The document discusses identifying areas of excellence and strategic priorities for a college. It outlines a process that included discussions with faculty, chairs, committees and reviewing faculty expertise. Potential areas that were identified include: environment, culture, health, communication, energy, community and neuroscience. The document discusses opportunities to create departments, centers of excellence, collaborations and cross-listed courses around these areas. Specific areas discussed in more depth include communication/media, environmental policy, transnational cultural studies and art/design. The document ends by asking how the college can build upon its strengths to define its identity and strategic plan.