The summaries provide high-level overviews of 4 different stores in 3 sentences or less:
Store 1 is a lifestyle store with varied brands and stylish garments. It has a large open floor plan with merchandise crowded throughout and bright lighting. Customers of all ages frequently browse and about 75% make purchases.
Store 2 is a sporting goods store with a rugged, sparse layout and natural wood flooring. Employees are friendly but informal and wear casual clothing. The selection is arranged by function and price with an emphasis on bags and outdoor gear.
Store 3 is a brightly lit women's store with an elegant festive atmosphere and scented air. Well-dressed employees are attentive to customers of all
The observation was of a Costco warehouse store. Key details included that the store had high ceilings, was well lit but noisy due to carts and people, and had merchandise packed tightly on shelves stacked 2-3 levels high. The store had a variety of products throughout at varying price points and no distinctive smell other than what could be smelled from food sampling areas. Employees wore badges and demonstrated products but did not have a uniform. Customers seemed to both browse and be on missions, and most appeared to purchase items.
The document provides a summary of observations from visits to several stores located in an SM Hypermart branch in Las Pinas, Philippines. It describes the environment, products, personnel, and customers observed at CDR-King (computer accessories store), Astro Plus (music and movie store), Imono Stainless Jewelry, and ACE Hardware. Key details like store layout, signage, product placement, and employee/customer interactions are examined to understand each store's operations and customer experience.
Crash Course in Creativity Observation AssignmentSweetBlckCherry
The document provides an observation log describing various aspects of three different retail stores - Lane Bryant, Labyrinth Games and Puzzles, and A.C. Moore. For each store, details are given about the exterior, interior environment, personnel, products, and customers. Key aspects noted include color schemes, lighting, noise levels, product arrangements, employee uniforms and behaviors, and typical customer demographics and behaviors.
Creativity assignment 2 are you paying attentionUpsocius
The document provides detailed observations from visiting a grocery store, noting details about the store environment like the color scheme and lighting, personnel like the uniforms and customer service, products and their placement in the store, and customer behavior and interactions. Key findings include that the store has a green, white, and yellow color scheme, well-lit aisles, uniformed employees, products arranged by function, and most customers browsing the aisles in groups while touching and sampling items.
The LOOP Footware store draws customers in with a wide open entrance that allows visibility of the entire store interior from outside. The store has a clean, open environment with white walls and shoes displayed in a way that allows customers to easily see, touch, try on, and compare products without feeling crowded. Customers tend to enter and browse the left side for women's shoes and the right side for men's shoes before proceeding to the central display table and cash registers in the back. The store aims to provide a welcoming, self-service experience for browsing and selecting shoes.
The store draws people in with a large digital sign advertising fashion. Upon entering, the brown carpet creates a calming environment while bright clothing displays encourage browsing. Well-lit with soft music, customers spend about an hour shopping. Sales associates initiate contact respectfully upon customers entering and treat all equally without bias.
The bar area draws customers in with its location near the dining room and pool area. It has an open, casual atmosphere conveyed by large wooden signage, earth tone colors, and rustic wood floors. The ceiling is high and lighting is dim, creating a relaxed environment. Music plays softly in the background. Customers, ranging from 30s to 50s, tend to stay for 1-2 hours while socializing. The bar stocks a variety of beers and wines in displays behind the counter to suit the game reserve's atmosphere.
The document describes visits to different stores and observations about the environment, personnel, products, customers, and other details. It notes features like the welcoming entrance, vibrant colors, helpful staff, organized product layouts, and types of customers at a clothing store. At a jewelry store it summarizes the formal atmosphere, expensive displays, and older clientele. Other summaries note an electronics store's bright interior, sale promotions, and diverse customers.
The observation was of a Costco warehouse store. Key details included that the store had high ceilings, was well lit but noisy due to carts and people, and had merchandise packed tightly on shelves stacked 2-3 levels high. The store had a variety of products throughout at varying price points and no distinctive smell other than what could be smelled from food sampling areas. Employees wore badges and demonstrated products but did not have a uniform. Customers seemed to both browse and be on missions, and most appeared to purchase items.
The document provides a summary of observations from visits to several stores located in an SM Hypermart branch in Las Pinas, Philippines. It describes the environment, products, personnel, and customers observed at CDR-King (computer accessories store), Astro Plus (music and movie store), Imono Stainless Jewelry, and ACE Hardware. Key details like store layout, signage, product placement, and employee/customer interactions are examined to understand each store's operations and customer experience.
Crash Course in Creativity Observation AssignmentSweetBlckCherry
The document provides an observation log describing various aspects of three different retail stores - Lane Bryant, Labyrinth Games and Puzzles, and A.C. Moore. For each store, details are given about the exterior, interior environment, personnel, products, and customers. Key aspects noted include color schemes, lighting, noise levels, product arrangements, employee uniforms and behaviors, and typical customer demographics and behaviors.
Creativity assignment 2 are you paying attentionUpsocius
The document provides detailed observations from visiting a grocery store, noting details about the store environment like the color scheme and lighting, personnel like the uniforms and customer service, products and their placement in the store, and customer behavior and interactions. Key findings include that the store has a green, white, and yellow color scheme, well-lit aisles, uniformed employees, products arranged by function, and most customers browsing the aisles in groups while touching and sampling items.
