The document discusses employee engagement in businesses. It reports that only 33-45% of American employees and managers are engaged at work. Disengaged employees take more sick days and are less productive. The document advocates discovering business passions to increase employee engagement, which can boost earnings by 147% and reduce safety incidents by 70%. Engaged workplaces with high employee enablement have the highest profit margins. The consultant, Julia Donnelly, and her firm Galaxy Group Coaching help businesses clarify their unique contributions to improve strategy, decision-making, culture and engagement.
Webinar: 7 Employee Experience Trends That Will Dominate 2019 Limeade
In this 60-minute webinar, industry experts Henry Albrecht, Limeade CEO and Jason Lauritsen, Keynote Speaker, Author, and Employee Engagement Expert, will share the trends that are transforming HR and elevating people programs from siloed to business-critical.
Leaderonomics SME CEO Conference 2017 - Growing & Scaling your Business to Gr...Roshan Thiran
These are the slides presented by Roshan Thiran, CEO of Leaderonomics at the SME CEO Conference 2017. He shares 4 constraints that are affecting your business and need to be addressed to grow and scale your business. For more information on the Leadership Dojo programme, which Roshan personally programme manages, email info@leaderonomics.com
To follow Roshan on Twitter (@lepaker) and Facebook, go to: www.facebook.com/roshanthiran.leaderonomics
There's a science to creating a highly engaged organization. In this Slideshare, discover the strategies of leaders who are already using real-time people data to drive sustainable employee engagement.
As employees continue to demonstrate low levels of engagement, organizations are increasingly asking themselves what they need to do differently to improve the talent experience. Bersin research shows that organizations with superior business, talent, and financial outcomes are not just making incremental changes to the talent experience, but are instead fundamentally rethinking it, focusing on creating a “systemic relationship with talent.” The end goal of this new approach is to create a talent experience for employees that makes them feel heard, valued, and supported throughout their employee lifecycle.
In this webcast, Stacia Garr, Madhura Chakrabarti, and Michelle Deneau share:
- The benefits of creating this new talent relationship
- Three areas organizations should focus on to create this new talent relationship as well as specific action steps to get started
- The implications of this new approach on how organizations assess employee engagement and act upon it
- Examples of how Intuit is creating this new talent relationship, focusing especially on employee engagement
Organizations have the opportunity to not only attract but enable tomorrow's workforce, and to do it better than everyone else. We'd like to invite you to take a look at some of our People Success predictions for 2020 and beyond.
10 Statistics Every Leader Needs To UnderstandElodie A.
Here are 10 statistics that every leader needs to understand. Ineffective leadership is a huge problem in today's workplace. Learn why it’s so important to get it right.
As part of Mercer's commitment to providing clients with research-based solutions, Mercer’s employee research group conducts a series of national studies around the globe, entitled What’s Working™.
These studies allow us to analyze national trends regarding employee perceptions and to identify the key drivers of employee engagement – by country and on a global basis.
Webinar: 7 Employee Experience Trends That Will Dominate 2019 Limeade
In this 60-minute webinar, industry experts Henry Albrecht, Limeade CEO and Jason Lauritsen, Keynote Speaker, Author, and Employee Engagement Expert, will share the trends that are transforming HR and elevating people programs from siloed to business-critical.
Leaderonomics SME CEO Conference 2017 - Growing & Scaling your Business to Gr...Roshan Thiran
These are the slides presented by Roshan Thiran, CEO of Leaderonomics at the SME CEO Conference 2017. He shares 4 constraints that are affecting your business and need to be addressed to grow and scale your business. For more information on the Leadership Dojo programme, which Roshan personally programme manages, email info@leaderonomics.com
To follow Roshan on Twitter (@lepaker) and Facebook, go to: www.facebook.com/roshanthiran.leaderonomics
There's a science to creating a highly engaged organization. In this Slideshare, discover the strategies of leaders who are already using real-time people data to drive sustainable employee engagement.
