Arun Srinivasa is currently working as the state business head for Vayhan Instant Foods Pvt. Ltd. in Karnataka, handling operations. He has 19 years of experience in marketing, sales, and customer support. His experience includes working at companies like Leitz Tooling Systems, Elechem Technik Pvt. Ltd., Trishul Agency, Weblink Technologies, and Weld Network. He is proficient in Microsoft Office and has participated in an ISO 9001-2000 quality management course. He is seeking a new opportunity to utilize his experience in implementation, exploration, problem solving, and developing high performing teams.

1. CURRICULUM VITAE
Arun Srinivasa
(Date of Birth - March 31, 1974)
Contact Tel: Mobile: 9880911974
E-Mail: aruni74@yahoo.com
Postal Address: # 116, 13th
'B' cross, 8th
main, BTM layout 2nd
stage, Bangalore – 560076.
PRESENT EMPLOYER – M/s. Vayhan Instant Foods Pvt. Ltd.
Working as state business head, handling the complete operations of the company for the state of
Karnataka.
OBJECTIVE
I am looking for an opportunity to implement, explore and excel my abilities where my experience, strong
aptitude for learning, presentation, analytical problem solving, technical skill and ability would be utilized
to the fullest.
EDUCATION
(B.E) Electrical
B.COM
COMPUTER LITERACY
I am proficient in working on Microsoft Windows and its relevant office program, Microsoft office.
QUALITY MANAGEMENT SYSTEM
Participated and successfully completed a course on awareness on ISO 9001-2000 Quality Management
System.
Set up the procedure for the CRM department as per ISO 9001-2000, while working with M/s. Elechem
Technik Pvt. Ltd.
SUMMARY OF PROFESSIONAL EXPERIENCE
19 years of progressive experience and responsibility with documented success in the areas of marketing
/ sales, technical and customer support at various organizational levels and highly skilled at relationship
building with clients across organizations and teams, exceptional writing, presenting and interpersonal
communication skills and adept at assessing needs, generating options, and implementing solutions in
collaboration with clients and stake holders. Also a respected and dedicated professional with
experience providing internal employee development, team effectiveness and leadership development
consulting to all levels of an organization and able to design and implement strategic plans and develop
high performing teams.
PROFESSIONAL EXPERIENCE
Name of Organization : Vayhan Instant Foods Pvt. Ltd.
Duration : August 2014 ~ present
Arun Srinivasa 1

2. Position : State Business Head
Products : Hot beverage vending machines (Premix, recipe, and fresh milk –
instant to cup) and its consumables.
Responsibilities : Dealer management, Business development, Key account
closure, company operations.
Name of Organization : Leitz Tooling Systems (I) Pvt. Ltd.
Duration : June 2013 ~ July 2014
Position : Business Development Manager
Products : Tooling solutions for the non wood (Aluminium, UPVC industry)
Responsibilities : Business development in the non wood sector of products of the
company.
Name of Organization : Elechem Technik Pvt. Ltd.
Duration : Feb 2004 ~ June 2013
Position : Senior Mgr Sales & Marketing
Products : Electrochemical deburring machines, Industrial
Washing machines, & Freddy Coolant filtration and
management machines.
Responsibilities : Sales & marketing of all products of the company.
Name of Organization : Trishul Agency.
Duration : Jan 2001 ~ Feb 2004
Position : Assistant Manager - Sales
Products : Hindustan Lever Ltd range of beverage vending m/c & its
consumables. Beverage vending m/c and its consumables from
ABC Trading Company Ltd.
Responsibilities : Sales of vending machines and its consumables.
Name of Organization : Weblink Technologies.
Duration : Mar 1998 ~ Jan 2001
Position : Sr. Executive Sales
Products : Minicomp and PCS computers, Mantra-online (Internet dial
up connections from Bharti Ltd) and proview range of computer
peripherals.
Responsibilities : Sales & marketing of all products of the company.
Name of Organization : Weld Network (I) Pvt. Ltd.
Duration : Jan 1996 ~ Mar 1998
Position : Sr. Marketing Executive
Products : Panasonic & Proarc makes of MIG & TIG welding machines
Maruti & Hyundai makes of welding rods & wires.
Welding and cutting SPM machines and its accessories.
Responsibilities : Marketing & sales of all products & accessories
Name of Organization : Binary Systems Pvt. Ltd.
Duration : Nov 1995 ~ Jan 1996
Position : Business Executive
Products : Computer & peripherals from Wipro & Apple, UPS from Tata
Libert, and APC.
Arun Srinivasa 2

3. Responsibilities : Marketing and sales of UPS.
DETAIL OF WORK PERFORMED
• Involved in the whole cycle of marketing & sales right from initial contact to delivery and
commissioning of machine.
• Make questionnaire for the telemarketing executives to conduct market research.
• Make SWOT analysis and determine target markets for new products.
• Monitor the pre sales process like making of cold calls, preparing inquiry, feasibility report and
quotation based on customer's requirement, and approving the feasibility report and the quotation
before it is sent to the customer.
• Visit customer for a techno-commercial discussion and negotiation to finalize orders.
• Installation & commissioning of electrochemical deburring machines.
• Monitor and authorize the order acceptance based on the proposal sent and P.O received, and
approve the release of work orders to the works, depending on the P.O received.
• Plan & organize trade shows & exhibits, segregate the leads generated from the same for executives
to follow up.
• Plan and handle allotted budget for the marketing / advertising / trade shows, etc.
• Deal with all issues related to customer.
• Recruiting sales / marketing personnel.
• Training of sales team.
• Dealers / sales agents / sales consultant management.
• Appointing of dealers.
• Strategically plan marketing & sales activities to shorten the sale cycle.
• Successfully launched “Burrgon” series of deburring machines, “Nano” and “Man” series of coolant
filtration machines, and setup a sales office in Malaysia.
• Co-ordinate with clients for our internal requirement of drawings, samples, payment, etc.
Planned and executed the exhibiting of products at the following exhibitions.
• Vendor development program by SISI in Bangalore between 17/03/2005 & 19/03/2005.
• BITE 2005 held at Belgaum between 22/4/2005 & 27/04/2005
• IMTEX 2007 held at BIEC between 18/01/2007 & 24/01/2007
• IMTOS 2007 (Indian Machine Tool Show) held at Pragati Maidan, New Delhi between 24/07/2007 &
27/07/2007.
• MTS 2007 (Machine Tool Show Malaysia) held at PWTC Kuala Lumpur between 24/10/2007 &
28/10/2007.
• AMTEX 2008 (Asian Machine Tool Exhibition) held at Pragati Maidan, New Delhi between
23/02/2008 & 27/02/2008.
• MTA Malaysia 2008 (Metaltech Malaysia) at PWTC Kuala Lumpur between 07/05/2008 & 11/5/2008.
Was part of the exhibiting team at the following exhibitions.
India Wood – 2014
ZAK Doors & Windows – 2013
Personal Details
Name : Arun. S
Father's Name : R Srinivasa
Marital status : Married
Arun Srinivasa 3

4. Date of Birth : 31-03-1974
Passport Number : G5072451
Languages known (Speak) : English, Kannada, Hindi, Telugu, Tamil
Languages known (Read/write) : English Kannada, Hindi
Total Experience : 19 Years
Current CTC : 6 Lakhs
Expected CTC : 8 - 10 Lakhs
Reference : Mr. Ashwin Naidu - Executive Director - 09886214012
Elechem Technik Pvt. Ltd.
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