1. As Pure As Saint
A Facebook App for Saint Juice

2. How to promote Saint Juice online?
• Saint as a brand assures 100% purity
• Leverage this proposition socially
• Ask people to discover their ‘Inner Saint’
• A Facebook App where friends rate each other
for their goodness

3. As Pure As Saint App
•App challenges users to check their
purity
•After installing the app, users can
ask their friends to rate them for
their purity
•Users rate one another’s purity
on criteria ranging from – goodness,
honesty, intelligence, humour

4. App Operations
• Users rate friends for a particular virtue on
a scale of 1 to 10
• After 10 such ratings, the app determines
a person’s purity
• If the combined average comes to 100,
the person wins the title of ‘As Pure as a
Saint’
• These users are rewarded with a free Saint
Juice carton

5. Extensions
•We even allow flaunt their
scores with Facebook Badges
•The badges will show
the users actual scores
with a cheeky line
describing his Purity.

6. Extensions
•We even allow flaunt their
scores with Facebook Badges
•The badges will show
the users actual scores
with a cheeky line
describing his Purity.