As employees continue to demonstrate low levels of engagement, organizations are increasingly asking themselves what they need to do differently to improve the talent experience. Bersin research shows that organizations with superior business, talent, and financial outcomes are not just making incremental changes to the talent experience, but are instead fundamentally rethinking it, focusing on creating a “systemic relationship with talent.” The end goal of this new approach is to create a talent experience for employees that makes them feel heard, valued, and supported throughout their employee lifecycle.
In this webcast, Stacia Garr, Madhura Chakrabarti, and Michelle Deneau share:
- The benefits of creating this new talent relationship
- Three areas organizations should focus on to create this new talent relationship as well as specific action steps to get started
- The implications of this new approach on how organizations assess employee engagement and act upon it
- Examples of how Intuit is creating this new talent relationship, focusing especially on employee engagement
Organizations have the opportunity to not only attract but enable tomorrow's workforce, and to do it better than everyone else. We'd like to invite you to take a look at some of our People Success predictions for 2020 and beyond.
10 Statistics Every Leader Needs To UnderstandElodie A.
Here are 10 statistics that every leader needs to understand. Ineffective leadership is a huge problem in today's workplace. Learn why it’s so important to get it right.
As part of Mercer's commitment to providing clients with research-based solutions, Mercer’s employee research group conducts a series of national studies around the globe, entitled What’s Working™.
These studies allow us to analyze national trends regarding employee perceptions and to identify the key drivers of employee engagement – by country and on a global basis.
Change. Commitment. Complacency. Most organizations struggle with at least one of those issues, while disengaged workforces often grapple with all three. Joe Mechlinski unlocks the secrets to employee engagement by tapping into the power and wisdom of the brains in the head, heart and gut. Discover how something as basic as the biology of our bodies shapes our motivation, behaviors, and decisions so we can inspire greater connections at work and revive personal competency, reliability and sincerity.
We've made diversity a priority here at Drift from day one and we want to hold ourselves accountable. So we are happy to announce the launch of the first edition of Drift's Diversity Report. We will continue to lean in on diversity to improve in all areas.
A top reason employees quit their jobs is a negative relationship with their direct manager. Effective managers drive the growth and success of a company. But how do you develop your managers into effective coaches?
During this webcast, Britt Andreatta covers top strategies for teaching your managers how to successfully coach and develop their people to reach their potential.
Limeade has worked around the clock, consulting doctors and heeding the advice of subject matter experts to launch new activities that are now available to incorporate into your customer experiences. We encourage you to join us for this webinar where we’ll be sharing best practices to support employees with care during times of crisis.
The World Has Changed, Corporations Have Not RoundPegg
Although the world has changed, our systems and infrastructure for people management are antiquated. It's vital to engage our workforce around company culture.
Speech given at HR Congress Amsterdam 29th November 2016
See also HR Transformer Blog Post -> 7 Challenges that People Analytics Must Overcome -> https://goo.gl/BZ3UTf
Positivity 101: How to Lead in Times of ChangeGloboforce
Employees are facing more uncertainty, change, and unknown in their work lives. What impact does this have on morale and company culture? How can leaders ensure smooth transitions?
New research shows what specifically will make employees more likely to be happy or excited about change.
Read this book to learn how most employees approach change, the impact of recognition and transparency on attitudes at work, and the business benefits of positivity.
As we look forward to 2021, our People Science experts offer predictions that can serve as your map to the path of People Success. We want to invite you to tap into insights—about people-centricity, well-being, and reimagining the world of work—to inspire a fresh start in the year ahead.
Candid Conversation for Inclusive Cultures with HCILimeade
Lauren Franklin, Sr. Brand Manager at Limeade and Lindsay Lagreid, Solution Architect at Limeade share funny and touching anecdotes about their experiences in the workplace and demonstrate how your organization can take action to become a more inclusive and diverse workforce.
