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Asa samples
The document discusses strategies used by the American Society of Anesthesiologists to increase membership between 2010-2013. It conducted member research to understand values and develop marketing plans. Targeted outreach including e-blasts, newsletter ads, and postcards helped boost membership by 2.8% in 2010, 4.5% in 2012, 5.4% in 2011, and 2.7% in 2013. Humorous and emotional appeals were also effective approaches in marketing materials to retain existing members and recruit former members.
Asa samples
- 1. American Society ofAnesthesiologists Increasing ASA’s Membership
- 2. Membership Growth Steps • Conductedmember research • Applied research to articulate value and develop marketing plans • Support membership marketing • Continuing to exceed ASA’s goals and expectations Value to Client • 2.8% increase in 2010 • 4.5% increase in 2012 • 5.4% increase in 2011 • 2.7% increase in 2013 • Entering our sixth consecutive year working with the Society • Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention) 2
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Editor's Notes
- #2 Susan