The document discusses emerging trends in digital marketing and innovation in touchpoints. It notes that while innovation is occurring at an unprecedented pace, input methods have not changed much and are still based on typing. It then summarizes research showing that consumers are engaging in "multi-screening" across multiple devices simultaneously. The document argues that more innovation is still needed in areas like input methods and social login integration. It highlights some examples of innovation in different areas like classrooms, maps, and grocery shopping. The document concludes by arguing that marketing and ecommerce will change profoundly in the next 10-15 years with emerging technologies like gesture recognition, speech recognition, haptics, holograms and augmented reality glasses.
Digital Transformation: Digital Marketing Operating Model. The Organisational...Zohe Mustafa
The document provides an overview of the digital media and advertising ecosystem, mapping out the various components and how they interact. It shows the relationships between organizations in store and online display advertising, blogs, social media, search engines, mobile platforms, and analytics. Content is created and shared across portals, social networks, email, apps, and devices, with opportunities for brands to connect through various advertising channels, platforms, and social/CRM integration points.
Yodel camerjam mobile marketing finance masterclassJames Cameron
This document provides an overview of strategies for maximizing success with mobile marketing. It discusses revenue strategies, brand strategies, retention, differentiation, experience, and acquisition. It also covers accessibility, expectations, immediacy, lowering customer acquisition costs, and mobile commerce. The document then discusses CRM strategies and how to measure mobile activity effectiveness through effective tracking, creativity in mobile advertising, and planning and buying mobile campaigns.
Marketing Your Independent Hotel & Planning for 2013 - NEIRA Webinarorourkehospitality
This document discusses marketing strategies for independent hotels, including emerging digital marketing opportunities. It covers trends in mobile marketing like developing responsive websites and mobile apps. It also discusses search engine optimization tactics for local and mobile search, with a focus on optimizing Google+ Local pages. Other topics include display advertising, content targeting, and retargeting strategies to reconnect with lost website prospects. Case studies demonstrate how implementing these strategies has helped drive more mobile traffic and bookings for hotels.
This document provides an overview of the digital display advertising ecosystem as of Q1 2013, outlining the key players on the demand-side (advertisers and agencies) and supply-side (publishers, ad exchanges, data providers). It maps out the relationships between different types of marketers, agencies, ad networks, demand-side platforms, data management platforms, and supply-side platforms that facilitate digital display advertising.
The document provides an overview of principles of internet marketing. It discusses how e-marketing differs from traditional marketing and outlines advantages such as lower costs and scalability. It also examines how the internet has impacted product mix, innovation paradigms, and the ability to create viral marketing. Guidelines are presented for an effective e-marketing plan and rearranging the supply chain to capture more value.
Bought Media Digital Marketing & Advertising Competency TrainingZohe Mustafa
Training deck for digital display advertising / bought media. case studies, buying models, targeting models, strategies. Made in 2010 but many things still relevant.
Digital Transformation: Digital Marketing Operating Model. The Organisational...Zohe Mustafa
The document provides an overview of the digital media and advertising ecosystem, mapping out the various components and how they interact. It shows the relationships between organizations in store and online display advertising, blogs, social media, search engines, mobile platforms, and analytics. Content is created and shared across portals, social networks, email, apps, and devices, with opportunities for brands to connect through various advertising channels, platforms, and social/CRM integration points.
Yodel camerjam mobile marketing finance masterclassJames Cameron
This document provides an overview of strategies for maximizing success with mobile marketing. It discusses revenue strategies, brand strategies, retention, differentiation, experience, and acquisition. It also covers accessibility, expectations, immediacy, lowering customer acquisition costs, and mobile commerce. The document then discusses CRM strategies and how to measure mobile activity effectiveness through effective tracking, creativity in mobile advertising, and planning and buying mobile campaigns.
Marketing Your Independent Hotel & Planning for 2013 - NEIRA Webinarorourkehospitality
This document discusses marketing strategies for independent hotels, including emerging digital marketing opportunities. It covers trends in mobile marketing like developing responsive websites and mobile apps. It also discusses search engine optimization tactics for local and mobile search, with a focus on optimizing Google+ Local pages. Other topics include display advertising, content targeting, and retargeting strategies to reconnect with lost website prospects. Case studies demonstrate how implementing these strategies has helped drive more mobile traffic and bookings for hotels.