Women are less likely to receive the first critical promotion to manager—so far fewer end up on the path to leadership—and are less likely to be hired into more senior positions. Women also get less access to the people, input, and opportunities that accelerate careers. As a result, the higher you look in companies, the fewer women you see.
This disparity is especially pronounced for women of color, who face the most barriers to advancement and experience the steepest drop-offs with seniority.
Talent Lifecycle Management: Using AI to Enhance the Candidate and Employee E...Aggregage
Future Workplace Founder Jeanne Meister will be sharing the latest research and use cases on the deployment of AI in HR so you can understand how artificial intelligence will impact, transform and enhance the candidate and employee experience.
One of the great paradoxes of the current economy is a relatively high level of general unemployment among Western economies and simultaneously, a very tight labor market for certain skilled roles. Anecdotes of hiring cycles in the six-month range for specialized developers or designers are not uncommon in software circles, and high-tech manufacturers voice frequent complaints about the lack of skilled talent. The key to solving these hiring challenges is to think differently about the problem. All too often, hiring managers and recruiters default to a “hiring” focused answer, when frequently the real answer lies in development, internal mobility, apprenticeship and long-term career and succession planning. In this session, we’ll talk about how all these pieces fit together and why “hiring for critical roles” is fundamentally the wrong strategy in most cases.
Breaking Down Benefits: How to Leverage Data to Better Your Employees' Health...Aggregage
We need to shift away from the focus on purchasing healthcare and instead, focus on how we can create health for our employees. By incorporating dashboards in our benefits selection process, we can watch for trends in benefits and leverage that data to lower costs, retain employees, and attract new talent. Join Darrell Moon, CEO of Orriant, to learn if your benefits selection is meeting your employees' needs.
Building the Right Team to Engage in Sustainability - Business Beyond Tomorro...Maury Rubin
The key focus of the Business Beyond Tomorrow Conference is on how individuals can leverage sustainability to become their professional competitive advantage by teaching the benefits of sustainable business strategy, as well as providing a strategic analysis on how sustainability can benefit them to become top business leaders.
I presented on how to build effective teams which enable a company to solve these sustainability issues from a North American perspective
A high performance culture is one with high employee engagement, transparent and open communications, timely information sharing, individual ownership, and one in which innovation and creativity is celebrated.
The Missing Link In Your Employee Engagement StrategyLimeade
A presentation from a 11/9 webinar with work experts at Limeade and Quantum Workplace on what our new research reveals about the connection between individual well-being and employee engagement.
How can you discover your and your business’ Unique Contribution, develop a Passion-Based Strategy, identify your Work & Core Passions (your WHY), create an Action Plan that produces results and increase your revenue up to 40% in just a few months? #thepassiontestforbusiness #bethechangewithpetracontrada
How to Hire Top Talent to Create a Purpose-Driven BusinessY Scouts
Brian Mohr, Co-Founder & VP of Growth, Y Scouts
Evolution of Management - The way we hire and manage employees has evolved over the centuries. Historically (industrial revolution, scientific management) people were hired and supervised to perform specifically-designed tasks, with a great focus on optimizing productivity. We still see the effects of those roots today. Later, the bureaucracy developed, and behavioral management emerged between the 1920s to 1950s to focus more on the real needs of employees. In recent decades we've seen much emphasis on management science (six sigma, lean) ad its main focus remained often on process or productivity rather than on people.
State of our Workplace Today - Despite contemporary thought leaders (like Peter Drucker, or the emergence of Servant Leadership), today's workplace still produces much unproductive stress, eliminates much creativity and inspiration, and is characterized by high levels of disengagement. This in turn leaves significant opportunities for productivity, growth, and profitability on the table.
Research on Purpose – One of the key pieces we believe is missing is “purpose”. In Daniel Pink’s research on what really motivates people, he finds that purpose is one of the three main drivers. In Gallup’s research into why people follow, “hope” is one of the main factors. Dr. Seligman’s research in the area of positive psychology shows that having a sense of purpose is a key route to high well-being. Purpose is good for people, but for business as well. A range of studies has demonstrated the far-superior results that purpose-driven companies obtain over their money-driven counterparts.