The LOOP Footware store draws customers in with a wide open entrance that allows visibility of the entire store interior from outside. The store has a clean, open environment with white walls and shoes displayed in a way that allows customers to easily see, touch, try on, and compare products without feeling crowded. Customers tend to enter and browse the left side for women's shoes and the right side for men's shoes before proceeding to the central display table and cash registers in the back. The store aims to provide a welcoming, self-service experience for browsing and selecting shoes.
The store draws people in with a large digital sign advertising fashion. Upon entering, the brown carpet creates a calming environment while bright clothing displays encourage browsing. Well-lit with soft music, customers spend about an hour shopping. Sales associates initiate contact respectfully upon customers entering and treat all equally without bias.
The bar area draws customers in with its location near the dining room and pool area. It has an open, casual atmosphere conveyed by large wooden signage, earth tone colors, and rustic wood floors. The ceiling is high and lighting is dim, creating a relaxed environment. Music plays softly in the background. Customers, ranging from 30s to 50s, tend to stay for 1-2 hours while socializing. The bar stocks a variety of beers and wines in displays behind the counter to suit the game reserve's atmosphere.
The document describes visits to different stores and observations about the environment, personnel, products, customers, and other details. It notes features like the welcoming entrance, vibrant colors, helpful staff, organized product layouts, and types of customers at a clothing store. At a jewelry store it summarizes the formal atmosphere, expensive displays, and older clientele. Other summaries note an electronics store's bright interior, sale promotions, and diverse customers.
The document describes visits to several stores with observations about the environment, personnel, products, customers, and other details. The first store appeared inviting with bright colors that put the visitor in a positive mood. Personnel were friendly and the space was spacious. The second store had a formal atmosphere with employees in uniforms and high-end jewelry displayed. Customers tended to be older women browsing alone or with others. The third was an electronics store with a bright interior, loud music, and helpful male employees. Products were arranged from low to high prices with sales prominently displayed. Customers of all ages came to inquire about items.
Human: Thank you for the summary. You captured the key details across the different stores in
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.
The store draws you in with interesting clothing, accessories, and videos playing. The sign is trendy with a thick orange font. Displays near the entrance are inviting. The store has a very bright and youthful vibe but wood and brick walls give an authentic feel. Products are arranged by sex and function. Salespeople are under 25 and dress trendily. They approach customers within 5 minutes or if it seems help is needed. Customers browse and stay around 20 minutes.
The store has a warm and colorful environment with bright Mexican-inspired colors and wooden floors. However, the store is small, crowded with merchandise, and has dim lighting and loud music. Products are arranged by color and function, with the most expensive items in the middle and least expensive on the left side. A salesperson immediately makes contact in a spontaneous way, without a uniform. Most customers are singles who browse the unique bags and shirts but only 1% make a purchase due to the high prices in the small space.
The document provides observations from visits to 6 stores in a shopping mall: Sports Chalet, See's Candies, The Apple Store, The Body Shop, Yogenfruz, and Abercrombie and Fitch. Detailed observations are provided for Sports Chalet, See's Candies, The Body Shop, and The Apple Store, covering the store environment, products, personnel, and customers. The stores appealed to different senses and had distinct themes, with Apple having a simple, minimalist theme and See's Candies focusing on the sense of smell with its chocolate scents.
The document provides details about the launch of the Joyas Voladoras jewelry line. Key points include:
- Joyas Voladoras will launch in Spring 2010 in NYC boutiques and specialty stores with eco-friendly jewelry inspired by nature.
- The target consumer is young urban women interested in sustainable fashion. Products will be priced mostly under $100.
- Market research shows demand for costume jewelry and eco-friendly products. Competitors lack sustainable options.
- The line will feature colors like pink, green and earth tones aligned with Spring 2010 trends of saturated and natural hues.
The document provides observations from visits to three grocery stores - NoFrills, Solero Mediterranean Bakery, and The Sweet Potato Store.
NoFrills had a welcoming environment with bright lighting and comfortable parking. Products were arranged logically and prices were easy to find. The store felt busy but lines moved quickly. Solero Bakery had an attractive Mediterranean-inspired design and smell of fresh baked goods. Products filled the store but it wasn't overwhelming. The Sweet Potato Store had a dim, cramped feel with poor lighting and selection. Personnel did not actively assist customers.
This store sells embroidered items and blankets. It has a large space filled with merchandise covering the walls. Employees are primarily women ages 18-30 and over 50. Customers spend around 10 minutes browsing the variety of products at different price points, from bulk items on the floor to more expensive displays. Touching products is encouraged to examine the embroidery details. Security cameras monitor the cash register area.
This document summarizes observations from visits to various stores including Walmart, Wells Fargo, Home Depot, TJ Maxx, Safeway, and Arrowhead Mall. Key details noted include the environment, personnel, products, and typical customers at each location. The concluding section reflects on how each store has its own unique atmosphere and marketing approach to attract different customer demographics. Overall trends are identified, such as the relationship between store type and typical employee age ranges, but also recognition that each location has its own distinguishing characteristics.
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, spend about 3 minutes shopping, and all seem to purchase something.
The document provides observations from visits to four shopping malls located along Queen Street in Brisbane, Australia: Queen Adelaide Building, Myer Centre, Albert Lane, and another Albert Lane mall. The visits describe details about the environment, products, customers, and personnel observed in each mall. The malls varied in architectural style, size, types of stores, and customer demographics they attracted. The newest malls had more modern designs while the older malls catered to more mature customers.
