Allyson Rosenzweig proposes a problem of improving retail accessibility for over 700 brands and $400 million in products. She describes her company's data-driven e-commerce approach and unique advertising strategy. The company has experienced strong growth since 2016, with net sales increasing from $312 million to $399 million from 2016 to 2017. However, sales declined slightly to $245 million in 2018. The company competes through a clever and targeted advertising strategy leveraging social media and pop culture trends to reach millennial customers.

1. Allyson Rosenzweig (arosenzw)

2. Problem: retail accessibility
● 700+ brands: $400 million
worth of products
● Data driven approach to
e-commerce
● Unique advertising strategy

3. Persona
● Millennial
● Active on social media
● Follows pop-culture
Anna

4. Financial Information
June 2018-Present

5. Financial Information
*in thousands

6. 2016 2017 2018
Net Sales $312,082 $399,597 $245,107
Cost of Sales $166,707 $205,907 $115,342
Gross Profit $145,375 $193,690 $129,765
Business Model
*in thousands

7. Company History

8. ● Clever & targeted advertising strategy
Secret Sauce

9. Competition

10. Success!
Predictions

11. Realities Every Impulsive Online Shopper Has Experienced
https://www.sec.gov/Archives/edgar/data/1746618/000156459018023704/ck0001746618-s1.htm
https://fashionista.com/2018/07/michael-mente-revolve-clothing-co-founder-career
https://www.forbes.com/sites/sboyd/2016/01/02/revolve-co-founder-michael-mente-bridges-gap-between-fashion-and-di
gital-influencers/#124719937907
https://www.inc.com/michelle-cheng/how-revolve-has-built-a-billion-dollar-fashion-company-for-millennial-women.html
https://www.revolve.com/aboutus
https://fashionista.com/2018/10/revolve-clothing-group-ipo
References