Implications for You – For most companies this means there is a need t0 discover what their purpose is, to communicate, Y Scouts is proposing three main implications. First, what is your purpose? What are you most passionate about, and what are you doing to pursue that? Second, how can you help others find and pursue that? Second, how can you help others find and pursue their purpose? You have great influence over your existing employees (casting them in the right roles) as well as your new hires (interviewing them for fit and purpose). And thirdly, how can you develop and focus your managers and employees on their strengths? To allow purpose to thrive, managers will need to respect the employee for who he/she is and focus on bringing the best out in them.
What We Do – How Y Scouts can help
Q&A
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
Change. Commitment. Complacency. Most organizations struggle with at least one of those issues, while disengaged workforces often grapple with all three. Joe Mechlinski unlocks the secrets to employee engagement by tapping into the power and wisdom of the brains in the head, heart and gut. Discover how something as basic as the biology of our bodies shapes our motivation, behaviors, and decisions so we can inspire greater connections at work and revive personal competency, reliability and sincerity.
We've made diversity a priority here at Drift from day one and we want to hold ourselves accountable. So we are happy to announce the launch of the first edition of Drift's Diversity Report. We will continue to lean in on diversity to improve in all areas.
A top reason employees quit their jobs is a negative relationship with their direct manager. Effective managers drive the growth and success of a company. But how do you develop your managers into effective coaches?
During this webcast, Britt Andreatta covers top strategies for teaching your managers how to successfully coach and develop their people to reach their potential.
Limeade has worked around the clock, consulting doctors and heeding the advice of subject matter experts to launch new activities that are now available to incorporate into your customer experiences. We encourage you to join us for this webinar where we’ll be sharing best practices to support employees with care during times of crisis.
The World Has Changed, Corporations Have Not RoundPegg
Although the world has changed, our systems and infrastructure for people management are antiquated. It's vital to engage our workforce around company culture.
Speech given at HR Congress Amsterdam 29th November 2016
See also HR Transformer Blog Post -> 7 Challenges that People Analytics Must Overcome -> https://goo.gl/BZ3UTf
Positivity 101: How to Lead in Times of ChangeGloboforce
Employees are facing more uncertainty, change, and unknown in their work lives. What impact does this have on morale and company culture? How can leaders ensure smooth transitions?
New research shows what specifically will make employees more likely to be happy or excited about change.
Read this book to learn how most employees approach change, the impact of recognition and transparency on attitudes at work, and the business benefits of positivity.
As we look forward to 2021, our People Science experts offer predictions that can serve as your map to the path of People Success. We want to invite you to tap into insights—about people-centricity, well-being, and reimagining the world of work—to inspire a fresh start in the year ahead.
Candid Conversation for Inclusive Cultures with HCILimeade
Lauren Franklin, Sr. Brand Manager at Limeade and Lindsay Lagreid, Solution Architect at Limeade share funny and touching anecdotes about their experiences in the workplace and demonstrate how your organization can take action to become a more inclusive and diverse workforce.
Women are less likely to receive the first critical promotion to manager—so far fewer end up on the path to leadership—and are less likely to be hired into more senior positions. Women also get less access to the people, input, and opportunities that accelerate careers. As a result, the higher you look in companies, the fewer women you see.
This disparity is especially pronounced for women of color, who face the most barriers to advancement and experience the steepest drop-offs with seniority.
Talent Lifecycle Management: Using AI to Enhance the Candidate and Employee E...Aggregage
Future Workplace Founder Jeanne Meister will be sharing the latest research and use cases on the deployment of AI in HR so you can understand how artificial intelligence will impact, transform and enhance the candidate and employee experience.
