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DC Swim Week Designer Partner Packet 2017
- 2. 2 BKE EVENTS/PRODUCTION DC SWIM WEEK DCSW17 & REACH EMBASSY OF FRANCE DESIGNER AMENITIES OUR COMMITMENT DESIGNER PACKAGE CONTENTS
- 3. BKE Events (BKE) is an event design and production agency based in Washington, DC., that among other aspects of luxury fashion services, specializes in state-of-the-art productions. BKE imagines, creates, and produces fashion shows, independent designer presentations, and signature lifestyle events that connect people with brands at all the touch points. With access to Washington, DC’s exclusive and luxurious facilities to include Embassy Row, Galleries, and Hotels, BKE has the space, the talent, and the network to execute flawless attractions to influence tourism and trade in DC. DC Swim Week 2017 brings a strategic vision to fashion via dynamic multimedia, the latest technology, and a team of professional creatives delivering a dramatic client branded, and consumer friendly, environment. PRODUCTION 100+ EVENTS PER YEAR INDUSTRY AND CONSUMER FACING 50+ DESIGNER SHOWS/EVENTS 50K PROFESSIONALS WORLDWIDE MEMBERS OF LUXURY FASHION ART AND DE- SIGNER INDUSTRY DC IS HOME TO MORE PRESS THAN ANYWHERE ELSE IN THE COUNTRY 3
- 4. 4 DC Swim Week (DCSW) is a boutique annual event showcasing an exclusive selection of national and international designers illustrating sophisticated fashion from around the world. DCSW brings together international luxury designers to garner a global- perspective on fashion and design. We recognize local and made in the usa brands in tandem with international brands to inspire luxury lifestyle networking and trade- linked enterprise in our nation’s capital. DCSW’s mission is to support sophisticated brands and offer the best resources and space to show their collection in a distinguished environment. DCSW is also committed to sustainability, which is why our event is a GREEN event, and our Venue at the French Embassy is GREEN as well. In its 3rd annual production, from July 26-29, 2017, DCSW17 will unveil S/S 2018 collections from 20+ designers in the luxurious oasis: La Maison Française (The French Mansion/Embassy). DCSW17 is a state-of-the-art fashion show where we bring the best mix of EMERGE (undiscovered) and DESIGNER LTD. (known specialty designers) to the runway and focus on featuring the latest in design. At its core, the event is about creativity, building relationships, and networking while connecting suppliers with buyers all in a luxurious lifestyle event. Designers will have access to fashion insiders/Influencers, jet setters, buyers, local and national retailers, photographers, artists, fashionista’s, bloggers, brand representatives, press, models, and special guests.
- 5. In 2016, www. dcswimweek.com, the virtual home of DCSW17 received over 100K visitors from all over the world. This year the site is expanded to host so much more. As a designer, you will have a page featuring your logo, a brand bio, images of your brand, alongside all your social media wigits. Before, during, and, to our delight for months after, our designer pages were/are the most visited pages on our site. This year we’ve ramped up for way more to include separate press releases and social media posts exclusively about your brand on all of our social sites. DCSW17 would like to welcome you to be a part of a dynamic and growing creative community with 2 days of runway fashion, designer collaborations, art exhibitions, designer discovery and the latest in digital experiences. We’ll bring global, cutting-edge style, innovation, and trends to one place - DCSW17- to inspire both business-to-business and business-to-consumer transaction and trade, but most of all, to develop a new kind of collaboration and celebration of culture and creativity. Our audience will be filled with consumers and buyers ready-to-purchase your latest designs; and media, ready to write and photograph the unveiling of your new collection. DCSW17 & REACH 5
- 7. THE VENUE: The premises of the “Maison Française” offers 11,250 square feet of space, which includes a sky lit lobby, auditorium, ballroom (runway), lounge, exhibition gallery, patio, bar area, and landscaped terrace. GREEN EVENT: La Maison Francaise is a Green Embassy, and DCSW17 will be a Green event, so your support will be considered engaging in eco-friendly practice from an environmentally mindful event and organization. EMBASSY TEAM SET-UP: French Embassy Venue Hostess Front of House Manager Back of House Manager Guest Management Team (check in etc) Backstage Crew (load-in/out) Security Team SwimTeam Volunteers for misc. help. Runway *all white theme Fully equipped auditorium/ballroom Values / AV partners / Lighting Wireless Internet Access Right: Mock up of Runway concepts - not finalized but going for all white theme runway so we have seamless backdrop. Will have slight reflective surface on the runway so need to make sure models do not have clunky shoes that will scuff. Barefoot preferred. La Maison Française RUNWAY MODEL BACK OF HOUSE CLOSET Room fountain RED CARPET ENTRANCE Runway ~ 50 ft. L x 6 Ft. 7