This document provides an overview of the digital display advertising ecosystem as of Q1 2013, outlining the key players on the demand-side (advertisers and agencies) and supply-side (publishers, ad exchanges, data providers). It maps out the relationships between different types of marketers, agencies, ad networks, demand-side platforms, data management platforms, and supply-side platforms that facilitate digital display advertising.
The document provides an overview of principles of internet marketing. It discusses how e-marketing differs from traditional marketing and outlines advantages such as lower costs and scalability. It also examines how the internet has impacted product mix, innovation paradigms, and the ability to create viral marketing. Guidelines are presented for an effective e-marketing plan and rearranging the supply chain to capture more value.
Bought Media Digital Marketing & Advertising Competency TrainingZohe Mustafa
Training deck for digital display advertising / bought media. case studies, buying models, targeting models, strategies. Made in 2010 but many things still relevant.
The document discusses innovation in digital marketing and ecommerce touchpoints. It notes that the marketing technology ecosystem to manage communications across various touchpoints has become extremely complex. Despite this innovation, some areas still need work, such as input methods and making websites easier to use across devices. Looking ahead, the convergence of internet, TV, and ecommerce represents a powerful mix, especially with social added. New forms of interaction such as gesture recognition, speech recognition, and holograms will further change the landscape. Within the next 10-15 years, touchscreens may become obsolete and marketing/ecommerce will shift to new paradigms enabled by technologies like augmented reality glasses.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
1) Social media and web 2.0 tools provide opportunities for sales and marketing through customer conversations and relationship building.
2) The document discusses six key strategies for social media and digital marketing: make efforts accountable and data-driven; build an addressable customer base through capturing customer data; achieve digital intimacy through ongoing customer engagement; integrate search engine optimization, marketing and social media; engender trust through transparency and valuable contributions; and embrace social media platforms to join customer conversations.
3) Case studies and examples are provided for how companies like Jeep, Caminito Steakhouse, and Comcast have successfully implemented social media and digital marketing strategies to increase sales, build their brand and foster customer relationships.
Code Worldwide: Investing in creative technologyCode Worldwide
Creative technology refers to new digital technologies and platforms that enable new ways of working and engaging audiences. The document maps different creative technologies according to their revenue potential and how they enable new business models or ways of engaging audiences. These technologies include areas like marketing automation, analytics, content management, mobile, social media, and augmented reality. The goal of creative technology is to enable end-to-end, fully automated, and constantly optimized marketing implementation.
Social Media as the new glue for integrated campaignsPeter M Dingle
The document discusses Intel's recognition and leadership in social media. It provides examples of Intel ranking highly in various studies and lists of top brands using social media. It also discusses Intel's social media strategy of starting grassroots and growing engagement over time through various initiatives. The document then outlines Intel's social media agenda, including discussing their strategy, recommended actions, and examples of results. It emphasizes empowering employees and following guidelines to engage on social media in a fun but brand-appropriate way.
This document outlines new marketing rules and trends for 2012. It discusses focusing on value over spending, targeting different generations, the rise of trading in used goods, disconnecting from technology, and interest in military and health themes. It also summarizes trends around social media, mobile marketing, video, content marketing, search engine optimization, pay per click advertising, and conversion rate optimization. Measurement of marketing efforts is emphasized as key to improving results.
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
This document discusses how companies can master the customer engagement ecosystem by speaking with one voice across channels using a content management system. It notes that in the past companies used single or multi-channel approaches but now must engage customers through various micro-channels like websites, blogs, social media, mobile apps, stores, catalogs, email and more. The document recommends that companies identify their customers, build experiences for them, and speak with one voice by centralizing their marketing technology, content creation and delivery to better engage customers as they move across channels.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Isabelle Driege (Isobar) over het plannen van een online campagne.
The document discusses various social media and digital marketing channels and their impact on business objectives, target audiences, and emerging trends. It covers both traditional and owned channels like blogs, forums, YouTube, and emerging networks like Twitter, Facebook, LinkedIn, and their role in lead generation, sales, PR, recruitment, and connecting with investors. It also mentions analyzing competition and identifying trends across these integrated digital campaigns.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
The document outlines the agenda for a second meet up session on getting involved with online marketing in Galway. The agenda includes: 1) an introduction and seminar sign up, 2) a 20 minute presentation from Michelle Frawley of Mediasavvy on an online marketing glossary, 3) a 20 minute presentation from Salvatore McDonagh of Web Marketing Ireland on the sales funnel and ROI from online marketing, 4) a 20 minute case study presentation from Ronan Kavanagh of Spam Titan, 5) a 20 minute presentation from Carol Murphy of Goldenpages.ie on transitioning from print to online media, 6) a question and answer session, and 7) discussion of future seminars and any other business
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
The document discusses the rise of mobile technology and changing consumer behaviors. It notes that mobile is becoming integrated into every aspect of life, including work, home, and entertainment. The mobile ecosystem is disrupting traditional digital channels as mobile devices become the primary way people access the internet, social media, apps, and content. The document also examines trends in mobile behaviors like visual content sharing, location-based services, and a decline in online attention as mobile allows more offline and real-world interactions.
