Argentina has a rich culture expressed through clothing, rituals, and gender roles. Traditional gaucho clothing for men conveyed masculinity and strength, while women's clothing maintained older styles. Rituals like proper flag etiquette and tango dancing are a source of pride. Gender roles are evolving, with machismo traditionally dominant but challenged by women gaining influence. Proper etiquette and respectful nonverbal cues like touching and proximity in conversation are important for successful social and business interactions in Argentina.

1. http://honeymoondestinations.org/wp-content/uploads/2011/03/Argentina-Buenos-Aires-Plaza-de-Mayo1.jpghttp://www.worldmapnow.com/images/2011/01/Argentina-Map-3.gifhttp://www.infomine.com/graphics/countries/facts_argentina.gifArgentina

2. Argentina Culture ContentArgentina Clothing presented by Annette Lucas and Anna OwenArgentina Rituals presented by Joseph PetersArgentina Gender presented by Cheryl McleanMay 10, 2011

3. Argentina: ClothingClothing with comments and communication concept text (communication concept is “non-verbal communication”)

4. Cowboys in Argentina, called Gauchos, are seen here wearing wide rimmed hats against the sun as well as baggy pants that are called “Bombachas” (Gordon, 15). These are traditional clothes, but can often be still seen in festivals and shows. If these gaucho clothes were looked at as non-verbal communication, they seem to put across a sense of control, masculinity and strength.

5. These Gauchos could be seen in the 1800s riding across the vast plains (pampas) (Gordon, 15). Gauchos also carried knives with elaborate carvings called “facons” (Blashfield, 90). The long scarves portray a sense of drama as do their puffy pants which are stuffed into their high heeled boots.

6. Here a woman carries her baby on her back in a typical multicolor wrap usually made from cotton or wool (Blashfield, 85). This outfit is more humble, keeping with traditional colors and an older style.Below modern youth can be seen dressing casually, often sporting soccer (football) uniforms (Gordon, 12). These girls are conveying, whether they are conscious of it or not, that they have made a break with older traditional Argentine dress.

7. Nonverbal Use of Clothing in ArgentinaThe body and the way it is clothed and presented is a primary medium of expression, for it makes statements on the condition of society itself (Fan, 2004, p.1).

8. Elegantly dressed Argentine men and women will be encountered in business situations (Mandel-Campbell, 2001, p.75). The business man will beDark suitedSilk sockedCuff linkedWearing ties and handkerchiefs.

9. Business attire will be your non-verbal cue to keep conversation at a polite level. Argentines will want to meet and talk with you, but a certain decorum should be followed.Acceptable TopicsFootballFamilyFoodMoviesMusic

10. The Rituals of Argentina Verbal and Nonverbal

11. The Argentine flag, the national anthem, and the escarapela (a small ribbon or bow worn on patriotic occasions) are the objects of officially prescribed rituals that must be followed by the population at the risk of serious sanctions (LICIA F ERRADÁS, 2011)http://www.scenicreflections.com/download/261183/Argentina_flag_Wallpaper/Among several versions, there is one that asserts that the white and light blue colors were first adopted by the Patricios, the first urban military body of the Río de la Plata, during the British invasions of 1806–1807 (Jueves, 2011). Both of these symbols represent a large amount of pride within there community. http://estilofemenino.com/2010/05/moda-del-bicentenario-disenadores-argentinos/escarapela-arg/

12. http://www.winebrothers.net/wine-from-argentina/The etiquette in Argentina is very important to the people and is a very strong from of verbal and nonverbal communication. They demand a large amount of respect from those they meet through the rituals they perform when greeting someone. While some of them are not much different then in the united states like shaking hands. Some or very different, like your expected to show up to social dinner thirty to forty minutes late. They also have a large number of rules for pouring wine and if done wrong can be seen as disrespect (Murray, 2011). Etiquette is a great form of nonverbal communication in the fact that if done properly can show a great amount of respect and if done wrong can show a large amount of disrespect.

13. TangoTango refers to the music, the lyrics, and the dance itself and is a complex urban product that originated in lower-class neighborhoods of Buenos Aires city (LICIA F ERRADÁS, 2011).The music, its lyrics, and the dance represent the profound transformation of the urban landscape at the beginning of the twentieth century, with the influx of diverse European immigrants (LICIA F ERRADÁS, 2011). This can easily be seen as a from of nonverbal communications as we as verbal communication. http://www.bing.com/images/search?q=tango+in+argentina&view=detail&id=4805F97FF527E329F51FE99E38F70FF5490BDBF9&first=0&FORM=IDFRIR

14. GENDER IN Argentina

15. The Argentine Tango is the most famous dance style that came out of Argentina. It is the expression of heated passion shared between the couple who dance it.TANGOMore Tango music to sample belowSample Tango music by clicking below.http://sp.life123.com/bm.pix/tango-steps.s600x600.jpg

16. When Tango BeganDecent families and women of good reputation did not want any part of learning how to Tango, so if a man wanted to practice the new dance his only possibility was… another man (To Tango, n.d).

17. Groups of men would get together to practice, improvise and innovate, creating new moves and new steps this approach allowed a rapid development of this dance (To Tango, n.d).

18. To be a good dancer was a sure way of attracting the ladies' attention... men practiced among themselves so that they could surprise, and attract the admiration women (To Tango, n.d).

19. The dance started to catch on and men started to teach their sisters, neighbor girls, and other female members of the large Argentinean family, such as cousins and aunts, this most unusual new dance (To Tango, n.d). http://www.pleasedancewithme.com/PhotoLosHermanosMacana6.gif

20. Women Gaining PowerNEWPRESIDENTCRISTINAFERNANDEZhttp://thebsreport.files.wordpress.com/2010/01/cristina_1.jpgWhile machismo persists in Argentina, it is being challenged and women are gaining visibility and influence in politics and business. Argentine businesswomen are similar in status to North American businesswomen (eDiplomat, n.d).

21. Machismo vs. MarianismoIn Argentina, it continues to be expected that a man always be in command. Argentine men pride themselves in machismo (Hardesty et al 2008).

22. The concept of machismo, is characterized as hyper-masculinity in the forms of aggression towards other men, and control over women (Hardesty et al 2008).

23. The ideology for women is called marianismo, where the female must be kind, gentle, submissive, and stick to the roles of mother-housewife (Hardesty et al 2008)