Grameen Phone operates in a complex external environment that influences its operations. Key aspects of Grameen Phone's external environment include competitors like Banglalink, Robi, and Airtel; customers from all levels of society; suppliers of technology and equipment from countries like Finland and China; regulators like the Bangladesh Telecommunications Regulatory Commission; and international partnerships through its parent company Telenor which has operations in multiple countries. Grameen Phone focuses on contributing to Bangladesh's economy and society through initiatives in health, education, empowerment, and job creation.

1. ARMY INSTITUTE OF BUSINESSADMINISTRATION
Principle of Management
GED-1101
Assignment no.1
Submitted by
Zulfikar Pasha Dipto,Hira Islam,Arefin Siddiqa
Jayanta Mallik,Kartik Sharma
Submitted to
Muhammad Rubel
Lecturer(JU)

2. GENERAL ENVIRONMENT OF AN ORGANIZATION
The general environmentof anorganizationreferstoa range of factors or forcesoutside anorganization
that may influence the performance andoperationof abusiness.Keydimensionsof the environment
that bearon the institutioninclude the economiccontext,technologycontext,sociocultural
context,political-legal context,andinternational context.Ananalysisof all thisdimensionsare anattempt
to understandthe conditionsoutsideitsboundariesandhelptoshape how the organizationdefines
itself &howit articulateswhatisgood& appropriate toachieve.
There are twotypesof environmentinanorganizationbasically:
 Internal Environment
 External Environment
GENERAL ENVIRONMENT OF AN SPECIFIC
ORGANIZATION:GRAMEEN PHONE
 Here We describe the businessenvironmentof GrameenPhone asan organization:
 Internal environmentof GrameenPhone
 Ownership;
 Employees;
 Physical workenvironment;
 Board of director;
 OrganizationCulture.
Owners
Thisis a jointventure enterprise between:
 Telenor(55.8%)
 GrameenTelecomCorporation(34.2%)
 Others(10%)

4. Board of Directors
 PerHylland-Director,chairmanof health,safetychairmanof HRC.
 M.Shahjahan- Director,chairmanof treasurycommittee,chairmanof auditcommittee
JamaluddinAhmedFCA-IndependentDirector
Employees
Managerial employees:
 Fridtjof Rusten-CFO,
 Haroon Bhatti-CPO,
 Arild Kaak-CMO,
 Kazi Moniral Kabir-CCO,
 Tanveer Mohammed-CTO,
 Mohmad Hossain-CCAO.
Shares
Telenor
Grameen Telecom
Corp
Others

5. Non Managerial Employees
 Customercare representative
Physical Work Environment
 Security;
 Bonus;
 Promotion;
 Training;
 Free transportation;
 Canteenfacilities;
Organizational Culture
 Buildeffective allianceswithothercustomerservice;
 Maintainingcompetitivequalitiesthroughwholeprocessof work;
 Positioningskilledhumanresources;
 Maintaininghighethical standard;
Values
 Make it Easy They’re tryingtomake customersliveseasier.
 Keep Promises Everythingtheysetouttodo shouldwork,orif youdon’tgetit,they’re here to
help.
 Be inspiring Everythingtheyproduce shouldlookgood,modern&fresh.Theyare passionate
aboutthe business&customers.
 Be respectful Theyacknowledge &respectlocal cultureswhere theyoperate.
External Environment
Task General
 Competitors;  Technological;
 Customers;  Economical;
 Suppliers;  Social culture;
 Strategic partners;  Political-legal;
 Regulators;  International;

6. Competitors
There are some competitorsdoingthe same businessinBangladesh.Theyare:
 Banglallink
 Robi
 Airtel
 Citycell
 Teletalk
Customers
 Theyoperate theirservice forall levelof peoples.
 Theyprovide EspeciallyPackage forretailerlike “POLLIphone”
 And also provided the “dejuice” package for young generation.
Mainly their targeting people is business related people of this country.
Suppliers
 Trnsmitterscable thatcomesfromFinland.Sim,Server system&othertechnologyfromChina.
Strategic Partners
The strategicpartnersof Grameenphone are;
 SocietyforEconomicand BasicAdvancement(SEBA)Eagle,nationwide,
 KalikapurDaridroKallanSangsta(KDKS),
 Socio-EconomicDevelopmentAssociation(SEDA),
 SSTD Communication,divisionally.
Regulators
 The BangladeshTelecomunicationsRegulatory Commissionastatutorybody,wasformedin
January2002.
 It istryingto buildcompetence andrun projectswiththe helpof ITU,World Bankand other
international organizations.
Technological
GP was the firstcompanyto introduce GSMtechnologyinBangladeshwhenitlauncheditsservicesin
March 1997.GSM bringsthe most advanceddevelopmentsincellulartechnologyatareasonable cost.
It has 10000 base stationsinmore than 5700 locations& 98% population(Voice+EDGE/GPRS)andalso
Indoor& Highwaycoverage.

7. Economical
Grameenphone hasgreatcontributiononeconomy:
 It paysovertk. 6 billion inthe tax sectioninrecentyear.
 It createsa large numberof job opportunities,whichreduce unemploymentproblem.
 Andtheydo manywork to develop the economicsystemof ourcountry.
Social culture
It focusessocial responsibilityinvolvementinthree mainarea.Theyare-
Health,Education&Empowerment.
 Keepingtheirvisioninmind-Wearehere to help;GrameenPhoneaimtoextendtheir
contributiontothe developmentof healthcaresystem.
 GP planto develop aneducatedand Skilledworkforce through creatingopportunityincapacity
development,shareknowledge andcontribute tothe economyof Bangladesh.
 Empowerment isa keyconstituenttowardspovertyreduction&itisa keydriverforsustainable
economicdevelopment.
Political-Legal
The GrameenPhone isnotinvolvesany political activities.
The regulatory relationship betweenbusiness andthe government(legal system)anditsagenciesthat
define whatorganizationscanandcan’t do.
International
 It has substantial international operationsinMobile Telephony,SatelliteOperationsandPay
TelevisionServices.
 In additiontoNorwayandBangladesh,TelenorASowns GSMcompaniesin
Denmark,Austria,Hungary,Russia,Ukraine,Montenegro,Thailand,MalaysiaandPakistan.