The document summarizes Haldiram's journey of rebranding to stay relevant in a changing market. It discusses how Haldiram conducted market research and brand analysis to develop a brand strategy focused on repositioning as a modern brand while retaining its traditional roots. This included updating packaging, logo, and introducing new healthy snack products. Finally, Haldiram launched a marketing campaign promoting the new brand identity and products, which helped increase sales and attract new customers, making the rebranding a success.