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Google BETA, 1999




       *            1
Easter 2000




    *         2
http://www.google.com/technology/pigeonrank.html




                       *                           3
50th Anniversary of Understanding DNA - April 25, 2003




                          *                              4
World Water Day - March 22, 2005




               *                   5
Edvard Munch's Birthday - December 12, 2006




                    *                         6
Happy New Year & 25 Years of TCP/IP - January 1, 2008




                         *                              7
125th Birthday of Walter Gropius - May 18, 2008




                      *                           8
First Day of Fall - September 22, 2008




                  *                      9
Google’s 10th Birthday - September 27, 2008




                    *                         10
Happy Halloween! Doodle designed by Wes Craven - October 31, 2008




                               *                                    11
Election Day - November 4, 2008




                  *               12
René Magritte's 110th Birthday - November 21, 2008




                           *                         13
Martin Luther King Jr. Day - January 19, 2009




                         *                      14
Jackson Pollock's Birthday - January 28, 2009




                         *                      15
Darwin Day – February 12, 2009




                 *               16
Happy Birthday Dr. Seuss! - March 2, 2009




                       *                    17
Research, Algorithms
and Thought Control… ?

    Kathryn Knight

      ARIN6912


          *              18
Discussion Questions
    Does anybody actually use any search engine


    other than Google as a first preference?
    (Why?)
    How many of us have Google as their


    homepage?
    Who has a Google toolbar?


    Who uses more than 3 Google apps on a


    regular basis?
        Who uses it for academic purposes?


                                                  19
Is Google Making Us Stupid?
                                      Nicholas Carr
1) The net (and Google in particular) is reshaping
   the way we think.
2) Turning our backs on printed technology is
   turning our backs on all the advancements that
   come along with the printing press.
3) Google thinks of information as a
   commodity, and intelligence as the result of a
   process
4) Google’s concept of knowledge deprives us of
   certain pleasures to be found in
   ambiguous, non-mechanical thinking.
                                                     20
‘The Algorithm’




                  *   21
‘The Algorithm’
                                         Randall* Stross
1) Google is a democratic and unbiased
   resource.
     (Problems with the objectivity of the Algorithm?)
2) The advantages of Google’s automated
   processes and many, and easy to observe.
3) Google’s method of targeted advertising is
   more successful than other attempts.
4) ‘Social search’ as a possible
   alternative/competitor to PageRank*?
5) “More data is better data”.
                                                         22
‘Internet Research’
William Badke
1) Google as an academic tool
     “Google Scholar aims to sort articles the way researchers
     do, weighing the full text of each article, the author, the
    publication in which the article appears, and how often the
    piece has been cited in other scholarly literature. The most
      relevant results will always appear on the first page”1.
  a) Advantages and Disadvantages*
  b) Closest competitors
2) Evaluating information from the internet
                 1   http://scholar.google.com.au/intl/en/scholar/about.html*   23
‘Content Evaluation’
   Susan B. Barnes, Linda R. Barr & Marie L. Radford*

1) The article I had big problems with.
2) Anti-internet bias.
  a) No online references in their reference list
  b) Scare quotes around “publishing” on the internet (pg. 56)
  c) That the democratic nature of the internet is ruining
     information somehow.
3) Maybe in 1999, but not in 2006…
  “One mistake students typically make is to assume that all
           information on the web is of equal value”.

                                                               24
Further reading…
    ‘Better Searching through Science’ David Voss


    ‘Search Technologies for the Internet’ Monika Henzinger


    ‘The Triumph of Expediency: The Impact of Google Scholar on Library


    Instruction’ David Ettinger
    ‘Confessions of a Librarian or: How I Learned to Stop Worrying and love


    Google’ Claire B. Gunnels, Amy Sisson
    ‘Google in Perspective: Understanding and Enhancing Student Search


    Skills’ Nancy J. Becker
    ‘Building the Mind of God’ Julian Dibbell


    ‘An Opportunity, Not a Crisis: How Google Is Changing the Individual and


    the Information Profession’ Kay Cahill
Find these at http://www.diigo.com/list/kathrynknight/DRP&v=p (until I can import them into
    the class list).