The document provides observations from a creativity observation lab about a grocery store, noting details about the store environment like lighting, noise level, and crowded aisles; personnel like uniform-wearing salespeople and a favorable customer-to-staff ratio; and products arranged by function with prices that could be clearer. Customers generally shopped with others, averaged around age 35, and most appeared focused on their missions while browsing through the well-stocked shelves.
This document provides observations from visiting different stores. It notes that most store entrances lacked doors, which could encourage browsing. Signage was generally big, clear and attractive, using fonts that conveyed the store's type and prices. Shop windows were attractive, often showing best pieces. Stores schemes allowed comfortable browsing and some had fitting rooms. Walls, floors and ceilings were designed for comfort, circulation and to suit each store's image. Personnel usually initiated contact within 3-5 minutes and sometimes treated customers differently. Products were arranged by function, color, brand or price depending on the store. Customers tended to follow paths and browse for 5-15 minutes, with many touching products.
The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.
The store environment influenced the perceived value of merchandise. The store had a white color scheme with shiny mosaic floors and very high ceilings. It was brightly lit allowing all products to be clearly visible. Loud crowd noise and fitting background music created a busy atmosphere. Merchandise was crowded throughout the store. Salespeople made immediate contact with customers and the environment encouraged customers to browse for around an hour.
The store has bold signage clearly stating its purpose as a music store. It has large open front doors from which music can be heard pouring out. The inside is warmly lit and includes a peaceful fountain area outside the front. The customers are mostly male, as are the sales associates. It provides a welcoming environment for those interested in music, audio, and video.
The document summarizes the partners who supported the "Let's do it, Ukraine 2012" ecological cleanup project in Ukraine. Over 51,000 participants from 110 towns cleaned up litter across Ukraine on April 28, 2012. Many national and international companies provided resources and support for the large-scale project, including trash bags, gloves, transportation and logistics, printing, and legal assistance. The partners gained publicity and opportunities to engage employees through participating. Future events are planned, and companies are invited to partner by contributing resources or having employees participate.
This document provides information on top 5 commercial dehumidifiers, including the Amcor D950E, Amcor DSR20, Deye 65, Deye 85, and FRAL FD160 and FD240. It summarizes the key specifications and features of each model, such as their water extraction capacities, dimensions, noise levels, and warranties. Additional details are provided on applications and installation options for commercial and industrial use.
1. The document lists 106 potential solutions for dealing with noise pollution that is causing sleeplessness.
2. The solutions range from practical approaches like installing soundproofing materials or using noise-cancelling headphones, to more extreme or unrealistic ideas like moving underground, time travel, or hiring criminals to threaten neighbors.
3. Many solutions also involve changing one's own sleep schedule or habits, ignoring the noise, moving homes, or finding ways to fall asleep despite the noise.
This document provides product information and specifications for the TP-LINK 150Mbps Wireless AP/Client Router, model TL-WR743ND. It includes details on copyrights and trademarks, FCC compliance statements, safety warnings and disclaimers. Specifications of the device include supported wireless standards and frequency ranges. The document also contains setup instructions and contents of the product package.
The document describes visits to several stores with observations about the environment, personnel, products, customers, and other details. The first store appeared inviting with bright colors that put the visitor in a positive mood. Personnel were friendly and the space was spacious. The second store had a formal atmosphere with employees in uniforms and high-end jewelry displayed. Customers tended to be older women browsing alone or with others. The third was an electronics store with a bright interior, loud music, and helpful male employees. Products were arranged from low to high prices with sales prominently displayed. Customers of all ages came to inquire about items.
Human: Thank you for the summary. You captured the key details across the different stores in
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.
The store draws you in with interesting clothing, accessories, and videos playing. The sign is trendy with a thick orange font. Displays near the entrance are inviting. The store has a very bright and youthful vibe but wood and brick walls give an authentic feel. Products are arranged by sex and function. Salespeople are under 25 and dress trendily. They approach customers within 5 minutes or if it seems help is needed. Customers browse and stay around 20 minutes.
The store has a warm and colorful environment with bright Mexican-inspired colors and wooden floors. However, the store is small, crowded with merchandise, and has dim lighting and loud music. Products are arranged by color and function, with the most expensive items in the middle and least expensive on the left side. A salesperson immediately makes contact in a spontaneous way, without a uniform. Most customers are singles who browse the unique bags and shirts but only 1% make a purchase due to the high prices in the small space.
The document provides observations from visits to 6 stores in a shopping mall: Sports Chalet, See's Candies, The Apple Store, The Body Shop, Yogenfruz, and Abercrombie and Fitch. Detailed observations are provided for Sports Chalet, See's Candies, The Body Shop, and The Apple Store, covering the store environment, products, personnel, and customers. The stores appealed to different senses and had distinct themes, with Apple having a simple, minimalist theme and See's Candies focusing on the sense of smell with its chocolate scents.
The document provides details about the launch of the Joyas Voladoras jewelry line. Key points include:
- Joyas Voladoras will launch in Spring 2010 in NYC boutiques and specialty stores with eco-friendly jewelry inspired by nature.
- The target consumer is young urban women interested in sustainable fashion. Products will be priced mostly under $100.
