2. Challenge: Get companies in the private sector and
influential individuals to commit themselves into
improving education.

3. Social Media influencers are the ones guiding every
dollar spent.
Their conversation is about consumerism and
fashion.
And now they are
focusing on DIY for
school supplies.
Thousands of brands cross-category
From candy & school supplies to cleaning products & cars
Billions of dollars spend through all the
world
Overwhelming
competition makes it
hard for businesses to
stand out from each
other.
Back to School Season

4. We will change the meaning of “Back to School”
to “Get (kids) to School”
Back to School
fashion/style
Get Kids who have no
opportunities to school
From Do-It-Yourself (DIY) To Do-It-Together (DIT)

5. #CommitToSchool
Influence
Business
Influence
Influencers
Influence
people
To join UN in the crusade to
improve education around the
world.
To change the conversation
from fashion to educational
and replace Do It Yourself with
Do It Together.
To recognise the needs and
results of better education
and participate actively
demanding brands and gobs to
make a real commitment.

6. Influence Business: Join the DIT Platform
A commitment to the UN gives you access to the campaign and UN resources and ambassadors.
Commitement Validation Amplification Win/Win
Companies commit with
the UN to support local
community and education.
Products get access to UN
sponsorship, ambassadors
and stand out.
Local distributors and brands help
turn Get to School into a global
movement
Committed companies get
better sales & better
image, we get more
children in school.
Paid Media Owned Media PoP, OOH
(Brand choice)
Shared & Earned Media

7. UN Goodwill Ambassadors: Campaign supporters
Actors, sportsmen and experts are part of the UN Goodwill team.
Result drivenHard Working
They represent
brands all over
the world and
any business
would gain
value with
their presence.
But the Goodwill Ambassadors will not promote brands, other type of ambassadors will.
Internationally
recognized

8. Meet Francine
Transform Back To School influencers into Get to School Influencers.
Influence Influencers: Our DIT Ambassadors
She lives in a
conflict zone within
a impoverished
community and
does everything
herself.
She is an influencer
that talks about the
difficulties of her
everyday school
days.
She will challenge
Back to School
Influencers to about
the importance and
benefits of
everyone going to
school.
She will validate the
companies
commitment by
showing
improvements in
her life and others.
She will amplify the
results among the
general audience

9. Change a “fashion/trendy” attitude to a more
committed one.
Recognize the importance of education as an
inalienable right.
A better education makes life better in every way.
Influence People: Make it Happen
Suggest new
commitments
Demand
Businesses to
participate
Validate and
amplify results
Donate
Understand that change must be done by all
parts of society.
Step Up!
An emotional story teaches you what education can do for society
What did they learn?

10. #CommitToSchool
Businesses Kids
General
society
A win-win situation for businesses and kids
Co-branding with the UN
increases sales in a very
competitive season, adds
positive image and produces
real results for future
employees.
Creates awareness on
education issues around the
world, turns them into a force
of change for equal
opportunities for education
around the world.
Reaches their emotional side
with a compelling story that
teaches the real benefits of
education and encourages
them to step up for it.
United
Nations
Create a sustainable campaign
that can be adapted to every
country and could help reach
Sustainable Development
Goals.