One of the great paradoxes of the current economy is a relatively high level of general unemployment among Western economies and simultaneously, a very tight labor market for certain skilled roles. Anecdotes of hiring cycles in the six-month range for specialized developers or designers are not uncommon in software circles, and high-tech manufacturers voice frequent complaints about the lack of skilled talent. The key to solving these hiring challenges is to think differently about the problem. All too often, hiring managers and recruiters default to a “hiring” focused answer, when frequently the real answer lies in development, internal mobility, apprenticeship and long-term career and succession planning. In this session, we’ll talk about how all these pieces fit together and why “hiring for critical roles” is fundamentally the wrong strategy in most cases.
Breaking Down Benefits: How to Leverage Data to Better Your Employees' Health...Aggregage
We need to shift away from the focus on purchasing healthcare and instead, focus on how we can create health for our employees. By incorporating dashboards in our benefits selection process, we can watch for trends in benefits and leverage that data to lower costs, retain employees, and attract new talent. Join Darrell Moon, CEO of Orriant, to learn if your benefits selection is meeting your employees' needs.
Building the Right Team to Engage in Sustainability - Business Beyond Tomorro...Maury Rubin
The key focus of the Business Beyond Tomorrow Conference is on how individuals can leverage sustainability to become their professional competitive advantage by teaching the benefits of sustainable business strategy, as well as providing a strategic analysis on how sustainability can benefit them to become top business leaders.
I presented on how to build effective teams which enable a company to solve these sustainability issues from a North American perspective
A high performance culture is one with high employee engagement, transparent and open communications, timely information sharing, individual ownership, and one in which innovation and creativity is celebrated.
The Missing Link In Your Employee Engagement StrategyLimeade
A presentation from a 11/9 webinar with work experts at Limeade and Quantum Workplace on what our new research reveals about the connection between individual well-being and employee engagement.
How can you discover your and your business’ Unique Contribution, develop a Passion-Based Strategy, identify your Work & Core Passions (your WHY), create an Action Plan that produces results and increase your revenue up to 40% in just a few months? #thepassiontestforbusiness #bethechangewithpetracontrada
How to Hire Top Talent to Create a Purpose-Driven BusinessY Scouts
Brian Mohr, Co-Founder & VP of Growth, Y Scouts
Evolution of Management - The way we hire and manage employees has evolved over the centuries. Historically (industrial revolution, scientific management) people were hired and supervised to perform specifically-designed tasks, with a great focus on optimizing productivity. We still see the effects of those roots today. Later, the bureaucracy developed, and behavioral management emerged between the 1920s to 1950s to focus more on the real needs of employees. In recent decades we've seen much emphasis on management science (six sigma, lean) ad its main focus remained often on process or productivity rather than on people.
State of our Workplace Today - Despite contemporary thought leaders (like Peter Drucker, or the emergence of Servant Leadership), today's workplace still produces much unproductive stress, eliminates much creativity and inspiration, and is characterized by high levels of disengagement. This in turn leaves significant opportunities for productivity, growth, and profitability on the table.
Research on Purpose – One of the key pieces we believe is missing is “purpose”. In Daniel Pink’s research on what really motivates people, he finds that purpose is one of the three main drivers. In Gallup’s research into why people follow, “hope” is one of the main factors. Dr. Seligman’s research in the area of positive psychology shows that having a sense of purpose is a key route to high well-being. Purpose is good for people, but for business as well. A range of studies has demonstrated the far-superior results that purpose-driven companies obtain over their money-driven counterparts.
Implications for You – For most companies this means there is a need t0 discover what their purpose is, to communicate, Y Scouts is proposing three main implications. First, what is your purpose? What are you most passionate about, and what are you doing to pursue that? Second, how can you help others find and pursue that? Second, how can you help others find and pursue their purpose? You have great influence over your existing employees (casting them in the right roles) as well as your new hires (interviewing them for fit and purpose). And thirdly, how can you develop and focus your managers and employees on their strengths? To allow purpose to thrive, managers will need to respect the employee for who he/she is and focus on bringing the best out in them.
