Art of story telling - workshop at #GIMW - Great Indian Marketing Weekend


The Art of Story Telling
at
Great Indian Marketing Weekend
www.gimw.in
by Deepti Pant, The Truth School

Truth School: An Institute of Innovation and Storytelling

Myth: The folklore

Wonder

Emotion to
the numbers

Authenticity
to your plan

Power to
your thought

Relevance
to your idea

Magicto the word
Oralorinked

Numeric laughed

Withoutastoryin yourlife,youareamere
character.A Storymakesyouhero.
Find yourstory

Greenlooksgreener if shetouchedhim…
Lovesturnsinto passionwhen storyis the
girl he ischasing…
Battlesbecome warwhenstorystyles
them…

STRUCTUREOFSTORY
adayin herlife

ACT 1:Good morning
Introduction
Ofcharacters
Ofplot
Ofmoodandemotion

ACT II :lunch andsiesta
Concoctionofdrama
Conflict
Statements
Strategy

ACT III :the moonandthe stars
Death
Revenge
Resolution
Climax

ACT STRUCTURE
CAN BE
CHANGED

HER LOVERS

If she is with a king, she motivates, enthuses and
brings firetothe veins.
If she is with time,
she brings wonder and myth
tothe table.
If she is with wordssmith, she is full of drama,plot
andsuspense.

HER CHILDREN
Parable
Mythology
Epic and Saga
Dramaand Theatre
Poem and Dance
Fable and Film
Design
Dastangoi

YOU
AS A
STORYTELLER

BUT ask me
WHY DO YOU NEED HER

Are your sales people and top leader
having tough time telling your story?

Are you overloading audience mind with mind boggling data instead of
engaging them with meaningful responses

Man is the only creature that can
wound from a distance, he can also be
persuaded at a long range.
With a story.

Are your employees struggling
to see your vision and how they can
help you realize it.

People are telling your stories anyway
so why not they tell the stories you want

THE BUILDING BLOCKS
How

You
The Body
The Awaaz
The Nazm
The Saaz
The Bazm

Get your ACT together
Knowing what you have to present completely
Learning what are FACTS
What are EMO – ACTS
What are CULT – ACTS
What are CUT - ACTS

Sequencing
w
h
0

and she LEADS YOU TO
Metaphors
scenario building, vivid effect and getting the mood and emotion
All projects have shadows – no exceptions.
All companies have heritage – no exceptions

and she LEADS YOU TO
How far can story metaphors be stretched?
They go to infinity. Stories are a nourishment for our hungry souls.
Stories are magic, taking us everywhere: backwards, forwards or happening right in the
present time, transporting us to many places and situations we might never go.

and she HELPS TO DECIDE
Creation of patterns
connecting unconnected facts and figures
Messages to convey
Helps to develop memory
Memory aids measurement

Raise a question w
h
y

and she makes it easier to
Shakes things up
Unconnected Situations - Abstract Answers
Context is king
Strategic communication should be showcased
Narrative transport

Moment of Reflection w
h
e
r
e

and she AIDS to comprehend and focus on
Finding a common ground
emotion, culture and authenticity in what you are saying
Time, Space, Culture, Identity, and Motivation

Moment of Reflection is the focus

DATA DATA WITH STORY
The stories sell belief

Facts
Perception

APPLICATIONS of STORY

Leadership Challenges
Develop characters, stories around your data
Applications
Identify leadership challenges
Create or find stories that you can authenticate
Marry your stories with your vision and data
Create platforms of sharing and creating
memories

Stories are much more than
entertainment, they impact audiences in
deep and permanent ways and they help
us see ourselves and the world around us
more clearly. If you want to people to
know and understand your world – start
telling stories about it.

Brand Challenges
Identify your core values
Know your story or create it
Clarify, explore and mount your story
Add anecdotes and metaphors
Follow the act structure
Design the action plans as a story which
should bring out the moment of reflection
Applications

Listen to your customer and construct
the bigger picture. Put the customer’s
requirements into the context of his
overarching story. You may be amazed
at what lurks in the shadows.

