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Task one- researchintomusicmagazines Due: 11th of September
Genre,content,targetaudience,publishers
Music-
Kerrang! Is publishedby BauerMedia,a Hamburgbasedgroup in
the UK. It is solelydevotedtorockmusic.Onthe 6th
of June 1981 it
was firstpublishedinthe Soundsnewspaper. Namedafterthe
onomatopoeicwordthatderivesfromthe soundmade when
playingapowerchord on a distortedelectricguitar,Kerrang!was
initiallydevotedtothe New Wave of BritishHeavyMetal and the
rise of hard rock acts.
Analysis-
Kerrang!Is aimedata niche audience thatlistentothe musicand
bandsthat are showninthe magazine,whichare mainly
rock/metal.Thisisalsoshownbythe imagesand fontsusedthat
seemmore violentandaggressive,thisisthe kindof image thatis
associatedwiththatgenre of music.
The mastheadisin a fontthat is made to lookcracked,thislinkstothe ideaof onomatopoeiathat
‘kerrang’soundslike the crashing soundof asymbol,connotingagainthe style of musicthe
magazine isbasedon.It alsocreatesa house style thatiswell knownandsocan be coveredbythe
mainpicture butthe customerwouldstill understandthatthisisKerrang!Withthe white colourfor
the textit alsostandsout againstthe blue background. The mainimage isspreadacrossthe coverto
showthat thisisthe mainarticle inside.
‘We Love Pop’is publishedby EGMONT, a leadingmagasine
companyinthe UK. It isall aboputpop music, ‘whatshot’and
whatsin the charts inthe time thatit ispublished.It isaimedat
younggirls. The magazinestargetaudience is 13-15 yearolds
within-depthinterviewswithpopstars,behind-the-scenes
exclusives,photosanda"high-endcovergift"designedtoappeal
to a savvyteenaudience. ‘We Love Pop’iseditedbyMalcolm
Mackenzie,the formermusiceditorof NewsInternational’s
defunctfree newspaper‘thelondonpaper’.
Analysis-
The magazine usesbrightcoloursandlarge fontsin orderattract
the reader.Many picturesare usedon the frontcover,thisshows
the readerwhat the issue isgoingtoinclude/whoitisaboutwithouthavingtoreadit. It alsouses
sort snappygrippingphrases,forexample ‘Louisbaby!Zaynsplit!’thisisaveryshort statementbut
includedenoughinformationtogripthe audience andencourage themtobuyit. It’splainwhite
backgroundmakesall the othercoloursstandoutmore and allowsyoutofocuson what’sbeing
advertised.
Q magazine ispublishedbythe companyBauerConsumer
Media.It has an oldertargetaudience asitincludesawide
range of sectionswithinthe magazine.Itisforages30-40s as it
ismore sophisticatedandthereforewouldn’tappearto
teenagers.
Analysis -
It has a simplisticlooktothe cover,everythingislaidoutneatly
and clear,unlike ateenaimedmagazine,whichwouldinclude
lotsof brightcoloursand tacky fonts.

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As media foundation portfolio

  • 1. Task one- researchintomusicmagazines Due: 11th of September Genre,content,targetaudience,publishers Music- Kerrang! Is publishedby BauerMedia,a Hamburgbasedgroup in the UK. It is solelydevotedtorockmusic.Onthe 6th of June 1981 it was firstpublishedinthe Soundsnewspaper. Namedafterthe onomatopoeicwordthatderivesfromthe soundmade when playingapowerchord on a distortedelectricguitar,Kerrang!was initiallydevotedtothe New Wave of BritishHeavyMetal and the rise of hard rock acts. Analysis- Kerrang!Is aimedata niche audience thatlistentothe musicand bandsthat are showninthe magazine,whichare mainly rock/metal.Thisisalsoshownbythe imagesand fontsusedthat seemmore violentandaggressive,thisisthe kindof image thatis associatedwiththatgenre of music. The mastheadisin a fontthat is made to lookcracked,thislinkstothe ideaof onomatopoeiathat ‘kerrang’soundslike the crashing soundof asymbol,connotingagainthe style of musicthe magazine isbasedon.It alsocreatesa house style thatiswell knownandsocan be coveredbythe mainpicture butthe customerwouldstill understandthatthisisKerrang!Withthe white colourfor the textit alsostandsout againstthe blue background. The mainimage isspreadacrossthe coverto showthat thisisthe mainarticle inside. ‘We Love Pop’is publishedby EGMONT, a leadingmagasine companyinthe UK. It isall aboputpop music, ‘whatshot’and whatsin the charts inthe time thatit ispublished.It isaimedat younggirls. The magazinestargetaudience is 13-15 yearolds within-depthinterviewswithpopstars,behind-the-scenes exclusives,photosanda"high-endcovergift"designedtoappeal to a savvyteenaudience. ‘We Love Pop’iseditedbyMalcolm Mackenzie,the formermusiceditorof NewsInternational’s defunctfree newspaper‘thelondonpaper’. Analysis- The magazine usesbrightcoloursandlarge fontsin orderattract the reader.Many picturesare usedon the frontcover,thisshows the readerwhat the issue isgoingtoinclude/whoitisaboutwithouthavingtoreadit. It alsouses sort snappygrippingphrases,forexample ‘Louisbaby!Zaynsplit!’thisisaveryshort statementbut includedenoughinformationtogripthe audience andencourage themtobuyit. It’splainwhite backgroundmakesall the othercoloursstandoutmore and allowsyoutofocuson what’sbeing advertised.
  • 2. Q magazine ispublishedbythe companyBauerConsumer Media.It has an oldertargetaudience asitincludesawide range of sectionswithinthe magazine.Itisforages30-40s as it ismore sophisticatedandthereforewouldn’tappearto teenagers. Analysis - It has a simplisticlooktothe cover,everythingislaidoutneatly and clear,unlike ateenaimedmagazine,whichwouldinclude lotsof brightcoloursand tacky fonts.