What We Do – How Y Scouts can help
Q&A
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
The Not for Profit Thought and Action Group, chaired by Martyn Dicker, has been exploring employee engagement in the sector for three years and have produced a not-for-profit sector employee engagement toolkit.
The toolkit shares the findings of research involving over 40 organisations exploring engagement beyond the mission of the organisation, along with best practice advice on the measurement of engagement in the sector.
It also includes a number of case studies on the approach to engagement presented through the lens of the four enablers of engagement as first proposed by David Macleod and Nita Clarke.
Understand the difference between "satisfaction" and "engagement" plus what process I believe will get the most engagement levels for human capital within organisations.
Happy at work 4 capturing the young and the restless how to make the edgy gen...Salt & Light Ventures
David Bonifacio's talk presentation at the Happy at Work Conference 2014 titled, "Capturing the Young and the Restless: How to Make the Edgy Gen Y Commit"
Empower your employees to become social championsSiobhan Ward
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Join our webcast to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Empower your employees to become social championsLinkedIn Europe
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Check out our presentation to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Tune in for a deep dive into what it takes to become a Best Place to Work.
Juliandra Rittman, Director, HR Talent Management at The Clorox Company
Jim Conti, Director of Talent at Sprout Social
Lisa Holden, Employer Communications Manager at Glassdoor
Authentic state-of-the-art articles are what make the PECB Insights Magazine an unequaled source of information and inspiration.
In this issue, each story is a unique discovery; a meticulous blend of the informative and artistic dimensions in a matrix, the keyword of which is interactivity. The combination of the best of leadership, technology, business & leisure, travel and much more inspire transformation and invite the reader to spend free time tastefully. This magazine edition is packed with straight-forward, yet sophisticated pieces related to industry trends, from Artificial Intelligence, to 3d printing and traveling experiences which take your breath away through the exhilarating experiences portrayed by personal stories.
Our readers are at the top of their game, and they drive us to be at the top of ours!
The Employee Experience: From Engagement to EnergyGlintInc
In times of change, the employee experience helps hold the company together. Whether it be changes to leadership, products, or culture, the employee experience is the one item that should remain constant and strong in order to keep employees engaged. In this research-based presentation, Josh Bersin, principal and founder, Bersin™, Deloitte Consulting LLP, will highlight the latest trends in the employee engagement market and explain why citizenship, purpose, meaningful work, and “energy, not just engagement” are the most important business strategies you have.
Driven by increased competition for talent and a shortage of critical skills, U.S. companies surveyed increased their talent acquisition spending by 7% on average during 2014 with Healthcare organizations having the largest increase in spending among industries at 16%. However, Healthcare also reported the highest new hire turnover of all industries.[1] So how can Healthcare organizations better attract and retain skilled employees to care for the people who need them?
In this webinar, Robin Erickson, Ph.D., VP of Research for Talent Acquisition, Engagement and Retention for Bersin by Deloitte, Deloitte Consulting LLP, and Tom Tonkin, Ph.D., Principal Consultant, Thought-Leadership and Advisory Services for Cornerstone on Demand, will discuss:
• Why hiring in Healthcare is different and the difficulties companies typically face; and
• What tools and strategies companies can used to address Healthcare hiring challenges
Participants can learn:
What’s Wrong: Why Healthcare tends to have both an easier and more difficult time in finding and keeping employees.
Diagnosis: Each organization’s hiring challenges will be different depending on its size, systems and processes, and hiring practices.
Prescription for Health: Dr. Erickson and Dr. Tonkin will discuss suggestions and tools to make more effective Healthcare hires by working on relationships between recruiters and hiring managers and developing an integrated and effective talent acquisition strategy.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Asap powerpoint 2018
1. 2017 Enlightened Alliance. All Rights Reserved.