- 8. 8 She is born - a natural beauty in a plush jungle. Glowing, fresh and comforting, the white and multiple monochromatic tones soothe. Harmonic silhouettes from head to toe in pale and white color, She is all innocence and muse. Defined with abundance in this clean and natural Garden of Eden.Appearing in looks of pure and minimal cuts with contemporary air and architectural elegance. Organic Modernity and Minimalist. 1 the beginning GENESIS beauty - heavy pastel shine She falls, head over heels, into a world of subdued color, this stage is symbolism her pink cloud, beauty is feminine (eye-focused), boho meets modernity with tassles, ties, sequins, florals. A Pastel Pallette for the girl who is at the apex of her bloom; she is PURE ROMANCE 2THE FALL chaos and bright color. Be heavy on color (Lips and h white on the eyes). She is complicated form - scuba This is the end, John. Her last hoorah. Asymmetry, beautiful chaos and bright color. Beauty is heavy on color (Lips and heavy black/white on the eyes). She is in her most complicated form, The world is organized patterns, complicated silouttes and designs. It’s a mix and match. It’s the brightest most beautiful sunset (yet we know that sunset color is made from pollution). She survives the end of the world, and she is re-imagined in a new world - technological and futuristic. 3APOCOLYPTIC REB 1. GENESIS: We open our show with Garden of Eden vibe. This is all natural, sun-kissed skin and brazen forms. Diluted and pale color pal- ette: White/Green/Nude colored modern and natural designs. 2. THE FALL: This is pastel palette of designs and very romantic/womanly vibe. Ties, ruffles, fringe, etc. She has “fallen head over heels.” 3. APOCALYPSE/REBEL- LION: Bright colors, We close with Avant-garde shapes, statement pieces. Beauty will be sleek with smoky eyes. Heavy on Patterns and Optical illu- sion. Modern and Futuris- tic. This is a re-birth and rebellion. SHOW THEME
- 9. 9 DESIGNER AMENITIES BASICS • State of the art facility and team. • Well-known DJ. Your own music - supply 5 minute mix to us no later than June 1 (2 copies) • One-on-one show planning meetings (make appt. now) • SwimConcierge: guiding you in a seamless guest invitation process, RSVP management, seating and guest check-in. • Designers will be given Media passes should they secure media as long as they are vetted by DCSW. • Inclusion in the printed Event Programme (1/4 page, 1/2 page, FP Ad’s optional for additional price) • Inclusion in online Event Attendee Directory an Industry keepsake of contact details for your brand. BACK OF HOUSE • Designated Hair and Makeup Application Stations • Full Hair and Makeup Team (10 stylists - 6 Makeup) • Backstage Hospitality and Concierge • 30+ models (option to choose open and close) • Dressing Assistants • Full room coat closet to hang your larger pieces. • Screening area for meet-and-greets and media opportunities/additional room for models/designers to sit and set-up in outside of back-of-house (should you want your logo in the background please bring a 3’x3’ decal - if you don’t have we can have made upon request.)
- 10. 10 OUR COMMITMENT We create a mobile office on site at DCSW17 complete with all of the necessary equipment to serve our client's last minute needs: including last minute printing of line up changes and a full stylist kit. We provide access to media/bloggers/influencers/buyers. We will have an appointment book where the media will be able to interview our designers and get an understanding of your brand. Buyers will be able to place wholesale orders with your brand at their appointments. This happens on the day op- posite of your runway show. Our on-site mobile office is quickly moved to a hotel within a few blocks of the show for our PR team to prepare post event releases and get them serviced to the media within 6 hours from the show...This is a huge advantage to securing more coverage for our brands. No other shows do this. Your success is our success. We go above and beyond to make sure every designer is satisfied and comfortable with everything leading up to the show and way after.
- 12. 12 DESIGNER PACKAGE • 10-15 looks • Runway, production, and promotional costs. • Models (we have a hand-chosen a selection of 30+ models - you choose open and close) • Hair, Make-Up, Stylist team to prepare your models to walk • Designer Profile, brand social links, & Logos on our website Designer directory for 1 yr. • Brand information inclusion in press release(s) written for media publicity • Access to our Digital Selling application where the audience can endorse, place orders, and like as your product appears on the runway. • Give you one day to coordinate with Buyers for wholesale, Media for press & interviews. • Brand inclusion in our buyer invitations. Graphic layout for your brands personal invitations should you have media/buyers you would like to invite with printed invites. • Beauty, Runway, and Event Photography and Videography *post-production and retouching is additional cost. • Designer VIP entry, 1 VIP ticket, other discounted event tickets should you need more. • Entry into our Swimmy Award Ceremony - The 3 winners will receive an exclusive trophy, a special badge to be placed on our website & yours, you will be honored at the event. A separate Press Release will featuring the winners and their stories. • Accessory and Makeup Brands to support your specific looks. • You own music should you want - supplied in two CD’s or Portable Drives • Copy of our Attendee Directory which will be an industry keepsake. • Promotional posts on our social media pages, should you supply Video, Images, etc. • DCSW Premiere Hotel access where you can book rooms at our exclusive rate. $699 $499 If you book by June 1st.
- 13. NEXT STEPS Designers whom are interested in joining the new DCSW17, please prepare to send/upload the below documents to us as well as filling out the “Designer” form on our website with all of your contact information. We will need High Resolution Logos, Videos, and Images sent to us almost immediatly upon acceptance. • Name of Company/Designer • Name of Contact • Official Mailing Address • Press Contact (if applicable) • Designer Bio and Brand Logo (300 DPI, eps.) • Link-up with DCSW on Facebook, Instagram Twitter, and Linked In so we can access your brand and mention in postings. • 2018 Collection Look book PDF (please ensure there are pieces that NO ONE has seen before) • Designer High-Resolution Images (last years collection - to be used for postings, ads, etc) • Special Requests, if you want to remove/add to our offerings and what your on-site team would be comprised of. • If you are a DC Designer, Fashion Student, or brand that have never shown before please indicate... We provide discounts/and can help those who we foresee as up-and-coming. Please head to www.dcswimweek.com/contact now to sign up. Images sent to Liz@dcswimweek. com NEXT STEPS