                                                                                              25
Happy St. Patricks Day!
    17/03/2009

                          26

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ARIN6912 week 3 presentation

  • 4. 50th Anniversary of Understanding DNA - April 25, 2003 * 4
  • 5. World Water Day - March 22, 2005 * 5
  • 6. Edvard Munch's Birthday - December 12, 2006 * 6
  • 7. Happy New Year & 25 Years of TCP/IP - January 1, 2008 * 7
  • 8. 125th Birthday of Walter Gropius - May 18, 2008 * 8
  • 9. First Day of Fall - September 22, 2008 * 9
  • 10. Google’s 10th Birthday - September 27, 2008 * 10
  • 11. Happy Halloween! Doodle designed by Wes Craven - October 31, 2008 * 11
  • 12. Election Day - November 4, 2008 * 12
  • 13. René Magritte's 110th Birthday - November 21, 2008 * 13
  • 14. Martin Luther King Jr. Day - January 19, 2009 * 14
  • 15. Jackson Pollock's Birthday - January 28, 2009 * 15
  • 16. Darwin Day – February 12, 2009 * 16
  • 17. Happy Birthday Dr. Seuss! - March 2, 2009 * 17
  • 18. Research, Algorithms and Thought Control… ? Kathryn Knight ARIN6912 * 18
  • 19. Discussion Questions Does anybody actually use any search engine  other than Google as a first preference? (Why?) How many of us have Google as their  homepage? Who has a Google toolbar?  Who uses more than 3 Google apps on a  regular basis?  Who uses it for academic purposes? 19
  • 20. Is Google Making Us Stupid? Nicholas Carr 1) The net (and Google in particular) is reshaping the way we think. 2) Turning our backs on printed technology is turning our backs on all the advancements that come along with the printing press. 3) Google thinks of information as a commodity, and intelligence as the result of a process 4) Google’s concept of knowledge deprives us of certain pleasures to be found in ambiguous, non-mechanical thinking. 20
  • 22. ‘The Algorithm’ Randall* Stross 1) Google is a democratic and unbiased resource. (Problems with the objectivity of the Algorithm?) 2) The advantages of Google’s automated processes and many, and easy to observe. 3) Google’s method of targeted advertising is more successful than other attempts. 4) ‘Social search’ as a possible alternative/competitor to PageRank*? 5) “More data is better data”. 22
  • 23. ‘Internet Research’ William Badke 1) Google as an academic tool “Google Scholar aims to sort articles the way researchers do, weighing the full text of each article, the author, the publication in which the article appears, and how often the piece has been cited in other scholarly literature. The most relevant results will always appear on the first page”1. a) Advantages and Disadvantages* b) Closest competitors 2) Evaluating information from the internet 1 http://scholar.google.com.au/intl/en/scholar/about.html* 23
  • 24. ‘Content Evaluation’ Susan B. Barnes, Linda R. Barr & Marie L. Radford* 1) The article I had big problems with. 2) Anti-internet bias. a) No online references in their reference list b) Scare quotes around “publishing” on the internet (pg. 56) c) That the democratic nature of the internet is ruining information somehow. 3) Maybe in 1999, but not in 2006… “One mistake students typically make is to assume that all information on the web is of equal value”. 24
  • 25. Further reading… ‘Better Searching through Science’ David Voss  ‘Search Technologies for the Internet’ Monika Henzinger  ‘The Triumph of Expediency: The Impact of Google Scholar on Library  Instruction’ David Ettinger ‘Confessions of a Librarian or: How I Learned to Stop Worrying and love  Google’ Claire B. Gunnels, Amy Sisson ‘Google in Perspective: Understanding and Enhancing Student Search  Skills’ Nancy J. Becker ‘Building the Mind of God’ Julian Dibbell  ‘An Opportunity, Not a Crisis: How Google Is Changing the Individual and  the Information Profession’ Kay Cahill Find these at http://www.diigo.com/list/kathrynknight/DRP&v=p (until I can import them into the class list). 25
  • 26. Happy St. Patricks Day! 17/03/2009 26