This webinar by former Gartner CTO Mitch Lapides will discuss exactly how you improve your marketing efforts and generation more leads. Mitch delves into how to segment email lists, begin a lead gen campaign and MUCH more.
StrategyEye is a global content indexing and creation platform that helps brands become publishers by enabling them to create compelling content and helps publishers launch new premium products to generate revenue. The platform indexes live global content and proprietary editorial against tailored criteria. It provides tools for content marketing and monetization, including launching subscription products. StrategyEye's solutions can be customized for any industry and typically take only a few weeks to launch commercial products.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
The document discusses innovation in digital marketing and ecommerce touchpoints. It notes that the marketing technology ecosystem to manage communications across various touchpoints has become extremely complex. Despite this innovation, some areas still need work, such as input methods and making websites easier to use across devices. Looking ahead, the convergence of internet, TV, and ecommerce represents a powerful mix, especially with social added. New forms of interaction such as gesture recognition, speech recognition, and holograms will further change the landscape. Within the next 10-15 years, touchscreens may become obsolete and marketing/ecommerce will shift to new paradigms enabled by technologies like augmented reality glasses.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
1) Social media and web 2.0 tools provide opportunities for sales and marketing through customer conversations and relationship building.
2) The document discusses six key strategies for social media and digital marketing: make efforts accountable and data-driven; build an addressable customer base through capturing customer data; achieve digital intimacy through ongoing customer engagement; integrate search engine optimization, marketing and social media; engender trust through transparency and valuable contributions; and embrace social media platforms to join customer conversations.
3) Case studies and examples are provided for how companies like Jeep, Caminito Steakhouse, and Comcast have successfully implemented social media and digital marketing strategies to increase sales, build their brand and foster customer relationships.
Code Worldwide: Investing in creative technologyCode Worldwide
Creative technology refers to new digital technologies and platforms that enable new ways of working and engaging audiences. The document maps different creative technologies according to their revenue potential and how they enable new business models or ways of engaging audiences. These technologies include areas like marketing automation, analytics, content management, mobile, social media, and augmented reality. The goal of creative technology is to enable end-to-end, fully automated, and constantly optimized marketing implementation.
Social Media as the new glue for integrated campaignsPeter M Dingle
The document discusses Intel's recognition and leadership in social media. It provides examples of Intel ranking highly in various studies and lists of top brands using social media. It also discusses Intel's social media strategy of starting grassroots and growing engagement over time through various initiatives. The document then outlines Intel's social media agenda, including discussing their strategy, recommended actions, and examples of results. It emphasizes empowering employees and following guidelines to engage on social media in a fun but brand-appropriate way.
This document outlines new marketing rules and trends for 2012. It discusses focusing on value over spending, targeting different generations, the rise of trading in used goods, disconnecting from technology, and interest in military and health themes. It also summarizes trends around social media, mobile marketing, video, content marketing, search engine optimization, pay per click advertising, and conversion rate optimization. Measurement of marketing efforts is emphasized as key to improving results.
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
This document discusses how companies can master the customer engagement ecosystem by speaking with one voice across channels using a content management system. It notes that in the past companies used single or multi-channel approaches but now must engage customers through various micro-channels like websites, blogs, social media, mobile apps, stores, catalogs, email and more. The document recommends that companies identify their customers, build experiences for them, and speak with one voice by centralizing their marketing technology, content creation and delivery to better engage customers as they move across channels.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Isabelle Driege (Isobar) over het plannen van een online campagne.