ASAP Engagement
Advanced Solutions for Activating Passionate Engagement
The Passion Test for Business
Julia Donnelly, ASAP Consultant
www.GalaxyGroupCoaching.com
2. ….You wake up in the morning and can’t wait to
get to work, to get started on your projects
….You wake up far before your alarm clock rings;
you don’t even need one!
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Imagine….
3. How many of you truly feel like this everyday?
If you answered “NO”…
You are not alone….
2017 Enlightened Alliance. All Rights Reserved.
Reality
4. Engaged:
• Involved, enthusiastic and committed
American Workforce 2016:
• Employees: 33% are engaged
• Managers: 29% are engaged
• Executives: 45% are engaged (Gallup, 2017)
• How about Entrepreneurs & Business Owners?
2017 Enlightened Alliance. All Rights Reserved.
Engagement at Work
5. American Workforce Study: Actively disengaged
workers have 2.17 unhealthy days (days in which
health issues limit their activity) compared with 1.25
unhealthy days for engaged. (Harter & Adkins, Gallup, 2015)
Are you ready to call in sick or not show up to
work at your own business?
2017 Enlightened Alliance. All Rights Reserved.
Engagement and Health
6. Disengaged leaders and employees affect a
business’ growth, service, innovation,
excellence, success, and sustainability
Disengagement costs the global economy in
the billions in lost productivity and
increased number of unhealthy days
2017 Enlightened Alliance. All Rights Reserved.
6
Disengagement
7. It does not have to be that way!
Successful people follow their passions
It’s time to discover YOUR BUSINESS’
passions!
Time to discover YOUR purpose
2017 Enlightened Alliance. All Rights Reserved.
The Missing Ingredient
8. Passion = the things that hold the greatest meaning
What Matters Most to the:
• Entrepreneurs
• Business Owners
• Executive Leaders
• Employees
• and to the Company’s overall success
2017 Enlightened Alliance. All Rights Reserved.
8
Passion and Business
9. All successful people have clarity and follow
their passions!
“…you have to have a lot of passion for what you're
doing……. if you don't love it, you're going to fail.
So you gotta love it, you gotta have passion...”
(~Steve Jobs,Youtube on Work Passions
https://youtu.be/PznJqxon4zE)
2017 Enlightened Alliance. All Rights Reserved.
Clarity & Success
10. Harvard Business
Review 300
companies from all
over the world
(Garton & Mankins,
2015)
2017 Enlightened Alliance. All Rights Reserved.
10
From Engagement to Inspiration
11. Engaged workforces outperform their peers by
147% in earnings
(263 research studies across 192
organizations in 49 industries and 34
countries, Gallup, 2012)
2017 Enlightened Alliance. All Rights Reserved.
Engagement and Earnings
12. Engaged workplaces have
70% fewer safety incidents
(Gallup's 2016 meta-analysis study which
examined more than 82,000 business units and
1.8 million employees in 230 organizations,
across 49 industries and in 73 countries,
by Rigoni & Nelson, Gallup, 2016)
2017 Enlightened Alliance. All Rights Reserved.
Engagement & Safety
13. • Clarity and a strategy based on values/passions
is the catalyst for goal-achieving actions
• Actions lead to results, such as increased:
Productivity
Innovation
Engagement
Excellence
Growth
Sustainability
Profitability
2017 Enlightened Alliance. All Rights Reserved.
Importance of Clarity in Business
14. “When leaders recognize a higher purpose and their
companies’ potential to make a difference in the world,
they ignite passion in their people and achieve stellar
performance.”
~ Dr. Maynard Brusman, Emotionally Intelligent Leaders
Ignite Passion and Performance
2017 Enlightened Alliance. All Rights Reserved.
Passion and Performance
15. “There has to be a reason—a purpose…”
~
Simon Sinek, Start with Why
“People don’t buy what you do, people buy why you do it”
~ Simon Sinek, Start with Why
2017 Enlightened Alliance. All Rights Reserved.
YOUR WHY
Discovering Purpose and Igniting Passion
16. What sets you apart from others? What’s your originality?
What difference do you make in the world?
