Product Architect is a digital banking platform that allows financial institutions to create personalized user experiences. It provides configuration capabilities, self-service features, and marketing tools to differentiate user experiences, drive growth, and meet evolving customer needs. The platform offers a seamless experience across devices and can be hosted or on-premise. It integrates over 100 Fiserv and third-party solutions to deliver an end-to-end digital banking solution for retail and business customers.