- Market research shows demand for costume jewelry and eco-friendly products. Competitors lack sustainable options.
- The line will feature colors like pink, green and earth tones aligned with Spring 2010 trends of saturated and natural hues.
The document provides observations from visits to three grocery stores - NoFrills, Solero Mediterranean Bakery, and The Sweet Potato Store.
NoFrills had a welcoming environment with bright lighting and comfortable parking. Products were arranged logically and prices were easy to find. The store felt busy but lines moved quickly. Solero Bakery had an attractive Mediterranean-inspired design and smell of fresh baked goods. Products filled the store but it wasn't overwhelming. The Sweet Potato Store had a dim, cramped feel with poor lighting and selection. Personnel did not actively assist customers.
This store sells embroidered items and blankets. It has a large space filled with merchandise covering the walls. Employees are primarily women ages 18-30 and over 50. Customers spend around 10 minutes browsing the variety of products at different price points, from bulk items on the floor to more expensive displays. Touching products is encouraged to examine the embroidery details. Security cameras monitor the cash register area.
This document summarizes observations from visits to various stores including Walmart, Wells Fargo, Home Depot, TJ Maxx, Safeway, and Arrowhead Mall. Key details noted include the environment, personnel, products, and typical customers at each location. The concluding section reflects on how each store has its own unique atmosphere and marketing approach to attract different customer demographics. Overall trends are identified, such as the relationship between store type and typical employee age ranges, but also recognition that each location has its own distinguishing characteristics.
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, spend about 3 minutes shopping, and all seem to purchase something.
The document provides observations from visits to four shopping malls located along Queen Street in Brisbane, Australia: Queen Adelaide Building, Myer Centre, Albert Lane, and another Albert Lane mall. The visits describe details about the environment, products, customers, and personnel observed in each mall. The malls varied in architectural style, size, types of stores, and customer demographics they attracted. The newest malls had more modern designs while the older malls catered to more mature customers.
The document provides observations from a creativity observation lab about a grocery store, noting details about the store environment like lighting, noise level, and crowded aisles; personnel like uniform-wearing salespeople and a favorable customer-to-staff ratio; and products arranged by function with prices that could be clearer. Customers generally shopped with others, averaged around age 35, and most appeared focused on their missions while browsing through the well-stocked shelves.
This document provides observations from visiting different stores. It notes that most store entrances lacked doors, which could encourage browsing. Signage was generally big, clear and attractive, using fonts that conveyed the store's type and prices. Shop windows were attractive, often showing best pieces. Stores schemes allowed comfortable browsing and some had fitting rooms. Walls, floors and ceilings were designed for comfort, circulation and to suit each store's image. Personnel usually initiated contact within 3-5 minutes and sometimes treated customers differently. Products were arranged by function, color, brand or price depending on the store. Customers tended to follow paths and browse for 5-15 minutes, with many touching products.
The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.
The store environment influenced the perceived value of merchandise. The store had a white color scheme with shiny mosaic floors and very high ceilings. It was brightly lit allowing all products to be clearly visible. Loud crowd noise and fitting background music created a busy atmosphere. Merchandise was crowded throughout the store. Salespeople made immediate contact with customers and the environment encouraged customers to browse for around an hour.
The store has bold signage clearly stating its purpose as a music store. It has large open front doors from which music can be heard pouring out. The inside is warmly lit and includes a peaceful fountain area outside the front. The customers are mostly male, as are the sales associates. It provides a welcoming environment for those interested in music, audio, and video.
The document summarizes the partners who supported the "Let's do it, Ukraine 2012" ecological cleanup project in Ukraine. Over 51,000 participants from 110 towns cleaned up litter across Ukraine on April 28, 2012. Many national and international companies provided resources and support for the large-scale project, including trash bags, gloves, transportation and logistics, printing, and legal assistance. The partners gained publicity and opportunities to engage employees through participating. Future events are planned, and companies are invited to partner by contributing resources or having employees participate.
This document provides information on top 5 commercial dehumidifiers, including the Amcor D950E, Amcor DSR20, Deye 65, Deye 85, and FRAL FD160 and FD240. It summarizes the key specifications and features of each model, such as their water extraction capacities, dimensions, noise levels, and warranties. Additional details are provided on applications and installation options for commercial and industrial use.
1. The document lists 106 potential solutions for dealing with noise pollution that is causing sleeplessness.
2. The solutions range from practical approaches like installing soundproofing materials or using noise-cancelling headphones, to more extreme or unrealistic ideas like moving underground, time travel, or hiring criminals to threaten neighbors.
3. Many solutions also involve changing one's own sleep schedule or habits, ignoring the noise, moving homes, or finding ways to fall asleep despite the noise.
This document provides product information and specifications for the TP-LINK 150Mbps Wireless AP/Client Router, model TL-WR743ND. It includes details on copyrights and trademarks, FCC compliance statements, safety warnings and disclaimers. Specifications of the device include supported wireless standards and frequency ranges. The document also contains setup instructions and contents of the product package.
