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For a business or company to be truly successful, it must be market-driven. Market research involves observing, engaging with and listening to the market, which validates and informs planning, strategy, product and marketing. To make the critical decisions associated with building a new business, entrepreneurs require a solid understanding of the market and customer needs. This lecture will outline the effective use of existing information intelligence, and explain how to solicit and leverage customer input to make better business decisions.
Social is more than a channel j boye conference workshop John Kottcamp
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Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
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Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Customer Discovery and Market Intelligence - MaRS Entrepreneurship 101MaRS Discovery District
For a business or company to be truly successful, it must be market-driven. Market research involves observing, engaging with and listening to the market, which validates and informs planning, strategy, product and marketing. To make the critical decisions associated with building a new business, entrepreneurs require a solid understanding of the market and customer needs. This lecture will outline the effective use of existing information intelligence, and explain how to solicit and leverage customer input to make better business decisions.
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This document summarizes a presentation about social media and how it can be used strategically for business. The presentation discusses how social media is more than just a channel and is the foundation for business success. It notes that most social media conversations do not mention brands and discusses how analyzing social data can provide insights into what customers care about. This allows businesses to better understand customers and engage with them in a relevant way. The presentation emphasizes achieving "mutual relevancy" through personalizing experiences for customers based on their attributes and context. It provides exercises for attendees to map out customer data and develop a plan to integrate relevant experiences across marketing channels.
The document provides an overview of implementing successful digital marketing campaigns. It discusses researching customers and competitors, developing objectives and key performance indicators, and implementing strategies across paid, owned and earned media channels. It also touches on tools for search engine optimization, analytics and testing to optimize campaigns and monitor results.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
HSMAI Phoenix Chapter "Make It Work' Presentation by Loren GrayLoren Gray, CHDM
This document outlines an upcoming presentation for the HSMAI Phoenix Chapter on converging revenue management, marketing, sales, and digital practices. The presentation will cover defining goals and audiences for different efforts, developing timelines, and using various online tools for strategies, content creation, and tracking. It provides an agenda with several segments, including discussing current practices, case studies, and methods for integrating different areas. Feedback from audience members will be gathered during the presentation using an online platform.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
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Webinar Deck: Building Customer Relationships in an Omni-Channel WorldEnsighten
“Building Customer Relationships in an Omni-Channel World”
Connecting the dots in an omni-channel world is a challenge that makes it difficult for brands to form meaningful relationships with their customers. A lack of visibility across channels results in broken customer journeys which undermine efforts to cultivate exceptional brand loyalty. In this webinar we will discuss how to connect the dots so you can focus on optimizing for people, rather than channels.
This webinar will cover:
-Creating robust customer profiles through first party data
-Managing the balance between demographic and real-time data
-Acting on customer insights
-Measuring the impact of a personalized customer journey
SPEAKERS: Rick Weithas, Director of Product Marketing, Ensighten & Jared Polidoro, VP of Client Services, Maxymiser
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Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
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You'll leave better informed, less frightened, and armed with actionable advice to help you spearhead your team's vision for the future of IT.
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The essay discusses coherence and emphasis in academic writing. It analyzes the essay "What is a Commuter Student?" and praises how the author uses transitional words and phrases, paragraph structure, and sentence types to clearly convey information and emphasize key points. These techniques provide coherence and make the ideas easy for the reader to follow.
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Takeaways:
*Responsibilities and overlap of a Scrum Master, Business Analysis, and Leadership
*Improvement retro
*Celebration retro
*Root cause analysis retro
*Retro covering many months or years of work
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-Acting on customer insights
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Big data has been hyped so heavily that CMO’s are expecting it to be ‘the’ miracle solution in today’s complex marketing environment. However, what we’re actually seeing, is that most companies are already struggling with the small amount of data they already have accumulated. The trouble is most obvious on these three levels: companies don’t know how to manage the data, companies don’t know how to analyze the data so as to yield insights, companies don’t know how to act upon the new insights. Of course technology is needed. But even more so, a cultural shift in how CMO’s run their daily marketing operations is definitely required. The good news is that, once CMO’s have accomplished this cultural change, they usually don’t go back. Because they realize they now have a huge competitive advantage. Now, those forward-thinking CMO’s are able to use customer data to their advantage by delivering more targeted and relevant messages to people. During this session, you will discover how to embrace the power of data and turn it into gold for your company.
