This article discusses how companies can use the Balanced Scorecard as a strategic management system. The Balanced Scorecard allows companies to measure their performance across financial and non-financial objectives, including customer satisfaction, internal processes, learning and growth, and financial metrics. It also links short-term goals to long-term strategy. The four key processes of the Balanced Scorecard are: 1) Translating the vision for stakeholders, 2) Communicating short-term goals and linking them to long-term strategy, 3) Business planning, and 4) Gathering feedback to enable flexible decision making.

1. Article Presentation
Using Balanced Scorecard as a
strategic management system

2. Group Members
Muhammd Muneeb Ahsan L1S20MBAM0061
Hussain Sardar
Hamza sarvar L1F19MBAM0061

3. The Main idea of the article
• This Article was written by Robert S Kaplan
and David P.Norton .
• They discussed the importance of Using the
balance scorecard practices ,activates and
procedure in formulating ,drafting and
upgrading the business strategies

4. Use of Balanced scorecard
• It is a traditional Approach to measure Companies
financial and non financial objectives such as
customers ,internal process and learning and growth
,and financial such as return on investment ,total
sales revenue etc.
• It Links short term objectives of the company with
long term objectives .
• Managers use balance scorecard to evaluate the
performances of individuals.

5. Four processes of Balance Scorecard
Translating the
vision
Communicating
and Linking
Business
Planning
Feedback and
Learning

6. Four processes of Balanced Scorecard
1. Translating the Vision among the stakeholders of
the company
2. Communicating and linking the short terms
objectives with long term objectives by motivating
employees with compensation and incentives
3. Business Planning (includes Organizational structure
case study ,benchmarking , analysis of internal and
external environmental factors )

7. • 4) Feedback and learning enable management
to learn about it s overall business
performance such as feedback about products
and service, employees performances ,new
technological discoveries and brand
positioning as well ,it enables executives to
make flexible decision making while
formulating business strategy

8. Translating vision and strategy four
prospective
•Employees Skills
•Employees training
•Employee retention
and satisfaction
• Inventory
• Quality control
• Product Lead
time
• Customer
retention and
satisfaction
• Revenue
• Expenses
• ROI
• Net Income
Financial customer
Learning
and
growth
Internal
processes