SAP Focusgroup ADM for business transformation summaryFrank Luyckx
The focusgroup Advanced Delivery Management (ADM) determines the roadmap for business transformation using the possibilities of Application Liveycle Management (ALM), Business Process Management (BPM), ), Project Livecycle Management (PLM) and Value Livecycle Management (VLM) within an SAP environment
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
The document provides observations from visiting several retail stores in a neighborhood, including Circle K, Fry's Marketplace, LA Fitness, MOD Pizza, Safeway, and Walmart Supercenter. It discusses first impressions of the stores, their environments, personnel, products, and customers. Key points include that the stores have neutral color schemes, clean and well-lit interiors, greet customers promptly, display featured products prominently, and most customers spend 15-20 minutes shopping with others.
The document describes observations made about a store's environment, personnel, and products. Key details noted include the store having an open door, blue color scheme, green floor, salespeople in uniform matching the store's image, and men's shoes as the first product noticed. Patient observation is said to lead to valuable discoveries, as quoted by Isaac Newton.
The document provides observations from visits to four different stores: Target, a thrift store, Costco, and an unnamed store. For each store, the observer notes details about the exterior, interior environment, employees, products, and customers. The Target draws people in with its large red sign and logo. It has soft lighting, moderate noise, and crowded merchandise. Costco also draws people in with its open doors and welcoming staff. It has a loud environment caused by people and machines. The thrift store has a depressing grey interior and customers tend to browse alone.
The observation lab document summarizes observations from a store visit. Key points include: the door was open making the observer feel welcome; the environment was bright but noisy due to other shops; it took a salesperson 7 minutes to make contact; impulse items were located near the cash register; and most customers appeared to be browsing and only 5-10% made a purchase.
The document provides observations from a visit to a KFC lifestyle retail store. It notes that the store had a welcoming brand image and signage that conveyed what could be expected inside. The interior had a clean, spacious environment with decoratively patterned walls, tiles, and average ceiling height that used decent lighting to create a comfortable feel. Music was played at a low volume, and the store was sparsely filled with merchandise arranged by category. Personnel were attentive and treated all customers equally with a satisfactory ratio of staff to patrons. Customers tended to be couples, families and friends in their 20s-30s who browsed the options, with around 20% making purchases during 15-20 minute visits.
The document describes the author's observations when visiting different types of stores, including a bakery, general store, and barber shop. For each store, the author notes details about the exterior signage, interior environment, products, customers, and employees. The stores are evaluated based on factors such as cleanliness, organization, lighting, noise levels, and how welcoming they are to customers.
The store draws customers in with its open entrance, clean environment, and sparsely displayed merchandise. The cream-colored interior with 12-foot ceilings feels open and clean. Products are arranged by function with most items at eye-level. Salespeople make immediate contact and treat customers equally, attempting to match the elegant store image. Customers browse for 15-20 minutes on average and 60% make purchases.
The summaries are as follows:
1. The first store has a green and white color scheme, tiled floor, moderately loud environment, and crowded merchandise. It has various products arranged by function and price. Most customers browse and about 85% make purchases.
2. The second store has an orange and white color scheme, very high ceilings, and is brightly lit. It has various electronics products arranged by function and price with demonstrations. Most customers are with others and about 75% make purchases.
3. The third store has inviting white walls with a matt finish and wooden floor. It has a low, domed ceiling likely to retain smells.
The document provides details on 4 different stores based on observations of the environment, personnel, products, and customers. Store 1 is a medicine shop with green and off-white colors, tiled floor, and crowded merchandise. Store 2 is an electronics store located in a mall with orange and white colors, high ceilings, and salespeople using store products. Store 3 is a bakery with unique white walls, wooden floor, and distinctive bread and cake smells. Store 4 is a large superstore with white and blue colors, high shelves, and salespeople contacting customers immediately.
The document summarizes observations from a store visit. It notes details about the store environment like lighting, flooring, temperature and noise level. It describes the store personnel in terms of their age, gender and uniforms. Products are analyzed based on their location in the store, pricing and popular items. Customer behaviors are also summarized such as their age, time spent in store, interactions and purchase rates.
The store has a bright orange color scheme that appeals to customers. It is well illuminated but noisy due to the number of customers. Products are arranged by function and price and located on the main floor. Most customers are with friends or family and stay for about an hour, touching products which is encouraged. Over 90% of customers make purchases.
The observation lab describes a Halloween store with orange and black decor, colorful flower flooring, and high ceilings. The store is brightly lit with black lighting elements that make it feel scary. Pumpkin smells fill the store as customers browse colorful displays of pumpkins and other Halloween items. Most customers are families with children browsing the store for around 10 minutes.
The document provides guidance for observing the details of a store environment, including how the exterior and interior design draw customers in, influence their perceptions, and affect their shopping experience. Key aspects to observe include the store's color scheme, lighting, noise level, temperature, crowding, smells, cash register location, security visibility, and how these impact customers' feelings and desire to stay. Personnel behaviors like response times and uniformity are also noted. Product placement, pricing visibility, and impulse items are identified as important factors, along with analyzing customer demographics, behaviors, touch points, and purchase rates.
The store draws customers in with bright red colors and signs advertising sales. The open glass doors create a welcoming environment. Inside, red and blue color schemes and clean granite floors create a rich yet authentic feel. At 14 feet high, the ceilings feel spacious and roomy. Small CFL lights provide easy visibility of merchandise without being too loud. The temperature is maintained at a comfortable 22-24 degrees Celsius. Salespeople are friendly but don't follow scripts, treating different customers differently based on age. Products are arranged by price, function, and color with expensive items separated from impulse purchases near the registers. Customers generally browse alone or in pairs for 10-30 minutes, often touching and trying on clothes.