Personal Challenges
What makes you a hero
Explore your own life patterns
Find your Metaphors
Explore your Conflicts as plot points
Build your army
Strategise your war to finish
Applications

People engage with, remember and are
influenced by – stories.

Employee Engagement Challenges
Corporate storytelling system
Create your own strategic narrative : Story
collector and creator
Stories with promise and communicating value
Share stories of and with Peon to CEO
Develop your own heroes: specific
appreciation
Tell stories that can be cherished and passed
on: avoid chinese whispers
Applications

Suppressed, unvoiced needs can be revealed by
living inside the narratives of your people.
Story is the diagnostic tool. It tells of the desire,
weakness and final purpose.

MBA from MONIRBA
Worked with Educomp Datamatics and Megatech for 7 years
Associate alumni of NID In Design Management and Innovation Research
Alumni of FTII in Film Scripting and Film Direction
Worked in industry for 20 years in films and Innovation management
Has successfully developed, structured and mounted India’s first ever diploma program in Design Management and Innovation
Research at MICA and placed all students successfully for 2 years from 2004 to 2006.
Has been Professor of Design Management and Innovation Research for more than a decade
Consults and trains many corporates in the area of INNOVATION, IMAGE CREATION AND STORYTELLING
Has consulted and trained brands like SAMSUNG, LG, Onio, Mudra, MICA, DTDC, CookSon, Zydus Cadilla, Raula pai gaye – a punjabi
film, Dekh ke a bhojpuri film and many more.
And it goes on as YEAR, COMPANY’S NAME, DURATION, DESIGNATION, PROJECTS DONE.
She is now Director of Ralibha Innovations – www.ralibha.com and Chief Mentor of Truth School : An Institute of Innovation and
Storytelling – www.truthschool.in
EXCERCISE

My tryst with storytelling started in an unstructured manner when as a young student of Kathak, all of the age of 12, I was told to
develop a story around a piece of western music by My Guru Mai – Jyoti Di. What I came up with, not only got me an A + in the exam
but also got immense recognition for me as a Storyteller and I was told I am a “Katha – Kaar” more than a kathak dancer.
But then, the ways of life took over and I breezed into my 12th boards, where I met a teacher called Vakeel Sir, who introduced me to
sketching and then in my life I started to visualize stories in a way of what you call “ Graphic Novels “ now. This was way back in 1986.
But my parents told me you cant make money by being an artist and so I became a photojournalist for The Times of India : Allahabad.
This was in 1991. It was a freelance job which I still pursue now and then.
I parally pursued my MBA to buy more butter for my bread. And then my husband took me to the door steps of NID and my destiny
changed as I entered into THE design school. And I became a design monk from a creative vagrant. I was introduced to many kinds of
art, artists and storytellers from all over the world and as I worked towards being an innovation professional, ethnography and design
research had more than one meaning for me. They were not just innovation tools but also a medium to explore stories in cultures and
people’s lives.
Hence, if I would work with Vikaar – an NGO in Rajasthan , I would explore Phad and other storytelling cultures there. If I worked with
a designer in Bangalore, I would explore KATHAKALAKSHEPA and so on. But I totally fell in love with the art of Urdu storytelling
when I met Mahmood Farooqui and started learning “Dastangoi” from him.
Infact, my journey, much later, into film making, was also an expression to learn deeper about popular storytelling medium like films,
which took me to FTII and deep colorful lanes of Bollywood.
Example

For more details, please contact -
deepti@truthschool.in
Pl visit : www.gimw.in
Join us on www.facebook.com/gimwin
The Truth School
An Institute of Innovation and Story telling
Thanks
Story telling communicates and persuades because,
regardless of language and culture, human beings are hard
wired to receive information in story forms

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Art of story telling - workshop at #GIMW - Great Indian Marketing Weekend