Download to read offline
Uploaded byMcKinley Advisors
ASA Membership Marketing
The American Society of Anesthesiologists has focused on increasing membership through targeted marketing and research efforts, achieving steady growth rates from 2010 to 2013. Key strategies included e-blasts for former member recruitment and retention through newsletter ads and postcards. The organization has successfully exceeded its membership goals for six consecutive years.
ASA Membership Marketing
- 1. American Society ofAnesthesiologists Increasing ASA’s Membership
- 2. Membership Growth Steps • Conductedmember research • Applied research to articulate value and develop marketing plans • Support membership marketing • Continuing to exceed ASA’s goals and expectations Value to Client • 2.8% increase in 2010 • 4.5% increase in 2012 • 5.4% increase in 2011 • 2.7% increase in 2013 • Entering our sixth consecutive year working with the Society • Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention) 2
- 3.
- 4. Appealing to theAudience
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
Editor's Notes
- #2 Susan