The store has a warm environment with bright, cheerful colors that draw the observer in. Products are arranged by color and function, with the most expensive items in the middle and least expensive on the side. Customers browse the uniquely original products but only 1% make purchases, likely due to the small size and high prices. The salesperson initiates immediate contact without a script and treats customers spontaneously.
The store has a clean exterior with a closed door and signage indicating it is a "Cash and Carry". The interior has a red and white color scheme with marble floors, reasonably bright lighting, and minimal noise from employees talking. Products are arranged by function with consumer goods at eye level and more expensive items located near the entrance. Customers appear focused on their missions and over 90% make purchases during their average 15-30 minute visits.
The store environment is brightly lit with red and white colors and a wooden floor. It is cold inside with many products and a distinctive mint smell. The music is very loud which causes noise. Salespeople do not initiate contact and do not have uniforms, appearing mismatched to the store's teen image. Products are arranged by price with impulse items by the register and most/least expensive items in back/front. Customers, mostly teens in groups, stay for about 15 minutes on a mission to find the best inexpensive item, with 30% purchasing.
Two stores, Target and CVS, were observed. Both stores had a red color scheme and automatic doors that made customers feel comfortable entering. Target had a high ceiling with hanging logos while CVS had a medicinal smell. Products were neatly arranged by function in both stores. Employees at Target seemed busy while CVS only had employees at checkout. Most customers at both stores were with others and on a mission, though CVS had more browsing customers.
Whole Foods and Target both aim to create inviting store environments through elements like natural lighting, appealing color schemes, and subtle background music. However, Whole Foods cultivates a more warm and high-quality atmosphere through features like an emphasis on fresh produce and coffee smells, while Target focuses on showcasing bargains and aims for a more efficient shopping experience. Customer experiences also differ between the stores, with Whole Foods shoppers browsing longer and Target customers typically just coming in and out for specific items. Overall, the observation showed how store environment influences brand perception and the shopping experience.
The store has a warm environment that feels crowded and claustrophobic due to the low ceiling and high density of merchandise. Products are arranged by color and then priced by length or quantity. Employees initiate contact quickly and match the store's image, though there is no uniform. The first product noticed is a rainbow afro wig in the front window display.
Similar to Are you paying attention by Simmi Iyer (20)
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1. STORE 1 : LIFESTYLE : (GARMENTS)
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES .
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS OPEN
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT MAKES ME FEEL WELCOMING
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: VISIBLE , COLORFUL AND A SIMPLE LOWERCASE FONT .
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: VARIED BRANDS WITH STYLISH GARMENTS
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: WHITE COLOUS WALLS AND A HUGE STORE WHICH HAS VARIED GARMENTS.
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: IT HAS WHITE TILES
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS:IT HAS A PIPED ROOFING WITH SMALL LIGHTS PLACED .
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT WAS BRIGHT .
HOW LOUD IS THE ENVIRONMENT?
ANS: WAS MORE WAS LOUD WITH MANY CONSUMERS
2. WHAT IS CAUSING THE NOISE?
ANS: MANY CONSUMERS SHOPPING AND EVERYTHING JUST BUSY AND A NOISY ENVIRONMENT
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO , THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: NEITHER
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: YES, THE STORE CROWED WITH MERCHANDISE .
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: NO
WHERE IS THE CASH REGISTER LOCATED ?
ANS: IT LOCATED IN THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 2 SECURITY GUARDS WITH CC CAMERAS IN THE STORE
HOW LONG DO YOU WANT TO STAY IN THIS STORE ?
ANS: I DID STAY FOR AROUND 10MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: THE SALES PERSON WOULD ONLY HELP YOU, IF NEEDED.
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
3. ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: FEW SALES MEN AND MANY CUSTOMERS
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 TO 25 YEARS, EQUAL AMOUNT OF MEN AND WOMEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: YES, THEY DO. T-SHIRT AND JEANS DRESS CODE .
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: FORMALS CLOTHING
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: YES, THEY DO HAVE A DISPLAY TABLE WITH FEATURED CLOTHES .
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER , BY BRAND AND PRICE
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL , THE DEMONSTRATION PIECES ARE PLACED ON THE TABLE BELOW
EYE LEVEL .
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
4. ANS: THE LARGE SIZES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 150RS TO 8000 ( I.E. 2$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH CLOTH OR ATTIRE
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: ALL AGE GROUPS , FRIENDS AND FAMILY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 18 TO 80 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND AND THEY OF CLOTHES THEY WANT
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN FIVE MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: NO
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 75% OF THE PEOPLE .
5. STORE 2 :WILDCRAFT
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES .
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT MAKES ME FEEL SPORTY
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: NOT THAT BIG, BUT EVIDENT
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: A SPORTY AND A MUDDY LOOK
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: MORE OF RAW FOREST GREEN KIND OF COLOUR SCHEME . IT THE GIVES A RAGED LOOK TO THE STORES
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: IT HAS WOODEN FLOORING
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: IT HAS A HIGH CEILING AND FEEL COOL .
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT WAS A BIT DULL, WHICH IS SUITABLE TO THE RAGGED LOOK
6. HOW LOUD IS THE ENVIRONMENT?
ANS: CALM
WHAT IS CAUSING THE NOISE?
