Facebook apllications_Juice Salon2011

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Facebook apllications_Juice Salon2011

  1. 1. 1. Photo Tagging competition • Concept: This app requires users to tag themselves & their friends in branded Juice photos. If they tag an ex number of friends they can avail an exclusive OFFER. • Objective: 1. Increased visibility of Juice’s services in the form of photos 2. Viral sharing of branded Juice photos as users share & tag their friends 3. Users become advocates of Juice & it’s services
  2. 2. Flow of the application 1. 2. 3. 4. 5. Like the page Choose the picture Grant permission Tag yourself Add an exciting caption 6. Get a customized voucher
  3. 3. Users need to like the page
  4. 4. We like you too! Choose a picture to claim your discount. Users need to choose the brands image
  5. 5. Users grant permission
  6. 6. Tag friends you wish & you will be tagged automatically Users invite friends
  7. 7. Now add an exciting caption Thanks! Now your gift voucher will be emailed to you Users can add their individual caption
  8. 8. Yrals will do an media spend of around INR 8000/for 1000 clicks Conversion rate to become fans will be around 80%. 800 fans playing the application. At least 20% of 800 fans will go through the application 160 Vouchers need to be printed, more or less 100 people will visit the outlet : 100* Rs. 400 (rate for nail art at Juice outlet ranges from 400-1000) Desired Result Business for Juice will be more than INR 40000
  9. 9. Cost of Deliverables & Timeline • Cost of application – 20k • Discount – 3k • Total – 17k • Facebook Stamp ads at INR 8 – 8k • Total budget – 25k • Timeline - 4 working days • Requirement: - Discount ? - Service?
  10. 10. 2. Image voting application Concept: A simple voting application where users can submit their entry, invite friends to vote for their entry & view the same in the gallery to check the number of votes the entry has received Objective: To create more engagement & make the brand as the most trusted salon Execution: (through users perspective)  Ranjana Pawar loves her hair and always take good care of it and her favorite salon is Juice salon for which she believes that Juice is the best and also because she never had a bad haircut from there.  She is a very loyal customer & hence she sticks to one hairstylist from the salon whose name is Rochelle D’Souza and she is the best at what she does.
  11. 11. Flow of the application     Preview selected image / change Post entry on wall Invite friends View entry in gallery Why it will work:      Girls generally have fetish for their new look Her friends are also interested in liking her new look This application is Social in nature It will spread in popularity through voting and social share Also, Juice Stylists have their own fan following
  12. 12. Flow of the application
  13. 13. Yrals will do an media spend of around INR 5000/- per month Conversion ratio Click: Fan = 1 : 0.8 (For every 10 clicks to the page, 8 of them are converted to fans) • 625 clicks for 3 months • Result 1: Fan page increases by 500 fans • Result 2: 10 – 20% of the converted fans will add the app • Total new users – 50 to 100 app users At least 400-500 users will go through the application • Existing fans who will add the app & 10% of 3500 (guestimate) = 350 Desired Result
  14. 14. Cost of Deliverables & Timeline • Cost of application – 40K • Facebook Stamp ads at INR 5 for three months – 15K • Total budget – INR 45 • Timeline that yrals require – 7 working days
  15. 15. Thank You Ranjana Pawar Manager – client servicing ranjana@yrals.com 8082110274

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