AppStackWe make it easyfor local businessesto get mobile customers.
AppStack APPSTACK HIGHLIGHTS• Founded in 2011• AppStack’s goal is to help small business owners acquire mobile customers by providing them with mobile web apps and by managing their mobile AdWords campaigns• Winner of Best Business Model at the 2012 Launch Conference in San Francisco, CA• Seen in TechCrunch, INC Magazine, Google Ventures, AngelList, and more
AppStack THE A-TEAMSteve Espinosa John Zdanowski Rebecca Pandit Todd JohnsonCEO COO VP of Partnerships VP of SalesPixelFish CTO PixelFish CFO Google, Partnerships and Sales Over twenty-three years teams experienceBackyard Founder & CEO - Second Life, CFO - 8x growth in 3Acquired by PixelFish years Specializing in partner strategy, eLocal - VP of Sales growing at scale, and developing iGetNet - VP of SalesZonecom Co-Founder & CTO - HouseValues, CFO - 5x growth in relationships. OhGolly.com - CofounderAcquired by eLocal Listing 3 years, led $94m IPO in ‘04 Specializing in developing salesBuzzspot Founder - Acquired by Afﬁnity Internet Co-Founder, 0 to strategies, driving results, andSearch Initiatives 170 employees in 12 months building team morale.
AppStack THE WORD ON THE STREET...Ive already started getting calls for new appointments! Melvin Whitlock - On the Spot CarwashThe first month I joined, I had 5 new clients... and amthrilled with this result. Ginger A.- Albuquerque, NMAnybody who doesnt have this service, doesnt knowwhat theyre missing. Jessica B. - Bee Studio at Solera
AppStack THE WORD ON THE STREETAppstack built the UI to mobile adwords we should have built. Ben Wood - Head of Channel Sales Partnerships Americas at GoogleWhat differentiates AppStack is its granular network data thatbetter targets customers and campaigns.AppStack is already Google’s largest mobile advertising firm.
AppStack WHY MOBILE? x5 600% $"# !"#Mobile search has grown Mobile search will grow 600% 65% of mobile web users are5x worldwide in the past 2 years in the next 5 years (BIA/Kelsey) unlikely to return if they have(Google mobile study 2012) trouble (Compuware study)
AppStackCUSTOMERS ARE SEARCHING 92% of Smartphone users seek local info (US) 89% took action 25% went on to purchase 57% called the business 48% went to the businessDON’T MISS OUT
AppStack WE GET YOU THOSE CUSTOMERS• AppStack drives leads* to your business• Make it easy for potential customers to ﬁnd and contact you• Clicks become calls, calls become customerslead* Google deﬁnes a lead as a click on your phone number or a click to get directions.AppStack tracks and reports these leads for you.
AppStack HERE’S HOW THE APPSTACK PRODUCTAPPS + ADS
AppStack YOUR APP: FREE, FAST, & EASY!• Your mobile web app* is built in seconds from just your phone number• We do all the work so you dont have to• You app goes live instantly when you sign-up todayweb app* a custom mobile-optimized website
AppStack FULLY-LOADED APPS• Our selection of app features prompt customers to respond• Our apps are optimized for every tablet and mobile device• We deliver your app with the most current technologies
AppStack BEAUTIFUL THEMES• App themes that cater to your industry• Designed to look great with your brand
AppStack EASILY CUSTOMIZE YOUR APP• Update your app content• Create deals and special promotions• Add pictures & galleries• Link to other web properties: website, facebook, etc.AppStack provides you with a customdashboard and login to customize yourapp and showcase your business
AppStack ADVERTISING OVERVIEW • Our AdWords specialists select the best keyword* phrases • Customers searching ﬁnd your business in the sponsored ads section (your ad rotates with the other sponsored ads) • Your Google Mobile Ad will continue to display until your AdSpend* is used (Once spent, your campaign is paused until your next billing cycle) • We monitor your account everyday to ensure you are getting the best results possiblekeywords* allow search engines such as AdSpend* the predetermined amount of moneyGoogle to better categorize and deliver when to be spent on an advertising campaign.people conduct searches.
AppStack EFFECTIVE AD RESULTS 1 2 3Campaign keywords and Ads are Campaign ads appear next to Customers view your app and automatically created by our search results when people are retrieve your contact information AdWords specialists. looking for your keywords. prompting them to call you
AppStack LIVE RESULTS & REPORTING• View your campaign performance by logging into your dashboard• Get detailed analytics of all your advertising campaigns including Clicks, Calls, and Directions• View and listen to your calls using our call tracking feature* (only available for packages of $299 or more)
AppStack LETS REVIEWWe drive you mobile businessApp live instantlyAd campaign live within 3 daysDedicated account management30 day recurring billing cycle HOW MANY LEADS DO YOU WANT?