ANS: THE VARIETY
IS THERE MUSIC PLAYING ? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO , THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: NEITHER
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: SPARSE
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: YES THE NEW CLOTHING AND ACCESSORIES SMELL TO THE STORE
WHERE IS THE CASH REGISTER LOCATED ?
ANS: BEGINNING OF THE STORE TOWARDS THE RIGHT .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 1 SECURITY GUARD .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: I DID STAY FOR AROUND 10 MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: YES, THEY HELP IN EVERY WAY POSSIBLE
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
7. ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: ONE SALES MAN AND FEW CUSTOMERS (1:2) AT A TIME .
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 YEARS, EQUAL AMOUNT OF MEN AND WOMEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: YES , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS.
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: NO
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: WILD CRAFT BAGS
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: NO
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER, BY FUNCTION AND PRICE
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
8. ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
ANS: THE LARGE SIZES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED?
ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: NO, THEY DON’T
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: WITH FRIENDS OR FAMILY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 18 TO 45 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY IN THE SAME DIRECTION
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN FIVE MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 60% OF THE PEOPLE .
9. STORE 3 : WOMEN’S WORLD
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES . IT’S VERY COLORFUL
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT LOOKS BRIGHT WITH ELEGANT FESTIVE COLOURS
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: QUITE BIG WITH A LOTUS SYMBOL IN IT SHOWING FEMINISTIC FEATURES
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: IT GIVES A LARGER THAN LIFE LOOK WITH SPARKING AND DAZZLING CLOTHES.
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: IVORY COLOUR WALLS WITH HEAVY LIGHTS
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: TILES FLOORING
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: AT LEAST 12 FEET HIGH CEILING
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT VERY BRIGHT AND COLOURFUL .
HOW LOUD IS THE ENVIRONMENT?
ANS: IS QUITE SUBTLE WITH A SENSE OF CELEBRATION KIND OF ENVIRONMENT
10. WHAT IS CAUSING THE NOISE?
ANS: THE PEOPLE AROUND , CUSTOMERS
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO, THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: COLD
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: HAVE A GOOD AMOUNT OF CUSTOMERS FLAKING IN EVERYDAY
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.
WHERE IS THE CASH REGISTER LOCATED ?
ANS: RIGHT AT THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY?
ANS: THE STORE HAD 1 SECURITY GUARD AND 4 TO 5 CC CAMERAS .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: I DID STAY FOR AROUND 20 MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: YES, THEY HELP ONCE YOU ENTER THE STORE .
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
11. ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: ONE SALES MAN ATTENDS ONE CUSTOMER .THEY SEE TO IT THAT THEY DON’T IGNORE ANY CUSTOME .
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 – 35 YEARS, EQUAL AMOUNT OF MEN AND WOMEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: YES, THEY DO.
DO THE SALESPEOPLE MATCH THE STORES IMAGE?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: A MANNEQUIN WITH A GRAND SARREE
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: NO
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER, BY MATERIALS AND PRICE
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
12. ANS: THE LARGE SIZES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: WITH FRIENDS OR FAMILY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 18 TO 45 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY IN THE SAME DIRECTION
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN FIVE MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 60% OF THE PEOPLE .
13. STORE 4 : CROSS WORD: (A BOOK STORE)
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES . THE WAY THE BOOKS ARE ARRANGED TO SHOWCASE THE SHOP ,LOOKS ARTISTIC
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG.
HOW DOES THIS MAKE YOU FEEL ?
ANS: THE VERY LOOK , DRIVES YOU INTO THE STORE
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: JUST A SIMPLE FONT AS IN THE CROSS WORD PUZZLE FONT IN THE NEWS PAPER
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: IT SO USER FRIENDLY AND GIVES YOU THE EASE OF SELECTING A BOOK AND BUYING IT
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: THE STORE HAS WHITE WALLS, WITH A CARTOONISH LOOK TO THE STORE HERE AND THEIR
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: TILES FLOORING
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: AT LEAST 12 FEET HIGH CEILING
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT VERY BRIGHT AND MAKES IT EASY TO SURF THROUGH THE STORE
HOW LOUD IS THE ENVIRONMENT?
14. ANS: IS GIVES A FEEL OF A LIBRARY .
WHAT IS CAUSING THE NOISE?
ANS: THE PEOPLE AROUND TALK IN WHISPERS
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO, THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: COLD
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: MODERATE
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.
WHERE IS THE CASH REGISTER LOCATED?
ANS: RIGHT AT THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 4 TO 5 CC CAMERAS .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: AT LEAST AN HOUR
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: YOU ARE JUST HELPED WHEN NEEDED .
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
15. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: HAVE 3 SALES PEOPLE AND MANY CUSTOMERS EVERDAY
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 TO 25 YEARS, ALL MEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM?
ANS: YES, THEY DO.
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: THE BEST SELLER BOOKS
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: YES, THE CENTRAL DISPLAY TABLE HAS ALL THE BEST SELLER BOOKS AND NEW ARRIVALS.
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER, BY GENRES
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: NA
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: ALL THE DISPLAYED BELOW THE EYE LEVEL
16. WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
ANS: KIDS GAMES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE WRITTEN ON EVERY BOOK .