The document discusses various social media and digital marketing channels and their impact on business objectives, target audiences, and emerging trends. It covers both traditional and owned channels like blogs, forums, YouTube, and emerging networks like Twitter, Facebook, LinkedIn, and their role in lead generation, sales, PR, recruitment, and connecting with investors. It also mentions analyzing competition and identifying trends across these integrated digital campaigns.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
The document outlines the agenda for a second meet up session on getting involved with online marketing in Galway. The agenda includes: 1) an introduction and seminar sign up, 2) a 20 minute presentation from Michelle Frawley of Mediasavvy on an online marketing glossary, 3) a 20 minute presentation from Salvatore McDonagh of Web Marketing Ireland on the sales funnel and ROI from online marketing, 4) a 20 minute case study presentation from Ronan Kavanagh of Spam Titan, 5) a 20 minute presentation from Carol Murphy of Goldenpages.ie on transitioning from print to online media, 6) a question and answer session, and 7) discussion of future seminars and any other business
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Digital-centered and social media marketing certainly has a mass appeal, but there’s much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. We’ll cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.
The document discusses the rise of mobile technology and changing consumer behaviors. It notes that mobile is becoming integrated into every aspect of life, including work, home, and entertainment. The mobile ecosystem is disrupting traditional digital channels as mobile devices become the primary way people access the internet, social media, apps, and content. The document also examines trends in mobile behaviors like visual content sharing, location-based services, and a decline in online attention as mobile allows more offline and real-world interactions.
This webinar by former Gartner CTO Mitch Lapides will discuss exactly how you improve your marketing efforts and generation more leads. Mitch delves into how to segment email lists, begin a lead gen campaign and MUCH more.
StrategyEye is a global content indexing and creation platform that helps brands become publishers by enabling them to create compelling content and helps publishers launch new premium products to generate revenue. The platform indexes live global content and proprietary editorial against tailored criteria. It provides tools for content marketing and monetization, including launching subscription products. StrategyEye's solutions can be customized for any industry and typically take only a few weeks to launch commercial products.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
3. Kiosk
Remember when all In Store DOOH @Zohe
we had to worry Digital POS
Blogger Blog Search
Blog In-Flight
Outreach Engines Advertising
about was display & Aggregators
search? Blogs Social Photo
Bookmarking Blogs In-Car
Wiki Folksonomy Advertising
Social Virals
Portal Computing Content
Ad Infographics
Ad Networks Platforms
incl. Social Ad & Memes
Display incl. Social Exchanges ATM
Advertising Advertising
Content
Special SEM Curation
Interest Teleweb
Social APIs Mobile OS Brand SEO Content
Integration Product
HR Syndication
SMS Mkting
IT Social
App Dev SMO
Search
Platforms Partner ECom
News
Mgmnt m Interactive
Analytics & Content & TV
Social Email
App Stores Mobile Partners
Delivery
Cloud
Listening & / In-App Search
Monitoring Analyti
cs B2B Micro-
Propositions Casting
Answer
Location Engines Smart TV
Based Hitwise,
E-CRM Marketi Quantcast
ng CRM
Social Media
Online Mgmnt Tools Webcasts
Cust.
Media Mobile Ad PR &
Service Comscore
Networks Comms
s Nielsen UGC
Online
Care Mobile DVR / PVR
Payments Market
Social Research Podcasts / PTV
Enterprise M-
PC Commerce Meetups/
Rich Media Devices Mobile RFID
Operators Web Radio
Other Ratings &
Social Own Games
Reviews Websites In-App Social
Tablet Networks Adserver Onsite Console
Integration
Google Search
Social
Ecosystems In Game
DVB Twitter Facebook
Digital
NFC / Bluetooth Mobiles Devices
4. @Zohe
The marketing technology
ecosystem to manage
communications on these
touchpoints is mindblowing!
And its not just the touchpoints we have
to worry about, The marketing technology
ecosystem to manage communications
on these touchpoints is also mindblowing.
the graphic on the next slide shows
5. @Zohe
over 350 companies, which produce the diff technologies across 45 different categories and
thats not all of them!
6. @Zohe
Input method is still Qwerty
The only way we to interact with all those touchpoints is by typing. Typing is a skill and cumbersome if you don’t
know how
• We are only half way there in terms of
mass market device innovation and
adoption.
• Typing is a skill, which if you don’t have it,
can be laborious.
7. @Zohe
Touchscreens are awkward to use
Hardware & Input method Innovation seems to have stalled. Smartphones have a
groundhog day feel
Past Present
8. Despite social logins being available many @Zohe
websites still require registration, & form filling
Many websites have not enabled social logins. Nothing more annoying than filling out
forms or registering when trying to buy something online. On an ipad or smartphone
double the effort
What could be What about And to do all that
more annoying multi-user registering,
than another households with logging in & out
username & multiple devices? with a qwerty
password to Logout one and keyboard, on a
remember, Login another, touch device,
YAWN! YAWN!? TEDIOUS!