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Are you meeting Emily in Paris or Escaping from New York? Plan your Roadmap with Key Prioritization Techniques
1. Do you want to meet Emily in Paris
or Escape from New York?
Plan your Roadmap
with Key Prioritization Techniques
M I N D Y B O H A N N O N
@ M I N D Y B O 9 3
l i n k e d i n . c o m / i n / m i n d y b o h a n n o n /
2. Two Friends – Brad
and Janet
Kids – Eleven and
Mike
Parents – Morticia and
Gomez Adams
Where are you going?
Who’s on the Roadmap / Roadtrip?
3. Put in the chat
Or come off mute!
What Issues do you have when
Discussing and Prioritizing your Roadmap?
5. • Everyone in the car – Parents, Friends, Kids
• For myUSCIS:
• USCIS – Product Owners
• USCIS – Legal, Helpdesk, Other USCIS
Systems, and more
• Regular people around the world applying to
come into the USA
• Who are yours?
Who are the stakeholders?
6. • Ideally – One Product Owner (PO)
• Realistically - One PO, multiple Subject Matter Experts (mini POs)
• Decision Maker ONE
• Influencers MANY
Who are the stakeholders?
8. Single Lane Roadmap
Forms to convert from Paper to Online
N-400 Application for Naturalization
N-565 App for Replacement of
Naturalization/Citizenship Document
N-600 App for Certificate of Citizenship
I-765 App for Employment Authorization
9. Single Lane Roadmap
Cities to Visit from Cleveland to
Paris
Columbus, OH – Hocking Hills State
Park
Louisville, KY
Nashville, TN
Memphis, TN - Elvis
Paris, AR
Cities to Visit from Cleveland to
New York City
Youngstown, OH
Punxsutawney, PA
Delaware National Recreation
Reserve
Morristown, NJ
New York, NY
10.
11. Multiple Lane Roadmap
To Paris Columbus Nashville Memphis
Parents Hocking Hills Adventure Science
Center
Graceland
Kids Blue Jackets Hockey Comedy Festival Children’s Museum
Friends ComFest Festival Outdoor Concert Redbirds AAA
baseball
Me! ComFest Festival Country Music HOF Graceland
12. Multiple Lane Roadmap
myUSCIS April May June-Beyond
Personal
Visas
N-400 Application
for Naturalization
N-600 Certificate of
Citizenship
I-539
I-589
Business
Visas
I-907 Premium
Processing
I-765 Employment
Authorization
I-821
N-565 Reprinting of
Nat/Citizenship Doc
User
Experience
UX Research of
I-765
UX Research for
I-821
UX next form
User Mgmt User Profile User Email Mgmt
Technical Upgrade
Database
Upg AWS Security
Implement Auth
Service update
Microservices
Auditing impr.
25. Bang For Your Buck – VALUE/Effort
MUST HAVE
High/Low
SHOULD HAVE
High/High
COULD HAVE
Low/Low
WON’T HAVE
Low/High
Low
Value
High
Low Effort High
26. Bang For Your Buck – RISK/Effort
MUST HAVE
High/Low
SHOULD HAVE
High/High
COULD HAVE
Low/Low
WON’T HAVE
Low/High
Low
RISK
High
Low Effort High
27. Single Lane Roadmap
Cities to Visit from Cleveland to
Paris
Columbus, OH – Hocking Hills State
Park
Louisville, KY
Nashville, TN
Memphis, TN - Elvis
Paris, AR
Cities to Visit from Cleveland to
New York City
Youngstown, OH
Punxsutawney, PA
Delaware National Recreation
Reserve
Morristown, NJ
New York, NY
28. MoSCoW
Must Have Go to Mural
-----------------------------------------------------------
Should Have
-----------------------------------------------------------
Could Have
-----------------------------------------------------------
Won’t Have
29. Many stakeholders
+ Many decision makers
+ Variety of Features (new & old)
= Complicated Conversations for
=> is the Road to Travel
30. Connect with me to talk more about
Planning your Roadmap
with Key Prioritization Techniques
M I N D Y B O H A N N O N
@ M I N D Y B O 9 3
l i n k e d i n . c o m / i n / m i n d y b o h a n n o n /