styling
QUALIFICATIONS
Knowledge and practical experience of fashion: magazine editorials, advertising campaigns, brand look-books, fashion
films, runway show production andTV commercials
Tuned-in to fashion, popular culture, music and art to bring fresh style perspective
Ability to interpret, translate and deliver runway trends
Ability to communicate, build relationships and organize myself and others
EXPERIENCE
March 2015 to present Freelance Style Director
December 2008 to March 2015 Senior Director / Style; Joe Fresh
Key member of brand image team
Responsible for consistent brand messaging through merchandise selection, model casting and
hair and make-up direction
Style direction and on-set collaboration with Creative Director, Photographer, Models and Hair
and make-upTeams to deliver overall brand image
Conception, production and styling of fashion photo shoots, films,TV ads and runway shows
June 2007 Fashion Director; Wish Magazine
Interpretation of trends forWish target reader
Conception, production and styling of fashion photo shoots
June 2004 to December 2008 Freelance Fashion Stylist
Conceived, produced and styled fashion shows and photo shoots
Clients including: Joe Fresh
The Bay
More Magazine
Tiffany & Co.
Dove
LCBO
Belle Magazine
Globe&Mail
Hello
Sept 2005 to End (June 2006) Freelance Fashion Director; Scoop Magazine
Originated and executed style section
Contributed weekly fashion copy
2000 to May 2004 Fashion Director; Flare Magazine
Covered NewYork, Milan, Paris Ready-to-Wear shows
Interpretation of trends for Flare target reader
Developed and executed new sections and pages
Conceived, produced and styled fashion photo shoots
Contributed monthly fashion copy

2. 1998 to 2000 Fashion Editor; Flare Magazine
Responsible for all aspects of fashion section
1997 to 1998 Senior Editor Fashion / Fitness; Flare Magazine
Created and developed fitness section
Styled fashion and fitness photo shoots
1995 to 1997 Market Editor; Flare Magazine
Covered U.S. and Canadian clothing and accessory markets
Responsible for initiating and maintaining vendor relationships
Coordinated all aspects of photo shoots, domestic and foreign, including budgeting and travel arrangements
Executed three monthly features, concept to completion
Captioning, style notes
1989 to Nov. 1995 Assistant Fashion Editor; Flare Magazine
Sourced accessories and coordinated merchandise for all photo shoots
Mar. 1987 to July 1988 Freelance Fashion Stylist; (Chatelaine,T.O., Sears, Bay)
Coordinated photo shoots including styling and model bookings, hair and make-up for major retailers
Marketed, promoted and administered service
EDUCATION
University ofToronto, Bachelor of Arts (Criminology), 1984
Simon Fraser University, Arts, 1981
Forest Hill Collegiate, OSSGD (Honours), 1975-79
INTERESTS
Sam, Jack, Edie and husband Mark
Running, spinning, yoga, reading, movies and fashion
REFERENCES
available on request