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: YES, WE DO HAVE TOFFEES
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: ALONE PREFERABLY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 15 TO 60 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY IN THE SAME DIRECTION
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: 20 MINS
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 60% OF THE PEOPLE .
17. STORE 5: HELIOS – A WATCH STORE
BEFORE YOU ENTER THE STORE:
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES . IT HAS A, FEEL GOOD LOOK TO IT .
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG ON THE DOOR
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT WAS JUST A PRESENT FEELING
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: IT WAS EVIDENT ENOUGH SIGN BOARD WITH A STENCILED FONT OF JUST THE LETTER E OF HELIOS .IT HAS A SUN
AS MNEMONIC . HELIOS HERE MEANS PERSONIFICATION OF SUN IN GREEK MYTHOLOGY .
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: IT SEEMS AS IF THE LOGO REFLECTS THE STORES IDENTITY .
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: IT HAS ALL HALF WHITE (IVORY COLOUR ) ALL OVER GIVING IT A RICH LOOK TO THE STORES
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: IT HAS WHITE TILES WHICH ADD UP TO THE LOOK OF THE STORE MAKING THE ENVIRONMENT SUBTLE.
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: IT HAS FALSE ROOFING WITH CURVED ARCS CUTTING THROUGH THE EDGES AND HAS SMALL LIGHTS PLACED,
WHERE EVER NECESSARY .
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: EACH SET OF BRAND (WATCH ) IS PERFECTLY ARRANGED IN THE SHELF AND IS LIGHTED PERFECTLY AND NO LIGHT
REFLECTIONS WHERE SET ON THE WATCH AND IT DOES NOT DISTRACT THE EYE RATHER GIVE A FEEL GOOD LOOK .
18. HOW LOUD IS THE ENVIRONMENT?
ANS: WAS SUBTLE AND PLEASANT AND ROYAL
WHAT IS CAUSING THE NOISE?
ANS: AS DESCRIBED ABOVE IT WAS GIVING IT A FEEL GOOD LOOK , BY GIVING A PROPER LIGHTING AND NOT
DISTURBING THE EYES VIEW .
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: THE MUSIC WAS SMOOTH BUT NOT A MUSIC WHICH SUITED THE AMBIANCE THOUGH , BUT IT DINT DISTRACT THE
CUSTOMERS FOR THE MOTTO OF WHICH THEY ENTERED THE STORE .
IS THE STORE WARM OR COLD ?
ANS: NEITHER COLD NOR WARM
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: SPARSE
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: DINT SMELL ANY DISTINCTIVE SMELL.
WHERE IS THE CASH REGISTER LOCATED ?
ANS: IT LOCATED IN THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 4 CC CAMERAS 2 IN THE BOTTOM AND 2 ON THE FIRST FLOOR .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: I DID STAY FOR AROUND 30 MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: WE WHERE ATTENDED BY THE SALES PERSON , THE MINUTE WE ENTERED THE STORE .
19. DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
ANS: THE DIFFERENCE WAS IN THE APPROACH THEY DEAL WITH EACH CUSTOMER ACCORDING TO AGE AND THEIR
REQUIREMENT AND THE CUSTOMER PHYSIC
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: THEY 2 SALES MEN AND ONE STORE MANAGER THE RATIO OF SALES PEOPLE TO CUSTOMER WAS 1:2.
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 2 MEN (ONE SALES MAN AND A STORE MANAGER ) AND ONE FEMALE (SALES WOMEN).
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: YES, THEY DO. A WHITE SHIRT WITH BLACK BLAZER AND TROUSER.
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES, THEY WHERE WELL DRESSED AND WHERE MATCHING THE STORES IMAGE .
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS:AS IT IS A WATCH STORE THE PRODUCT WHICH WE NOTICE IS A WATCH BUT MY EYES SYMMETRICALLY LET TO THE
FLOW OF THE STORE
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: NO, THEY DON’T HAVE A CENTRAL DISPLAY TABLE , AS IT WAS A WATCH STORE WHICH HAD VARIOUS BRANDS
AND THEY DINT HAVE TO EMPHASIS ON ANY ONE COLLECTION BUT HAD EACH SECTION FOR EACH BRAND .
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: IT WAS LOCATED WITH ALL THE OTHER WATCHES. IT HAD NO PARTICULAR SECTION. AS MENTIONED BEFORE
EACH BAND WAS SEGREGATED SEPARATELY .
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
20. ANS: NEITHER , BY BRAND
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES NO , DEMONSTRATIONS PIECES YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: NOTHING DIFFERENT . EVERY ROW WAS SYMMETRIC
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
ANS: NOTING IN PARTICULAR
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 4000 RS TO 3,00,000 ( I.E. 70$ TO 7000$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: NO, BUT THE SALE PERSON DID HELPS US KNOW THE PRICE
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE ? WHAT IS THE RELATIONSHIP?
ANS: WITH FRIENDS AND SIBLINGS
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: 20 TO 25 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND OR RAGE OF WATCHES THEY LOOKED FOR.
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN 20 MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
21. DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: FIFTY PERCENT OF THE PEOPLE HAD A MOTTO GET TO THE STORES
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: TWENTY FIVE PERCENT OF THE TOTAL CUSTOMER VISITED PER DAY , PURCHASE THE PRODUCTS IN THE STORE .