9. @Zohe
So, have we really
innovated? Its more like
Web 1.5. Consumers will
Innovate, even if we don’t!
10. @Zohe
Multi-screen
consumer behaviour
becomes mainstream
Some interesting trends in consumer behaviour are emerging. The
likes of Google, Ofcom, Accenture have conducted a spate of studies
which all point to one fact:- Consumers are looking for an integrated
experience on the internet. They cris-cross between access devices
depending on what they are looking for.
With the wider usage of smartphones & tablets who would have
predicted we would be talking about “Multi-screening”
11. @Zohe
Google Multi-Screen Exec Summary
UK is a multiscreening nation. Device use is driven by context. 2 main modes of
multiscreening. Sequential and simultaneous screening. Tv has lost our full attention.
Search is still the main bridge between us and content
Source: Google Multiscreen World
12. @Zohe
90% of media interactions involve a screen.
Read that as 90% on DIGITAL media
Source: Google Multiscreen World
16. @Zohe
Clearly there is some
Innovation
Lets have a quick Look at how
some things have changed or are
changing, taking some inspiration
from Mary Meeker
19. @Zohe
Things they are a Changing: Grocery shop
The shopping wall on the right there by Tesco, Korea. The shopping wall basically has pictures and barcodes of a
range of products. Consumers can just scan what they want, pay for it and the groceries will be delivered to their
home.
Present Future
20. @Zohe
What's the common
denominator?
SCREENS
What's the common denominator? Screens are part of
our everyday lives whether its recreation, work, study,
travel etc
Whilst we are on screens… Whats up with the biggest
screen at home; the TV?
21. @Zohe
Well, TVs are a lot smarter, a lot more social & a lot
more connected
You can control them with a combination of touch, gesture & voice
22. @Zohe
Smart TV Opportunity
Samsung
TV App
store For brands who want to have
already a depper and more involved
Smart TV presents boasts over experience in the living room,
2000 Apps there is opportunity.
an entirely new
opportunity for Most devices are personal but
brands and it’s time the TV is about sharing the
for companies to experience, so content that's
start to engage with designed for sharing works
how they’re going to best on a Television.
address what will be
a new behaviour. By 2016 there will be almost 1
billion smart tvs globally.
Samsung TV App store
already has 2000 apps and
Mobile and Apple have made
Mobile and specifically There are several consumer more comfortable
Apple paved the way million smart TV’s in the with the concept of apps.
for consumers to UK, and globally,
become comfortable market research
with Apps, and there is suggests that consumer
as big an opportunity use of connected TV
for engagement with sets will jump from 82m
Smart TV in all in 2011 to over 890m
industries. by 2016
23. Internet + TV + Ecommerce = Powerful Mix. Add Social then even more @Zohe
stronger
My old employers QVC were
trading on tv, web, mobile & QVC
interactive TV as early as 2006.
Secret was rich content on
multiple channels.
their TV conte
using web, mobil mix of 3% con secret of suc nt on Youtube
They’ve inadvertently created a e, interactive TV
[red button] & no
version of new cess? Rich c & Facebook. N
new touchpount called “social rmal TV to drive visitors & 19% ontent on mul ew touchpoint
infomercials” by putting their sales as early as for repeat visit tiple channels … “Social Info
2006 ors mercials”
TV content on Youtube etc and
Gartner have just named [Oct
2012] them the poster child for
social commerce Oct 2012 –
Gartner named the poster child of
social commerce [i.e. actually
driving sales with social]. Guess
who? QVC & Home Shopping
Network
24. @Zohe
Despite all the signs & studies that consumer attention isn’t on TV
We don’t watch tv when its broadcast,
we forward the ads, we watching more
on demand.
We are watching a
lot more on demand
TV and movie
content and rarely
almost never with ads (We're so
watch tv shows used to watching
when they are shows via Netflix or
broadcast iTunes that ads
now seem like
anymore
1 2 bizarre intrusions)
3 4
We get our
We hardly news from the
watch TV with Internet, article
ads, even on a by article, clip
DVR by clip.