With elegant simplicity that ignites passion, we define what
matters most to deliver your contribution and
Create a Culture Action Plan to bring that Unique Contribution to
the world.
2017 Enlightened Alliance. All Rights Reserved.
Discover Your Company’s or Team’s
Unique Contribution
“Never doubt that a small group of thoughtful citizens
can change the world. Indeed it is the only thing
that ever has.” ~M. Mead
17. Identify and understand the Unique Contribution your
company provides in the world, what sets you apart in the
industry and market place.
Identify your Company’s top priorities based on your passions
and values
Develop a strategy based on what matters most
Make decisions based on the company passions and values
Create a Culture Action Plan that guarantees an engaged
workplace
2017 Enlightened Alliance. All Rights Reserved.
How Does ASAP Engagement Work for
Your Business?
19. Unique Contribution
Top Priorities Identified/Passions/Values
Create a Strategy Based on What Matters Most
Clarity and Focus on Next Steps for Success
Decision-making Based on Company’s Top Priorities
Culture Action Plan to achieve each priority
2017 Enlightened Alliance. All Rights Reserved.
PTB Process Deliverables
20. Do you have the competitive advantage?
Do you let your uniqueness shine?
Are you excited and engaged?
Are your values/passions an integral part of decision-making on
a day to day basis?
If you do nothing, what will you do to grow your business?
What will it cost you to NOT take action? Pricing?
2017 Enlightened Alliance. All Rights Reserved.
Questions to Ask Your Client
21. The following slides are more applicable to Level II
Companies and corporations with employees
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PTB Level II - Corporations
24. U.S. Workforce
2016 Enlightened Alliance. All Rights Reserved.
Note: As with all research and studies, the results depend
on the questions asked. To use data in your presentations
to potential clients, it is important to understand the data
and know the questions that were asked.
While Gallup has a global database, the studies focus
mainly on the US workforce.
25. 2017 Enlightened Alliance. All Rights Reserved.
Global Workforce
AON Hewitt
Report
Retrieved from:
2017-Trends-in-
Global-Employee-
Engagement
26. 2017 Enlightened Alliance. All Rights Reserved.
Global
Workforce
AON Hewitt
Report
Retrieved from:
2017-Trends-in-
Global-Employee-
Engagement
28. “Worldwide, the
cost of unwell
workers
represents 10-
15% of global
economic output.”
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28
The True Cost of Lack of Engagement
29. Wellbeing contributes to
sustained employee
engagement
(Willis-Towers-Watson,
2016)
2017 Enlightened Alliance. All Rights Reserved.
Wellbeing and Engagement
30. In a three-year study of 41 global companies, Willis-Towers-Watson
found that operating margins improved nearly 4% on average in
organizations with high employee engagement levels and declined about
2% in those with low engagement levels. These results have been
corroborated by other studies.
(Willis-Towers-Watson, 2016)
2017 Enlightened Alliance. All Rights Reserved.
Improved Operating Margins
by Nearly 4%
31. 2017 Enlightened Alliance. All Rights Reserved.
(Willis-Towers-Watson 2016
Study across 41 global
companies)
Impact of Employee Engagement on
Financial Performance
Employee
Engagement has
an immediate
impact on
business
performance
32. Highest levels of net profit
margin in companies with high
levels of both engagement and
enablement
(Willis-Towers-Watson
2016)
2017 Enlightened Alliance. All Rights Reserved.
Engaging & Enabling
33. • Galaxy Group Coaching
• Julia Donnelly
• ASAP Engagement Consultant
• Website: www.GalaxyGroupCoaching.com
• Email: galaxygroupcoaching.com@gmail.com
• Phone: 609-304-4056
2017 Enlightened Alliance. All Rights Reserved.
