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Art Halperin Copywriting samples
GE Energy offers a broad portfolio of power generation options to meet rising global energy demands, including proven base load designs, new nuclear reactors, more efficient wind turbines, and carbon capture technologies. With GE's global resources and commitment to reliability, it can be trusted to supply the energy needs of the future. Visitors to GE's website at ge.com/energy can learn more about GE Energy's capacity options and vision for sustainable economic growth.
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Art Halperin Copywriting samples
- 1. PRINT GE ENERGY ECOMAGINATION Strategy: Heraldthe inescapable bond between energy sustainability and profitability. Art Halperin
- 2. PRINT GE ENERGY ECOMAGINATION Strategy (left):Attract electric utility thought leaders and policy makers to GE’s Ecomagination Website like log-gerheads to the sea. Strategy (right): Position GE’s global Ecomagination initia- tive as a springboard for business innovation and change. Art Halperin
- 3. GE Energy …see how thefuture unfolds Swelling populations… expanding economies… soaring standards of living – in a diverse world, one new demand for energy invariably leads to another. Rising to meet tomorrow’s capacity challenges takes more than a highly reliable energy source. It takes many. That’s why GE Energy offers a broad portfolio of power generation options: from proven base load designs to a whole new breed of nuclear reactors; and from more efficient wind turbines to advanced carbon capture-ready technologies. With GE’s commitment and global resources one thing is for certain – any way you cut it, GE Energy is the supplier you can trust. Visit us at ge.com/energy to learn more. imagination at work Plan ahead. PRINT GE ENERGY Strategy: Persuade electric utility planners that sustainable economic growth starts with GE’s broad portfolio of base load and renewable energy capacity options. Art Halperin
- 4. PRINT GP HARMON Strategy: Remindindustry leaders that repurposing paper products is as smart today as when they were young, and thanks to GP Harmon, it’s now just as simple . Art Halperin
- 5. PRINT GP HARMON Strategy: Get industryleaders to rethink their waste recycling programs to include not only paper, but also plastic, metal and film. Art Halperin
- 6. PRINT ADVANCED CONTROL SYSTEMS Strategy: Promote the enterprise-wide benefitsof open systems software architecture for electric utilities control room operating systems. Art Halperin
- 7. Collateral GE HITACHI Global NuclearAlliance Strategy: Co-brand the global expertise of two of the biggest names in nuclear energy development. Global Nuclear Alliance Art Halperin
- 8. Product Catalogs PMI Strategy: provide technical support fora full Line of power quality recording instruments and software. PMI Engineering Services Power Monitors,Inc. PMI Engineering Services Power Quality Problem Solving Made SimplePower Quality Problem Solving Made Simple ® Art Halperin
- 9. Direct Mail ORACLE Strategy: Promote anindustry educational forum for customers to create and manage a more effective Web presence. Art Halperin
- 10. Public Relations iNANO iNano Capital Markets LaunchPress Release Art Halperin
- 11. Broadcast Nissan Regal Strategy: Createand produce a memorable musical score and copy as the core of a local dealer's ad campaign. Art Halperin
- 12. Art Halperin Freelance Copywriting Experience: Professor ofAdvertising SCAD - graduate and undergraduate copywriting JWT - Creative Director Fricks and Associates - Sr. VP Creative Director The Richards Group - Creative Group Head Tracy Locke - Senior copywriter Doyle Dane Bernbach - copywriter Accounts: IBM GE Energy Equifax Georgia Pacific - GP Harmon Phillips Petroleum Frito Lay NYNEX ING HBO National Juvenile Diabetes Foundation, arthalperin@comcast.net 404.663.7001 Art Halperin