Read more: http://www.businessinsider.com/tv-business-collapse-2012-6
25. And, in the UK, Pay TV @Zohe
subscriptions are flatlining
As are the numbers of hours spent viewing TV.
Source: Ofcom 2012 report
26. Bizarrely, we still seem to be @Zohe
spending lots on TV advertising
In the UK, The TV advertising market is going through a
renaissance, with revenues up by 2.2% year on year, a record
£4.36bn in 2011. More info here
27. @Zohe
If you think advertising
& marketing have
changed in the last 10
years….
You haven’t seen
anything yet
28. @Zohe
Evolution of Input Method
Keypad Touch
The input method
is finally changing
to be more
inclusive and not •The 5 Billion not
relying on just on the Internet?
qwerty input.
They will be
New
joining us sooner
developments in
UI and Ux will be than we think
mass market
sooner than we
think
Voice Gesture
New developments in User Interface & User experience will be mass
market before we know it
29. This future chart by @Zohe
envisioningtech attempts
to map the major
developments and Envisioningtech
advancements. state that by
speculating
They look at emerging about what lies
trends and research, and beyond the
Envisioningtech have horizon we can
tried to predict and draw make better
conclusions about how decisions of
technology is developing, what to create
and which technologies today.
should/could become
mass market in the For this preso
coming years. I’m going to
spotlight the
interfaces and
ubicomp
columns.
Recommend
going to their
site and seeing
the whole chart.
Source:
http://envisioningtec
h.com/envisioning2
012/
32. @Zohe
Within 10 /15 years
touchscreens as we know them
will be obsolete and the digital
advertising / ecommerce
dynamic will shift again
33. @Zohe
Gesture Recognition – Nissan Pathfinder Kinect
Experience
To highlight gesture recognition, Nissan created an experience on Kinect allowing people to view and
experience the Pathfinder car virtually from various angles and perfrom various actions, whilst they put it in the
showrooms, imagine being able to do some initial research on the car from home before booking the test drive?
Source: http://www.youtube.com/watch?v=rQVycUmeqB4
34. @Zohe
Speech Recognition – Mindmeld Conference Call App
So for speech recognition wanted to higlight Mindmeld is a conf call app
which “listens” to your conversation and serves up dynamic content
based on keywords from your discussion.
Unlike a regular video call, MindMeld listens as you talk and literally
identifies the key concepts and meaning of your conversations. Team
calls will never be the same again!
Source: http://www.youtube.com/watch?v=5NGGSBt0hkw
35. @Zohe
Haptics – Disney Touche Capacitive Sensing
Disney, yes Disney have developed a technology that, turns virtually any material into a
touchscreen. Couches, doorknobs, clothes, tabletops, fridges could become your mobile
phone, your tv screen, your internet browser etc. Instead of getting up off your sofa to
get your smartphone which you have left in the other room, literally tap your sofa and
dial mum!
And even cooler, it can tell the difference between different users which means targeting
and personalisation!
Source:http://www.disneyresearch.com/research/projects/hc
i_touche_drp.htm
36. @Zohe
Holograms – Apple / Nokia Hologram technology patents
Apple have patented a 3d display system that would “mimic a hologram” without
requiring special glasses. If you have seen the avengers movie or star wars then that
tech is what these patents are saying they will do. Basically Each eye of each viewer
receives a different angle of the image, floating mid air. Best of all it will detect who is
watching and display diff images to diff people meaning personalised advertising and
offers
Source:http://www.businessweek.com/articles/2012-08-
07/why-apple-will-turn-to-holograms
37. @Zohe
Eyewear Embedded Screens – Google Project Glass
Finally, we probably seen a lot of coverage on Google glasses. Think smartphone +
camera that sits on your head! Everything you can do from your smartphone you will
be able to do with these glasses, all voice activated with no qwerty keyboard in sight!
Source: http://www.youtube.com/watch?v=D7TB8b2t3QE
38. Conclusion: Marketing & @Zohe
Ecommerce in 2025
• Search will still be at the centre of it
all, but voice, gesture etc will affect
how we search
• New tech will literally bring anywhere,
anytime, anyhow to life
• Hyper Personalisation – behaviour,
DNA, build/body size
39. @Zohe
IF there is anything that embodies visually what is to come then its these 2 vision of
the future videos one from Microsoft and one from Corning. There is no way I can
really describe what the videos show other than you’ll at first think you are wathcing a
movie like minority report!
Source: http://www.youtube.com/watch?v=a6cNdhOKwi0