Are You Getting Value for Your Trade Marketing Dollars?
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Each year the Key Account and Product Marketing teams of consumer goods companies spend hours reviewing the results of every program with every retail partner to determine whether they got value for their trade marketing dollars. Learn more about field intelligence and visual proof to find answer.
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Capabilities Presentation May2011
C2 provides marketing solutions to help clients better understand their customers, identify their best customers, and bring in new customers similar to their best ones. They aggregate customer data, use direct marketing methodology to test campaigns, and provide effective marketing campaigns to increase cross-selling and profits from each customer over time. Their process involves enhancing customer data, analyzing opportunities, recommending campaigns, and implementing campaigns to achieve business goals and learning objectives.
Ready For What Happens Next (Direct Marketer)
1) The role of the CMO is changing and needs to take a more operational approach similar to a COO, focusing on metrics like efficiency and customer behavior rather than just traditional marketing metrics.
2) Traditional marketing metrics like ROI only measure past performance and don't help predict how customers will react to changing market conditions.
3) To be ready for unexpected events, CMOs need to develop new analytics that examine how marketing campaigns impact other business units and drive continuous growth, and help understand which customer segments will be impacted most.
Metrics and Analytics
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
The Integrated Marketing Analytics Guidebook White Paper by BECKON
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Leeds Digital Festival: How to justify your marketing spend to your boss
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Shopper Marketing Playbook
Our Shopper Marketing Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Free Technical Testing I offer my Clients
Business intelligence (BI) provides employees with information to make better business decisions. By giving employees access to strategic information from across the organization through a single access point, they can improve the quality of their decisions. This leads to lower costs through improved operational efficiency, reduced inventory costs, and leveraging existing IT investments. Revenue can also be increased by negotiating better contracts and identifying the most profitable customers and products. Overall, BI empowers employees and creates an agile organization that can more effectively meet business objectives.
Sales & distribution management
About sales force control system, sales quota setting, sales territory, sales budget, sales analysis and audit and new trends in sales management.
Metrics that matter for B2B marketers
This document discusses metrics that are important for B2B marketers to measure. It notes that many B2B marketers struggle to measure marketing's impact on business outcomes and instead focus on easier metrics like outputs and activities. The document recommends that marketers measure metrics that connect marketing to revenue, profit, and customer growth. It also suggests managing marketing performance across the entire customer lifecycle rather than just focusing on the early funnel. Marketers need to show how their activities drive sustainable business development in order to gain credibility and secure budgets.
Naveen_Updated
The document provides a summary of Naveen Aggarwal's work experience and qualifications. It details his 12+ years of experience in strategic planning, business development, channel management, and institutional sales for companies in various industries including online grocery, telecom, retail, and consumer goods. The document highlights his achievements in meeting sales targets, developing strategic partnerships, managing teams, and growing business.
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